What Big Agile does

Big Agile is a privately held, founder-led business agility coaching, training, and consulting firm headquartered in Colleyville, Texas, that delivers Scrum Alliance certifications, agile team training, and enterprise transformation engagements. The firm is led by Lance Dacy, a Certified Scrum Trainer (Scrum Alliance) who has been training and coaching teams since 2011 across organizations ranging from Fortune 20 enterprises to startups and government bodies. The portfolio is organized into four pillars: (i) Scrum Alliance certifications — Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Advanced Certified ScrumMaster (A-CSM), and Advanced Certified Scrum Product Owner (A-CSPO); (ii) AI and Scrum micro-credentials — AI for Scrum Masters, AI for Product Owners, and Agile Scrum Essentials, launched in 2025; (iii) team and organization training — First Principles of Agile, Working on a Scrum/Kanban Team, Agile Estimating and Planning, and Effective User Stories; and (iv) coaching and transformation engagements, including Fully Customized Coaching, Transformation Workshops, Remote Team Support, and Private Workshops. Delivery is built on real-world simulations, hands-on exercises, and AI-augmented tools, with a stated coaching philosophy of making the external coach redundant as internal capabilities mature.

The underlying technology stack is practitioner-tooling oriented rather than product-oriented: scheduling via Calendly, collaboration via Slack, Jira, Mural, Confluence, and Miro, and AI-assisted delivery using OpenAI GPT-class models alongside reference implementations (Flow Radar, Emergence Radar) that combine GitLab/GitHub release data, Jira cycle-time exports, Slack sentiment hooks, and LLM-based narrative generation. The firm has no public API, no proprietary software product, and no disclosed AI patents or proprietary foundation models; AI is positioned as a curriculum and tooling differentiator rather than a platform business.

Big Agile operates a hybrid go-to-market combining event-driven direct-to-consumer public workshops (bookable online at $295–$495 per seat, with early-bird and regular pricing) and enterprise field sales for customized private training, coaching, and transformation engagements (custom-priced, multi-year contracts). Customer segments span Fortune-class enterprises, mid-market companies, startups, government and regulated industries, and individual practitioners pursuing certification. The firm is owner-operated with 1–10 employees, no disclosed funding rounds, no parent company, no subsidiaries, and no M&A history, indicating a bootstrapped, principal-led operating model. Marketing and demand generation are driven by long-form thought leadership (16+ pages of blog posts), organic social (LinkedIn, Facebook, X), earned-media podcast appearances (e.g., Mountain Goat Software Agile Podcast Episode 144), and public workshops that double as both marketing and revenue events.

Name

Big Agile

Legal name

Big Agile

Website

https://big-agile.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Agile is a privately held, founder-led agile coaching and training firm that delivers Scrum Alliance certifications, AI-themed micro-credentials, and customized transformation engagements to enterprises, mid-market firms, startups, government bodies, and individual practitioners.

Ownership category

akta.pro rank

Headquarters

HQ city

Colleyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Public workshop and certification fees: Per-seat registration fees for live online and in-person Scrum Alliance certification courses (CSM, CSPO, A-CSM, A-CSPO) and non-certification micro-credentials (AI for Scrum Masters, AI for Product Management, Agile Scrum Essentials). Tiered via early-bird vs. regular pricing.
2. Private team training engagements: Customized, privately conducted training workshops (Scrum, Kanban, estimating, user stories, certifications) sold to organizations for delivery in person, via self-paced video study, or live online, scoped to client goals.
3. Coaching and transformation services: Ongoing agile coaching, embedded team support, remote team optimization, and transformation workshops sold to leaders and teams seeking foundational to enterprise-scale agile adoption.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Big Agile delivers Scrum Alliance certification courses (CSM, CSPO, A-CSM, A-CSPO), AI and agile micro-credentials, and hands-on team training workshops (Scrum, Kanban, estimating, user stories). It also sells bespoke agile coaching, transformation workshops, and remote team support to organizations, delivered live online, in-person, or as self-paced private training.

Product overview

Big Agile is a service-based business agility firm (not a unified software product) led by Certified Scrum Trainer Lance Dacy. Its portfolio is organized into four service pillars: (1) Scrum Alliance certifications — the Certified ScrumMaster® (CSM), Certified Scrum Product Owner® (CSPO), Advanced Certified ScrumMaster® (A-CSM), and Advanced Certified Scrum Product Owner® (A-CSPO); (2) AI and Scrum micro-credentials — AI for Scrum Masters, AI for Product Owners, and Agile Scrum Essentials; (3) Team and Organization Training — First Principles of Agile, Working on a Scrum Team, Working on a Kanban Team, Agile Estimating and Planning, and Effective User Stories; and (4) Coaching and Transformation engagements — Fully Customized Coaching, Transformation Workshops, and Remote Team Support, all also available as Private Workshops customized to a client's needs. Workshops are built on real-world simulations, hands-on exercises, and AI-powered tools, and can be delivered publicly online/in-person or privately in person, live online, or self-paced.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified ScrumMaster® (CSM) Live, interactive Scrum Alliance certification workshop for aspiring Scrum Masters, taught by Certified Scrum Trainer Lance Dacy, available publicly and as private team training.
• Certified Scrum Product Owner® (CSPO) Public Scrum Alliance certification course for Product Owners, taught live online or in person over a two-day format.
• Advanced Certified ScrumMaster® (A-CSM) Advanced Scrum Alliance certification course for experienced Scrum Masters seeking deeper practice, offered as a public workshop or private engagement.
• Advanced Certified Scrum Product Owner® (A-CSPO) Advanced Scrum Alliance certification course for experienced Product Owners, available as a public workshop or private team training.
• AI for Scrum Masters Half-day micro-credential course teaching Scrum Masters how to integrate AI-powered tools into their coaching workflows, priced at $295 per attendee publicly.
• AI for Product Owners Micro-credential course equipping Product Owners with AI techniques for product management, priced at $295 per attendee publicly.
• Agile Scrum Essentials Foundational micro-credential course covering Agile and Scrum fundamentals, listed at $295 per attendee.
• First Principles of Agile Team training workshop grounding teams in the foundational first principles behind Agile practice rather than framework mechanics.
• Working on a Scrum Team Hands-on team workshop building Scrum team skills through real-world simulations and exercises.
• Working on a Kanban Team Team training focused on Kanban practices, flow, and visualization for delivery teams.
• Agile Estimating and Planning Workshop on agile estimation and planning techniques tailored to team or product needs.
• Effective User Stories Workshop teaching user-story writing techniques that produce testable, outcome-driven backlog items.
• Fully Customized Coaching Bespoke agile coaching engagements that embed with teams and leaders to drive lasting change, from foundational adoption to enterprise scaling.
• Transformation Workshops Transformation workshops that help organizations plan and execute an agile transition, growing internal capabilities so external coaching becomes unnecessary.
• Remote Team Support Specialized coaching for distributed and remote teams, optimizing virtual collaboration, online tools, and processes for distance delivery.
• Private Workshops Customized in-person, self-paced video, or live training delivered privately to an organization's teams, including Scrum, Kanban, estimation, user stories, and certification prep.

Quantifiable outcome

• Trained and coached teams at organizations ranging from Fortune 20 companies to small startups since 2011 (15+ years).
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Scrum AllianceflagshipStrategic or Co-development PartnerScrum Alliance is the certifying body that credentials Lance Dacy as a Certified Scrum Trainer and authorizes Big Agile to deliver CSM, CSPO, A-CSM, and A-CSPO certifications. The 'Scrum Alliance Certified' mark is featured prominently on the homepage as a core trust signal.
• Mountain Goat SoftwareminorGTM or Marketing PartnerMountain Goat Software hosts the Agile Podcast (Episode 144), where Big Agile founder Lance Dacy is a featured guest on 'How Modern Agile Teams Predict the Unpredictable,' driving earned-media visibility for Big Agile.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LeadingAgile: LeadingAgile is an enterprise agile transformation consultancy offering training, coaching, and large-scale transformation services to Fortune-class clients — closely mirroring Big Agile's enterprise coaching and transformation workshop offerings at a larger scale.
• Mountain Goat Software: Founded by Mike Cohn, Mountain Goat Software is one of the most recognized independent agile/Scrum training and coaching firms in the U.S., offering public Scrum certification workshops, private training, and authored books — directly comparable to Big Agile's certification-plus-coaching model. Big Agile's founder has appeared as a guest on the Mountain Goat Agile Podcast, underscoring direct category overlap.
• Agile42: Agile42 is an independent agile coaching and training firm offering Scrum/Kanban certifications, enterprise coaching, and transformation services — closely comparable to Big Agile's service pillars across certifications, team training, and coaching engagements.
• Boris Gloger Consulting: Boris Gloger Consulting is an independent agile transformation and training practice operating across Europe, offering Scrum and large-scale agile coaching engagements. It is a directly comparable independent agile consulting peer, particularly on the enterprise coaching side.
• Ben Linders: Ben Linders is an independent agile coach, trainer, and author offering workshops, assessments, and coaching. Like Big Agile, this is a personal-brand-led agile services practice with strong content marketing — a structurally comparable independent trainer.

Broad incumbents

• Scaled Agile (SAFe): Scaled Agile is the dominant enterprise framework vendor for scaled agile (SAFe), offering SPC certifications, training, and partner-network delivery. It competes with Big Agile for enterprise agile transformation budgets, though at a much broader framework-and-tooling level.
• Scrum.org: Founded by Ken Schwaber (co-creator of Scrum), Scrum.org delivers Professional Scrum certifications (PSM, PSPO) and training globally. It overlaps with Big Agile's Scrum certification business but at vastly greater scale and with its own proprietary certification track.
• SolutionsIQ (now part of Slalom): SolutionsIQ was a leading agile transformation consultancy (now part of Slalom), offering enterprise coaching and training services. It overlaps with Big Agile's transformation offerings as a much larger incumbent with global delivery capability.

Others

• Agile Alliance: Agile Alliance is a non-profit industry association promoting agile practices, conferences, and community resources. While not a direct competitor, it is an ecosystem peer that influences training content, certification standards, and demand for agile practitioners.

Emerging players

• International Scrum Institute: International Scrum Institute offers Scrum certifications and training to a global practitioner audience. It overlaps with Big Agile's public certification stream but typically targets a more price-sensitive online learner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/big_agile
• Facebookfacebook.com/BiGAgile
• LinkedInlinkedin.com/company/big-agile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Agile