CTS EVENTIM Sports

What CTS EVENTIM Sports does

CTS EVENTIM Sports operates the EVENTIM.Tixx digital platform, a cloud-based B2B SaaS solution serving sports clubs, associations, arenas, and event organizers across the sports and festival sector, primarily in Europe with a concentration in Germany. The company functions as a digitization partner rather than a pure software vendor, offering dedicated consulting and long-term account support to enterprise clients including Bundesliga clubs (BVB, Borussia Mönchengladbach, 1. FC Köln, FC St. Pauli, HSV, Hertha BSC, 1. FC Nürnberg), Basketball Bundesliga teams (ALBA Berlin, ratiopharm ulm, Telekom Baskets), DEL ice hockey clubs (Kölner Haie, Eisbären Berlin, Düsseldorfer EG, EC Red Bull Salzburg), handball organizations (SC Magdeburg, SG Flensburg-Handewitt), national associations (DBB, DHB), tennis tournament organizer e|motion sports (BOSS OPEN), athletics (ISTAF), music and cultural festivals (Southside, Deichbrand, Elbjazz), and major venues such as LANXESS arena. The platform is delivered as a white-label solution deployed as the client's own online ticket shop and is built on more than 20 years of sector experience accumulated under the CTS EVENTIM corporate umbrella.

The core product architecture is a modular SaaS platform with three pillars — Tixx.Ticketing (online ticket shop for day, season, and premium tickets with integrated secondary market and lottery tools for fair allocation during high-demand events), Tixx.CRM with Tixx-Campaign (360-degree fan view, campaign management, newsletters, matchday surveys), and Tixx.Merchandising (integrated online merchandise shops). Complementary modules include EVENTIM.Access (mobile scanning apps for multi-venue access control), the secondary market module, the lottery allocation tool, and a Schnittstellen und Integrationen integration layer connecting the platform to venue systems and third-party solutions. The platform runs on a scalable cloud-based architecture with self-hosted server options for data and failover security. No AI/ML capabilities, patents, or research activity are disclosed.

Revenue is generated through recurring SaaS subscriptions across the core and add-on modules plus professional services revenue from consulting and a marketing/sales service package. Pricing is quote-based and not publicly disclosed. The go-to-market is exclusively direct enterprise field sales supported by content marketing (Tixx.BLOG, LinkedIn) and customer-reference advocacy. The company is privately held as a subsidiary of CTS EVENTIM, a major publicly known European live-entertainment group, and is headquartered in Hamburg, Germany.

Name

CTS EVENTIM Sports

Legal name

CTS EVENTIM Sports

Website

https://eventimsports.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

CTS EVENTIM Sports operates the EVENTIM.Tixx cloud-based SaaS platform for sports clubs, associations, arenas, and event organizers in the sports and festival sector, providing ticketing, CRM, merchandising, access control, and consulting services under a long-term enterprise partnership model.

Ownership category

akta.pro rank

Product category

Sports Ticketing Software

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Ticketing (MPAGAMAH)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)

Keywords

• Sports ticketing platform
• Fan relationship management
• Venue access control
• Sports merchandise e-commerce
• Event marketing services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Ticketing Services: SaaS-based ticketing platform for sports clubs and event organizers, selling day tickets, season tickets, and premium tickets through white-label online shops integrated with secondary market and lottery tools
2. CRM and Marketing Services: Fan relationship management and campaign management services including Tixx-CRM and Tixx-Campaign for fan engagement, newsletter distribution, and survey campaigns
3. Merchandising Platform: Integrated merchandising online shops as part of the unified product platform for sports organizations
4. Access Control Solutions: EVENTIM.Access scanning apps for venue entry management, supporting multiple arena locations with smartphone-based scanning capability
5. Consulting Services: Dedicated consulting team providing individualized consultation, deep expertise, and best-practice exchange for event organizers
6. Marketing and Sales Services: Comprehensive marketing service package complementing the software platform

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CTS EVENTIM Sports operates the EVENTIM.Tixx platform, a cloud-based SaaS solution providing integrated ticketing, CRM, merchandising, and venue access control for sports clubs, associations, arenas, and event organizers. The platform includes secondary market functionality for ticket resale and lottery tools for fair ticket allocation during high-demand events, with self-hosted servers ensuring high data and failover security.

Product overview

EVENTIM.Tixx is a unified SaaS-based digital platform for sports clubs, associations, arenas, and festival organizers. The platform operates as a modular architecture with three core product pillars: Tixx.Ticketing (online ticket sales with integrated secondary market and lottery allocation), Tixx.CRM/Tixx-Campaign (fan relationship management and campaign management), and Tixx.Merchandising (online merchandise shops). These core modules are complemented by EVENTIM.Access (venue entry management via mobile scanning apps), the Zweitmarktlösung (secondary market for ticket resale), the Verlosungstool (lottery tool), and Schnittstellen und Integrationen (interfaces and integrations). The platform is delivered as a cloud-based SaaS model with self-hosted server options for high data and failover security. Over 20 years of experience in the sports and festival sector underpins the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• EVENTIM.Tixx Produktplattform (EVENTIM.Tixx Platform) Cloud-based SaaS platform serving as the central digital infrastructure for sports clubs, associations, arenas, and event organizers, providing ticketing, CRM, and merchandising as integrated core modules with scalable IT architecture and self-hosted servers.
• Tixx.Ticketing Online ticket shop enabling sale and distribution of day tickets and season tickets for sports events, with integrated secondary market solution and lottery tool for fair ticket allocation during high-demand events. Used by BVB for Bundesliga, DFB-Pokal, and international matches.
• Tixx.CRM and Tixx-Campaign Customer relationship management module providing 360-degree view of fan activities, with integrated Tixx-Campaign for newsletter distribution, fan data collection, and game-day surveys. Used by LANXESS arena, SC Magdeburg, and others for personalized fan communication.
• Tixx.Merchandising Merchandise online shop module for selling branded sports products to fans, integrated alongside the ticketing and CRM modules of the EVENTIM.Tixx platform.
• EVENTIM.Access Venue access control solution using smartphone scan apps for entry management at events, supporting multiple arena locations. Used by Eisbären Berlin to operate dual-arena venue access without queuing issues.

Quantifiable outcome

• Online ticket purchase rate increased to 85% for BOSS OPEN tournaments, representing a 250% increase since partnership began in 2013
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• e|motion sports GmbH (BOSS OPEN)coreStrategic or Co-development Partner · 1 January 2013Long-standing partnership since 2013 for BOSS OPEN WTA and ATP tennis tournaments. EVENTIM.Tixx provides ticketing, CRM, campaign management, and access control solutions. The partnership achieved 85% online ticket sales rate, a 250% increase since the start. The company also supports digital sponsor tickets and smart ticketing campaigns.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Global self-serve and enterprise ticketing platform for live events including sports, music and festivals. Overlaps with EVENTIM.Tixx in ticketing and event-organizer use cases, but distributed horizontally rather than as a sports/festival vertical specialist.
• Skidata: Austrian-German vendor of access-control and visitor-management hardware and software for stadiums, arenas, ski resorts and events. Directly comparable to EVENTIM.Access and the venue-integration layer of EVENTIM.Tixx, with broader reach across venue types.
• CTS EVENTIM: Parent group of CTS EVENTIM Sports and one of Europe's largest ticketing and live-entertainment companies, serving concerts, theater, sports and festivals. Relevant both as the owner and as the broader incumbent whose consumer ticketing marketplace sits adjacent to the EVENTIM.Tixx B2B platform.

Direct peers

• SecuTix: Swiss-headquartered SaaS ticketing platform purpose-built for sports clubs, stadiums, and live-event organizers in Europe. Directly comparable to EVENTIM.Tixx in target customer, modular SaaS delivery, and emphasis on CRM, secondary market, and access control for sports properties.
• Paciolan (Veritone): Long-standing US collegiate and professional sports ticketing SaaS, now part of Veritone, delivering ticketing, marketing, fundraising and access-control modules to US sports properties. Comparable as a unified platform specialist focused on sports and live entertainment operators.
• Tickets.com: US-based enterprise ticketing platform serving professional sports teams, arenas, and performing arts venues with a ProVenue suite covering ticketing, CRM, access control and marketing. Closest global functional analog to EVENTIM.Tixx in product breadth and enterprise sports focus.
• AudienceView: Unified commerce platform for ticketing, CRM and fan engagement used by performing arts, sports and attractions operators. Comparable modular SaaS architecture (ticketing + CRM + marketing) targeting similar venue and event-organizer customers.

Emerging players

• Tessitura Network: Unified CRM + ticketing platform for arts and cultural organizations, with growing extension into sports-adjacent venues. Comparable in unifying CRM, ticketing and marketing automation under one SaaS roof, though anchored in performing arts rather than team sports.
• Front Gate Tickets: Live Nation-owned ticketing solution focused on festivals and large-scale live events, with integrated CRM, access control and fan-engagement tools. Comparable to EVENTIM.Tixx's festival segment (Southside, Deichbrand, Elbjazz) and to its merchandising integrations.

Others

• Sportfive: Global sports marketing and rights agency that operates in the same ecosystem of European football, handball and basketball clubs as CTS EVENTIM Sports' customers. Comparable buyer ecosystem rather than direct product overlap; relevant for partnership and competitive context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cts-eventim-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTS EVENTIM Sports