Kelly Murray Sleep Consulting

What Kelly Murray Sleep Consulting does

Kelly Murray Sleep Consulting is a privately held, founder-owned pediatric sleep and potty-training consulting practice founded in 2016 by Kelly Murray, headquartered in Valparaiso, Indiana, with in-person service coverage in the Chicagoland area and virtual delivery worldwide. The firm serves parents of children from newborn through age 18, offering one-on-one sleep consultations based on its proprietary "Murray Method" — a non-cry-it-out approach that combines parental reassurance with guided development of independent sleep skills. It also offers potty training consulting through a certified consultant (Melissa Bramwell) and adult sleep coaching via a separate sub-brand.

The core technology is the Murray Method itself, packaged with operational tooling including a scheduling system (Dubsado), real-time walkie-talkie/text support (Voxer), and a content library branded as "The Sleep Tank" that provides lifetime access to templates and guides to coaching clients. Product breadth spans three tiers of one-on-one sleep coaching (Sleep, Senior, and Master Consultants, plus Kelly's VIP package at $1,995+), on-demand digital courses for babies and newborns delivered via Kajabi, former-client retainer packages ($999–$2,500 across 3-, 6-, and 12-month terms), potty training packages, and standalone downloadable sleep guides priced from $12.

The business model combines professional services (1-on-1 consulting), subscription-style recurring retainers, and one-time digital product sales. Customer acquisition is driven by earned-media placements in Forbes, Parents.com, Medela, and Monica and Andy, alongside content marketing through the Sleepy Times blog and a free Wake Window Guide lead magnet; the firm has accumulated 350+ five-star Google reviews and claims to have served over 1,000 families since founding. Distribution is direct via website booking, with global virtual reach and concentrated in-person service in Chicago.

Name

Kelly Murray Sleep Consulting

Legal name

Kelly Murray Sleep Consulting

Website

https://kellymurraysleep.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kelly Murray Sleep Consulting is a founder-owned pediatric sleep and potty-training consulting practice founded in 2016, offering one-on-one coaching, digital courses, and retainer packages to parents of children from newborn through age 18, plus adult sleep coaching, primarily via virtual delivery.

Ownership category

akta.pro rank

Product category

Pediatric Sleep Consulting

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Overnight Sleep Coaching & Night-Weaning Support (Non-Clinical) (HSAAADAI)

akta.pro secondary industries

Overnight Newborn Care & Sleep Support (NCS) (HSAAACAB), Overnight Infant Care (3–12 months) (HSAAADAB), Sleep Health Coaching (HSADAGAE), Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)

Keywords

• Pediatric sleep consulting
• Sleep training services
• Child sleep solutions
• Potty training consulting
• Newborn sleep support

Headquarters

HQ city

Valparaiso

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. One-on-One Sleep Consulting: Individualized sleep consulting packages with varying levels of support (VIP, Complete Sleep Transformation, In-Person Support). Pricing ranges from $795 to $1,995+ depending on consultant level and service type. Primary revenue driver.
2. Digital Courses: On-demand video courses including The Murray Method for Babies and Newborn Sleep Course, providing self-paced sleep training guidance at lower price points.
3. Retainer Packages: Ongoing support packages for former clients offering Voxer support and monthly check-in calls. Priced at $999 (3 months), $1,500 (6 months), or $2,500 (1 year).
4. Sleep Guides (Digital Products): downloadable guides such as the Short Naps Guide priced at $12.00, providing targeted advice on specific sleep topics.
5. Potty Training Consulting: One-on-one potty training services provided by Certified Potty Training Consultant Melissa Bramwell, with a Full Potty Training Package including evaluation, planning, and 8 weeks of support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kelly Murray Sleep Consulting provides personalized one-on-one pediatric sleep consulting services for children newborn through 18 years old, using its proprietary Murray Method sleep training approach. The company delivers both virtual consultations globally and in-person overnight support in the Chicagoland area, complemented by digital self-paced courses (Kajabi), a one-on-one potty training service, retainer packages for former clients, and downloadable sleep guides.

Product overview

Kelly Murray Sleep Consulting operates as a service-based pediatric sleep consulting business offering a portfolio of coaching programs and digital products. The core offering consists of personalized one-on-one sleep consultations led by Kelly Murray and her team of certified consultants, ranging from virtual-only packages to VIP in-person support. Digital products include The Murray Method for Babies and The Murray Method for Newborns delivered via Kajabi platform. The company also offers add-on support packages for former clients (retainers, tune-ups, and travel support), standalone potty training services, and downloadable sleep guides. All coaching clients receive lifetime access to The Sleep Tank resource library. Services are available in-person in Chicagoland and virtually worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• The Murray Method: A proprietary sleep training approach developed by Kelly Murray that combines the art and science of sleep to teach children independent sleep skills.
• Sleep Squad
• The Sleep Tank
• Kelly Murray Adult Sleep

Products and services

• Kelly's VIP Private Coaching Sleep Package Comprehensive one-on-one sleep coaching package led by Kelly Murray personally for children newborn to 18 years. Includes preliminary evaluation, 90-minute virtual consultation, customized written sleep plan, weekly follow-up calls, text/Voxer support, and lifetime access to The Sleep Tank resource library. In-person overnight support available in Chicagoland for an additional fee. Priced at $1,995 base.
• Complete Sleep Transformation Program Sleep training consultation for children 2.5 to 18 years, offered at three consultant seniority levels: Sleep Consultant ($795), Senior Sleep Consultant ($975), and Master Sleep Consultant (starting at $1,150). Includes private virtual consultation, customized sleep plan, virtual bedtime support, and 3 weeks of ongoing support with check-in calls and Voxer access. In-person bedtime and overnight support available in Chicagoland for additional fees.
• The Murray Method for Babies (Digital Course) On-demand digital sleep training program delivered via Kajabi platform, allowing families to sleep train independently on their own schedule following The Murray Method approach.
• The Murray Method for Newborns (Digital Course) On-demand course focused specifically on newborn sleep (under 16 weeks), delivered through Kajabi platform. Covers The Murray Method approach for establishing healthy sleep habits from birth.
• Full Potty Training Package One-on-one potty training consulting service led by Certified Potty Training Consultant Melissa Bramwell. Includes detailed evaluation, one-hour virtual call, written action plan, 4 check-in calls, and 8 weeks of unlimited email and Voxer support.
• Former Client Retainer Packages Ongoing subscription support packages for returning clients. Options include 3 Month Retainer ($999), 6 Month Retainer ($1,500), and 1 Year Retainer ($2,500), each offering unlimited Voxer support plus monthly 15-minute check-in calls.
• Former Client Tune-Up Packages Strategy call and Voxer support options for families who have previously completed sleep training. Level 1 includes a 30-minute strategy call ($150); Level 2 adds Voxer support ($475).
• Former Client Travel Package Travel sleep planning and support service including a 30-minute pre-travel call, tailored travel schedule, and 2 weeks of Voxer support for troubleshooting during and after travel. Priced at $410.
• Short Naps Guide Digital downloadable guide (priced at $12.00) providing tips to extend nap times and improve child's sleep quality. Part of a series of sleep resource guides available for purchase.

Quantifiable outcome

• Children sleeping through the night within 2 weeks of starting the program
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• ForbesminorGTM or Marketing PartnerKelly Murray has been featured as an expert contributor to Forbes, specifically contributing to the Forbes Personal Shopper section on best cribs and baby sleep products.
• Parents.comminorGTM or Marketing PartnerFeatured expert contributor to Parents.com, providing sleep training expertise and guidance to their readership of parenting consumers.
• MedelaminorGTM or Marketing PartnerContributed expert article to Medela's breastfeeding resource platform on myths about sleep training and breastfeeding babies, leveraging Medela's nursing mother audience.
• Monica and AndyminorGTM or Marketing PartnerFeatured expert contributor to Monica and Andy parenting blog, providing content on baby sleep schedules and sleep training guidance to their audience of expectant and new parents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Sleep Lady (Kim West): The Sleep Lady is one of the original pediatric sleep consulting practices, founded by Kim West, offering Sleep Lady Shuffle method coaching for children and adults. Directly comparable as a long-established sleep consulting brand with a proprietary methodology, multi-tiered consulting services, and digital products aimed at tired parents.
• Dream Team Baby Sleep: Dream Team Baby Sleep is a multi-consultant pediatric sleep practice offering age-tiered packages and digital courses for parents. Comparable as a team-based boutique sleep consulting competitor using a branded methodology and similar age-segmented package structure.
• Sleep Tight Consultants: Sleep Tight Consultants is a multi-consultant pediatric and family sleep consulting practice offering customized plans and ongoing support. Comparable as a direct boutique competitor offering similar 1:1 consulting packages for parents of infants and children.
• Taking Cara Babies: Taking Cara Babies is a pediatric sleep consulting brand built around founder Cara Dumapais, offering age-tiered sleep courses (newborn through toddler) and a popular Instagram-led content engine. Directly comparable to Kelly Murray Sleep Consulting in target customer (parents of infants/toddlers), product format (digital courses + 1:1 support), and founder-led personal brand positioning.
• The Baby Sleep Site: The Baby Sleep Site is a multi-consultant pediatric sleep consulting practice offering customized sleep plans, ebooks, and a large content/blog library. Directly comparable in target market (parents of infants/toddlers), service mix (customized plans + digital products), and SEO-driven content marketing approach.
• Happy Sleep: Happy Sleep is a pediatric sleep consulting brand offering customized sleep plans and 1:1 coaching for infants and toddlers, often promoting gentle/no-cry methods. Directly comparable in target customer, philosophy (gentle sleep training vs. cry-it-out), and service packaging.

Broad incumbents

• Nanit: Nanit is a smart baby monitor company whose Pro camera includes sleep tracking analytics and partnered with pediatric sleep experts to provide in-app sleep guidance. Comparable as a broader, better-capitalized player in the baby sleep space that increasingly bundles educational sleep content into its hardware subscription.
• Owlet: Owlet is a connected baby health and monitoring brand offering the Dream Sock and Owlet Cam with sleep insights. Comparable as a larger, well-capitalized incumbent in the smart baby sleep/wellness category that competes for parental sleep-related spending via hardware + subscription.

Emerging players

• Huckleberry: Huckleberry combines an AI-driven baby sleep tracking app with on-demand sleep consultations by certified sleep coaches. Comparable as a tech-enabled, partially overlapping competitor targeting the same parent demographic with a hybrid digital/human coaching model.

Regional players

• Possums for Parents (Neuroprotective Developmental Care): Possums is an Australian-origin sleep and infant care program offering online courses and clinician training built around a gentle, evidence-based approach. Comparable as an emerging methodology-driven pediatric sleep competitor, primarily serving families outside the U.S. and competing for the same philosophically-minded parent segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPECbxRyDgxIu1Rd7ExFQZg
• Facebookfacebook.com/kellymurraysleep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Murray Sleep Consulting