Landau Media

What Landau Media does

Landau Media is a Berlin-based, privately held provider of media monitoring and media intelligence solutions, founded in 1997 and operating primarily across the DACH region. The company offers cross-media observation across print, TV, radio, online, social media (including X, Facebook, Instagram, LinkedIn, Xing, YouTube, and TikTok), and podcasts, supported by in-house developed AI technology for automated article identification, NLP-based sentiment scoring, predictive early-warning alerts, and influencer identification. Its product portfolio centers on the MediaAccount customer platform and three core service lines — Medienmonitoring, Pressespiegel (curated press reviews), and Medienanalyse (statistical and qualitative media analysis) — plus a proprietary PR Value System for measuring PR ROI. The business is anchored by exclusive licensing agreements with approximately 1,400 publishers and media houses, providing a defensible content rights layer in the German-language market.

Landau Media serves a hybrid customer base spanning DAX/MDAX/SDAX large enterprises, PR and communications professionals, industry-specific verticals (automotive, finance, insurance, travel, luxury, telecom, retail, pharma, energy, technology, aerospace/defense), and small businesses or individual marketers. Distribution combines enterprise field sales with dedicated account management, inside sales via the website and Calendly booking, and a self-service PLG motion through a publicly disclosed tiered subscription (STARTER €299/month, ADVANCED €940/month, COMPLETE €3,500/month). Revenue is generated primarily through recurring subscriptions, with supplemental professional services for bespoke media analysis, training workshops, and API-based integrations (api.media-account.de).

The company is a German limited partnership (Landau Media GmbH & Co. KG) and has been bootstrapped since founding with no disclosed external funding, parent company, or M&A activity. Management consists of three Managing Directors — Axel Take (technology), Michael Starke (commercial), and Beate Kiep (communications) — and the company claims 10,000+ global customers and customer relationships spanning over 22 years.

Name

Landau Media

Legal name

Landau Media GmbH & Co. KG

Website

https://landaumedia.de

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Landau Media is a Berlin-based media monitoring and intelligence provider serving DAX/MDAX enterprises, PR professionals, and SMBs in DACH with in-house AI-powered cross-media monitoring, press review, and analysis services backed by 1,400 publisher licensing agreements.

Ownership category

akta.pro rank

Product category

Media Intelligence and Monitoring Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

akta.pro secondary industries

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Media monitoring services
• Media intelligence platform
• Press review services
• PR value measurement
• Sentiment analysis software

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Media Monitoring Subscription: Recurring monthly or annual subscription-based revenue from media monitoring services. Customers pay based on package tier (STARTER €299, ADVANCED €940, COMPLETE €3,500 monthly) with additional charges for extra keyword packages and overage reports.
2. Press Review Service: Subscription-based service providing curated press reviews with corporate design, delivered daily, weekly, or monthly. Includes personal researcher support and editorial selection.
3. Media Analysis Services: Qualitative and quantitative media analysis including statistical analysis, image analysis, crisis management, and influencer identification. Revenue from analysis projects and ongoing measurement services.
4. Professional Services and Training: Individual workshops, training webinars, setup services by developers, and personal customer consulting. One-time and recurring service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Landau Media provides cross-media monitoring, curated press reviews, and qualitative/quantitative media analysis for brands, products, competitors, and campaigns. The MediaAccount platform delivers 24/7 monitoring across print, TV, radio, online, social media, podcasts, and TikTok, with AI-based sentiment scoring, real-time alerts, and PR value measurement. Services are offered under subscription tiers and customized enterprise packages.

Differentiator

Problem solved

Functional benefit

Brands

• MediaAccount: The company's proprietary customer portal and media intelligence platform providing 360-degree insights, automated reporting, and real-time monitoring across all media types.
• CSolutions

Products and services

• MediaAccount Central customer portal providing 360-degree media intelligence with cross-media monitoring, article previews, automated reporting, AI-based sentiment scoring, customizable dashboards, tagging, and data export in PDF, PPT, XLS, CSV, and HTML. Designed for PR, communications, and marketing teams.
• Medienmonitoring (Media Monitoring) Cross-media observation of print, online, TV, radio, podcast, and social media coverage for brands, products, competitors, and campaigns, identifying all published information in real time.
• Pressespiegel (Press Review) Curated daily press review delivering the most relevant industry, competitor, and brand news selected by experienced researchers, with deep links and corporate design output via email, PDF, or PPT.
• Medienanalyse (Media Analysis) Quantitative and qualitative media analysis measuring PR success through KPIs such as Share of Voice, Tonality Index, Initiative Ratio, recommendation index, message penetration, and PR value, including image, crisis, and influencer analysis.
• ASolutions (Automated Monitoring) AI-based automated media monitoring using in-house developed technology to identify and deliver relevant media contributions in real time, with tiered keyword and report limits.
• Media Intelligence Comprehensive cross-media analysis tool with a 360-degree overview, real-time monitoring, article previews, social proof measurement, and brand image improvement through licensed media content.
• PR-Wert-System (PR Value System) Proprietary system for measuring the monetary and qualitative value of PR work using clear criteria, calculating PR value based on advertising equivalent and reach to determine the probability that the target audience perceived the message.
• CSolutions (Media Intelligence Unit) Custom research and benchmarking studies on media performance, CEO communication, and brand positioning, including the CEO LinkedIn Navigator, TOP 100 Women on LinkedIn, TikTok Index, and other sector-specific research reports.
• TikTok Monitoring Social media monitoring capability for TikTok content, extending Landau Media's cross-media coverage to short-form video posts on the platform.
• MediaAccount REST API REST API providing programmatic access to clipping data, analytics, and media mentions so customers can integrate monitoring outputs into their own applications and databases.

Quantifiable outcome

• Reduces time spent on media monitoring by automating article identification and classification
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• 1,400 Publishers and Media Houses (Licensing Partners)coreOthersExclusive licensing agreements with approximately 1,400 publishers and media companies enabling comprehensive content monitoring, legally compliant distribution of media clips, and full coverage of German and international media landscape.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• pressrelations: German-headquartered media monitoring and analysis service provider. Overlapping customer base with Landau Media in the DACH region, offering similar cross-media monitoring and PR measurement capabilities.
• BurrellesLuce: North American-focused media monitoring and PR services provider. Comparable offering to Landau Media for print, online, and broadcast monitoring, primarily serving the US market rather than DACH.
• Argus Data Insights: Swiss-headquartered media monitoring and analysis company owned by the TX Group. Comparable to Landau Media in the DACH region, particularly in Swiss market with similar cross-media and content licensing model.
• UNICEPTA: German-based media and market intelligence provider focused on media monitoring, analysis, and research. Closest direct regional competitor to Landau Media in the DACH market with comparable enterprise customer base.

Direct peers

• Meltwater: Global leader in media intelligence and social listening, offering cross-media monitoring, PR analytics, and consumer insights. Direct competitor to Landau Media in the German-speaking market with significantly broader international coverage.
• Cision: Major PR and media intelligence platform combining media monitoring, distribution, and analytics. Competes with Landau Media on PR measurement, particularly for large enterprise and PR agency customers across Europe.
• Talkwalker: AI-powered social listening and media monitoring platform with strong presence in Europe. Competes with Landau Media on social media monitoring, sentiment analysis, and consumer insights capabilities.

Broad incumbents

• LexisNexis: Global information and analytics company with significant media monitoring, news, and business intelligence offerings. Broader portfolio than Landau Media but competes directly in the media intelligence and PR analytics space.
• Kantar Media: Established global media measurement and analytics provider. Overlaps with Landau Media on audience measurement, media research, and PR analytics, though as part of a much broader research portfolio.

Emerging players

• Critical Mention: Media monitoring platform specializing in broadcast (TV and radio) monitoring and analytics. Comparable to Landau Media on broadcast media coverage and PR measurement, with a different geographic and platform focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/landaumedia
• YouTubeyoutube.com/@landaumediaaccount
• Facebookfacebook.com/landaumedia
• LinkedInlinkedin.com/company/landau-media
• Instagraminstagram.com/landaumedia
• TikToktiktok.com/@landaumedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landau Media