Teaching Times
Teaching Times is a UK-based educational publishing platform, operated by Imaginative Minds Ltd, that delivers subscription-based professional development articles, Knowledge Banks, teaching videos, and classroom resources to primary and secondary teachers and education leaders.
- Company typePrivate
- Founded1990
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Teaching Times does
Teaching Times is the public brand of Imaginative Minds Ltd, a privately held UK educational publishing company founded in 1990 and headquartered at the Custard Factory in Birmingham. It operates an online professional development platform serving UK primary and secondary teachers and education leaders, with content organised across topical categories including Creative Teaching and Learning, Climate Curriculum, Digital Learning, Inclusion, Leadership, Learning Spaces, and Professional Development. The platform's core components are a Knowledge Bank system that allows users to curate personal collections of articles and web resources for professional learning, an integrated Classroom Resources library for direct classroom use, a Video Archive of expert-led teaching videos, and a Magazine Archive. The product portfolio is delivered through three connected properties: the main teachingtimes.com subscription site, teachingtimestraining.com for whole-school improvement courses, and the Teaching Times Bookshop e-commerce store.
The company generates revenue through a low-priced individual subscription (GBP 7 per month or GBP 70 per year for single-user access to all content) and one-time purchases of physical and digital resources including CPD webinar recordings, photocopiable resource packs, assessment tools (Annual Primary Assessments, Learning Assessment Pathways), books, and curriculum kits priced between GBP 6.99 and GBP 260. GTM is content-led: articles, blogs, teaching videos, and newsletters drive traffic, while third-party advertising from education vendors such as Academy21 and AQA monetises the audience. No revenue, funding, or headcount growth figures are disclosed; the company is independently owned with no institutional investment, no acquisitions, no M&A activity, and no disclosed international expansion.
Teaching Times firmographics
Firmographics- Name
- Teaching Times
- Legal name
- Imaginative Minds Ltd
- Website
- https://teachingtimes.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Teaching Times is a UK-based educational publishing platform, operated by Imaginative Minds Ltd, that delivers subscription-based professional development articles, Knowledge Banks, teaching videos, and classroom resources to primary and secondary teachers and education leaders.
- Ownership category
- akta.pro rank
Teaching Times industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Educational Services (61), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Education & Instructional Practice Reference (Pedagogy, Curriculum Methods for Educators) (EDAGAGAL)
- akta.pro secondary industries
- Teacher Editions, Lesson Plans & Classroom Resources (EDAGAAAI), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)
Keywords
Where Teaching Times is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Teaching Times business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services: Monthly or annual subscription providing access to all topics, knowledge banks, articles and blogs. Single user access at £7/month or £70/year (getting 2 months free)
- Bookshop Product Sales: One-time purchases of physical and digital educational resources including resource packs, CPD webinars, assessment tools, and educational books
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription |
| Subscription | Annual | Annual Subscription |
| Unit Pricing | Pay-as-you-go | Individual Product Purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Teaching Times product offering
Product offeringCore offering
Teaching Times is an online educational publishing platform that delivers professional development content, teaching resources, CPD courses, video archives, and downloadable classroom materials for UK teachers and education leaders. The company operates a subscription-based content platform alongside a separate e-commerce bookshop selling physical and digital resources, resource packs, assessment tools, and educational books, plus a dedicated whole-school improvement training service through Teaching Times Training.
Product overview
Teaching Times is a comprehensive educational platform operated by Imaginative Minds Ltd, offering a multi-brand portfolio of professional development resources for teachers and education leaders. The core Teaching Times Platform provides articles, Knowledge Banks, Classroom Resources, and a Video Archive covering topics such as Creative Teaching, Climate Curriculum, Digital Learning, Inclusion, Leadership, and Professional Development. Supporting the platform is Teaching Times Training (teachingtimestraining.com) offering whole-school improvement courses, and the Teaching Times Bookshop selling physical and digital resources including CPD webinars, assessment tools like Annual Primary Assessments and Learning Assessment Pathways (LAPs), curriculum resources such as Maths Adventure Games and Weather Project Plans, and leadership toolkits including WIGL and WIGT. The ecosystem enables schools to discover professional learning content, curate custom Knowledge Banks, create Classroom Resources, and purchase supplementary teaching materials through an integrated subscription and e-commerce model.
Differentiator
Problem solved
Functional benefit
Brands
- Teaching Times Training: Whole-school improvement training programmes and online training courses for schools
- Teaching Times Bookshop
Products and services
- Teaching Times Subscription
- Teaching Times Training
- Teaching Times Bookshop
- CPD Webinars
- Annual Primary Assessments
- Learning Assessment Pathways (LAPs)
- Maths Adventure Games
- Weather Project Plan
- Start Thinking
- WIGL & WIGT Toolkits
- Intelligent Learning
Quantifiable outcome
- Whole-school improvement through training programmes
Companies that use Teaching Times
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Teaching Times technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Teaching Times partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Academy21minorAcademy21 advertises on Teaching Times platform, promoting online education provision. Ads appear on the Teaching Times website targeting teachers and school leaders.
- AQAminorAQA (Assessment and Qualifications Alliance) promotes examiner vacancies on Teaching Times platform, targeting educators across all subjects.
- Write Inspired LtdminorPhilip Davis, founder of Write Inspired Ltd, provides CPD webinar content on creative writing and teaching strategies through the Teaching Times platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Teaching Times competitors and assessment
Company assessmentBroad incumbents
- BBC Bitesize: Publicly funded BBC educational platform offering free curriculum-aligned resources, videos, and guides for UK school-age learners and teachers. Comparable curriculum alignment and video content, but free distribution creates indirect pricing pressure on Teaching Times' subscription model.
- Oxford Owl (Oxford University Press): Oxford University Press's free educational platform offering reading, maths, and curriculum resources for UK primary schools. Comparable in serving UK primary teachers and parents with curriculum-mapped content, though backed by a major academic publisher.
- Hodder Education: Major UK educational publisher (Hodder & Stoughton imprint) producing textbooks, revision guides, and teaching resources for schools. Comparable as a UK curriculum publisher, with broader textbook portfolio but overlapping teacher-resource categories.
Direct peers
- Cornerstones Education: UK provider of curriculum-mapped projects, lesson plans, and teaching resources for primary schools with a subscription model. Comparable in selling curriculum-aligned whole-school resource packages to UK primary educators.
- PlanBee: UK-based teaching resource publisher selling ready-made lesson plans, schemes of work, and classroom resources to primary teachers. Directly comparable subscription and one-off purchase model targeting the same UK primary teacher segment.
- Twinkl: UK-based subscription educational publisher serving primary and secondary teachers with lesson plans, worksheets, and teaching resources. Closely comparable to Teaching Times in target customer (UK teachers), subscription-based GTM, and National Curriculum alignment.
- TES Resources: Times Education Supplement's teacher resource marketplace offering downloadable teaching materials, lesson plans, and CPD content. Directly comparable as a UK teacher-resource destination with overlapping content categories and teacher audience.
- Hamilton Trust: UK educational charity producing high-quality lesson plans, activities, and study guides for primary teachers, largely free of charge. Directly comparable in target audience (UK primary teachers) and curriculum-aligned teaching materials.
- Outstand (Classroom Secrets): UK educational publisher offering lesson plans, worksheets, and assessment materials for primary teachers via subscription. Comparable in product mix (lesson plans + assessments) and subscription-based delivery to UK primary schools.
Regional players
- National Centre for Excellence in the Teaching of Mathematics (NCETM): UK government-backed organisation providing CPD resources, training, and teaching materials for maths educators. Comparable as a UK teacher-CPD provider, though publicly funded and free, creating indirect competitive pressure on paid CPD products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Teaching Times social profiles
Digital presenceTeaching Times compliance and trust
Trust signalCompliance1 record
Teaching Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teaching Times leadership team
Management profileNumber of profiles
Teaching Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teaching Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teaching Times
What does Teaching Times do?
Teaching Times is an online educational publishing platform that delivers professional development content, teaching resources, CPD courses, video archives, and downloadable classroom materials for UK teachers and education leaders. The company operates a subscription-based content platform alongside a separate e-commerce bookshop selling physical and digital resources, resource packs, assessment tools, and educational books, plus a dedicated whole-school improvement training service through Teaching Times Training.
Is Teaching Times a public or private company?
Teaching Times is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teaching Times founded?
Teaching Times was founded in 1990. It employs 11 to 50 people.
Where is Teaching Times based?
Teaching Times is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Teaching Times make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are bookshop Product Sales.
Who are Teaching Times's main competitors?
Broad incumbents on record are BBC Bitesize, Oxford Owl (Oxford University Press) and Hodder Education. Direct peers are Cornerstones Education, PlanBee, Twinkl, TES Resources, Hamilton Trust and Outstand (Classroom Secrets). National Centre for Excellence in the Teaching of Mathematics (NCETM) is listed as a regional player.
Does Teaching Times have an API?
No public API is recorded for Teaching Times.
What industry is Teaching Times in?
Teaching Times's product category is Educational Publishing. Its primary akta.pro industry code is EDAGAGAL, Education & Instructional Practice Reference (Pedagogy, Curriculum Methods for Educators), with a secondary code of EDAGAAAI, Teacher Editions, Lesson Plans & Classroom Resources. Its NAICS code is 61 and its SIC code is 8200.