What Acuitus does

Acuitus Limited is a UK-based commercial property auction and investment advisory firm founded in 1992, headquartered in London at 14 St Christopher's Place. The firm facilitates the sale of commercial investment properties across England, Wales, and Scotland through two primary channels: live-streamed auctions broadcast online and private treaty sales. It also offers a finance advisory service (Acuitus Finance) covering commercial property investment, development, and bridging finance, and publishes the cPad Report in partnership with BW Investor Services — a proprietary market intelligence product positioned as a leading indicator of investor sentiment in the UK commercial property auction market.

The firm's core technology is a live-streamed auction platform supporting remote bidding via internet, telephone, and pre-submitted maximum bids, enabling global investor participation from a single London base. It is led by eight RICS-regulated directors, several of whom previously held senior roles at the two largest global real estate agencies. Acuitus has concluded contracts for clients of over £8 billion cumulatively and raised over £3 billion for clients through auctions since inception.

Acuitus serves three primary customer segments: global investment funds and REITs, property companies and private investors, and corporate and public sector clients. Named counterparties include Tesco Stores, Frasers Group (Sports Direct), PizzaExpress Restaurants, Nationwide Building Society, and the Federal Republic of Germany Office of Defence Administration. Revenue is generated through transaction-based fees (including a £1,500 + VAT buyer's administration charge per lot, seller's commissions on auction and private treaty sales) and professional advisory fees on finance mandates. The firm is privately held with no disclosed external funding or parent company.

Name

Acuitus

Legal name

Acuitus Limited

Website

https://acuitus.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Acuitus Limited is a UK-based commercial property auctioneer and investment advisory firm founded in 1992, serving global investment funds, REITs, banks, corporates, and public sector clients across England, Wales, and Scotland through live-streamed auctions and private treaty sales.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Auction Services

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Commercial property auctions
• Private treaty sales
• Real estate auctioneering
• Commercial investment property
• Property finance advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Auction Commission: Revenue from conducting live property auctions. Buyer's administration charge of £1,500 + VAT payable upon exchange of contracts for successful bidders.
2. Private Treaty Sales: Flexible sale solution combining auction benefits (buyer reach, certainty, efficiency) with timing and marketing flexibility for sellers.
3. Finance Services: Advice on commercial property finance including individual investments, portfolios, residential investments, development finance, and bridging finance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Acuitus is a UK commercial property auctioneer that conducts live-streamed auctions and private treaty sales of commercial investment properties across England, Wales, and Scotland. The firm represents sellers (investment funds, REITs, banks, property companies, corporates, public sector) and reaches buyers globally via remote bidding, supported by RICS-regulated directors who provide exclusive end-to-end advisory on structuring and pricing transactions.

Product overview

Acuitus operates as a unified commercial property auction and investment platform, combining live streamed auctions with private treaty sales. The core offering includes real-time property auctions broadcast online with remote bidding capabilities, supplemented by flexible private sales for clients seeking alternative marketing channels. The platform provides property profiles for personalized property alerts and partners with BW Investor Services to deliver the cPad research report, a leading indicator of investor sentiment. Additional services include finance advisory for commercial property transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Streamed Auctions

Quantifiable outcome

• Over £3 billion raised for clients through auction and private treaty channels
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• BW Investor ServicescoreStrategic or Co-development PartnerPartnership to produce the cPad report, a leading indicator of investor sentiment in the commercial property auction market. Provides analytical study of auction market assets, values, and trends.
• Graham + SibbaldminorChannel Partner/ Reseller/ DistributorAssociate auctioneer covering the Aberdeen area (20-24 Chapel Street property). Regional partnership for local market expertise.
• BettesworthsminorChannel Partner/ Reseller/ DistributorAssociate auctioneer covering the Torquay area (46-48 Fleet Street property). Regional partnership for local market expertise.
• Steven Rosen AssociatesminorChannel Partner/ Reseller/ DistributorAssociate auctioneer covering the London area (Pizza Express Salisbury property). Regional partnership for local market expertise.
• Featherstone LeighminorChannel Partner/ Reseller/ DistributorAssociate auctioneer covering the Richmond/Surrey area (Mortlake property). Regional partnership for local market expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JLL: JLL is a global commercial real estate services firm with UK investment sales and capital markets capability covering the same commercial property sectors as Acuitus. Comparable as a large, full-service competitor whose senior professionals include former alumni of the same global agencies that trained Acuitus's directors.
• Savills Auctions: Savills is a global real estate services firm that runs a UK commercial property auction business alongside agency, capital markets and investment advisory. Comparable because it sells the same commercial asset classes through auction, but operates at vastly greater scale with a much wider service portfolio than Acuitus.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering UK investment sales and advisory across the same asset classes Acuitus auctions. Comparable as a broad incumbent whose investment sales practice overlaps Acuitus's seller mandate scope.
• CBRE: CBRE is the world's largest commercial real estate services firm with a UK investment properties business spanning office, retail, industrial and mixed-use assets. Comparable as a global, full-service incumbent that competes with Acuitus for large institutional disposal and acquisition mandates.
• Colliers: Colliers is a global commercial real estate services firm with a UK investment and capital markets business covering office, retail, industrial and leisure assets. Comparable as a broad incumbent that competes for the same institutional and corporate seller mandates as Acuitus.
• Knight Frank: Knight Frank is a global commercial real estate services firm with a UK investment and auctions practice covering the same office, retail, industrial and mixed-use segments. It is comparable as an enterprise-level competitor that bundles auction with broader CRE advisory, and whose directors Acuitus directors previously worked at.

Direct peers

• Allsop: Allsop is the UK's largest dedicated commercial property auctioneer, running regular live and online auctions across retail, office, industrial and mixed-use assets. It is the most direct comparator to Acuitus given identical service offering, customer base (institutional sellers and investors) and UK geographic focus.
• Auction House UK: Auction House is a UK-wide network of regional property auction rooms running regular live and online auctions across commercial and residential lots. It is directly comparable as a competing UK auction house serving similar sellers and buyers, though with a stronger residential tilt than Acuitus.
• Clive Emson Auctioneers: Clive Emson is a long-established UK commercial and residential property auctioneer running regional live and online auctions across England. It is directly comparable as a competing UK auction house with similar fee structure, asset class coverage and seller profile.

Emerging players

• BidX1: BidX1 is a digital-native property auction platform operating in the UK, Ireland and other markets, running fully online auctions for commercial and residential assets. It is comparable as a newer, technology-led auction competitor targeting similar UK institutional sellers and investor buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/acuitus-ltd
• Xx.com/Acuitusauctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acuitus