What Redco Audio does

Redco Audio is a privately held e-commerce retailer founded in 1992 and headquartered in Monroe, Connecticut. The company specializes in professional audio and video connectivity products — bulk cable, connectors, adapters, cable assemblies, patchbays, rackmount accessories, panels, tools, wall plates, and enclosures — sold primarily through its redco.com storefront and secondarily through the Reverb.com marketplace. Its customer base spans professional recording studios and broadcast facilities, home recordists and hobbyists, and audio system integrators and installers, segmented horizontally by use case rather than by industry vertical.

The company operates a dual model: distribution of premium third-party brands (Mogami, Canare, Gotham Audio, Neutrik, Squareplug, Hammond Manufacturing, Coleman Audio, Whirlwind, Techflex, Trace Audio, Belden, and others — 50+ brands across thousands of SKUs) alongside a growing own-brand product line (Redco TGS cables, Redco IS41 stereo switcher, Redco UCP modular mic boxes, Redco DB25 adapters, Redco USB-C feedthrus, console tape). The technology foundation is the X-Cart e-commerce platform supporting the storefront with integrated catalog, shopping cart, customer accounts, and three proprietary custom-design tools: a Custom Cable Designer, a Custom Panel Designer (Simple and Advanced versions), and a Mic Box Designer for modular microphone splitter configurations. These tools enable quote-based custom manufacturing alongside stock-item sales.

Redco generates revenue through one-time e-commerce transactions with per-foot pricing on bulk cable, per-unit pricing on connectors and accessories with quantity discounts, individual item pricing on studio equipment, and quote-based pricing on custom manufactured products. The business runs on direct-to-consumer distribution with no disclosed subscription, recurring, or licensing revenue component. Phone-based customer support and a multi-platform social presence (Facebook, Instagram, X, YouTube, Flickr, Yelp) supplement the transactional website. The company is independently owned with no disclosed institutional investment, no parent company, and no subsidiaries.

Name

Redco Audio

Legal name

Redco Audio

Website

https://redco.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Redco Audio is a privately-held e-commerce retailer founded in 1992 in Monroe, Connecticut, distributing pro-audio cables, connectors, panels, and accessories from premium brands and its own product line to recording studios, broadcast facilities, and home recordists.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment Distribution

NAICS

Musical Instrument and Supplies Retailers (459140), Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Professional audio cables
• Audio connectors adapters
• Custom cable manufacturing
• Rackmount accessories
• Studio equipment supplies

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of professional audio/video cables, connectors, accessories, studio equipment, and components. Products sold include bulk cable (per foot pricing), pre-made cable assemblies, connectors, adapters, rackmount equipment, and tools.
2. Custom Product Manufacturing: Revenue from designing and manufacturing custom cables, custom panels, and custom mic boxes to customer specifications through their online design tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Redco Audio is an e-commerce retailer and custom manufacturer of professional audio/video connectivity products. The company sells bulk cable, connectors, adapters, cable assemblies, patchbays, racks, tools, wall plates, wiring materials, and project boxes from premium third-party brands (Mogami, Canare, Gotham, Neutrik, Hammond, Squareplug, Coleman Audio) alongside its own Redco-branded products. It also designs and fabricates custom cables, custom rack panels, and custom modular mic boxes through online design tools that customers can configure and order.

Product overview

Redco Audio is a professional audio/video equipment distributor and custom cable manufacturer offering a comprehensive portfolio of audio cables, connectors, panels, studio equipment, and installation accessories. The core offerings include three main custom product lines: Custom Cables (bespoke cable manufacturing), Custom Panels (personalized wall plates and rack panels via online designer tools), and Custom Mic Boxes (modular microphone splitter boxes). The company operates primarily as a distributor of third-party brands including Mogami (high-end cables), Canare, Gotham, Neutrik, Hammond, Squareplug, and Coleman Audio, while also offering own-brand products such as the Redco TGS-series cables, Redco IS41 stereo switcher, Redco DB25 adapters, Redco USB-C panel mount feedthrus, and Redco console tape. The product portfolio spans bulk cable (microphone, quad mic, instrument, digital, snake, speaker, video, tube mic, network, power), connectors and adapters, pre-made cable assemblies, rackmount accessories, studio equipment (direct boxes, headphone distribution, power distribution), patchbays, installation tools, wall plates, wiring materials, and Hammond project boxes. The company serves both professional audio engineers and home recording enthusiasts through its e-commerce platform, offering design tools for custom panels and cables alongside its extensive catalog of stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cables
• Custom Panels
• Custom Mic Boxes (Redco UCP Modular Mic Boxes)
• Bulk Cable
• Connectors and Adapters
• Cable Assemblies
• Racks and Rackmount Accessories
• Studio Equipment and Accessories
• Patchbays
• Tools
• Wall Plates
• Wiring Materials
• Project Boxes
• Redco IS41 4x1 Stereo Input Switcher
• Redco TGS-01 Single Channel Low Profile Balanced Cable
• Redco USB-C Panel Mount Feedthru
• Redco DP Labels

Quantifiable outcome

• Over 1,000 units of Coleman Audio LS3 deployed in professional installations
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered major, core, minor and standard.

• MogamimajorOthersPrimary cable brand partnership. Redco Audio is an authorized distributor of Mogami cables including W2549, W2534, W2820, and 54 other Mogami products. Mogami is known for high-end audio cables using Neglex OFC technology.
• CanaremajorOthersPrimary cable brand partnership. Distributor of Canare cables including the popular L-4E6S Quad Mic Cable and other Canare connectivity products.
• Gotham AudiomajorOthersPremium cable brand partnership. Offers Gotham cables including GAC-4/1 Quad Mic Cable, GAC-7 Tube Mic Cable, and other Gotham professional audio cables known for Star-Quad technology.
• NeutrikcoreTechnology or IntegrationCore connector partnership. Major supplier of XLR connectors, TRS jacks, speakON, powerCON, and other professional audio connectors. Products include NC5, NC6, NC7 series XLR connectors and NYS-SPP-L1 patchbay.
• SquareplugmajorOthersPremium connector brand partnership. Distributor of Squareplug low-profile TRS connectors including the SPS6S Short Body series, known for compact design and effective strain relief.
• Hammond ManufacturingmajorOthersExtensive enclosure partnership offering 773+ Hammond project boxes including 1590 series diecast aluminum enclosures and 1455 series aluminum extrusion boxes for electronic instrument and project applications.
• Reverb.comminorChannel Partner/ Reseller/ DistributorMarketplace partnership where Redco Audio maintains a shop presence on the Reverb audio equipment marketplace for additional sales reach.
• TechflexstandardOthersCable sleeving partnership. Distributor of Techflex cable sleeving products including Flexo PET, Flexo Noise Reduction, Flexo Heavy Wall, and specialty sleeving options for cable management and protection.
• Trace AudiostandardTechnology or IntegrationAccessories partnership offering Trace Audio patch bay labels compatible with various patchbay brands including Neutrik NYS-SPP-L1, Redco R196, Black Lion, Samson, Behringer, and DBX.
• WhirlwindstandardOthersProfessional audio connector partnership offering Whirlwind MASS connectors including W3, W4, and W5 series in both inline and chassis configurations for high-density audio connectivity.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sescom: Pro audio accessory manufacturer and retailer known for custom and stock cables, transformers, and interface solutions; comparable to Redco's custom cable and adapter offering for the broadcast/pro audio market.
• Hosa Technology: Manufacturer and distributor of pro audio cables, connectors, and adapters; competes with Redco both as a source of own-brand cable SKUs and as a competitor in the cable/accessory retail channel.
• Pro Audio Star: Online retailer of pro audio equipment, cables, and studio accessories serving studio professionals and home recordists in a manner closely parallel to Redco's GTM motion.
• Markertek: Niche pro audio/video retailer focused on cabling, connectors, patchbays, and broadcast accessories; a closely comparable specialist rival to Redco in the connectivity category.
• Full Compass Systems: US pro audio retailer specializing in cables, connectors, studio equipment, and rack accessories for recording and broadcast; shares Redco's customer base of professional studios, integrators, and home recordists.

Broad incumbents

• Sweetwater Sound: One of the largest US pro audio and musical instrument retailers, operating a direct-to-consumer e-commerce platform with an extensive catalog of cables, connectors, and studio accessories that overlaps directly with Redco's core offering.
• Guitar Center: Major US musical instrument retailer with a sizable pro audio division carrying cables, connectors, and studio accessories; a broader incumbent overlapping with Redco's home recordist and prosumer segments.
• B&H Photo Video: Large US electronics and pro A/V retailer carrying cables, connectors, patchbays, and studio gear; competes with Redco on SKU breadth and pricing for both professional and prosumer buyers.

Others

• Canare (direct): Manufacturer of premium pro audio/video cables that Redco distributes; represents both a key supplier partner and a competitive threat via direct-from-manufacturer sales channels.
• Mogami (direct): Premium pro audio cable brand whose cables are core inventory for Redco (54 SKUs); a key supplier whose direct channel competes with Redco for the same professional buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redcoaudio
• YouTubeyoutube.com/channel/UCmCPAWmwWSzSYSYpREy6R0A
• Facebookfacebook.com/RedcoAudio
• Instagraminstagram.com/redcoaudio
• LinkedInlinkedin.com/company/redco-audio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redco Audio