EPICE

What EPICE does

EPICE is a Tokyo-based Japanese private corporation (株式会社EPICE) founded on November 19, 2020 and headquartered in Shibuya, with a planned relocation effective April 1, 2026. The company operates three business pillars: a Direct-to-Consumer (D2C) brand operation, a Co-creation DX (共創DX) practice that partners with enterprises on digital transformation initiatives, and a Marketing DX (マーケティングDX) practice that delivers marketing technology and campaign execution for clients. Its disclosed first-year GMV stands at ¥2 billion, with a stated next-period target of ¥3.6 billion.

The company's revenue mechanics are spread across the three pillars. In D2C, EPICE owns and operates consumer brands sold through e-commerce channels, generating GMV (gross merchandise value) which converts to net revenue at a brand-operator take rate. The Co-creation DX pillar provides consultative digital transformation services to enterprise clients, and Marketing DX delivers marketing technology solutions and execution — including the recently announced partnership with 24Sweets, a network of approximately 100 unmanned 24-hour sweets shops across Japan, signed December 1, 2025. The combined model positions EPICE as both a brand operator and a B2B DX/marketing services provider in the Japanese market.

EPICE pursues a sales-led go-to-market supplemented by channel partnerships, focused exclusively on the domestic Japanese market with no disclosed international expansion. The company is led by founder and CEO Keita Matsumura, with Kentaro Hijikata as COO and Seita Shiozaki as sub-manager. Registered capital is reported at ¥121,208,800 (including capital reserves), implying prior equity activity though specific funding rounds, investors, valuations, or revenue figures are not disclosed in the available data.

Name

EPICE

Legal name

株式会社EPICE

Website

https://ep-ice.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EPICE is a Tokyo-headquartered Japanese firm operating three pillars: proprietary D2C consumer brands, enterprise Co-creation DX consulting, and Marketing DX execution services for Japanese clients, with a reported first-year GMV of ¥2 billion.

Ownership category

akta.pro rank

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. D2C (Direct to Consumer): Selling products directly to customers through proprietary EC sites without retail intermediaries. Generates revenue through product sales while collecting customer data for unique product planning.
2. 共創DX (Collaborative DX): Comprehensive support from product planning to business plan formulation. Provides strategic consulting and implementation services for clients seeking digital transformation.
3. マーケティングDX (Marketing DX): Digital technology-based marketing strategy support services. Supports clients with marketing activities from new customer acquisition to website optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

EPICE operates three interlocking business lines: a D2C business that sells unique products directly to consumers through proprietary e-commerce sites without retail intermediaries; a Co-creation DX (共創DX) service that delivers comprehensive end-to-end support from product planning through business plan formulation and implementation; and a Marketing DX (マーケティングDX) service that provides digital-marketing strategy support, from new customer acquisition to website optimization, leveraging data-driven approaches. Knowledge from the proprietary D2C operations is cycled back into DX consulting engagements, creating an integrated offering that combines consumer product expertise with consulting and marketing execution.

Product overview

EPICE operates three core service lines: D2C (Direct-to-Consumer), Co-creation DX, and Marketing DX. The D2C service delivers products directly to customers via proprietary EC sites. Co-creation DX provides comprehensive support from product planning to business strategy formulation. Marketing DX supports digital marketing strategies using data-driven approaches. These services work in a cyclical manner, with knowledge gained from D2C applied to co-creation DX and vice versa, creating a reinforcing loop of expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• D2C事業 (D2C Service / Direct-to-Consumer Business) Direct-to-consumer service that sells products directly to customers through EPICE's proprietary e-commerce sites, bypassing retail intermediaries. Leverages customer data collected from EC operations to inform unique product planning and enable efficient customer acquisition.
• 共創DX (Co-creation DX) Comprehensive end-to-end DX support service covering product planning, business plan formulation, market trend analysis, and implementation of measures to establish competitive advantage and achieve sustainable growth for client companies.
• マーケティングDX (Marketing DX) Digital marketing strategy planning and execution support service using digital technology, covering new customer acquisition, website numerical improvement, and marketing activity optimization through data-driven approaches for both online and offline retail clients.

Quantifiable outcome

• First-year GMV of 2 billion yen achieved through co-creation model
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 24Sweets shop (トゥエンティフォー株式会社)coreStrategic or Co-development Partner · 1 December 2025EPICE entered into a business partnership with Twenty-Four Co., Ltd., operator of approximately 100 unmanned 24-hour sweets shops nationwide. EPICE will provide marketing strategy and store operations consulting, leveraging digital marketing expertise from D2C business to create new value in the real-store domain.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Peers

• Hakuhodo:

Direct peers

• CyberAgent: Major Japanese digital advertising and media company with significant D2C, internet TV, and DX-adjacent businesses. Relevant because it competes for the same enterprise digital marketing budgets and operates proprietary consumer businesses alongside agency services.
• Octane: Japanese firm supporting D2C brand building from product planning through e-commerce operations. Strongly comparable because it sits at the same intersection of D2C execution and DX/consulting support for emerging brands.
• Digital Holdings: Japanese group combining digital marketing, DX consulting, and payments/internet services. Comparable to EPICE for its mix of enterprise digital transformation support with proprietary consumer-facing digital businesses under one roof.
• Repro: Japan-based marketing automation and customer engagement platform focused on web/app CX optimization. Comparable to the Marketing DX portion of EPICE's offering, particularly around data-driven conversion and retention.
• feedforce: Japan-focused company providing data-feed, advertising technology, and D2C marketing operations tooling. Comparable to EPICE for serving brands seeking data-driven D2C and digital marketing optimization.
• AnyMind Group: Asia-based marketing, D2C enablement, and creator economy platform with consulting and operational support for brands. Closely comparable to EPICE's D2C × Marketing DX × Co-creation DX trinity across Japan and broader APAC.

Broad incumbents

• Dentsu: Global advertising and marketing services group with a large Japanese DX and consulting practice. Comparable as a broad incumbent competing for the same enterprise digital transformation and marketing budgets that EPICE targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPICE