What Repro does

Repro Inc. (Repro株式会社) is a Tokyo-headquartered marketing technology company founded in April 2014 by Yusuke Hirata that builds customer engagement software for mobile apps and websites, primarily serving Japanese enterprise and mid-market operators. Its core product, Repro MA, is a multi-channel marketing automation platform that unifies app push notifications, in-app messaging, web personalisation, email, and LINE delivery behind real-time behavioural segmentation and trigger-based campaign execution, with CDP/DWH data integration and an AI-friendly data architecture positioned for downstream personalisation. A second product line, Repro Booster, applies patented click-prediction and pre-fetching technology to improve site speed and Core Web Vitals via tag-based deployment, with a CDN-edge WebView acceleration variant (Repro Booster for App) in beta from April 2026. The portfolio is rounded out by BPO-style consulting services covering app revenue maximisation, conversion maximisation, install maximisation, and ASO expert support, which are sold alongside the software. Repro monetises through annual SaaS subscriptions with custom enterprise pricing (a 20% price increase was applied from September 2024) and additional professional services revenue, distributing via a Japan-centric direct sales organisation (field, inside, partner) complemented by an EBISUMART cloud commerce platform partnership announced in August 2025. The company has raised approximately ¥3.4 billion across Series A (April 2015), Series B (March 2016), Series C (February 2020) and a December 2019 supplementary round, and reports 7,300+ installations across 66 countries with named enterprise customers in retail (Sushiro, Aoyama Trading, Orbis, Parco), cosmetics (Kose, DECORTÉ), insurance (SOMPO Direct), entertainment (Medley, emole), and other sectors.

Name

Repro

Legal name

Repro株式会社

Website

https://repro.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Repro is a Tokyo-based marketing technology company founded in 2014 that builds Repro MA, a multi-channel marketing automation platform unifying app, web, email, and LINE, and Repro Booster, a patented site-speed tool, primarily serving Japanese enterprise and mid-market customers across retail, cosmetics, and services.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Marketing automation platform
• Site speed optimization
• Customer engagement software
• Mobile app analytics
• Conversion rate optimization

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Repro MA subscription: SaaS subscription for the multi-channel marketing automation platform Repro MA, available in modular packages (Repro App, Repro Web, Repro Mail, Repro for LINE) sold on a subscription basis with custom enterprise pricing.
2. Repro Booster subscription: Site speed improvement tool sold as a standalone SaaS subscription. Pricing based on site traffic volume and feature tiers. Provides tag-based implementation with A/B testing capabilities included.
3. Consulting and managed services: Professional services including app revenue maximisation service, conversion maximisation service, install maximisation service, and ASO expert support. These BPO-style services complement the software tools and are sold alongside or separately.
4. Option and add-on services: Additional optional services including the landing page acceleration feature (beta), app WebView acceleration (Repro Booster for App), and various premium support tiers. Subject to a 20% price increase implemented from September 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Repro sells a multi-channel customer engagement software portfolio. Repro MA is a marketing automation platform that unifies mobile app push notifications, in-app messaging, web personalisation, email, and LINE delivery through real-time behavioural segmentation and AI-friendly data structures. Repro Booster is a separate SaaS site speed improvement tool using patented pre-fetching and image optimisation technology that requires only a single tag to deploy. Professional consulting services (app revenue maximisation, conversion maximisation, install maximisation, ASO expert support) are sold alongside or separately from the software.

Product overview

Repro provides a multi-product marketing technology portfolio consisting of the core multi-channel integrated marketing automation platform 'Repro MA' with four integrated packages (Repro App for mobile app marketing, Repro Web for web marketing, Repro Mail for email marketing, and Repro for LINE for messaging), alongside the separate site speed optimization tool 'Repro Booster' with its app-focused variant 'Repro Booster for App'. The portfolio is complemented by professional consulting services including App Revenue Maximization, Conversion Maximization, Installation Maximization, and ASO Expert Support services. Repro positions itself as a Customer Engagement (CE) platform provider helping businesses maximize revenue across web and app channels.

Differentiator

Problem solved

Functional benefit

Brands

• Repro MA: Multi-channel integrated marketing automation platform combining app, web, email, and LINE communication channels with AI-friendly data structure.
• Repro App
• Repro Web
• Repro Mail
• Repro for LINE
• Repro Booster
• Repro Booster for App
• アプリ収益最大化サービス
• コンバージョン最大化サービス
• インストール最大化サービス
• ASOエキスパート支援
• engagemate
• Repro Journal

Products and services

• Repro MA Multi-channel integrated marketing automation platform that unifies app push, in-app messaging, web personalisation, email, and LINE delivery on a single platform with real-time behavioural segmentation and AI-friendly data structure.
• Repro App Mobile app revenue and LTV maximisation package providing push notifications, in-app messages, UI personalisation, and analytics for marketers to implement CRM strategies directly without engineering dependencies.
• Repro Web Web CVR maximisation package enabling 1-to-1 web personalisation based on visitor attribute and behavioural data, with web push notifications, email, and LINE messaging support.
• Repro Mail Email marketing package enabling personalised email delivery linked to customer attributes and behaviours, with flexible external data integration and low implementation cost for 1-to-1 communication.
• Repro for LINE LINE message delivery package adding personalisation to LINE communications, preventing over-messaging blocks and cost increases while maximising engagement and CVR efficiently.
• Repro Booster Site speed improvement tool using patented pre-fetching technology and automatic image format conversion. Tag-based implementation delivers immediate speed improvements (up to ~4x) without development or operational burden.
• Repro Booster for App App speed-up tool for WebView optimisation within mobile applications without requiring app code modifications, using CDN edge technology to deliver speed improvements from outside the app platform.
• App Revenue Maximization Service (アプリ収益最大化サービス) BPO-style consulting service providing an expert team for planning, execution, and verification of app marketing strategies to improve retention and monetisation rates.
• Conversion Maximization Service (コンバージョン最大化サービス) Web CRO (Conversion Rate Optimisation) and operations support service combining professional team analysis, the proprietary Repro Web tool, and expertise transfer to solve web operator challenges.
• Install Maximization Service (インストール最大化サービス) App user acquisition service providing advertising operations and ASO (App Store Optimisation) simultaneously to solve challenges from acquisition through retention.
• ASO Expert Support (ASOエキスパート支援) App Store Optimisation (ASO) expert support service for keyword optimisation and CVR improvement to maximise downloads, affecting both search traffic and ad CPI.

Quantifiable outcome

• FCP improved by 75.7% and LCP by 76.4%, achieving ~4x speed improvement for large-scale EC site (ENDLESS MODE) with 50,000+ SKUs; session CVR increased 16.8%, average PV per session increased 7.7%
• +7 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• EBISUMART (_INTERFACTORY Inc.)coreTechnology or Integration · 1 August 2025EBISUMART, a leading cloud commerce platform for EC sites in Japan, has adopted Repro Booster as a standard optional feature. EBISUMART's enterprise EC clients can access Repro Booster site speed improvement as an integrated, pre-certified option within the EBISUMART platform, reducing integration friction and providing a jointly supported implementation pathway.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• WebEngage: India-based customer engagement platform serving brands across India, Southeast Asia, and Middle East with push, in-app, email, SMS, and WhatsApp. Comparable to Repro in product breadth and emerging-markets focus, but operating in different geographies.

Direct peers

• Braze: Public, US-based customer engagement platform focused on multi-channel messaging (push, in-app, email, web) with real-time behavioral segmentation. Most direct global comparable to Repro MA in product architecture and target customer (mobile-first brands), though Braze lacks native LINE support.
• Iterable: Multi-channel marketing automation platform serving mid-market and enterprise brands with cross-channel orchestration (push, in-app, email, SMS). Closest product analog to Repro MA outside of Braze, though US-centric and without LINE.
• CleverTap: Customer engagement and retention platform with strong emerging-markets focus, serving mobile-first brands across APAC, LATAM, and Middle East. Highly comparable to Repro in mobile-first, multi-channel orientation and geographic customer mix in Asia.
• OneSignal: Messaging platform specializing in push notifications, in-app messages, email, and SMS for mobile and web apps. Directly comparable to Repro App and Repro MA on the messaging core, with a PLG-led GTM that contrasts Repro's enterprise sales motion.
• Klaviyo: E-commerce-focused CRM and marketing automation platform with strong Shopify integration and behavioral segmentation. Comparable to Repro's EC customer base (ENDLESS MODE, ORBIS, KOMEHYO, Aoyama) and CVR-optimization use cases, though US/EU-centric.
• Customer.io: Behavior-based messaging platform for email, push, in-app, and SMS, focused on mid-market SaaS and DTC brands. Comparable to Repro MA on the segmentation and trigger-based delivery architecture, with a developer-oriented GTM.

Broad incumbents

• Salesforce Marketing Cloud: Enterprise incumbent offering email, mobile, social, advertising, and web personalization within the broader Salesforce ecosystem. Overlaps with Repro's enterprise accounts but serves a different buyer profile (consolidation onto a single enterprise platform).
• Adobe Marketo Engage: B2B/mid-market marketing automation incumbent within Adobe Experience Cloud. Overlaps with Repro MA in email and lead nurturing but less specialized in mobile-first and consumer-brand engagement.
• Cloudflare: Global CDN and edge-compute incumbent whose CDN and performance optimization products overlap with Repro Booster's core value proposition of accelerating web delivery. Not a direct competitor today (different buyer), but represents the threat of a well-capitalized infrastructure player moving down-market into site speed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reproio
• YouTubeyoutube.com/@ReproIo
• Facebookfacebook.com/reproio
• LinkedInlinkedin.com/company/9466722

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds4 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repro