What Blue Gypsy does

Blue Gypsy Inc. is a U.S. boutique training and consulting firm founded in 2010 by Leah Kaiz Fellows, specializing in Online Sales Counselor (OSC) programs for the new home building industry. The company serves production, semi-custom, custom, and on-your-lot builders, developers, and real estate professionals who need to convert online buyer leads into qualified appointments and closed sales. Its portfolio spans ten service lines: OSC Training Programs, OSC Coaching, OSC Program Audits, the 90-Day Reboot, Recruiting & Hiring, Leadership Development, Website Analysis, Online Sales Strategy & Consulting, 360° Company Evaluations, and 45-day Mystery Shopping delivered in partnership with Melinda Brody & Company.

Underlying delivery relies on a proprietary training platform with interactive modules and educational video content, a customized Quick Start Program tailored to each builder's culture, and a 45-day mystery shop methodology co-developed with Melinda Brody & Company. The firm also co-produces the annual Online Homebuyer Mystery Shop Report (six consecutive years) with Denim Marketing and ECI Lasso, and founder Leah Fellows has authored a published playbook, 'Attract, Engage, Convert,' available on Amazon. The 90-Day Reboot product incorporates AI training as one component alongside audit, coaching, and metrics work, but the firm does not develop or sell AI-native software.

Blue Gypsy generates revenue exclusively through customized, quote-based professional services engagements, typically structured as multi-year contracts and initiated via a free 30-minute consultation. The company deliberately limits its client base to a boutique roster of builders building 50 or more homes per year, sells primarily through founder-led direct sales, speaking engagements at industry events including the NAHB International Builders Show (seven consecutive years), and partner referrals. The firm has 1-10 employees, is privately held and founder-owned, has no disclosed external funding, and operates on a nationwide U.S. basis with stated openness to international engagements.

Name

Blue Gypsy

Legal name

Blue Gypsy Inc.

Website

https://bluegypsyinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Gypsy Inc. is a U.S. boutique training and consulting firm founded in 2010 that designs, implements, and optimizes Online Sales Counselor programs for new home builders, developers, and real estate professionals through customized multi-year engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Training, Coaching, Consulting): Blue Gypsy generates revenue through providing specialized professional services including Online Sales Counselor training programs, coaching services, program audits, mystery shopping, recruiting/hiring support, leadership development, website analysis, 360-degree company evaluations, and strategy consulting. Services are customized to each builder's needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Blue Gypsy Inc. is a boutique training and consulting company that provides customized Online Sales Counselor (OSC) services for new home builders, developers, and real estate professionals. Its offerings include OSC training programs, ongoing coaching, program audits, a 90-Day Reboot intensive, mystery shopping in partnership with Melinda Brody & Company, recruiting and hiring support, leadership development, website analysis, 360-degree company evaluations, and online sales strategy consulting, all delivered via direct professional engagements rather than as packaged software.

Product overview

Blue Gypsy Inc. is a boutique training and consulting company (not a software product company) that provides a portfolio of services for new home builders to build, improve, and optimize their Online Sales Counselor (OSC) programs. The company's service offerings are: (1) OSC Training Programs — comprehensive, customized training for Online Sales Counselors; (2) OSC Coaching Services — ongoing coaching to apply skills in real-world situations; (3) OSC Program Audits — comprehensive analysis of program performance; (4) 90-Day Reboot — an intensive 90-day reset for underperforming programs combining training, audit, coaching, and AI training components; (5) OSC Recruiting & Hiring — finding and placing the ideal OSC candidate; (6) Leadership Development & Training — training for company leaders on OSC program integration; (7) Website Analysis Services — 6-report buyer-journey analysis of builder websites; (8) Online Sales Strategy & Consulting — strategic guidance for program implementation; (9) 360° Company Evaluations — holistic assessment of organizational OSC alignment; and (10) OSC Mystery Shopping — 45-day mystery shop evaluation in partnership with Melinda Brody & Company. The company also authored the book 'Attract, Engage, Convert: A Builder's Guide to Navigating Sales & Marketing Success through Online Sales Counselors.' All services are centered on the OSC role and tailored to individual builder needs, with no technical software product or API offered.

Differentiator

Problem solved

Functional benefit

Products and services

• OSC Training Programs Comprehensive Online Sales Counselor training customized to company culture and sales strategies for new home builders, including a customized quick start program, proprietary training platform, weekly one-on-one meetings, executive coaching, crossover training for onsite sales, and ongoing support.
• OSC Coaching Services

Quantifiable outcome

• OSCs can contribute 45-89% of overall sales for builders
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Melinda Brody & CompanycoreStrategic or Co-development PartnerBlue Gypsy has partnered with Melinda Brody & Company, the leading sales shopping company in the building industry, to deliver a comprehensive 45-day mystery shop program. The partnership leverages Melinda Brody & Company's mystery shopping framework while Blue Gypsy provides evaluation and actionable recommendations for OSC program improvement.
• Denim MarketingcoreStrategic or Co-development PartnerBlue Gypsy collaborates with Denim Marketing on the annual Online Homebuyer Mystery Shop Report. This partnership has produced 6 consecutive annual reports (2020-2025) benchmarking lead response, follow-up practices, and OSC performance across 50 builders nationwide. The report is sponsored by ECI Lasso CRM.
• NAHB (National Association of Home Builders)coreGTM or Marketing PartnerBlue Gypsy has a longstanding relationship with NAHB, with founder Leah Fellows speaking at the International Builders Show for 7 consecutive years. The company participates in NAHB Shop Talk webinars and is featured in NAHB publications and media channels.
• Builder Marketing SummitminorGTM or Marketing PartnerBlue Gypsy is a featured partner and creator/sponsor of the Builder Marketing Summit, specifically developing and delivering the Online Sales Counselor (OSC) Track at the annual conference.
• New Home SolutionsminorOthersListed as an industry colleague and recommended partner, New Home Solutions is part of Blue Gypsy's network of industry partners.
• AnewgominorGTM or Marketing PartnerAnewgo is a platform for new home industry professionals. Blue Gypsy collaborates on content including podcast appearances and industry education.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sandler Training: Global sales training and performance improvement franchise. Comparable as a large-scale sales training and coaching provider, but serves a much broader set of industries than Blue Gypsy's home builder niche.
• Sales Gravy: Established B2B sales training, coaching, and content company serving sales professionals across industries. Comparable in sales training and coaching methodology, though its scope is much broader than Blue Gypsy's home builder specialization.
• Realtor.com (Move, Inc.): Major real estate listing and lead generation platform and listed Blue Gypsy partner. Comparable at the ecosystem level as a large incumbent that channels buyer leads into builder OSC programs, even though it is not a direct training competitor.
• ECI Lasso: Leading CRM and home builder software provider; Blue Gypsy's partner and a sponsor of the annual Online Homebuyer Mystery Shop Report. Comparable as an embedded enablement layer for builder online sales, though delivered through technology rather than services.

Direct peers

• The Center for Sales Strategy: Sales training and consulting firm with deep specialization in the home building and media industries. Closely comparable in offering customized sales training, coaching, and leadership development to enterprise home builder clients.
• Melinda Brody & Company: The leading mystery shopping firm for the home building industry and Blue Gypsy's core strategic partner on the 45-day OSC mystery shop program. Directly comparable as a home builder sales performance evaluation and enablement specialist.

Regional players

• Denim Marketing: Builder-focused digital marketing agency and co-producer of the annual Online Homebuyer Mystery Shop Report with Blue Gypsy and Melinda Brody. Comparable as a complementary marketing services peer serving the same home builder customer base.

Others

• Anewgo: New home industry platform connecting buyers with builders. Comparable as an ecosystem partner in the home builder online sales stack, where Blue Gypsy has appeared on its podcast and collaborated on industry education.
• Builder Marketing Summit: Annual industry event where Blue Gypsy develops and delivers the Online Sales Counselor (OSC) Track. Comparable as a co-marketing and lead-generation channel within the home builder marketing community rather than a direct service competitor.

Emerging players

• New Home Solutions: Industry colleague and recommended partner in the home building technology ecosystem. Comparable as a smaller, specialist services/technology firm serving the same new home builder customer base as Blue Gypsy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bluegypsyinc
• LinkedInlinkedin.com/company/blue-gypsy-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Gypsy