Christophe Roussel
Christophe Roussel is a French artisan pastry and chocolate maker producing handcrafted pastries, fine chocolates, macarons, and the exclusive Bahiana signature chocolate, sold through five boutiques in western France and Paris, a multilingual e-commerce platform, and a B2B corporate gifting vertical.
- Company typePrivate
- Founded2006
- HeadquartersLa Baule-escoublac, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Christophe Roussel does
Christophe Roussel is a French artisan pastry and chocolate company founded in 2004 and headquartered in La Baule-Escoublac, France. The company produces handcrafted pastries (individual and sharing cakes, seasonal specialties), fine chocolates (ballotins, single-origin tablets, original chocolate creations), macarons (boxes of 8 to 35 pieces), and ice creams, all manufactured in a 1,000+ m² in-house atelier. Its signature product is 'Bahiana', an exclusive single-origin Brazilian chocolate co-developed in 2016 with Valrhona from a dedicated plantation. Christophe Roussel is a member of Relais Desserts International (since 2006), a closed network of elite French pastry and chocolate artisans, and received the Tablette d'Or 2024 from the Club des Croqueurs de Chocolat. The company is led by its namesake founder and operates as a private, founder-controlled business with no external institutional investment disclosed.
The company generates revenue through four primary streams: (1) retail sales via five owned boutiques in La Baule (Atelier, Lajarrige, Camélias), Pornichet, Guérande, and Paris Montmartre; (2) e-commerce sales through a multilingual (French, English, Japanese) Magento storefront with home delivery across mainland France (free from €65) and international Colissimo shipping; (3) B2B corporate services including end-of-year gifts, seminars, works-council programs, and personalized branded chocolates; and (4) ancillary services such as pastry-making classes held in La Baule and a daily Anti-Gaspi rescued-pastry program. Pricing is unit-based and ranges from €4.50 for individual pastries to €119 for a 1kg ballotin. The go-to-market combines direct-to-consumer retail, owned e-commerce, and direct enterprise sales, supported by Click & Collect (24-hour turnaround), an active social and newsletter presence, and 1,400 Google reviews averaging 4.6/5.
The customer base is dual-segmented. The primary segment is individual retail consumers purchasing for personal consumption, gifting, and celebrations, augmented by tourist traffic in the La Baule / Guérande coastal area. The secondary segment is enterprise/B2B buyers procuring customized pastry and chocolate offerings for corporate events and employee programs. Geographic reach is predominantly France (Île-de-France and western France), with selected international e-commerce shipping. The business is small (11–50 employees), founder-controlled, and has shown steady channel and product-line expansion (Paris boutique, Japanese-language storefront, B2B formalization) without external capital or rapid scale signals.
Christophe Roussel firmographics
Firmographics- Name
- Christophe Roussel
- Legal name
- Christophe Roussel
- Website
- https://christophe-roussel.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Christophe Roussel is a French artisan pastry and chocolate maker producing handcrafted pastries, fine chocolates, macarons, and the exclusive Bahiana signature chocolate, sold through five boutiques in western France and Paris, a multilingual e-commerce platform, and a B2B corporate gifting vertical.
- Ownership category
- akta.pro rank
Christophe Roussel industry classification
Industry- Product category
- Artisan Pastry and Chocolate
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Confectionery Manufacturing from Purchased Chocolate (311352), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Patisseries & Dessert Boutiques (CRAHAGAB)
- akta.pro secondary industries
- Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Chocolate & Confectionery Shops (THAFAGAD), Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where Christophe Roussel is headquartered
LocationHeadquarters
- HQ city
- La Baule-escoublac
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Christophe Roussel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail and E-commerce Product Sales: Sale of artisan pastries, chocolates, macarons, and seasonal creations through 5 physical boutiques and online e-commerce platform with delivery throughout France and internationally.
- B2B / Corporate Sales: Customized pastry and chocolate creations for corporate events, weddings, receptions including wedding cakes, large-format pastries, and branded personalized chocolates for end-of-year gifts and seminars.
- Corporate Accounts (Comité d'Entreprise): Dedicated enterprise offerings including end-of-year corporate gifts, seminar catering, and CE (works council) packages with brand-image personalization of chocolates and coffrets.
- Pastry Classes: In-person pastry-making courses held at a dedicated space above the Yummy bakery in La Baule, open to individuals and groups, taught alongside Chef Christophe Roussel.
- Gift Cards: Prepaid gift cards available in variable amounts, valid across all retail locations and the e-commerce shop for products or pastry class bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Macaron assortments in boxes of 8, 12, 16, 25, and 35 pieces |
| Unit Pricing | Pay-as-you-go | Chocolate ballotins and assortments by weight |
| Unit Pricing | Pay-as-you-go | Individual pastries and seasonal creations |
| Unit Pricing | Pay-as-you-go | Chocolate bars and tablets |
| Unit Pricing | Pay-as-you-go | Gift cards at free variable denomination |
| Unit Pricing | Pay-as-you-go | Gâteau nantais and other regional specialties for delivery |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Christophe Roussel product offering
Product offeringCore offering
Christophe Roussel is a French artisan pastry and chocolatier house that handcrafts and sells individual and shared pastries, fine chocolates (ballotins, tablets, signature creations), macarons, and ice creams through five owned boutiques and a multilingual e-commerce platform. The company also offers corporate gifting, event/ceremony catering, personalized branded chocolates, in-person pastry-making classes, and a daily anti-food-waste (Anti-Gaspi) program for unsold pastries.
Product overview
Christophe Roussel is a French artisan pastry and chocolate company operating as both a retailer and e-commerce platform. The product portfolio centers on handcrafted pastries (individual and sharing cakes, seasonal specials), fine chocolates (ballotins, tablets, original creations), and French macarons in various box sizes. Signature products include the exclusive Bahiana single-origin Brazilian chocolate developed with Valrhona and the Le Moelleux Signature cake available for delivery. The company also offers complementary services including pastry-making courses, B2B corporate gifting, custom event/catering creations, and an anti-food-waste program. The e-commerce platform enables online ordering with options for home delivery (Colissimo) and in-store pickup across five locations in Western France and Paris.
Differentiator
Problem solved
Functional benefit
Brands
- Bahiana: Signature single-origin chocolate from Brazil developed in partnership with Valrhona, launched in 2016.
- YummY
Quantifiable outcome
- 4.6/5 rating on Google Reviews based on 1,400 customer reviews
- +2 more outcomes
Companies that use Christophe Roussel
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Christophe Roussel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Christophe Roussel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ValrhonacoreLong-time strategic partnership with Valrhona, a leading French chocolate and pastry ingredients company. Together they developed 'Bahiana', an exceptional exclusive signature chocolate with pure Brazil origin, sourced from a dedicated plantation in Brazil. The partnership focuses on quality, unique taste, and full traceability.
- Relais DessertscorePrestigious international network of elite artisan pastry and chocolate makers. Christophe Roussel has been a member since 2006, denoting high standards, excellence, and adherence to the Relais Desserts quality charter. The membership provides brand credibility and network visibility.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Christophe Roussel competitors and assessment
Company assessmentDirect peers
- La Maison du Chocolat: Premium French chocolatier with boutiques in Paris and select international cities. Directly comparable on chocolate ballotins, gift-box assortment strategy, and premium gifting positioning.
- Jacques Génin: Paris-based artisan chocolatier and patissier recognized for premium chocolates, pastries, and caramels. Comparable in single-origin and craft-driven positioning with boutique-led retail.
- Maison Lenôtre: Established French patisserie, chocolatier, and traiteur with retail boutiques and B2B event/catering capabilities. Comparable in combining artisan pastries, chocolates, and a strong corporate/B2B gifting motion.
- Philippe Conticini: French patissier known for innovative verrines and contemporary pastries. Comparable on innovative flavor profiles and the verrine/pastry category overlap with Christophe Roussel's offerings.
- Pierre Hermé Paris: Premium French patissier and chocolatier best known for macarons and innovative flavor profiles, widely regarded as one of the top French artisans. Directly comparable as a multi-boutique, premium-positioned patisserie with strong personal-brand identity and international recognition.
- Hugo & Victor: Paris-based artisan patissier and chocolatier focused on single-origin chocolates and refined pastries. Comparable in chocolate-craftsmanship positioning and single-origin product differentiation similar to Christophe Roussel's Bahiana.
- Patrick Roger: Award-winning French chocolatier and sculptor with boutiques in Paris and beyond. Comparable as an artisan chocolatier with original signature creations and strong personal-brand identity, similar to Christophe Roussel.
- Dalloyau: Heritage Parisian patissier with strong presence in premium cakes, chocolates, and macarons, plus a notable B2B/event business. Comparable as a multi-boutique French patisserie with overlapping product categories and corporate clientele.
- Ladurée: Iconic French macaron and pastry house with boutiques across France and internationally. Comparable in product mix (macarons, pastries, chocolates) and multi-channel retail-plus-e-commerce model, with significantly larger brand scale.
Emerging players
- Yann Couvreur: Contemporary French patissier with Paris boutiques and a focus on seasonal, single-portion creations. Comparable as a chef-led patisserie competing for the same premium Parisian customer base, though at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Christophe Roussel social profiles
Digital presenceChristophe Roussel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Christophe Roussel leadership team
Management profileNumber of profiles
Profiles1 record
Christophe Roussel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Christophe Roussel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Christophe Roussel
What does Christophe Roussel do?
Christophe Roussel is a French artisan pastry and chocolatier house that handcrafts and sells individual and shared pastries, fine chocolates (ballotins, tablets, signature creations), macarons, and ice creams through five owned boutiques and a multilingual e-commerce platform. The company also offers corporate gifting, event/ceremony catering, personalized branded chocolates, in-person pastry-making classes, and a daily anti-food-waste (Anti-Gaspi) program for unsold pastries.
Is Christophe Roussel a public or private company?
Christophe Roussel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Christophe Roussel founded?
Christophe Roussel was founded in 2006. It employs 11 to 50 people.
Where is Christophe Roussel based?
Christophe Roussel is headquartered in La Baule-escoublac, France, in the Europe region.
How does Christophe Roussel make money?
Five revenue lines are on record. Retail and E-commerce Product Sales are the primary driver. The others are B2B / Corporate Sales, corporate Accounts (Comité d'Entreprise), pastry Classes and gift Cards.
Who are Christophe Roussel's main competitors?
Direct peers on record are La Maison du Chocolat, Jacques Génin, Maison Lenôtre, Philippe Conticini, Pierre Hermé Paris, Hugo & Victor, Patrick Roger, Dalloyau and Ladurée. Yann Couvreur is listed as an emerging player.
Does Christophe Roussel have an API?
No public API is recorded for Christophe Roussel.
What industry is Christophe Roussel in?
Christophe Roussel's product category is Artisan Pastry and Chocolate. Its primary akta.pro industry code is CRAHAGAB, Patisseries & Dessert Boutiques, with a secondary code of THAFAFAL, Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons). Its NAICS code is 311811 and its SIC code is 2050.