Movenience
- Company typePrivate
- Founded2007
- HeadquartersGoes, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
Movenience firmographics
Firmographics- Name
- Movenience
- Legal name
- Movenience B.V.
- Website
- https://movenience.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Movenience industry classification
Industry- Product category
- Electronic Toll and Ferry Payment Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Transit & Mobility Fare Cards (Stored Value) (FSAMANAG)
- akta.pro secondary industry
- Transfer & Transportation Services (Port-to-City/Airport) (THAEAFAG)
Keywords
Where Movenience is headquartered
LocationHeadquarters
- HQ city
- Goes
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Movenience business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Toll Transaction Fees (T-Tag): Prepaid balance system where customers load funds and pay toll fees per passage. The t-tag device is free; revenue comes from toll differentials and volume. Frequent users (>150 passages/year) receive discounts.
- Ferry Passages (B-Tag): Monthly auto-debit settlements for ferry crossings. Customers choose between yearly subscriptions (paid monthly in 12 equal installments) or pay-per-trip. Special rates for students, seniors, and school children.
- Prepaid T-Tag Balance Management: Customers maintain prepaid credit balance that is auto-replenished via SEPA direct debit. Bijboekbedrag (top-up threshold) triggers automatic recharges to ensure continuous service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Category 3 vehicles (≤12m, >3m height): T-tag toll rate |
| Transaction based/ take rate | Pay-as-you-go | Category 4 vehicles (>12m, >3m height): T-tag toll rate |
| Subscription | Monthly | B-tag annual subscription - pedestrian (2026 low season) |
| Subscription | Monthly | B-tag annual subscription - (brom)fietser (2026 low season) |
| Subscription | Monthly | B-tag student subscription - pedestrian |
| Unit Pricing | Pay-as-you-go | B-tag single passage - pedestrian (2026 low season) |
| Subscription | Monthly | B-tag Zeeland school child subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Movenience product offering
Product offeringCore offering
Movenience B.V. provides automated electronic toll and ferry payment services for the Westerscheldetunnel and Westerschelde Ferry in the Netherlands. The company distributes free RFID-based t-tag transponders for vehicles over 3 meters in height and credit card-sized b-tag cards for ferry passengers, all linked through its proprietary TIPS electronic payment system with prepaid credit balances and automatic SEPA direct debit top-ups. Revenue is generated from per-passage toll fees (with frequent-user discounts) and ferry subscriptions or per-trip payments.
Product overview
Movenience offers a suite of mobility-related payment services centered around its proprietary electronic payment system (TIPS). The core products are the t-tag (electronic toll transponder for the Westerscheldetunnel for vehicles over 3 meters) and the b-tag (credit card-sized payment card for Westerschelde Ferry crossings). Additional offerings include the m-tag for motorcycles, and the Mijn Movenience online customer portal for account management. All products are linked through the internally-developed TIPS electronic payment system, enabling subscription-based toll and ferry payments with prepaid credit and automatic debit.
Differentiator
Problem solved
Functional benefit
Products and services
- t-tag Electronic Toll Payment Electronic toll payment service for vehicles over 3 meters in height using an RFID-based transponder mounted behind the windshield. The t-tag automatically registers tunnel passages at the Westerscheldetunnel and deducts the toll amount from the customer's prepaid credit balance without requiring a stop at toll booths. Available free of charge with SEPA direct debit auto-replenishment.
- b-tag Ferry Payment Card Credit card-sized payment card service for ferry crossings on the Westerschelde Ferry between Vlissingen and Breskens. Users scan the card at ferry terminals before boarding and pay monthly via automatic debit, with options for annual subscriptions (paid in 12 monthly installments) or pay-per-trip pricing. Special rates available for students, seniors, and school children.
- m-tag Motorcycle Toll Device Motorcycle-specific toll payment device for the Westerscheldetunnel. Similar automated RFID functionality to the t-tag but optimized for motorcycle use, requested via a separate application form. Available for Category 3 and 4 vehicles under motorcycle specifications.
Quantifiable outcome
- Discount on toll passage for Category 3 vehicles: €18.20 without t-tag → €11.00 with t-tag (39% savings)
- +2 more outcomes
Companies that use Movenience
Customer profileSegments4 records
Ideal customer profiles3 records
Movenience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Movenience partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- N.V. Westerscheldetunnelcore100% shareholder of Movenience B.V. N.V. Westerscheldetunnel is the provincial toll company operating the Westerscheldetunnel. This parent-subsidiary relationship provides Movenience with exclusive rights to process toll payments for the tunnel.
- Provincie ZeelandcoreProvincial government of Zeeland collaborating on the 2027 tunnel maintenance accessibility plan. Five parties working together to reduce traffic by 50-80% during the four-month east tube closure.
- Gemeente BorseleminorMunicipality collaborating on the 2027 tunnel maintenance accessibility plan for traffic reduction during east tube closure.
- Gemeente TerneuzenminorMunicipality collaborating on the 2027 tunnel maintenance accessibility plan for traffic reduction during east tube closure.
- Veiligheidsregio ZeelandminorZeeland Safety Region collaborating on the 2027 tunnel maintenance accessibility plan for emergency response coordination during east tube closure.
Scale indicators2 records
Recent moves6 records
Expansion highlights2 records
Movenience competitors and assessment
Company assessmentDirect peers
- Bip&Drive: Spanish electronic toll payment service using RFID tags linked to prepaid accounts for both private and commercial vehicles - similar technology and prepaid-balance business model to Movenience.
- Telepass: Italy's largest electronic toll payment service, providing RFID transponders and prepaid toll accounts for both light and heavy vehicles - structurally analogous to Movenience's t-tag system with the same prepaid/transaction-fee model.
- Axxès: European Electronic Toll Service (EETS) provider focused on heavy commercial vehicles, offering prepaid accounts and transponder tags across multiple toll domains - directly comparable to Movenience's HGV-focused t-tag business.
- Eurotoll: French-based ETC service operating prepaid accounts and OBUs for commercial vehicle toll payment across Europe; same unit-economics and customer type as Movenience.
- easytrip (Ease2pay): Belgian electronic toll payment service for trucks, offering pan-European prepaid toll management via interoperable tags - a direct competitor in the European HGV ETC segment.
Broad incumbents
- DKV Mobility: Pan-European mobility services incumbent covering toll payment, fuel cards, EV charging, and vehicle services - broader portfolio but overlaps with Movenience in transit/mobility prepaid payments.
Others
- Kapsch TrafficCom: Austrian provider of electronic toll collection infrastructure and back-office systems to toll operators worldwide - adjacent/ecosystem participant that supplies the underlying technology Movenience's TIPS platform parallels.
Regional players
- BroBizz (Storebælt/Sund & Bælt): Danish/Scandinavian electronic toll and bridge payment service using RFID tags linked to prepaid accounts - similar payment infrastructure and stored-value model to Movenience's t-tag.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Movenience social profiles
Digital presenceMovenience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movenience leadership team
Management profileNumber of profiles
Movenience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movenience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movenience
What does Movenience do?
Movenience B.V. provides automated electronic toll and ferry payment services for the Westerscheldetunnel and Westerschelde Ferry in the Netherlands. The company distributes free RFID-based t-tag transponders for vehicles over 3 meters in height and credit card-sized b-tag cards for ferry passengers, all linked through its proprietary TIPS electronic payment system with prepaid credit balances and automatic SEPA direct debit top-ups. Revenue is generated from per-passage toll fees (with frequent-user discounts) and ferry subscriptions or per-trip payments.
Is Movenience a public or private company?
Movenience is a private company. It is classified as corporate owned and is currently operating.
When was Movenience founded?
Movenience was founded in 2007. It employs 11 to 50 people.
Where is Movenience based?
Movenience is headquartered in Goes, Netherlands, in the Europe region.
How does Movenience make money?
Three revenue lines are on record. Toll Transaction Fees (T-Tag) is the primary driver. The others are ferry Passages (B-Tag) and prepaid T-Tag Balance Management.
Who are Movenience's main competitors?
Direct peers on record are Bip&Drive, Telepass, Axxès, Eurotoll and easytrip (Ease2pay). DKV Mobility is listed as a broad incumbent. Kapsch TrafficCom is listed as an others. BroBizz (Storebælt/Sund & Bælt) is listed as a regional player.
Does Movenience have an API?
No public API is recorded for Movenience.
What industry is Movenience in?
Movenience's product category is Electronic Toll and Ferry Payment Services. Its primary akta.pro industry code is FSAMANAG, Transit & Mobility Fare Cards (Stored Value), with a secondary code of THAEAFAG, Transfer & Transportation Services (Port-to-City/Airport). Its NAICS code is 488510 and its SIC code is 4700.