Greco Real Estate

What Greco Real Estate does

Greco Real Estate is a privately held, family-owned commercial investment real estate brokerage firm headquartered in Buffalo, New York (252 North Street), operating under the legal entity Greco Real Estate.com LLC. Founded in 1976 as DSG Investors Realty and later rebranded, the firm specializes in the acquisition and disposition of investment properties — primarily multi-family dwellings and commercial portfolios — across the Western New York market. The firm operates with a 4-agent team (Chris Greco, Dennis Greco, Jill Greco, Jill Norton, and more recent additions Sam Greco and Ava Eichel) with a combined 70 years of industry experience.

The business model is a traditional commission-based brokerage (transaction fee revenue) with no proprietary technology, no publicly disclosed pricing, and no software or platform product. Greco offers full-service representation including property analysis (offered free to prospects), buyer/seller advisory, connections to attorneys and mortgage companies, and end-to-end closing support. Its core product surface is essentially its agencies: real estate brokerage services, property analysis as a service module, active investment property listings, and a sold-properties portfolio.

Customer acquisition is dominated by referrals — 90% of business is referral-based from past and current clients — supported by a company website, active listings, and earned media coverage in Buffalo Rising and Buffalo Business First. The customer base spans first-time investment property buyers, mid-market developers, and enterprise investors (some transacting $150M+ cumulatively with Greco over multi-decade relationships). Notable transactions include the 2019 sale of the 841-unit Kissling Interests portfolio to Canada-based Gold Wynn Group and a 104-unit property sold for $13.3M in August 2025. The firm has received industry recognition including a NYSCAR WNY Chapter Lifetime Achievement Award and the 2024 CoStar Impact Award for Chris Greco.

Name

Greco Real Estate

Legal name

Greco Real Estate.com LLC

Website

https://grecorealestate.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Greco Real Estate is a family-owned, Buffalo-based commercial investment real estate brokerage founded in 1976, specializing in multi-family and commercial property acquisition and disposition across Western New York with a 4-agent referral-driven team.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate brokerage
• Investment property sales
• Multi-family properties
• Commercial real estate advisory
• Property marketing services

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on property buy/sell transactions. The company facilitates acquisition and disposition of investment properties, charging fees upon successful transaction completion. No specific commission rates disclosed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Greco Real Estate is a commercial investment real estate brokerage firm that represents buyers and sellers of investment-grade properties, with a focus on multi-family dwellings and commercial assets in Western New York. The firm provides brokerage, advisory, and property marketing services, originating from a 1976 founding (originally as DSG Investors Realty) and currently operating with four agents under the family-run Greco Real Estate.com LLC.

Product overview

Greco Real Estate is a full-service real estate brokerage offering a unified set of real estate services for investment properties in Western New York. The core offering centers on real estate brokerage services, complemented by property analysis services (for valuation), property listings for buyers and sellers, and a sold properties portfolio showcasing completed transactions. Founded in 1976 as DSG Investors Realty, the company specializes in multi-family dwellings and investment properties with a combined 70 years of team experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Investment Real Estate Brokerage

Quantifiable outcome

• 90% of business comes from referrals
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JLL: Global real estate services firm with investment sales and capital markets capability across multifamily and commercial assets. Competes for institutional mandates in the same regional market but with global reach and technology-enabled platforms.
• NAI Global: Network of commercial real estate brokerages serving investors across property types with regional affiliate offices. Comparable to Greco's commercial investment brokerage model but with national footprint and shared infrastructure.
• Cushman & Wakefield: Global commercial real estate services firm offering investment sales, capital markets, and advisory for office, multifamily, and industrial assets. Competes for the same Western New York institutional investors Greco serves, but at much larger scale and broader scope.
• Newmark Group: Global commercial real estate investment sales and advisory firm active in multifamily, office, and capital markets. Competes for larger portfolio mandates in the same investor pool Greco accesses through its referral network.
• CBRE Group: Global commercial real estate services firm with a Buffalo office serving institutional investors in multifamily, office, and retail investment sales. Competes with Greco for larger portfolio mandates but as part of a far broader services platform.
• Colliers International: Global commercial real estate services and investment firm active in multifamily, office, and industrial investment sales. Overlaps with Greco on investment property mandates in the Northeast U.S.

Direct peers

• Pyramid Brokerage Company: Buffalo/Rochester-based commercial real estate brokerage focused on investment sales and leasing. Direct competitor for Greco's commercial listing and investment property mandates in Western New York.
• Howard Hanna Real Estate Services: Largest independent real estate brokerage in the Northeast with deep Western New York presence. Competes with Greco for both residential investment property sellers and commercial listings in the Buffalo market; comparable in regional dominance and family-founded heritage.
• Hunt Real Estate ERA: Major Western New York-based brokerage with multifamily and commercial divisions. Directly comparable geographic focus and full-service brokerage model serving the same Buffalo-area investment property market as Greco.
• Marcus & Millichap: Largest U.S. investment real estate brokerage specializing in multifamily, commercial, and mixed-use property sales for institutional and private investors. Most directly comparable to Greco in business model — investment-property focus, commission-based, regional offices serving sub-markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GrecoRLTY
• Facebookfacebook.com/GrecoRealEstate.com.BuffaloNY
• LinkedInlinkedin.com/company/greco-real-estate-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greco Real Estate