Nordeste Saúde Empresarial

What Nordeste Saúde Empresarial does

Nordeste Saúde Empresarial is a privately held, Bahia-based health insurance operator (operadora de planos de saúde) that sells collective, individual, and senior health plans to small and medium businesses and consumers in the state of Bahia, Brazil. Its core product portfolio comprises four subscription plans: VITA+ for companies with 2-29 lives, APS Corporativo for companies with 30 or more lives, NordesteSênior for individuals aged 49 and over, and ADESÃO for individual/adhesion members. The company describes itself as "100% baiana" and operates commercial coverage across multiple municipalities including Salvador, Camaçari, Candeias, Dias d'Ávila, Lauro de Freitas, Simões Filho, Alagoinhas, Catu, Feira de Santana, Santo Amaro, and surrounding areas, with national coverage limited to urgency and emergency services. Regular services are delivered through a curated accredited provider network that includes Hospital Agnus Dei, Hospital Bahia, Jorge Valente, Santa Helena, Clivale, Hospital da Cidade, Qualipex, and Hospital Agenor Paiva, alongside occupational health (Saúde Ocupacional), telemedicine consultations, and community programs such as Nordeste Cuida. The company is led by founder Eládio Galdino and reports 51-100 employees.

Underlying technology consists of a standard health-insurance administration platform rather than a technology-native build. Customer-facing digital surfaces include the "Nordeste Saúde Facil" mobile application on iOS and Android (digital ID card, coverage information, provider directory search, and contact channels), a dedicated telemedicine portal at telemedicina.nordestesaude.com.br, a web-based customer portal hosted on a third-party facilitator (novowebplannordeste.facilinformatica.com.br), and a website with online quotation forms. Backend and customer-service integrations are limited to WhatsApp Business, App Store, and Google Play distribution. No AI/ML capabilities, proprietary models, or research assets are evidenced in the available material.

The business model is a subscription, premium-based health insurance operation. Revenue is generated through recurring monthly premiums from collective corporate contracts (SMBs of 2-29 lives and 30+ lives) and individual members (seniors 49+ and adhesion plans). Pricing is quotation-based and not publicly disclosed, with annual readjustments determined under ANS regulations (a 31.86% readjustment was applied to collective contracts up to 29 lives for the May 2025-April 2026 cycle). Go-to-market is sales-led through a dedicated 0800 sales center, WhatsApp, and website quotation requests, supported by organic social media and a content blog (Nordeste News). The company is LGPD-compliant (privacy policy effective September 18, 2025), publishes annual financial statements (Demonstrações Financeiras 2017-2025), and files IDSS regulatory quality scores with ANS, which have been weak (0.1346 in 2023, 0.2210 in 2022, 0.1487 in 2020).

Name

Nordeste Saúde Empresarial

Legal name

Nordeste Saúde Empresarial

Website

https://nordestesaude.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Nordeste Saúde Empresarial is a privately held Bahia-based health insurance operator offering subscription health plans (VITA+, APS Corporativo, NordesteSênior, ADESÃO) to small and medium businesses, seniors, and individuals across multiple Bahia municipalities, supported by a local provider network, telemedicine, and a mobile app.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Services-Health Services (8000)

akta.pro primary industry

Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

Keywords

• Health insurance operator
• Corporate health plans
• Senior health coverage
• Telemedicine services
• Occupational health services

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Insurance Premiums: Monthly premium payments from collective health plans (businesses with 2+ employees) and individual plans (seniors 49+, adhesion plans). Revenue generated through recurring subscription-style premium payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Nordeste Saúde Empresarial operates as a regional health insurance provider selling collective and individual health plans — VITA+ for businesses with 2-29 lives, APS Corporativo for businesses with 30+ lives, NordesteSênior for individuals aged 49+, and ADESÃO for individual/adhesion members — covering primary care, specialist consultations, hospital care, exams, and occupational health across Bahia state. The company complements its plans with a mobile app (Nordeste Saúde Facil), a telemedicine portal, and dedicated occupational health services for corporate clients.

Product overview

Nordeste Saúde Empresarial is a 100% Bahian health insurance operator offering a portfolio of four distinct health insurance plans and additional services. The core product lineup includes: VITA+ for small businesses (2-29 employees), APS Corporativo for larger companies (30+ employees), NordesteSênior for individuals aged 49+, and ADESÃO for individual/adhesion beneficiaries with dedicated primary care. These plans are supported by digital services including the Nordeste Saúde Facil mobile app for customer self-service, a telemedicina portal for remote consultations, and specialized occupational health programs for corporate clients. The company operates exclusively in Bahia state with coverage across multiple municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• VITA+: Health plan for companies with 2 to 29 lives, operating in Salvador, Camaçari, Candeias, Dias D'Ávila, Lauro de Freitas and Simões Filho.
• APS CORPORATIVO
• NordesteSênior
• ADESÃO
• Nordeste Cuida

Products and services

• VITA+ Health insurance plan for small businesses with 2 to 29 employees, providing comprehensive healthcare coverage with affordable pricing and accompanying the company's growth. Available in Salvador, Camaçari, Candeias, Dias D'Ávila, Lauro de Freitas, and Simões Filho.
• APS Corporativo Complete health insurance solution for companies with a minimum of 30 employees, offering full medical coverage and supporting corporate growth. Available in Alagoinhas, Camaçari, Candeias, Catu, Dias d'Ávila, Feira de Santana, Lauro de Freitas, Salvador, Santo Amaro, and Simões Filho.
• NordesteSênior Health insurance plan tailored for individuals aged 49 and older, offering quality medical care, continuous support, and affordable monthly payments. Available in Amália Rodrigues, Camaçari, Candeias, Conceição de Feira, Conceição do Jacuípe, Dias D'Ávila, Feira de Santana, and Santo Amaro.
• ADESÃO Individual/adhesion health insurance plan featuring a dedicated primary care physician and multidisciplinary team, providing integral, close, and efficient care. Currently available in Camaçari.
• Nordeste Saúde Facil Mobile App Mobile application for plan beneficiaries providing digital ID card, complete coverage information, provider network search, and direct contact channels for autonomy and agility in daily use. Available on iOS and Android.
• Telemedicina (Telemedicine Service) Telemedicine service enabling plan beneficiaries to access remote medical consultations through a secure online portal.
• Saúde Ocupacional (Occupational Health) Occupational health services for companies, including prevention programs, periodic exams, and medical follow-up aimed at reducing absenteeism, increasing engagement, and improving organizational climate.
• Nordeste Cuida Community program created to celebrate the arrival of newborns and strengthen the bond of care with beneficiary families from the first days of life, inviting mothers to share photos of their newborn babies for publication on official Nordeste Saúde channels.

Quantifiable outcome

• 31.86% readjustment rate for collective contracts with up to 29 lives (May 2025 - April 2026)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Hospital Agnus DeicoreOthersHospital provider in the Nordeste Saúde accredited network, offering hospital services to plan beneficiaries.
• Hospital BahiacoreOthersHospital provider in the Nordeste Saúde accredited network, offering hospital services to plan beneficiaries.
• Hospital Jorge ValentecoreOthersHospital provider in the Nordeste Saúde accredited network, offering hospital services to plan beneficiaries.
• Santa Helena HospitalcoreOthersHospital provider in the Nordeste Saúde accredited network, offering hospital services to plan beneficiaries.
• ClivalecoreOthersHealthcare provider in the Nordeste Saúde accredited network, offering services to plan beneficiaries.
• Hospital da CidadecoreOthersHospital provider in the Nordeste Saúde accredited network, offering hospital services to plan beneficiaries.
• Santa Helena ClínicacoreOthersClinic provider in the Nordeste Saúde accredited network, offering outpatient services to plan beneficiaries.
• QualipexcoreOthersHealthcare provider in the Nordeste Saúde accredited network, offering services to plan beneficiaries.
• Hospital Agenor PaivacoreOthersHospital provider in the Nordeste Saúde accredited network, offering hospital services to plan beneficiaries.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SulAmérica: Established Brazilian health insurer with collective empresarial, individual, and senior products. National carrier that competes for the same employer and senior segments in Bahia as Nordeste Saúde.
• Amil: National health insurance carrier owned by UnitedHealth Group offering collective empresarial, individual, and senior plans. Competes with Nordeste Saúde for SMB and senior members in Bahia with broader provider networks and capital backing.
• Hapvida NotreDame Intermédica: Largest vertically integrated health plan operator in Brazil with national reach and a strong Northeast/Bahia footprint. Competes across all of Nordeste Saúde's segments (collective empresarial, individual, adhesion, senior) and offers both plans and owned provider network.
• Bradesco Saúde: Major Brazilian health insurer (part of Bradesco Seguros) offering collective empresarial, individual, and senior plans with national coverage. Competes for SMB employers in Bahia that need multi-state reach.

Direct peers

• Unimed: Brazil's largest cooperative health-plan system with local Unimed franchises (including Unimed Salvador) operating in Bahia. Directly competes for SMB collective plans and individual members in the same geography with similar product structures (collective empresarial and individual/familiar plans).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/nordestesaude
• LinkedInlinkedin.com/company/nordeste-saude-empresarial
• Instagraminstagram.com/nordestesaude
• Xx.com/nordestesaude

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordeste Saúde Empresarial