What Pro Audio LA does

Pro Audio LA is a private e-commerce retailer and custom audio solutions provider, founded in 2006 and headquartered in Glendale, California. The company operates a multi-brand storefront (proaudiola.com) carrying products from more than 970 professional audio brands across microphones, microphone preamps, compressors, equalizers, audio interfaces, monitoring solutions, patchbays, acoustic treatment, mixing consoles, podcasting equipment, studio furniture, power protection, and Dolby Atmos immersive audio systems. Pricing is primarily transaction-based, spanning entry-level cables and accessories under $200 up to complete Atmos bundles exceeding $55,000.

Beyond retail distribution, Pro Audio LA manufactures custom professional-grade audio cables in-house, including XLR, TRS, DB25 snakes, multi-channel snakes, and digital cables, with configurable connector types, cable lengths, and premium material options (Mogami, Grimm). The company also offers proprietary console wiring solutions for SSL and API consoles and builds custom break-in boxes/panels for Universal Audio Apollo and other interfaces. Adjacent services include patchbay consultations, acoustics consultations, system design and workflow consultations, vocal chain consultations, furniture installation, podcast and live performance sessions, and physical demo rooms for hands-on evaluation.

Revenue is generated through four streams: (1) one-time product sales across the catalog, (2) custom cable and console wiring manufacturing, (3) professional consultation services, and (4) demo, open-box, and gently-used equipment sales at discounts. Go-to-market is sales-led direct e-commerce with content marketing (blog, social, email newsletter), supported by regional demo rooms for in-person evaluation and global shipping via the web storefront. The customer base is horizontally segmented across recording studios, podcast and content creation studios, music producers and engineers, and studio designers/acousticians, with no named enterprise logos, no disclosed ARR, and no institutional funding — the company appears to be founder-/owner-operated and self-funded.

Name

Pro Audio LA

Legal name

Pro Audio LA

Website

https://proaudiola.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Audio LA is a private Glendale, California-based e-commerce retailer and custom audio solutions provider, selling professional audio equipment from 970+ brands and manufacturing custom cables and console wiring for recording studios, podcast facilities, and content creators worldwide.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment Retail

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

akta.pro secondary industries

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)

Keywords

• Professional audio equipment
• Studio cables
• Recording equipment
• Audio interfaces
• Studio monitors

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: One-time transaction sales of professional audio equipment including cables, microphones, preamps, compressors, monitors, interfaces, and studio furniture. Products are sold at varying price points from budget-friendly options under $200 to high-end equipment exceeding $10,000.
2. Custom Cable Manufacturing: Custom professional audio cable manufacturing service where customers can specify connector types, cable lengths, and configurations
3. Professional Services: Consultation services including patchbay consultations, acoustics consultations, system design and workflow consultations, vocal chain consultations, furniture installation, podcast sessions, and live performance sessions
4. Demo and Used Equipment Sales: Sales of demo, open-box, and gently-used professional audio gear at discounted prices

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pro Audio LA is a professional audio equipment retailer based in Glendale, California, offering gear from more than 970 brands alongside custom cable manufacturing and studio consultation services. The company serves recording studios, podcast and content creation studios, music producers, engineers, and studio designers with both off-the-shelf equipment and bespoke wiring/cable solutions.

Product overview

Pro Audio LA is a professional audio equipment e-commerce retailer offering a comprehensive portfolio of studio equipment and accessories. The offering is organized as a multi-brand catalog featuring custom audio cables (XLR, TRS, DB25, multi-channel snakes), recording equipment (microphone preamps, compressors, equalizers, AD/DA converters), audio interfaces (Thunderbolt, USB, Pro Tools HD, Dante), studio monitors and monitoring solutions (active/passive from Amphion, Genelec, Ex Machina), microphones (condenser, dynamic, ribbon, tube), patchbays and routing solutions, acoustics treatment (absorption, diffusion, bass traps), podcasting equipment, mixing consoles with wiring solutions, studio furniture (desks, racks, stands), power protection, and Dolby Atmos immersive audio systems. They also provide professional consultation services for patchbay, acoustics, and system design. The company specializes in products from premium brands including API Audio, Universal Audio, Dangerous Music, SSL, Neumann, Bricasti, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Audio Equipment Retail
• Custom Cable Manufacturing
• Studio Consultation Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westlake Pro: Pro audio sales, installation, and acoustic design services firm catering to commercial studios. Comparable mix of equipment retail, acoustic treatment, and consultation services in the Southern California market.
• Sound Pure: Boutique pro audio retailer focused on high-end studio gear, custom studio builds, and expert consultation. Highly comparable niche positioning, premium-brand mix, and consultative selling approach to Pro Audio LA.
• Vintage King Audio: High-end pro audio retailer and studio outfitter specializing in premium analog gear, consoles, and monitors. Closely comparable focus on professional engineers, studios, and the same premium brands (API, SSL, Neumann) carried by Pro Audio LA.
• Full Compass Systems: Long-established pro audio, recording, and live sound equipment retailer carrying microphones, consoles, monitors, and cabling. Overlaps directly in the professional recording, broadcast, and live sound customer base.
• Trew Audio: Pro audio retailer specializing in location sound, broadcast, and production gear including microphones, wireless systems, and cabling. Comparable on the pro audio retail + custom cable manufacturing angle, though skewed toward production rather than studio customers.
• Sweetwater Sound: Largest US pro audio and music equipment retailer, offering consultative sales, custom cabling, and a similarly broad pro studio catalog. Most direct comparable given overlapping supplier brands, consultative model, and global shipping.
• Redco Audio: Pro audio retailer and custom cable/panel manufacturer specializing in patchbays, snakes, and studio wiring solutions. Closely overlaps with Pro Audio LA's custom cabling and patchbay categories and custom-wiring differentiation.

Broad incumbents

• Guitar Center: Mass-market music and pro audio retailer with deep catalog, financing programs, and national store footprint. Broader and more generalist than Pro Audio LA, but competes on overlapping pro recording, monitoring, and interface categories.
• Adorama: Electronics and pro audio retailer carrying microphones, interfaces, monitors, and recording gear. Competes for Pro Audio LA's content-creator and prosumer podcast buyer segment through broad catalog and aggressive pricing.
• B&H Photo Video: Large electronics and pro audio retailer offering interfaces, monitors, microphones, and studio gear alongside broader AV categories. Comparable as a multi-channel e-commerce competitor for Pro Audio LA's podcast and content-creation customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProAudioLA
• Facebookfacebook.com/proaudiola
• LinkedInlinkedin.com/company/pro-audio-la

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Audio LA