What Fratelli Pellizzari does

Fratelli Pellizzari is a family-owned Italian home renovation and surface materials business, established in 1967 and headquartered in the Veneto region. The company operates three physical showrooms — Gambellara (over 2,000 square meters), Costo di Arzignano (770 square meters, the founding site), and Sommacampagna (~800 square meters) — plus building materials and hydraulics warehouses stocking over 40,000 articles. Its core offerings span flooring and wall surfaces (gres porcellanato, wood parquet, natural stone, 20mm outdoor porcelain), complete bathroom solutions, custom-designed kitchens, bespoke furniture, and full renovation coordination as a single point of contact from design through installation.

The company employs approximately 40 staff alongside the four Pellizzari siblings and their parents. Revenue is generated through project-based quotations covering materials, custom furniture manufacturing, and installation labor; pricing is opaque and tailored per project, with a separate outlet channel for discounted showroom items. Distribution is exclusively direct, combining consumer showroom sales with professional counter sales to artisans, installers, and construction companies via the warehouse operations.

The customer base is predominantly individual residential homeowners undertaking renovations in the provinces of Vicenza, Verona, Padova, and the Lake Garda area, supplemented by occasional commercial projects such as restaurants and offices. The company maintains a 4.8/5 average Google Maps review rating, an active YouTube channel with project documentation videos, a wiki-style content hub (Wikipelli), and the Pellizzari Academy training program for trade professionals. Annual revenue is stated as slightly above €9 million, and geographic operations are concentrated within northern Veneto with no current international footprint.

Name

Fratelli Pellizzari

Legal name

Fratelli Pellizzari

Website

https://fratellipellizzari.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Fratelli Pellizzari is a family-owned Italian home renovation business founded in 1967, operating three Veneto-region showrooms and warehouses that supply flooring, bathroom, kitchen, custom furniture, and turnkey renovation services directly to residential and small commercial customers across Vicenza and Verona provinces.

Ownership category

akta.pro rank

Product category

Home renovation and design services

NAICS

Home Centers (444110), Building Material and Supplies Dealers (4441), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

akta.pro secondary industries

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

Keywords

• Flooring materials supply
• Bathroom renovation services
• Custom kitchen design
• Building materials retail
• Home renovation coordination

Headquarters

HQ city

Arzignano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Surface Materials Sales: Sale of flooring materials including gres porcelain tiles, wood parquet, natural stone (porphyry, Vicenza stone, marble-effect), large format slabs, and external flooring. Products are sold through showrooms and include professional installation services. Revenue is generated per project based on material type, surface area, and complexity.
2. Bathroom and Kitchen Custom Furniture: Sale of custom-designed and made-to-measure bathroom and kitchen furniture, including vanity units, wall units, storage solutions, built-in shelving, and custom wardrobes. Custom cabinetry includes bespoke materials, finishes, and integrated appliances. Revenue is project-based and quotation-driven.
3. Turnkey Renovation Services: Full renovation coordination services for bathrooms, kitchens, and entire homes. The company acts as a single point of contact from design through finished construction, coordinating craftsmen, installers, and suppliers. Services include consultation, design, rendering, site inspections, on-site assistance, and after-sales support, all included in the project quotation.
4. Building Materials and Hardware Warehouse: Sale of building materials (bricks, iron, cement, lime, drywall, profiles, insulators, mortars, waterproofing membranes) and plumbing/heating materials (pipes, fittings, boilers, air conditioners, radiators, pumps) through connected warehouses at Arzignano and Gambellara. Targets professional artisans, installers, and construction companies.
5. Outlet / Discount Products: An outlet section on the website offers discounted tiles, bathroom fixtures, and accessories at reduced prices, such as the corner washbasin in steel and Iroko wood at 350 euros. Products are available for immediate pickup at showrooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Fratelli Pellizzari sells flooring and surface materials (gres porcelain, wood parquet, natural stone), complete bathroom solutions, custom kitchens and bespoke furniture, and operates building materials and plumbing warehouses. Sales are conducted through three physical showrooms in the Veneto region with project-based quotations that include design, installation coordination, and after-sales support.

Product overview

Fratelli Pellizzari is a family-owned Italian company operating since 1967, specializing in surfaces, bathrooms, kitchens, and building materials. The company operates three showrooms in the Veneto region (Gambellara, Costo di Arzignano, and Sommacampagna) with over 2,000 m² of exhibition space. Core offerings include: (1) Pavimenti e Superfici - flooring materials in gres porcellanato, wood parquet, and stone for indoor and outdoor use; (2) Bagni e Arredobagno - complete bathroom solutions including turnkey projects, custom furniture, and wellness features; (3) Cucine su Misura - bespoke kitchen design and manufacturing; (4) Arredamento su Misura - custom wood furniture for living spaces. Supporting services include professional hydraulics/building materials warehouses (magazzino idraulica and magazzino edilizia), and full renovation coordination with single-point-of-contact project management. The company also operates an outlet section for discounted showroom items.

Differentiator

Problem solved

Functional benefit

Products and services

• Pavimenti e Superfici (Flooring and Surfaces) Sale of flooring and surface materials including gres porcelain (stoneware), wood parquet, large-format slabs, natural stone (porphyry, Vicenza stone, marble-effect), and outdoor paving. Covers indoor and outdoor applications for residential and commercial spaces, with installation services coordinated in-house.
• Bagni e Arredobagno (Bathrooms) Complete bathroom solutions including turnkey bathrooms, bathroom furniture, showers, bathtubs, saunas, Turkish baths, and wall coverings. Features custom-designed vanity units, wall units, and coordinated finishes. The turnkey package includes design, removal, installation, and finishing.
• Cucine su Misura (Custom Kitchens) Custom-designed kitchens tailored to client specifications, including bespoke cabinetry, countertops in various materials, and integrated appliances. Manufacturing and installation services are included in the project scope.
• Arredamento su Misura (Custom Furniture) Custom furniture solutions for living rooms, bedrooms, and entrance areas. Includes built-in wardrobes, TV units, shelving, and other bespoke wood furniture pieces.
• Magazzino Idraulica (Hydraulics Warehouse) Sale of plumbing supplies, boilers, air conditioning systems, pipes, fittings, radiators, pumps, and floor heating systems. Caters to professional plumbers, installers, and contractors through counter sales, with the Gambellara warehouse stocking over 2,000 square meters covered plus an equivalent uncovered area.
• Magazzino Edilizia e Ferramenta (Building Materials and Hardware Warehouse) Building materials warehouse and professional hardware store offering bricks, iron, cement, lime, drywall systems, insulation, sealants, paints (including Kerakoll and Oikos color systems), waterproofing membranes, profiles, mortars, and construction tools. Targets contractors, artisans, painters, and drywallers with counter sales and on-site technical support.
• Ristrutturazioni e Coordinamento Cantiere (Renovation Coordination) Home renovation services with a single point of contact coordinating all aspects of bathroom, kitchen, and flooring projects from design through installation. Includes consultation, design rendering, site inspections, on-site assistance, and after-sales support, all bundled into the project quotation.
• Outlet / Discount Products

Quantifiable outcome

• Average customer review rating of 4.8 out of 5 on Google Maps across three locations

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• KerakollminorOthers · 1 January 2026Kerakoll is a leading manufacturer of construction materials including mortars, grouts, sealants, and waterproofing products. Fratelli Pellizzari stocks Kerakoll color products (tintometri/tintometric systems) for interior and exterior painting. The partnership provides access to high-quality installation materials and color solutions for construction and renovation projects.
• OikosminorOthers · 1 January 2026Oikos is a manufacturer of decorative paints and finishes for architecture. Fratelli Pellizzari's warehouses carry Oikos color products for interior and exterior applications, complementing the company's renovation and finishing services.
• Granulati Zandobbio (Gravelfix)minorOthers · 1 January 2026Granulati Zandobbio produces Gravelfix, a honeycomb polypropylene stabilization system for gravel and aggregate surfaces. Fratelli Pellizzari distributes Gravelfix for external applications including driveways, terraces, gardens, and parking areas. The company handles both supply and customer consultation for Gravelfix installation projects.
• Bonfante ArredogiardinominorOthers · 1 January 2026Bonfante Arredogiardino is a manufacturer of garden furnishings including fountains, planters, and decorative elements. Fratelli Pellizzari's garden section offers Bonfante products as part of its outdoor living and garden design offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Leroy Merlin Italia: Italian subsidiary of the French home improvement giant operating large-format stores across Italy. Overlaps with Pellizzari on surfaces, bathroom fixtures, kitchens and building materials, but at national scale and broader assortment without Pellizzari's premium turnkey renovation service.
• Brico io: Italian-affiliated home improvement chain with proximity-store format across Italy. Competes on surfaces, hardware and basic bathroom categories, though with a more DIY-oriented assortment and limited custom-renovation service offering.
• OBI Italia: German home improvement chain operating in Italy with mid-sized stores. Overlaps on tiles, bathroom fixtures and basic building materials, though without Pellizzari's custom furniture design and full-renovation project management.
• Bricoman Italia: French-owned Italian building materials and home improvement chain targeting both consumers and trade professionals. Comparable to Pellizzari's building materials and hydraulics warehouse business but with national footprint and self-service model.
• Mondo Convenienza: Large Italian vertically-integrated furniture and home retailer with showrooms across Italy. Competes on kitchen and furniture categories but uses mass-market positioning rather than Pellizzari's bespoke service model.

Others

• Florim Ceramiche: Major Italian manufacturer of porcelain stoneware and ceramic surfaces. Functions as a key upstream supplier of gres products that Pellizzari sells through its showrooms, and representative of branded ceramic suppliers competing for showroom space.
• Marazzi Group: Leading Italian ceramic and porcelain tile manufacturer (Mohawk Industries subsidiary). Comparable as a supplier partner and competitor for showroom floor space; represents branded Italian tile manufacturing that informs Pellizzari's premium positioning.

Direct peers

• BigMat Italia: Italian network of independent building materials dealers serving both consumers and trade professionals. Closely comparable to Pellizzari's hybrid retail/warehouse model with showrooms, professional counter sales and assortment across building materials, plumbing and finishes.
• Idrocentro: Italian cooperative-style network specializing in plumbing, heating and bathroom fixture distribution to professionals and consumers. Directly comparable to Pellizzari's hydraulics warehouse business serving installers and contractors.

Emerging players

• Made.com Italia: Design-led online home brand with Italian operations focusing on designer furniture and decor. Represents the digital-first challenger to traditional showroom retailers like Pellizzari, particularly for design-conscious residential customers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PellizzariFratelli
• Facebookfacebook.com/fratellipellizzari
• Instagraminstagram.com/fratellipellizzari_interiors
• LinkedInlinkedin.com/company/pellizzari-fratelli-s-p-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fratelli Pellizzari