What MOCA does

MOCA (legally Simply MOCA Limited) is a privately held web development and digital solutions agency headquartered in Tauranga, New Zealand, founded in 2005/2006. The firm specializes in building custom websites, eCommerce platforms, and web applications using Craft CMS, Webflow, and Shopify, and holds official Craft CMS Partner status. Its core technology stack spans HTML5, CSS3, JavaScript, PHP, Vue.js, Laravel, and Tailwind CSS, supporting both template-driven and custom-developed solutions. The agency also offers Discovery Workshops, digital strategy consulting, SEO services, hosting and maintenance (on a recurring basis), and a recently introduced AI Advisory service.

The company serves two primary customer segments: designers and creative agencies seeking a build partner for their design projects, and business owners, operators, and organizations requiring custom digital products. Named clients span enterprise (Generation Homes, Road Science, Port of Tauranga), SMB (Kale Print, Tahi Health, Budget Blinds), nonprofit (Putahi Manawa), and startup (Compatico) segments, all predominantly based in New Zealand. GTM is sales-led and consultative, relying on discovery workshops, direct outreach via the website, agency referrals, and content marketing through a blog and social channels.

Revenue is generated primarily through project-based professional services engagements, with pricing starting around NZD $5,000 and standard websites taking 3–6 months to complete. Recurring revenue comes from optional hosting and maintenance subscriptions. The firm is bootstrapped and founder-owned, operates with 1–10 employees from a co-working space (BASESTATION), does all development in-house in New Zealand with no outsourcing, and has no external venture or private equity investment.

Name

MOCA

Legal name

Simply MOCA Limited

Website

https://moca.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

MOCA is a New Zealand-based web development agency specializing in Craft CMS, Webflow, and Shopify solutions, serving designers, agencies, and business owners across New Zealand with custom websites, eCommerce, digital strategy, and AI advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development Services: Custom website development, web application development, and digital solution creation. Projects are scoped and estimated based on complexity and time requirements. Pricing typically starts around $5,000 and varies based on project scope.
2. Hosting and Maintenance Services: Ongoing website maintenance services including performance optimization, security patches, bug fixes, and updates to ensure websites remain current and secure.
3. Digital Strategy and Consulting: Strategy development based on discovery phase insights, including digital strategy formation, platform recommendations, and ongoing consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MOCA is a New Zealand-based digital agency that designs, develops, and maintains custom websites, eCommerce stores, and web applications for businesses and creative agencies. The company specializes in Craft CMS, Webflow, and Shopify platforms, delivering end-to-end solutions spanning discovery workshops, digital strategy, creative design, development, SEO, and ongoing hosting and maintenance. They also offer practical AI advisory to help clients adopt automation and smarter digital systems.

Product overview

MOCA is a New Zealand-based web development agency offering digital solutions as a service company rather than a product company. Their core service portfolio includes website development (using Craft CMS and Webflow), e-commerce websites (using Shopify and Craft Commerce), custom software development, SEO services, AI advisory, and hosting/maintenance. They operate a structured service delivery process spanning discovery workshops, digital strategy, creative design, development, and ongoing measure/review. Their primary platforms are Craft CMS (as certified Craft CMS Partners), Webflow, and Shopify. The company primarily serves businesses in New Zealand, working with both direct clients and design agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development

Quantifiable outcome

• 18+ years of industry experience delivering digital projects at every scale
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Craft CMScoreTechnology or IntegrationMOCA is an official Craft CMS Partner. Craft CMS is a commercial content management system known for its quality control, security, customization flexibility, and professional community. This partnership indicates MOCA has certified expertise in implementing and maintaining Craft CMS websites.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Craft CMS Partners network: Craft CMS maintains a global partner directory of certified agencies. MOCA is one of these partners and competes directly with other Craft CMS Partner firms for mid-market and enterprise build mandates globally.
• Shopify Partners: Shopify's partner ecosystem of agencies building eCommerce stores on Shopify. MOCA competes for the same eCommerce build work as thousands of Shopify Partner agencies globally, making this the relevant comparable set for MOCA's Shopify practice.
• Webflow: Webflow is the low-code website platform of which MOCA is an official Specialist. Comparable as a key platform partner whose product ecosystem MOCA's services are built on, and whose in-house experts represent an indirect competitive channel for end clients.

Direct peers

• Buffalo (NZ digital agency): Buffalo is a New Zealand digital agency providing web design, development, and digital marketing services. Directly comparable boutique NZ agency competing in the same Craft CMS/Webflow-style custom build market.
• Resn: Resn is a Wellington-based creative technology studio delivering bespoke web experiences, interactive campaigns, and digital products. Comparable as a NZ boutique studio competing for premium creative web build work similar to MOCA's agency-partner channel.
• Flight Digital: Flight Digital is a NZ digital agency providing website design, development, and online marketing services similar to MOCA's offering. Direct competitor for NZ SMB and mid-market digital projects.
• Springload: Springload is a Wellington-based digital agency offering custom web and software development with similar craft-and-tech positioning to MOCA. Directly comparable as a NZ boutique development firm serving enterprise and government clients.

Broad incumbents

• Accenture Song: Accenture Song (formerly Fjord) is the digital experience arm of Accenture, offering end-to-end web, commerce, and design services. Comparable as a broad incumbent pursuing the same digital transformation mandates that MOCA serves at smaller scale in NZ.
• Deloitte Digital: Deloitte Digital is the consulting firm's digital agency arm providing strategy, design, and technology implementation. Comparable broad incumbent competing for the same NZ enterprise digital mandates MOCA targets.

Regional players

• Optimal Workshop: NZ-founded UX research and design platform that also engages in custom digital product work. Comparable to MOCA as a NZ-rooted digital product specialist, though its primary business is SaaS rather than agency services.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MOCA_Digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOCA