HeBlad

What HeBlad does

HeBlad B.V., headquartered in Hapert, the Netherlands, is a Dutch manufacturer of monolithic cast concrete outdoor furniture and recreational equipment, founded in 1994 and operating as part of Metselbedrijf Gebr. van der Heijden BV. The company produces ping pong tables, foot volleyball tables, concrete football (foosball) tables, gaming tables, picnic sets, benches, standing tables, base plates, and accessories (game pieces, balls, bats, spare parts). All core products are cast as a single piece of concrete reinforced with double layers of steel, with hardware in 316L stainless steel for coastal weather resistance and optional FSC-certified bamboo seating on DeLuxe models. This construction method, with unit weights ranging from 600 to 1,360 kg, is positioned as vandalism-proof, theft-resistant, and maintenance-free, supported by a 10-year structural warranty and 5-year paint adhesion warranty.

HeBlad serves B2B and B2G customers across Europe — primary and secondary schools, municipalities and park managers, forestry commissions, campsites, holiday parks, and sports clubs — and operates its own factory, owned delivery fleet of three trucks, and a multi-language e-commerce webshop. Distribution is direct via web and a structured delivery routing system across 10 European countries, with a sole distributor (Merna Specialist Distributors Ltd) covering Ireland and container shipping from Rotterdam for overseas markets such as Australia and Latvia. Revenue is generated entirely from one-time hardware sales (product line items plus accessories and customisation fees), with no recurring or software component; the company cites a customer satisfaction rating of 9.3/10 and more than 30,000 tables sold worldwide. Active marketing channels include the heblad.eu website (in English, Dutch, French, German, and Danish), social media, an annual school competition, and participation in European trade fairs (Spoga Gafa, Galabau, FSB, Didacta, Salon des Maires, Saltex).

Name

HeBlad

Legal name

HeBlad Global

Website

https://heblad.eu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

HeBlad is a Netherlands-based manufacturer of one-piece cast concrete outdoor furniture — including ping pong tables, benches, picnic sets, and gaming tables — sold to schools, municipalities, campsites, and sports clubs across Europe. Revenue is generated entirely through one-time hardware sales via direct webshop orders and an owned truck fleet.

Ownership category

akta.pro rank

Product category

Concrete Outdoor Furniture

NAICS

Institutional Furniture Manufacturing (337127)

SIC

Public Bldg & Related Furniture (2531)

akta.pro primary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Concrete outdoor furniture
• Concrete ping pong tables
• Concrete picnic tables
• Concrete public benches
• Outdoor recreational furniture

Headquarters

HQ city

Hapert

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Concrete outdoor furniture sales: HeBlad generates revenue primarily from one-time sales of concrete outdoor furniture products. These are one-time capital purchases — there is no recurring revenue component. Products include ping pong tables, football tables, foot volleyball tables, gaming tables, picnic tables, benches, and accessories. Accessories (balls, bats, replacement parts) are also sold as separate line items.
2. Accessories and spare parts: HeBlad sells accessories including ping pong balls (pack sizes of 6 or 120), plastic tennis bats (sold individually or in sets of 4 bats + 2 balls), chess pieces (wooden, king height ~9cm), checkers and backgammon stones, Ludo pawns and dice, football table balls (6 standard white, or 25-ball bulk packs), football figures in 8 colours, rods, score bars, rubber bumpers, and bamboo planks for repair.
3. Customisation and advertising options: Custom colour options for football table dolls and scoreboards. Sponsor name or logo can be engraved on stainless steel plates behind goals on football tables for an additional fee. Multi-game tables can be custom-made to client specifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

HeBlad designs, manufactures and distributes one-piece cast concrete outdoor furniture for public spaces, schools and recreation areas. The portfolio covers concrete table tennis tables, foot volleyball tables, table football tables, gaming tables (chess, checkers, ludo, multi-game), picnic tables, benches, standing tables and the Carterkiller forest barrier, delivered and installed across Europe using the company's own truck fleet.

Product overview

HeBlad is a manufacturer of heavy-duty concrete outdoor furniture and recreational equipment, producing tables and seating cast in one piece for maximum durability. The product portfolio centers on five core offerings: Concrete Table Tennis Tables (in rectangular, rounded, and round configurations), Concrete Foot Volleyball Tables, Concrete Table Football Tables, Concrete Gaming Tables (Chess, Checkers, Ludo, Multi-Game), and Concrete Picnic Tables and Benches. Supplementary products include Standing Tables, Base Plates, and Accessories (game pieces, balls, bats, spare parts). All products are characterized by their monolithic concrete construction (weighing 600-1360kg), weather resistance, vandalism resistance ('hufterproof'), and availability in Natural Concrete, Anthracite Concrete, and painted color finishes. The company operates its own factory in Hapert, The Netherlands, and delivers throughout Europe using dedicated trucks. Established in 1994, with over 30,000 tables sold worldwide and a customer rating of 9.3.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete Table Tennis Tables One-piece cast concrete ping pong tables available in rectangular (straight corners), rounded (child-safe), round (260 cm diameter) and low (lower-height) variants. Colours: Green (RAL 6009), Blue (RAL 5005), Natural Concrete, Anthracite Concrete. Weighs ~1,360 kg; weatherproof and vandalism-resistant. Used by schools, municipalities, campsites and sports clubs in public outdoor spaces.
• Concrete Foot Volleyball Table Outdoor concrete foot volleyball table for play with feet and a football, similar in form to a ping pong table but with a curved top surface and concrete centre divider. Available in Green, Blue, Anthracite, Natural Concrete and Anthracite Concrete finishes. For public recreation areas, schools and campsites.
• Concrete Table Football Table Outdoor concrete foosball/table football table cast in one piece of concrete with stainless steel rods, goals and screws. Features unbreakable plastic figures and score bars; weather-resistant including salty sea air. Lacquered in anthracite. Includes 6 balls; replacement player figures available in 8 colours.
• Concrete Gaming Tables Outdoor concrete gaming tables for board games including Chess, Checkers/Draughts, Ludo and Multi-Game configurations. Available as 2-person and 4-person variants; can function as seating or barriers. Includes game pieces. Available in Anthracite Concrete and Natural Concrete finishes.
• HeBlad Multi Games Table Custom-made multi-game table combining a picnic-set base with up to 3 selectable game boards (chess, draughts, ludo) built to client specifications. For parks, schools and public recreation spaces.
• Concrete Chess Table Polished concrete chess table consisting of a bottom plate with chess board and two attached chairs. Polished after hardening for a refined finish. Designed for outdoor public spaces.
• Concrete Picnic Tables Concrete picnic tables moulded in one piece and reinforced with double layers of steel. Available in Standard (concrete seats) and DeLuxe (FSC-certified bamboo seats) versions. Variants include rectangular, oval, wheelchair-accessible and XL (246 cm length). Finishes: Natural Concrete, Anthracite lacquered, Anthracite Concrete.
• Concrete Benches Concrete benches for public spaces in Standard (concrete seats) and DeLuxe (FSC-certified bamboo seats) versions. Options include straight, oval, with/without backrests, Park Bench (with optional base plates) and Park Bench Duo. Finishes: Natural Concrete, Anthracite Concrete, Anthracite lacquered. Approximate weight 600 kg.
• Concrete Standing Tables High/standing concrete tables for sports parks, catering facilities and terraces. 120x120 cm top, 113 cm height, weighing nearly 1,000 kg. Weather-resistant and theft-deterrent. Available in Natural Concrete and Anthracite finishes.
• Accessories and Spare Parts Accessories and spare parts for HeBlad products, including ping pong balls (packs of 6 or 120), plastic tennis bat sets (red, blue, green, yellow), football table balls, football figures in 8 colours, rods and score bars, wooden chess pieces (king height ~9 cm), checkers, backgammon stones, Ludo pawns, dice, rubber bumpers and bamboo seat planks for repair.
• Carterkiller Concrete Carterkiller barrier for closing forest areas to vehicle traffic while allowing recreational access for hikers, cyclists and horse riders. Co-developed with Staatsbosbeheer (Dutch Forestry Commission).
• Concrete Base Plates Concrete base plates for tables and benches providing stable installation on grass, preventing weed growth around legs and facilitating cleaning. Feature anti-slip profiles.

Quantifiable outcome

• More than 30,000 tables sold worldwide
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Merna Specialist Distributors Ltd (MSD)coreChannel Partner/ Reseller/ Distributor · 2 April 2018Merna Specialist Distributors Ltd, led by John Mernagh from Wexford, Ireland, was appointed as HeBlad's sole distributor for all 32 counties of Ireland (Republic of Ireland and Northern Ireland). MSD holds extensive local stock and sells the full range of HeBlad products. Their website www.merna.ie went live in May 2018.
• Staatsbosbeheer (Dutch Forestry Commission)minorStrategic or Co-development PartnerStaatsbosbeheer, the Dutch Forestry Commission, collaborated with HeBlad to co-develop the Carterkiller — a concrete barrier product designed to close forests to motor vehicle access while preserving recreational access for pedestrians, cyclists, and horse riders.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Landscape Forms: Landscape Forms is a leading North American manufacturer of high-design outdoor furniture, lighting, and accessories for public spaces. It serves the same end customers (municipalities, campuses, parks) as HeBlad but with a much broader portfolio across multiple materials.
• Forms+Surfaces: Forms+Surfaces designs and manufactures architectural products and outdoor furnishings for public and commercial environments. Like HeBlad, it focuses on durable, design-forward site furniture, but with a wider material palette and global project footprint.
• Victor Stanley: Victor Stanley is a long-established US manufacturer of site furnishings (benches, trash receptacles, bike racks, tables). It is comparable to HeBlad as an incumbent supplier of durable public-realm furniture to municipalities, though its product range is broader and material-agnostic.

Direct peers

• Maglin Site Furniture: Maglin is a Canadian manufacturer of public space/site furniture (benches, tables, waste receptacles). Comparable to HeBlad as a specialist supplier to municipalities, campuses, and developers of durable outdoor furniture.
• Escofet: Escofet is a Spanish manufacturer specializing in concrete and stone urban furniture for public spaces. Its material and use-case focus (concrete street furniture for plazas and parks) closely mirrors HeBlad's concrete-casting approach.
• Streetlife: Streetlife is a Dutch designer/manufacturer of premium outdoor street furniture and public-space objects. Like HeBlad, it serves municipalities and public-space planners across Europe with durable, design-led products, making it the closest direct peer in geography and customer base.
• Metalco: Metalco is an Italian manufacturer of urban and street furniture (benches, tables, planters, bike racks). It is comparable to HeBlad as a European manufacturer selling durable outdoor furniture to municipalities and public-space operators.

Regional players

• Furnitubes: Furnitubes is a UK manufacturer of street furniture and outdoor products for public spaces. It is comparable to HeBlad as a regional manufacturer serving schools, parks, and municipalities in its home market with durable, design-led products.
• Artform Urban: Artform Urban is a UK supplier of contemporary street furniture, planters, and seating. It is comparable to HeBlad as a regional supplier of outdoor public-realm furniture to UK municipalities and developers.
• Green Furniture Concept: Green Furniture Concept is a Scandinavian designer and producer of sustainable public seating and street furniture. Comparable to HeBlad as a Northern European manufacturer of durable, design-led outdoor furniture for public spaces, though more sustainability-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@heblad6970
• Facebookfacebook.com/heblad
• LinkedInlinkedin.com/company/heblad-b.v.
• Pinterestpinterest.com/heblad0496
• Xx.com/hebladbladel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeBlad