Bella Lab

What Bella Lab does

Laboratorios BellaLab S.A.S, operating as Bella Lab, is a privately-held INVIMA-certified cosmetic contract manufacturing laboratory (maquila) headquartered in the Laureles neighborhood of Medellín, Colombia. The company serves two principal customer segments: Beauty Brand Entrepreneurs seeking to launch their own cosmetic brand without investing in manufacturing infrastructure, and Existing Beauty Brands requiring contract production capacity. Bella Lab offers a three-tier service model — producing client-supplied formulas, white-label manufacturing from the internal portfolio, and full custom product development — and provides end-to-end support including INVIMA sanitary registration assistance and optional logistics and distribution advisory.

The underlying capability is a cosmetics formulation and manufacturing laboratory with an in-house technical department producing natural-extract formulations across four product lines: Línea Capilar (hair care), Línea Facial (facial care), Línea Corporal (body care), and Línea para Hombres (men's grooming). The lab emphasizes certified raw materials, cruelty-free testing, and natural preservatives. Operationally, the company runs a direct-to-consumer e-commerce storefront at bellalab.com.co alongside its B2B maquila service, and conducts GTM through direct sales consultation, an email newsletter offering 40% off brand registration, and content marketing. The company is independently owned with no disclosed venture capital, private equity, or parent-company relationships, and operates exclusively in the Colombian domestic market.

Name

Bella Lab

Legal name

Laboratorios BellaLab S.A.S

Website

https://bellalab.com.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Laboratorios BellaLab S.A.S is a Medellín-based, INVIMA-certified cosmetics contract manufacturer (maquila) offering custom formulation, white-label production, and full product development for Colombian beauty brand entrepreneurs and existing brands across hair, facial, body, and men's care categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Formula Manufacturing: Production, packaging, and conditioning of cosmetic products using formulas developed by the customer, including INVIMA sanitary registration assistance.
2. White Label Manufacturing: Selection of products from existing portfolio and production under customer's brand (marca blanca/white label).
3. Full Product Development: Complete product development service including formulation, registration, production, conditioning, and optional logistics/distribution support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bella Lab (Laboratorios BellaLab S.A.S) is a Colombian INVIMA-certified cosmetics contract manufacturing laboratory (maquila) that helps entrepreneurs and brands launch their own cosmetic lines. It offers three service models: manufacturing clients' existing formulas, white-label production from an in-house portfolio, and full custom product development from formulation through packaging and distribution. It also sells its own branded cosmetic products online across hair care, facial care, body care, and men's grooming categories.

Product overview

Laboratorios BellaLab is a contract manufacturing (maquila) laboratory for cosmetic products based in Medellín, Colombia. The company offers a comprehensive portfolio of four product lines organized by use category: Línea Capilar (Hair Care) with shampoos, treatments, and oils; Línea Facial (Facial Care) with tonics and serums; Línea Corporal (Body Care) with creams, bronzing oils, and reducing gels; and Línea para Hombres (Men's Care). Beyond product sales, BellaLab provides contract manufacturing services through three models: producing products using client-developed formulas, white label production using BellaLab's existing formulations, and complete product development from scratch. The company also assists with INVIMA sanitary registration, logistics, and distribution. Their manufacturing approach emphasizes natural extracts, cruelty-free testing, and natural preservatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Maquila de Cosméticos - Contract Manufacturing Service
• Línea Capilar (Hair Care Product Line)
• Línea Facial (Facial Care Product Line)
• Línea Corporal (Body Care Product Line)
• Línea para Hombres (Men's Care Product Line)
• Aceite Bronceador (Bronzing Oil Spray)
• Crema de Manos y Cuerpo con Colágeno
• Gel Reductor Frío (Cold Reducing Gel)
• Shampoo Cuidado Intensivo
• Shampoo Platinum
• Keratina de Chocolate (Chocolate Keratin)
• Tónico Facial Agua de Rosas

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Yanbal: Andean beauty company selling cosmetics and personal care through direct selling in Colombia and neighboring countries. Comparable via overlapping Colombian market presence and similar personal-care product mix (hair, facial, body).

Direct peers

• Intercos: Italian global contract manufacturer of cosmetics products (makeup, skincare, hair care). Closest international analogue to Bella Lab's maquila model, with similar turnkey white-label and private-development capabilities for third-party brands.
• Mana Products: US-based contract cosmetics manufacturer offering formulation, filling, and packaging services to beauty brands. Directly comparable as a third-party maquila lab serving emerging and established beauty brands across personal-care categories.
• Procaps: Colombian pharmaceutical and personal-care contract developer/manufacturer with CDMO capabilities. Most directly comparable to Bella Lab given shared Colombian base, B2B contract manufacturing focus, and overlapping personal-care customer base.

Broad incumbents

• Natura &Co (Natura): Brazilian multinational cosmetics and personal-care giant with LATAM reach. Comparable as a large LATAM beauty company that competes in the same natural-ingredient and cruelty-free positioning Bella Lab emphasizes.
• O Boticário: Brazilian beauty retailer and manufacturer with broad personal-care assortment. Comparable as a large Latin American brand competitor in hair, body, and facial care operating in a similar consumer segment.
• Belcorp: Colombian-founded multinational beauty company selling cosmetics and personal care through direct-sales channels. Compares via shared Colombian cosmetics DNA, multiple product categories (hair, facial, body), and regulatory familiarity with INVIMA.
• Laboratorios Genomma Lab: Latin American personal-care and OTC manufacturer with broad brand portfolio. Comparable as a large-scale regional player in the same personal-care categories Bella Lab serves (hair, body, men's), though it operates its own brands rather than contract manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bella-lab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Lab