Agile Alliance
Agile Alliance is a global non-profit membership organization founded in 2001 by the original Agile Manifesto authors, serving 90,000+ practitioners through conferences, educational content, and a network of nearly 300 community groups worldwide.
- Company typePrivate
- Founded2001
- HeadquartersCorryton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Agile Alliance does
Agile Alliance is a global non-profit membership organization founded in 2001 by the 17 original signatories of the Agile Manifesto, headquartered in the United States and serving a community of more than 90,000 Agile practitioners and organizations across North America, South America, Oceania, and South Asia. The organization's core function is to promote, advance, and expand Agile values, principles, and practices through educational content, conferences, community programs, and strategic partnerships. It does not develop proprietary technology products; instead, it operates a content-and-community platform producing the Agile Practice Guide (2nd Edition co-developed with PMI), the Manifesto for Enterprise Agility (launched 2026 with PMI), experience reports and research papers published jointly with IEEE, online learning events (Agile Tech Talks, Game On!, BYOC Lean Coffee), and a near-global network of nearly 300 sponsored community groups with incorporated affiliates in Brazil and New Zealand.
The business model is a non-profit membership and event-driven model. Revenue streams include individual annual memberships priced at $59, corporate memberships (pricing not publicly disclosed), conference registration and sponsorship for annual events such as Agile2025 and PMI Agile 2026, corporate sponsorships (e.g., Lucid), and donations. Member benefits include exclusive access to event session videos, conference discounts up to $750 per event, the Agile Practice Guide, the resource directory, and community group support. Go-to-market is community-led: growth relies on member referrals, volunteer advocacy, meetup-driven local engagement, content marketing across the website and social channels (LinkedIn, Facebook, Instagram, TikTok, Mastodon), and partnerships with PMI, Agile Business Consortium, Comparative Agility, and Gehtsoft.
The organization is governed by a rotating volunteer Board of Directors chaired by Rebecca Parsons and supported by 11-50 staff. The strategic posture is anchored in the 2021 partnership with the Project Management Institute (PMI) and the 2026 launch of the Manifesto for Enterprise Agility, which repositions the organization toward executive and enterprise-level buyers while maintaining its individual-practitioner base.
Agile Alliance firmographics
Firmographics- Name
- Agile Alliance
- Legal name
- Agile Alliance
- Website
- https://agilealliance.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agile Alliance is a global non-profit membership organization founded in 2001 by the original Agile Manifesto authors, serving 90,000+ practitioners through conferences, educational content, and a network of nearly 300 community groups worldwide.
- Ownership category
- akta.pro rank
Agile Alliance industry classification
Industry- Product category
- Professional Membership and Agile Community Organization
- NAICS
- Professional Organizations (81392), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)
- akta.pro secondary industry
- Digital Workplace & Collaboration Consulting (BPAHAEAH)
Keywords
Where Agile Alliance is headquartered
LocationHeadquarters
- HQ city
- Corryton
- HQ country
- United States
- HQ region
- North America
Markets served
Agile Alliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Membership Subscriptions: Annual membership fees provide access to exclusive content, conference discounts, event videos, experience reports, and community resources. Individual membership is priced at $59.
- Corporate Membership: Organizations pay for corporate membership to provide employees access to Agile Alliance benefits and resources, positioning themselves as industry leaders championing Agile values.
- Conference Revenue: Annual Agile conferences (Agile2025, PMI Agile 2026) generate revenue through registration fees, with members receiving discounts up to $750 per conference.
- Corporate Sponsorships: Companies sponsor Agile Alliance to gain visibility among members and build awareness around their products and services.
- Donations: The organization accepts donations to support their non-profit mission of advancing Agile practices worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership - $59 annually |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Agile Alliance product offering
Product offeringCore offering
Agile Alliance is a global nonprofit membership organization that advances Agile values and principles articulated in the Agile Manifesto. It sells individual and corporate annual memberships (individual pricing at $59/year) that grant access to event session videos, experience reports, the Agile Practice Guide 2nd Edition, conference discounts up to $750, and a network of nearly 300 community groups. It also runs annual conferences (Agile2025, PMI Agile 2026) and produces framework-neutral guidance such as the Manifesto for Enterprise Agility developed jointly with PMI.
Product overview
Agile Alliance is a global non-profit membership organization founded on the Manifesto for Agile Software Development, supporting individuals and organizations who explore, apply, and expand Agile values, principles, and practices. The organization operates a platform-plus-membership model centered around the Agile Practice Guide (2nd Edition, co-developed with PMI), the Manifesto for Enterprise Agility, and annual conferences (Agile2025, PMI Agile 2026). The core offerings include member-exclusive access to event session videos, experience reports published with IEEE, research papers, Agile games, and the Agile Bookstore. Online learning is delivered through Agile Tech Talks, Game On!, and BYOC Lean Coffee sessions. The Reimagining Agility Initiative extends Agile principles into new communities, supported by a network of nearly 300 community groups worldwide and global affiliates in Brazil and New Zealand. Membership ($59/year individual) provides access to resources, conference discounts (up to $750), and community support.
Differentiator
Problem solved
Functional benefit
Products and services
- Agile Alliance Membership Annual membership subscription for individuals and corporations providing access to member-only Agile content, conference discounts, and the Agile Alliance community. Individual tier priced at $59 per year.
- Agile Practice Guide – 2nd Edition A modern, framework-neutral guide co-developed with PMI to enhance agility and value delivery across teams and enterprise-wide initiatives. Available as a free download for members.
- Manifesto for Enterprise Agility Leadership guide developed by PMI and Agile Alliance establishing adaptability as the organizational advantage needed to reinvent, respond to disruption, and create sustained value amid accelerating change. Outlines four core values: purpose-driven adaptation, cross-enterprise collaboration, continuous reinvention, and human-centricity.
- Agile2025 Conference Annual flagship Agile Alliance conference with registration-based attendance offering networking and learning opportunities for the global Agile community.
- PMI Agile 2026 Conference Annual Agile conference run jointly with PMI covering AI, enterprise agility, organizational change, and human-centered work.
- Reimagining Agility Initiative Multi-year initiative promoting Agile by re-examining and clarifying Agile's core values and principles and extending those values into new areas and communities.
Quantifiable outcome
- 93% of senior executives must rethink operating models every five years, yet 65% have implemented enterprise agility to limited extent
- +1 more outcomes
Companies that use Agile Alliance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Agile Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agile Alliance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PMI (Project Management Institute)coreAgile Alliance joined Project Management Institute in a strategic partnership that marks a new phase of global development. Together, PMI and Agile Alliance create greater opportunities for professionals worldwide to maximize value delivered through projects, product delivery, and transformations. They co-developed the Manifesto for Enterprise Agility and the Agile Practice Guide 2nd Edition.
- LucidcoreLucid is a strategic partner of Agile Alliance, supporting the organization's mission to promote Agile Manifesto principles. Lucid sponsored the Reimagining Agility Workshop in 2025.
- The Agile NetworkminorThe Agile Network supported the Reimagining Agility Workshop, contributing to the Enterprise Agility initiative.
- Agile Alliance BrazilcoreGlobal affiliate providing administrative support for Agile Alliance events in Brazil and promoting actions to develop the Brazilian Agile community.
- Agile Alliance New ZealandcoreGlobal affiliate providing support for Agile initiatives in New Zealand, incorporated as a nonprofit society under New Zealand law.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Agile Alliance competitors and assessment
Company assessmentDirect peers
- Scaled Agile (SAFe): Scaled Agile is the commercial steward of the SAFe framework and operates a global network of certified trainers, partners, and enterprise customers. It competes for enterprise Agile training and transformation budgets with a commercial, for-profit model that contrasts with Agile Alliance's non-profit approach.
- Agile Business Consortium: The Agile Business Consortium is a UK-based non-profit membership body promoting business agility beyond software, with certifications, training, and conferences. It is listed as a strategic partner of Agile Alliance and serves a comparable non-profit, community-driven mission for Agile adoption.
- Scrum Alliance: Scrum Alliance is a non-profit membership organization that promotes the Scrum framework through certifications, training, and community events. It is the most direct competitor to Agile Alliance in the Agile practitioner community space, sharing the same non-profit, community-led GTM motion.
- Scrum.org: Scrum.org, founded by Ken Schwaber (a co-author of the Agile Manifesto and co-creator of Scrum), offers professional Scrum training, certifications, and resources. It operates in the same Agile methodology ecosystem and competes for the same practitioner and corporate training audience.
Broad incumbents
- Project Management Institute (PMI): PMI is the largest global project management membership organization, with millions of members and certified practitioners. PMI is both a strategic partner and a broad incumbent in the project/program management training space, with overlapping practitioner audiences and a much larger commercial training portfolio.
- Atlassian: Atlassian is a broad incumbent in Agile tooling (Jira, Confluence) and runs its own Agile events (Team '24) and resources for practitioners. It does not compete head-to-head in membership but captures adjacent tooling and content mindshare that Agile Alliance's community also serves.
Emerging players
- Mountain Goat Software: Mountain Goat Software, founded by Mike Cohn, is a Scrum training and consulting firm offering courses and certification prep. It targets the same individual practitioner segment as Agile Alliance but with a commercial, training-led model rather than a membership model.
- ICAgile: ICAgile is a certification and credentialing body focused on Agile and business agility learning paths. It overlaps with Agile Alliance on practitioner development but operates with a more commercial certification model and narrower methodology coverage.
- Digital.ai (AgileCraft): Digital.ai (formerly VersionOne/AgileCraft) provides enterprise Agile planning, portfolio management, and DevOps tooling. It competes for enterprise Agile transformation budgets with a commercial software model that complements (but also potentially substitutes for) community-driven engagement.
Regional players
- DevOps Institute: DevOps Institute is a professional membership and certification organization focused on DevOps, SRE, and emerging delivery practices. It overlaps with Agile Alliance on practitioner development and enterprise transformation, but its primary lens is DevOps rather than Agile methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Agile Alliance social profiles
Digital presenceAgile Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agile Alliance leadership team
Management profileNumber of profiles
Profiles1 record
Agile Alliance subsidiaries and ownership
Company hierarchySubsidiaries2 records
Agile Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agile Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agile Alliance
What does Agile Alliance do?
Agile Alliance is a global nonprofit membership organization that advances Agile values and principles articulated in the Agile Manifesto. It sells individual and corporate annual memberships (individual pricing at $59/year) that grant access to event session videos, experience reports, the Agile Practice Guide 2nd Edition, conference discounts up to $750, and a network of nearly 300 community groups. It also runs annual conferences (Agile2025, PMI Agile 2026) and produces framework-neutral guidance such as the Manifesto for Enterprise Agility developed jointly with PMI.
Is Agile Alliance a public or private company?
Agile Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Agile Alliance founded?
Agile Alliance was founded in 2001. It employs 11 to 50 people.
Where is Agile Alliance based?
Agile Alliance is headquartered in Corryton, United States, in the North America region.
How does Agile Alliance make money?
Five revenue lines are on record. Individual Membership Subscriptions are the primary driver. The others are corporate Membership, conference Revenue, corporate Sponsorships and donations.
Who are Agile Alliance's main competitors?
Direct peers on record are Scaled Agile (SAFe), Agile Business Consortium, Scrum Alliance and Scrum.org. Broad incumbents are Project Management Institute (PMI) and Atlassian. Emerging players are Mountain Goat Software, ICAgile and Digital.ai (AgileCraft). DevOps Institute is listed as a regional player.
Does Agile Alliance have an API?
No public API is recorded for Agile Alliance.
What industry is Agile Alliance in?
Agile Alliance's product category is Professional Membership and Agile Community Organization. Its primary akta.pro industry code is EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid), with a secondary code of BPAHAEAH, Digital Workplace & Collaboration Consulting. Its NAICS code is 81392 and its SIC code is 8600.