The Center for Sales Strategy

Sales Performance Consultingthecenterforsalesstrategy.com

The Center for Sales Strategy is a privately held B2B sales performance consulting firm founded in 1983 in Tampa, Florida, providing proprietary sales training, talent assessment, and leadership development services through divisions including LeadG2, Up Your Culture, and Robertson Lowstuter.

Company typePrivate
Founded1983
HeadquartersTampa, United States
Headcount11–50
GTM typeB2B
OfferingServices

What The Center for Sales Strategy does

The Center for Sales Strategy (CSS) is a privately held B2B sales performance consulting firm founded in 1983 by Steve Marx in Worcester, Massachusetts and headquartered since August 1993 in Tampa, Florida. The company helps B2B sales organizations attract, retain, and develop salespeople and sales managers through a proprietary methodology built on a "talent, training, and tactics" framework. Its technology stack is not a software platform; rather, it is a layered content and consulting system that includes the Sales Accelerator Series (online courses), Talent Focused Management (TFM) Experience (a 10-week virtual instructor-led simulation), the Impact Leadership System (28 online modules across People, Process, Plan, and Performance), the Talent Dashboard, the Online Sales Talent Interview (OSTI) tool with same-day candidate turnaround, and Sales Accelerator AI, a custom AI chat trained exclusively on the Sales Accelerator process and launched in July 2023. Talent assessments are delivered under a September 2000 partnership with Talent+.

The company operates a multi-brand portfolio of wholly-owned divisions. CSS is the flagship sales consulting brand; LeadG2 (HubSpot Diamond Solutions Partner since 2021) provides inbound marketing, HubSpot implementation, managed services, and website development; Up Your Culture, launched January 2019, focuses on employee engagement consulting; Robertson Lowstuter was acquired in February 2024 to add executive coaching and transition services; and The Growth Collective is a subscription mastermind for senior sales leaders led by a VP/Managing Director appointed November 2025. The Learning Lab provides structured sales training, supported by a content-marketing ecosystem of podcasts (Improving Sales Performance, B2B Sales and Marketing Hotline, Culture Over Coffee) and annual reports (Media Sales Report, ENGAGE Company Culture Report).

CSS monetizes primarily through quote-based consulting engagements with monthly ongoing performance checkups, instructor-led workshops, online training courses, the subscription Growth Collective mastermind, and managed services from LeadG2, with billing structured as annual engagements. Customer segments include B2B sales organizations (primary), media companies (legacy vertical), senior sales leaders (Growth Collective persona), culture-improvement buyers (Up Your Culture), and professional services firms (LeadG2). The firm serves clients in the United States, Canada, and New Zealand, and reports client renewal rates consistently above 90% across a base that includes TEGNA, Townsquare Media, iHeartRadio, SoCast, and Plasma Therm.

The Center for Sales Strategy firmographics

Firmographics

Name: The Center for Sales Strategy
Legal name: The Center for Sales Strategy, Inc.
Website: https://thecenterforsalesstrategy.com
Company type: Private
Founded year: 1983
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Center for Sales Strategy is a privately held B2B sales performance consulting firm founded in 1983 in Tampa, Florida, providing proprietary sales training, talent assessment, and leadership development services through divisions including LeadG2, Up Your Culture, and Robertson Lowstuter.
Ownership category
akta.pro rank

The Center for Sales Strategy industry classification

Industry

Product category: Sales Performance Consulting
NAICS: Marketing Consulting Services (541613)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Sales Management & Coaching (Frontline Leadership) (EDABABAI)
akta.pro secondary industries: Customer, Marketing & Sales Consulting (BPAHACAG), Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

Sales performance consulting
B2B sales training
Sales talent assessment
Inbound marketing services
Employee engagement consulting

Where The Center for Sales Strategy is headquartered

Location

Headquarters

HQ city: Tampa
HQ country: United States
HQ region: North America

Offices3 records

Markets served

The Center for Sales Strategy business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Sales Performance Consulting: Consulting engagements with B2B sales organizations to develop strategic sales approaches, select and train salespeople, and provide tactical tools for new business development. Ongoing monthly performance checkups and support included.
Training Programs: Instructor-led workshops, online courses, and simulations including Sales Accelerator Series, Talent Focused Management, and Impact Leadership System.
The Growth Collective: Mastermind program for senior sales leaders providing peer community, leadership development, and professional growth support.
LeadG2 Inbound Marketing Services: HubSpot implementation, managed services, website development, and B2B podcasting services for clients seeking inbound marketing and revenue operations support.
Up Your Culture Services: Company culture and employee engagement consulting, culture assessments, and engagement reporting services.

Pricing tiers

Model	Billing	Price
Other	Annual	Custom consulting engagements

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

The Center for Sales Strategy product offering

Product offering

Core offering

The Center for Sales Strategy is a B2B sales performance consulting company that helps sales organizations attract, retain, and develop high-performing salespeople and sales managers through a methodology combining talent assessment, training, and tactics. It delivers tailored consulting engagements with monthly performance checkups, instructor-led workshops and online training programs (Sales Accelerator Series, TFM Experience, Impact Leadership System), sales talent assessments (OSTI, Talent Dashboard), and a custom AI sales coach (Sales Accelerator AI). Supporting divisions provide HubSpot-based inbound marketing (LeadG2), company culture and engagement consulting (Up Your Culture), executive coaching (Robertson Lowstuter), and a mastermind program for senior sales leaders (The Growth Collective).

Product overview

The Center for Sales Strategy is a sales performance consulting company with a multi-brand portfolio approach. The core brand (CSS) provides sales performance consulting through talent, training, and tactics. Three main divisions operate under the portfolio: LeadG2 (HubSpot-focused inbound marketing and sales enablement), Up Your Culture (company culture and employee engagement), and Robertson Lowstuter (executive coaching and development, acquired Feb 2024). Key products include Sales Accelerator Series (online sales training), Sales Accelerator AI (custom AI chat), Talent Focused Management TFM (management workshops), Impact Leadership System (28-module leadership program), Talent Dashboard (talent management tool), The Growth Collective (senior sales leader mastermind), and The Learning Lab (sales training). Supporting resources include the Improving Sales Performance Podcast, Media Sales Report, and ENGAGE Company Culture Report. LeadG2 operates as a HubSpot Diamond Solutions Partner providing implementation, managed services, and website development.

Differentiator

Problem solved

Functional benefit

Brands

LeadG2: Inbound marketing and HubSpot consulting division providing B2B marketing, sales enablement, and revenue operations services.
Up Your Culture
Robertson Lowstuter
The Growth Collective
The Learning Lab

Products and services

The Center for Sales Strategy (CSS) Sales Performance Consulting Flagship sales performance consulting engagement offering helping B2B sales organizations attract, retain, and develop high-performing salespeople and sales managers through talent assessment, training programs, and tactical implementation with monthly performance checkups.
LeadG2 Inbound Marketing and HubSpot Consulting Inbound marketing and HubSpot consulting division providing HubSpot Onboarding & Implementation, Managed Services & Consulting, Website Development on HubSpot CMS, and B2B Podcasting services for B2B clients.
Up Your Culture Engagement Consulting Company culture and employee engagement consulting division helping organizations reduce regrettable turnover, increase productivity, and retain key customers; publishes the annual ENGAGE Company Culture Report.
Robertson Lowstuter Executive Coaching Executive development, coaching, and transition services firm operating as a division of The Center for Sales Strategy following its February 2024 acquisition.
The Growth Collective Mastermind Mastermind program for senior sales leaders enhancing leadership skills, strategic growth, and professional development through a peer community based in Tampa, Florida.
The Learning Lab Sales Training Sales training program offering online courses and workshops for sales professionals and managers.
Sales Accelerator Series Online Courses Online sales training courses providing revised sales methodology balancing depth and speed to accelerate the sales process.
Sales Accelerator AI Custom AI chat system trained exclusively on the Sales Accelerator process, designed to supercharge sales performance through AI-powered assistance.
Talent Focused Management (TFM) Experience Foundational management workshop built on the original 1985 Talent Focused Management launch, updated to a 10-week highly interactive virtual instructor-led series and simulation.
Impact Leadership System Leadership development program with 28 online, on-demand modules covering People, Process, Plan, and Performance categories.
Talent Dashboard Online talent management dashboard tool enabling managers to improve recruitment, selection, and development of sales team talent.
Online Sales Talent Interview (OSTI) Online sales candidate assessment tool allowing clients to order sales candidate assessments in volume with same-day turnaround.
HubSpot Onboarding & Implementation LeadG2 service for implementing HubSpot CRM, including setup, configuration, and training for new users.
HubSpot Managed Services & Consulting Ongoing HubSpot management and strategic consulting services provided by LeadG2 to B2B clients.
Website Development on HubSpot CMS LeadG2 service for building websites using HubSpot's content management system.
B2B Podcasting Services LeadG2 service helping B2B businesses develop engaging podcasts that captivate audiences and elevate their brand.

Companies that use The Center for Sales Strategy

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

The Center for Sales Strategy technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

The Center for Sales Strategy partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Robertson LowstutercoreStrategic or Co-development Partner · 1 February 2024Acquisition completed in February 2024, bringing executive development, coaching, and transition services under the CSS portfolio of brands. Robertson Lowstuter operates as a division focusing on executive coaching and leadership transition services.
HubSpotcoreTechnology or IntegrationDiamond Solutions Partner (as of 2021), previously Platinum (2014) and Gold Partner (2012). LeadG2 division specializes in HubSpot implementation, onboarding, managed services, and revenue operations consulting for B2B clients.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

The Center for Sales Strategy competitors and assessment

Company assessment

Direct peers

Wilson Learning: Wilson Learning is a global sales and leadership development company offering training programs, consulting, and assessments to enterprise clients. Closely aligned with CSS on sales training, talent/leadership development, and long-term consulting engagements with enterprise buyers.
BTS: BTS is a global professional services firm that designs and delivers sales and leadership development solutions, simulations, and consulting engagements for enterprises. Highly comparable to CSS in methodology, simulation-based learning (mirrors TFM Experience), and enterprise sales performance focus.
RAIN Group: RAIN Group is a sales training and consulting company delivering customized sales training, coaching, and consulting programs for B2B sales teams and leaders. Closely matches CSS in methodology-driven consulting, sales leadership development, and B2B enterprise focus.
Richardson: Richardson is a sales training and performance consulting firm offering customized sales methodology, coaching, and consulting to B2B organizations. Highly comparable to CSS in target customer (enterprise B2B sales teams) and core offering (consultative selling methodology + enablement).
Sandler Training: Sandler Training is a global sales training and consulting franchise specializing in consultative selling, sales management, and customer service training. Directly comparable to CSS on the sales training, coaching, and ongoing consulting model for B2B sales organizations.
Force Management: Force Management provides sales methodology, training, and consulting services targeting enterprise B2B sales organizations, with a strong focus on sales process and value selling. Directly comparable in target customer (enterprise B2B), methodology-led approach, and senior-consultant delivery model.
VantagePoint Performance: VantagePoint Performance is a sales training and consulting firm that helps B2B sales organizations improve sales performance through customized training, coaching, and consulting engagements. Directly comparable in methodology, B2B enterprise focus, and ongoing performance support model.

Broad incumbents

Dale Carnegie & Associates: Dale Carnegie provides sales training, leadership development, and professional development programs with a long global history. Comparable to CSS in sales training and leadership focus but as a much larger established player with broader curriculum beyond sales.
Korn Ferry: Korn Ferry is a global organizational consulting firm with sales enablement and talent solutions as part of a broader portfolio. Comparable to CSS on sales performance and talent assessment but operates as a much larger diversified consultancy with executive search and broader HR capabilities.
FranklinCovey: FranklinCovey is a large global performance and leadership development firm offering training, coaching, and consulting across sales, leadership, and execution. Overlaps with CSS on leadership development (Impact Leadership System analog) and enterprise training but operates at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

The Center for Sales Strategy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Center for Sales Strategy leadership team

Management profile

Number of profiles

Profiles11 records

The Center for Sales Strategy subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

The Center for Sales Strategy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Center for Sales Strategy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Sales Strategy

What does The Center for Sales Strategy do?

Is The Center for Sales Strategy a public or private company?

The Center for Sales Strategy is a private company. It is classified as management employee owned and is currently operating.

When was The Center for Sales Strategy founded?

The Center for Sales Strategy was founded in 1983. It employs 11 to 50 people.

Where is The Center for Sales Strategy based?

The Center for Sales Strategy is headquartered in Tampa, United States, in the North America region.

How does The Center for Sales Strategy make money?

Five revenue lines are on record. Sales Performance Consulting is the primary driver. The others are training Programs, the Growth Collective, leadG2 Inbound Marketing Services and up Your Culture Services.

Who are The Center for Sales Strategy's main competitors?

Direct peers on record are Wilson Learning, BTS, RAIN Group, Richardson, Sandler Training, Force Management and VantagePoint Performance. Broad incumbents are Dale Carnegie & Associates, Korn Ferry and FranklinCovey.

Does The Center for Sales Strategy have an API?

No public API is recorded for The Center for Sales Strategy.

What industry is The Center for Sales Strategy in?

The Center for Sales Strategy's product category is Sales Performance Consulting. Its primary akta.pro industry code is EDABABAI, Sales Management & Coaching (Frontline Leadership), with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541613 and its SIC code is 8742.