LLconnect

What LLconnect does

LL Connect GmbH is a regional telecommunications retailer headquartered in Rotenburg (Wümme), Germany, operating as an authorized contract dealer (Vertragshändler) for multiple German carriers including Vodafone, Telekom, EWE, O2, Congstar, and otelo. Founded in 2015 and operating with 11-50 employees, the company runs eight physical retail stores across Lower Saxony and Bremen (in Bremen, Oldenburg, Rotenburg, Vechta, Nordenham, and Diepholz), with both carrier-branded shop-in-shop formats (dedicated Vodafone and Telekom locations) and multi-carrier partner shops. The company's product portfolio spans consumer and small-business telecommunications: mobile phone contracts (including 5G tariffs and prepaid), fixed-line/DSL and cable internet (GigaZuhause 50-1000 Kabel tiers at €9.99-€64.99/month), fiber optic services via a Glasfaser Nordwest partnership (up to 1 GBit/s residential, 100 GBit/s business), device sales (Apple, Samsung, Xiaomi, Sony, LG, Huawei smartphones/tablets/smartwatches), GigaCube mobile hotspots, TV subscriptions (Sky, Netflix), and business services including All-IP migration, cloud services, and IoT solutions.

Revenue is generated through multiple commission-based and transactional streams: carrier contract commissions on mobile and fixed-line sales (transaction fees), hardware margins on device sales, professional service fees for device repair and initial setup, insurance product commissions, and affiliate referral fees for energy tariff switching through the EWE partnership. The company employs a sales-led go-to-market model combining in-store personal consultation with online tariff booking via the highspeed.deals affiliate platform. The underlying technology infrastructure is entirely standard off-the-shelf (WordPress CMS on Strato AG hosting, WP Statistics, ManageWP, Microsoft Teams), with no proprietary platforms or APIs developed. Marketing relies heavily on Google Business/Maps local search optimization, supplemented by Facebook organic presence and partner referrals through carrier networks.

LLconnect's customer base is split between individual consumers (the primary segment) seeking mobile, internet, and device solutions, and small-to-medium business customers requiring professional telecommunications, cloud, and digitalization services. The firm holds no disclosed funding, has no parent company or external institutional investors, and is independently managed by Geschäftsführer (Managing Director) Lukas Langowski. Brand reputation across all locations is strong, with Google ratings of 4.5-5.0 stars aggregating to 681+ reviews.

Name

LLconnect

Legal name

LL Connect GmbH

Website

https://llconnect.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LL Connect GmbH is a German regional telecommunications retailer operating eight retail stores across Northwest Germany as an authorized contract dealer for Vodafone, Telekom, EWE, and other carriers, selling mobile, internet, fiber, and TV services plus devices to consumer and SMB customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotenburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Mobile Contract Sales: Commission-based revenue from selling mobile phone contracts for Vodafone, Telekom, EWE, and other carriers. Acts as authorized contract dealer for multiple telecommunications providers.
2. Internet/Fixed-line Services: Revenue from internet and landline/DSL contract sales, including fiber optic connections. Offers Red Internet & Phone Cable products through Vodafone.
3. Device Sales: Sales of smartphones, tablets, smartwatches, and accessories. Devices sold include Apple, Samsung, Xiaomi, Sony, LG, Huawei products.
4. Repair and Service: Mobile phone repair services and device setup/initial configuration services offered in stores.
5. Energy Services: Electricity and gas comparison and switching services through EWE partnership, offering consultations in all LL Connect stores.
6. Insurance Services: Mobile device and display insurance products offered alongside device purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LLconnect operates as an authorized multi-carrier telecommunications retailer in Northern Germany, selling mobile, internet, and landline contracts from Vodafone, Telekom, EWE, O2, and other carriers across eight physical stores. The company also sells smartphones, tablets, and smartwatches, and offers in-store services including device repair, device insurance, energy comparison (electricity/gas via EWE), and All-IP migration consulting for business customers.

Product overview

LLconnect is a telecommunications retailer operating as an authorized dealer for Vodafone, Telekom, EWE, and other providers, offering a comprehensive portfolio of telecommunications and energy services. The core offering centers on internet products including GigaZuhause cable plans (50-1000 Kabel variants with speeds from 50 to 1000 MBit/s) and fiber optic connections (up to 1 GBit/s for residential, 100 GBit/s for business). Mobile services include 5G tariffs, prepaid options, and smartphone contracts. The product range extends to devices (smartphones, tablets, smartwatches from Apple, Samsung, Xiaomi, and others), TV services (Sky, Netflix), cloud solutions, All-IP migration, IoT solutions, and GigaCube mobile hotspots. Support services include device repair, insurance, bill analysis, and energy comparison (electricity and gas). LLconnect operates physical retail stores across multiple German cities rather than offering a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Internet & Phone Cable (GigaZuhause) Cable internet and home phone subscription plans from Vodafone offering download speeds of 50 to 1000 MBit/s with bundled all-net flat, TV Connect, and starting credit (€50-€80). Pricing starts from €9.99/month promotional and rises to €39.99-€64.99/month after month 12. Target audience: residential customers in cable-served areas of Northern Germany.
• Glasfaser (Fiber Internet) Fiber optic internet connections offering up to 1 GBit/s for residential customers and up to 100 GBit/s for business customers, available in areas covered by the Glasfaser Nordwest rollout (Oldenburg, Vechta, Rotenburg). Allows free provider choice in fiber-covered areas.
• Mobilfunk-Tarife (Mobile Plans) Mobile phone contracts including 5G tariffs, prepaid options, and smartphone bundles from multiple network providers. Sold with or without handset; available online or with in-store consultation.
• Festnetz / DSL (Landline) Landline and DSL telephone services for residential and business customers, offered through carrier partners including Telekom and EWE.
• Smartphones & Tablets Retail sale of smartphones and tablets from brands including Apple, Samsung, Xiaomi, Sony, LG, and Huawei. Usually paired with mobile contracts and optional insurance.
• Smartwatches Retail sale of smartwatches and wearable accessories, typically paired with mobile phone plans.
• Cloud-Services Business cloud services for professional telecommunications needs, targeted at SMB customers undergoing digital transformation.
• TV (Sky and Netflix) Television subscription services including Sky and Netflix, available through partner providers and often bundled with internet contracts.
• All-IP Umstellung (All-IP Migration) All-IP network transition service helping businesses migrate from traditional telephony to all-IP infrastructure, including consultation and on-site setup.
• GigaCube Mobile hotspot device providing wireless internet connectivity for home or travel use, sold as part of mobile broadband offerings.
• IoT-Lösungen (IoT Solutions) Internet of Things solutions for connected devices and smart applications, primarily targeted at business customers.
• Reparaturservice & Ersteinrichtung Device repair and initial setup services including smartphone repairs, screen replacement, and configuration assistance, performed in-store.
• Handyversicherung & Displayversicherung Device and screen insurance coverage protecting against damage, theft, and display breakage, sold alongside device purchases.
• Strom- & Gasvergleich (Energy Comparison) Energy comparison and switching service for electricity and gas contracts in partnership with EWE, available at all LLconnect stores with free consultation.
• Digitalisierung (Digitalization Consulting) Digitalization consulting and implementation services for business customers to support digital transformation initiatives.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• VodafonecoreChannel Partner/ Reseller/ DistributorAuthorized Vodafone contract dealer (Vertragshändler) offering mobile contracts, internet services, and devices under the Vodafone brand. Multiple dedicated Vodafone stores operate under the LLconnect brand.
• TelekomcoreChannel Partner/ Reseller/ DistributorAuthorized Telekom contract dealer (Telekom Partner Shop) offering Telekom mobile, internet, and landline services. Dedicated Telekom store locations in Bremen and Rotenburg.
• EWEcoreChannel Partner/ Reseller/ DistributorAuthorized EWE partner shop offering EWE telecommunications services. Also partners with EWE for electricity and gas comparison services across all store locations.
• Glasfaser NordwestcoreStrategic or Co-development PartnerStrategic partnership for fiber optic (Glasfaser) services in Vechta, Oldenburg, and Rotenburg. Enables free provider choice for customers in fiber-covered areas.
• O2 (Telefónica)minorChannel Partner/ Reseller/ DistributorAuthorized dealer offering O2 mobile services, particularly at Nordenham location.
• AppleminorChannel Partner/ Reseller/ DistributorDevice brand sold in stores. Apple products featured prominently in store imagery and branding.
• SamsungminorChannel Partner/ Reseller/ DistributorDevice brand sold in stores. Samsung smartphones and devices available as part of product offering.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mobilcom-Debitel (1&1): Germany's largest multi-carrier telecom retailer/reseller (now under 1&1), operating hundreds of authorized shops selling Vodafone, Telekom, O2, and own-network contracts. Closest direct comparable in multi-carrier dealer model and commission-based revenue.
• The Phone House Deutschland: Multi-carrier telecom retail chain in Germany selling mobile, fixed-line, and device contracts across carrier partners. Comparable business model as authorized dealer with physical stores and carrier-driven commission revenue.
• freenet AG: German telecom service reseller and MVNO offering mobile, internet, and TV services through its own brand and partner channels. Comparable as a service reseller in the German telecom market with overlapping customer segments.

Emerging players

• Check24: Leading German online comparison portal for telecom, insurance, energy, and financial products. Indirect competitor and partial substitute that erodes the value of in-person consultation for self-directed consumers comparing tariffs.
• Verivox: Major German online comparison platform for energy, telecom, and insurance products. Comparable to LLconnect's in-store tariff comparison and switching service but delivered through a digital-only channel that competes for the same comparison-driven consumer.

Broad incumbents

• MediaMarkt: National big-box electronics retailer offering smartphones, tablets, and mobile/internet contracts in-store and online. Comparable as a competing telecom-and-device omnichannel retailer with overlapping consumer segment.
• Deutsche Telekom Shops (carrier-operated): Carrier-owned retail stores selling Telekom mobile and fixed-line services directly. Compete head-to-head with LLconnect's Telekom-partner shops (Bremen, Rotenburg) for the same Telekom customer contracts in the same Northwest German trade area.
• Drillisch Online: Established German mobile service reseller/MVNO under 1&1 group, offering no-frills and brand-driven tariffs. Comparable as a competing telecom reseller whose products are also sold through authorized dealer networks including LLconnect's.
• Saturn (MediaMarktSaturn): Large German consumer electronics retailer that bundles telecom contract sales with device sales in physical stores. Comparable device-plus-telecom retail concept targeting the same Northwest German consumer base but at much larger scale.
• 1&1 AG (United Internet): Major German telecom carrier and MVNO group with retail operations including the Mobilcom-Debitel shop network. Competes with LLconnect at both the carrier and authorized-retailer levels across consumer and SMB segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xgoogle.com/search?q=ll%20connect
• Facebookfacebook.com/LLconnect-GmbH-135585803797489/?ref=br_rs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LLconnect