The Center for Senior Benefits
The Center for Senior Benefits is a privately held insurance brokerage that distributes Medicare, supplemental health, life insurance, long-term care, and annuity products to U.S. seniors through agent networks, credit union partnerships, and direct consumer outreach.
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Center for Senior Benefits does
The Center for Senior Benefits is a privately held insurance brokerage headquartered in Salt Lake City, Utah, that distributes Medicare, supplemental health, life insurance, long-term care, and annuity products to U.S. seniors and Medicare-eligible individuals. Its core product set includes Medicare Advantage plans, Medigap (Medicare Supplement) policies, long-term care coverage, life insurance (including whole life and final expense), and fixed and fixed index annuities. The business operates on a commission-based revenue model in which clients receive consultations, educational resources, and enrollment assistance at no cost; the company is compensated through carrier commissions on policies sold and through structured commissions paid to credit union partners.
The company serves consumers through three channels: a national field agent network that conducts direct consultations, inside-sales outreach via phone and website contact forms, and a B2B credit union partnership program in which credit unions earn commissions ($694 initial, $347 annual renewal per Medicare Advantage enrollment, with state-specific adjustments) for educating and enrolling their Medicare-eligible members. An agent recruitment program supports ongoing channel expansion. The technology stack is limited to a content and lead-generation website (centerforseniorbenefits.com) with no proprietary platform, no mobile application, no disclosed APIs or SDKs, and no AI/ML capabilities described.
The company is independently owned with no disclosed institutional investors, parent entity, or funding history. No headcount, revenue, or financial performance data is available in the source material. Compliance posture is supported by an updated Privacy Policy (November 12, 2025) that asserts HIPAA and CCPA compliance for handling Protected Health Information and California resident data.
The Center for Senior Benefits firmographics
Firmographics- Name
- The Center for Senior Benefits
- Legal name
- The Center for Senior Benefits
- Website
- https://centerforseniorbenefits.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Center for Senior Benefits is a privately held insurance brokerage that distributes Medicare, supplemental health, life insurance, long-term care, and annuity products to U.S. seniors through agent networks, credit union partnerships, and direct consumer outreach.
- Ownership category
- akta.pro rank
The Center for Senior Benefits industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)
- akta.pro secondary industry
- Retirement Planning & Financial Education for Seniors (EDAAAMAF)
Keywords
Where The Center for Senior Benefits is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Center for Senior Benefits business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Carrier Commissions: The company serves as a private insurance brokerage and earns commissions from insurance carriers when clients enroll in Medicare Advantage, Medigap, life insurance, annuities, or long-term care policies. All services are provided free of charge to clients.
- Credit Union Partnership Commissions: Credit unions earn commissions ($694 initial per Medicare Advantage enrollment, $347 annual renewal) by helping their Medicare-eligible members enroll in plans, with the company facilitating and supporting the process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Client Services |
| Transaction based/ take rate | Multi-year contract | Credit Union Partner Commissions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Center for Senior Benefits product offering
Product offeringCore offering
The Center for Senior Benefits is a private insurance brokerage that provides free advisory and enrollment services for Medicare-related health plans (Medicare Advantage, Medigap/Medicare Supplement), life insurance (including whole life and final expense), long-term care insurance, and retirement income products (fixed and fixed index annuities). The company is compensated through commissions paid by insurance carriers when clients enroll in policies.
Product overview
The Center for Senior Benefits is a private insurance brokerage offering a comprehensive suite of retirement planning and insurance products. The portfolio centers on Medicare-related solutions (Medicare Health Plan, Medicare Advantage, Medigap/Medicare Supplement), complemented by life insurance products (Life Insurance, Whole Life Insurance, Final Expense Insurance), long-term care protection (Long Term Care Insurance), and retirement income products (Fixed Annuities, Fixed Index Annuities). The company also operates B2B programs for credit unions and insurance agents seeking to serve the senior market. All services are provided free to clients, with the company earning commissions from insurance carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Health Plan
- Medicare Advantage
- Medigap Plans (Medicare Supplement)
- Long Term Care Insurance
- Life Insurance
- Whole Life Insurance
- Final Expense Insurance
- Retirement Planning
- Fixed Index Annuities
- Fixed Annuities
- Credit Union Medicare Partnership Program
- Agent Partnership Program
Quantifiable outcome
- Services provided at no cost to clients
Companies that use The Center for Senior Benefits
Customer profileSegments2 records
Ideal customer profiles2 records
The Center for Senior Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Center for Senior Benefits partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Credit UnionscoreCredit unions partner with The Center for Senior Benefits to educate their Medicare-eligible members about available health plan options. Credit unions earn commissions ($694 initial, $347 annual renewal per enrollment) while providing a valuable member service. The company provides training, support, and systems to help credit unions launch and maintain Medicare enrollment services.
- Insurance CarrierscoreThe company works as a brokerage with multiple insurance carriers to offer Medicare Advantage, Medicare Supplement, life insurance, annuity, and long-term care products to clients. They facilitate quotes, process applications, and enroll clients in appropriate plans.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Center for Senior Benefits competitors and assessment
Company assessmentBroad incumbents
- Humana: Humana is one of the largest Medicare Advantage carriers in the U.S. and operates its own direct enrollment channels — a broad incumbent that competes for the same senior insurance dollar and increasingly disintermediates independent brokerages.
- New York Life: New York Life is a large life insurance and annuity carrier with a captive agent force selling retirement and life products to the senior demographic — a broad incumbent competing for the same retirement planning and life insurance wallet share.
- UnitedHealthcare (AARP Medicare): UnitedHealthcare is the largest Medicare Advantage carrier and partners with AARP for Medicare products, offering direct-to-consumer enrollment and agent networks — a broad incumbent that competes both as a carrier partner and an alternative distribution channel.
- Anthem Blue Cross Blue Shield (Elevance Health): Anthem/Elevance Health is a major Medicare Advantage and Medicare Supplement carrier offering direct enrollment alongside independent broker channels — a broad incumbent and partner carrier whose distribution choices directly shape the company's commission economics.
- Mutual of Omaha: Mutual of Omaha is a long-standing insurance carrier offering Medicare Supplement, life insurance, and long-term care products via independent agent networks — a broad incumbent that the company places business with and that competes in similar senior markets.
Direct peers
- SelectQuote: SelectQuote is a direct-to-consumer insurance distributor specializing in senior market life, Medicare, and final expense products, using a call-center-driven agent model — directly comparable in target customer (seniors), product set, and commission-driven revenue model.
- eHealth: eHealth is a publicly traded health insurance marketplace that sells Medicare Advantage, Medicare Supplement, and individual/family plans via web, call center, and agent channels — directly comparable to Center for Senior Benefits' multi-channel Medicare brokerage model.
- GoHealth: GoHealth is a leading Medicare-focused health insurance marketplace and brokerage that connects consumers with Medicare Advantage, Medicare Supplement, and Part D plans through a national agent and digital channel — directly comparable in product mix and target customer to The Center for Senior Benefits.
- Senior Market Sales (SGN): Senior Market Sales is an insurance brokerage and IMO specializing in Medicare, life, and annuity products for the senior market via independent agents and partner institutions — directly comparable as a niche brokerage in the same senior distribution channel.
- Bankers Life: Bankers Life is a senior-focused insurance agency offering Medicare Supplement, Medicare Advantage, long-term care, and life insurance products through a national agent network — a directly comparable senior insurance distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Center for Senior Benefits social profiles
Digital presenceThe Center for Senior Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Center for Senior Benefits leadership team
Management profileNumber of profiles
The Center for Senior Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Center for Senior Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Center for Senior Benefits
What does The Center for Senior Benefits do?
The Center for Senior Benefits is a private insurance brokerage that provides free advisory and enrollment services for Medicare-related health plans (Medicare Advantage, Medigap/Medicare Supplement), life insurance (including whole life and final expense), long-term care insurance, and retirement income products (fixed and fixed index annuities). The company is compensated through commissions paid by insurance carriers when clients enroll in policies.
Is The Center for Senior Benefits a public or private company?
The Center for Senior Benefits is a private company. It is classified as unknown and is currently operating.
When was The Center for Senior Benefits founded?
The Center for Senior Benefits was founded in -1. It employs 1 to 10 people.
Where is The Center for Senior Benefits based?
The Center for Senior Benefits is headquartered in Salt Lake City, United States, in the North America region.
How does The Center for Senior Benefits make money?
Two revenue lines are on record. Insurance Carrier Commissions are the primary driver. The others are credit Union Partnership Commissions.
Who are The Center for Senior Benefits's main competitors?
Broad incumbents on record are Humana, New York Life, UnitedHealthcare (AARP Medicare), Anthem Blue Cross Blue Shield (Elevance Health) and Mutual of Omaha. Direct peers are SelectQuote, eHealth, GoHealth, Senior Market Sales (SGN) and Bankers Life.
Does The Center for Senior Benefits have an API?
No public API is recorded for The Center for Senior Benefits.
What industry is The Center for Senior Benefits in?
The Center for Senior Benefits's product category is Insurance Brokerage Services. Its primary akta.pro industry code is HSABAIAG, Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC), with a secondary code of EDAAAMAF, Retirement Planning & Financial Education for Seniors. Its NAICS code is 624120 and its SIC code is 6411.