AED Universe

What AED Universe does

AED Universe (legal entity: Northwest Health and Safety Inc., DBA AEDUniverse.com) is a U.S. authorized distributor of Automated External Defibrillators (AEDs) and related accessories, founded in 1999 and headquartered in Vancouver, Washington. The company operates a direct-to-consumer e-commerce storefront carrying all six major AED brands (Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control, ZOLL), along with replacement pads and batteries, cabinets, cases, wall mounts, CPR and first-aid supplies, training products, and pre-bundled business and school AED packages. Its core technology is a standard online retail platform with phone-based inside sales support, augmented by a deep content library covering state-by-state AED laws, program design, maintenance, and recall tracking that drives organic search-driven demand.

The company monetizes primarily through one-time unit sales of AED devices priced between roughly $1,400 and $3,900, supplemented by low-ticket accessories (from under $10 to several hundred dollars) and a recurring EN-Pro AED Program Management subscription at $210/year or $519 for five years that includes medical direction, physician oversight, EMS notification, and PlusTrac maintenance tracking. Free shipping is offered on orders over $199 and free medical prescriptions are bundled with AED purchases. Customers are segmented across schools, corporate workplaces, healthcare and professional services facilities, first responders (police, fire, EMS), and public venues (gyms, malls). The business is founder-operated by CEO Jason Royse with no disclosed external funding, no M&A history, and no public revenue disclosure.

Name

AED Universe

Legal name

Northwest Health and Safety Inc.

Website

https://aeduniverse.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AED Universe (Northwest Health and Safety Inc.) is a U.S. authorized e-commerce distributor, founded 1999, selling Automated External Defibrillators, replacement pads and batteries, cabinets, and AED program management subscriptions across all six major AED brands to schools, businesses, first responders, and public venues.

Ownership category

akta.pro rank

Product category

Medical Devices - AEDs

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

Keywords

• Automated external defibrillators
• AED accessories
• AED program management
• Cardiac emergency equipment
• AED replacement pads batteries

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Direct sales of AED defibrillators, replacement pads, batteries, cabinets, cases, and accessories from major AED manufacturers including Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control, and ZOLL.
2. AED Program Management Services: EN-Pro AED Program Management services including medical direction, physician oversight, EMS notification, policy and procedure manual, and AED maintenance tracking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AED Universe is an authorized distributor of Automated External Defibrillators (AEDs) and related accessories, selling factory-new devices from six major manufacturers (Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control, and ZOLL) via a direct-to-consumer e-commerce storefront. The company also supplies replacement pads, batteries, cabinets, cases, wall mounts, signage, CPR products, training products, first aid kits, and emergency oxygen. Through its EN-Pro partnership, it offers subscription-based AED program management including medical direction, physician oversight, EMS notification, and maintenance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• AED Defibrillators (Multi-Brand) Automated External Defibrillators sold under six major brands — Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control, and ZOLL — including entry-level and professional-grade models priced from approximately $1,400 to $3,900. Targeted at organizations and individuals needing life-saving cardiac emergency response devices.
• AED Replacement Pads and Batteries Replacement electrode pads and batteries compatible with all major AED brands, required for ongoing AED maintenance and readiness.
• AED Cabinets Wall-mounted and recessed storage cabinets with optional alarms, providing secure, visible storage for AEDs in offices, schools, and public facilities.
• AED Cases and Wall Mounts Carrying cases, soft cases, hard cases (including Pelican), wall mounting brackets, and vehicle mount brackets for AED storage and transport.
• AED Signs and Stickers Signage and stickers for visible AED placement and wayfinding in offices, schools, gyms, and public venues.
• CPR Products CPR barriers and rescue breathers used alongside AEDs for emergency resuscitation.
• AED Training Products Training AEDs and accessories for CPR and AED certification instruction across the supported brands.
• EN-Pro AED Program Management Subscription AED program management service including medical direction, physician oversight, EMS notification, policy and procedure manual, site analysis, event review and documentation, AED maintenance tracking via PlusTrac, and $1M+ general liability coverage. Available at $210/year or $519 for 5 years.
• First Aid Kits and Emergency Preparedness Supplies First responder kits, workplace first aid kits, bloodborne pathogen/personal protection kits, first aid supplies, and emergency preparedness kits.
• Emergency Oxygen Emergency oxygen tanks sold as part of AED safety equipment offerings.
• Business AED Packages Pre-bundled AED packages designed for business and corporate workplace safety deployments.
• School AED Packages Pre-bundled AED packages tailored for school and educational institution safety programs.

Quantifiable outcome

• Free shipping on most orders over $199
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EN-ProcoreImplementation/ SI/ Consulting PartnerPartnership with EN-Pro for AED Program Management services. EN-Pro provides medical direction, physician oversight, EMS notification, policy and procedure manual, site analysis, event review and documentation, and AED maintenance tracking. Services available through PlusTrac platform. EN-Pro provides coverage under $1,000,000+ General Liability Policy.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AED Brands: DTC authorized AED distributor offering devices, accessories, and program management across leading AED brands; competes head-to-head with AED Universe in the SMB/online AED channel.
• Emergency Medical Products (EMP): Distributor of emergency medical equipment and supplies including AEDs, first aid, and CPR products to first responders, schools, and workplaces; a relevant peer in adjacent emergency-preparedness distribution.
• AED Superstore: Authorized online AED distributor carrying multiple major brands (Philips, ZOLL, Cardiac Science, Defibtech, Heartsine) with e-commerce, replacement pads/batteries, and program management; the closest direct competitor to AED Universe in DTC AED distribution.
• Bound Tree Medical: Distributor of emergency medical supplies, including AEDs, AED accessories, and CPR products to EMS, fire, and healthcare buyers; comparable channel and customer overlap with AED Universe, particularly in first-responder and healthcare segments.

Broad incumbents

• Philips HeartStart (Royal Philips): Manufacturer of the HeartStart OnSite, FRx, and FR3 AEDs that AED Universe distributes; a global medical device incumbent that also sells AEDs direct, making it both a key supplier and a potential competitor.
• Cardiac Science: Manufacturer of Powerheart G5 and CardioVive AEDs carried by AED Universe; a broad incumbent whose direct sales channel overlaps with AED Universe's distribution positioning.
• HeartSine Technologies (Stryker): Manufacturer of the Samaritan PAD AED carried by AED Universe; now part of Stryker, it operates both through distributors like AED Universe and via its own direct/EMR channels.
• Defibtech: Manufacturer of Lifeline AEDs distributed by AED Universe; operates its own sales channels alongside authorized distributors, positioning it as both partner and indirect competitor.
• ZOLL Medical Corporation: Manufacturer of the AED Plus, AED Pro, and AED 3 product lines that AED Universe distributes; a broad incumbent in resuscitation/AED whose own direct-sales motion is both a supplier and a competitive threat.
• Stryker (Physio-Control / LIFEPAK): Owner of the Physio-Control LIFEPAK CR Plus and CR2 AED lines that AED Universe distributes; large incumbent in emergency medical response whose direct sales and EMS-channel relationships overlap with AED Universe's first-responder segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aeduniverse
• Facebookfacebook.com/pages/Vancouver-WA/AEDUniversecom/159421598180

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AED Universe