Data For Food
Data For Food is a Rome-based AI food-supply-chain intelligence platform that connects consumers, agriculture, production, distribution, and Ho.Re.Ca. stakeholders via proprietary algorithms and stakeholder-validated "Food Personas" to enable predictive analytics across the farm-to-fork value chain.
- Company typePrivate
- Founded2022
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Data For Food does
Data For Food (DFF), operating brand of FOODENDI INC., is an early-stage Food Intelligence Platform company founded in 2022 and headquartered operationally in Rome, Italy, with the legal entity incorporated in St. Petersburg, Florida. The company builds a hybrid platform that integrates consolidated knowledge of the food supply chain, quality data collection and selection, and AI-driven processing and prediction capabilities delivered through proprietary algorithms. Its core product portfolio comprises three elements: the Food Intelligence Platform itself; "The Food Wheel," a conceptual circular supply-chain framework spanning farm to fork; and "Food Personas," a set of stakeholder-validated consumer archetypes used as input features for the AI models. The platform is explicitly positioned as "neutral" toward all supply-chain actors — small producers, large industries, distributors, food-service operators, and end consumers — and is guided by stated principles of social and environmental sustainability.
The company targets five stakeholder segments across the food supply chain: Consumers (individuals seeking healthy, fairly priced, sustainably produced food), Agriculture (small farmers and primary producers), Production (food manufacturers from craft workshops to large corporations), Distribution (from market stalls to large-scale operations including e-commerce), and Ho.Re.Ca. / food service (from local cafés to international fast-food chains). Use cases articulated include supply-chain optimization, fair pricing for producers, finding markets for aesthetically imperfect but high-quality produce, and reducing food waste. The company is enrolled in the Microsoft for Startups program, evidenced by the Microsoft Startups lockup on its site. No pricing model, no named customers, no disclosed funding, no senior commercial or AI leadership hires, and no revenue figures are present in the available data; the headcount is reported at 1–10 employees and the only named co-founder is Orso Mattia Nasini. Revenue mechanics, contract structures, and a detailed go-to-market motion are not disclosed, leaving the commercial model to be inferred as early-stage and pre-commercial at this time.
Data For Food firmographics
Firmographics- Name
- Data For Food
- Legal name
- FOODENDI INC.
- Website
- https://dataforfood.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Data For Food is a Rome-based AI food-supply-chain intelligence platform that connects consumers, agriculture, production, distribution, and Ho.Re.Ca. stakeholders via proprietary algorithms and stakeholder-validated "Food Personas" to enable predictive analytics across the farm-to-fork value chain.
- Ownership category
- akta.pro rank
Data For Food industry classification
Industry- Product category
- Food Supply Chain Intelligence
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
- akta.pro secondary industries
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK)
Keywords
Where Data For Food is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Data For Food business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure
Data For Food product offering
Product offeringCore offering
Data For Food is a Food Intelligence Platform that integrates consolidated food supply chain knowledge with data collection and selection capabilities, powered by AI-based proprietary algorithms. It delivers predictive processing capabilities to enable reliable forecasts for those who produce, transform, and consume food, serving as a neutral engine connecting consumers, agriculture, production, distribution, and food service (Ho.Re.Ca.) stakeholders guided by social and environmental sustainability principles.
Product overview
DATA FOR FOOD offers the Food Intelligence Platform, a hybrid platform that integrates consolidated food supply chain knowledge, quality data collection and selection capabilities, and AI-powered processing and prediction capabilities using proprietary algorithms. The platform serves as a neutral engine for stakeholders across the food supply chain (consumers, agriculture, production, distribution, and Ho.Re.Ca.) guided by social and environmental sustainability principles. The portfolio includes the core Food Intelligence Platform, Food Personas (user archetypes that inform AI algorithms), and The Food Wheel (a conceptual framework illustrating the circular supply chain from farm to fork).
Differentiator
Problem solved
Functional benefit
Products and services
- Food Intelligence Platform
- Food Personas
- The Food Wheel
Companies that use Data For Food
Customer profileSegments5 records
Ideal customer profiles5 records
Data For Food technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Data For Food partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Data For Food competitors and assessment
Company assessmentBroad incumbents
- Climate FieldView (Bayer): Digital agriculture platform from Bayer providing farm data collection, analytics, and predictive insights to growers. Directly comparable to Data For Food's farm-level data and decision-support ambition, but operating at far greater scale within a closed Bayer ecosystem.
- Prospera (Valmont Industries): AI and computer-vision platform for crop monitoring and farm decision support, now part of Valmont. Comparable on AI-driven farm data analytics and predictive agronomic insight.
- Trimble Agriculture: Established precision-agriculture vendor offering farm data management and FMIS-style solutions. Comparable on the farm data and decision-support axis, though focused on hardware-integrated precision agronomy rather than supply-chain intelligence.
Direct peers
- Afresh: AI-powered fresh-food forecasting and ordering platform for grocery retailers. Comparable on AI-driven supply chain prediction for perishable food, overlapping with Data For Food's Production and Distribution stakeholder segments.
- Too Good To Go: Marketplace connecting consumers with surplus food from retailers and food service operators to reduce waste. Comparable in mission (reducing food waste, fair pricing) and in connecting producers/distributors to conscious consumers, though it is a marketplace rather than an AI analytics layer.
- FoodLogiQ (now Trustwell): Food supply chain traceability, data, and analytics SaaS. Directly comparable as a software platform providing data and transparency across the food supply chain — a core function Data For Food also aims to deliver.
- Winnow: AI-based food waste analytics platform deployed in commercial kitchens and Ho.Re.Ca. operations. Comparable on the AI-for-food-sustainability thesis and on serving the Ho.Re.Ca. segment that Data For Food also targets.
- Indigo Ag: Agtech platform using data science and microbial technology to improve agricultural outcomes and connect producers to buyers, including markets for non-grade-A produce. Highly comparable to Data For Food's producer-to-distributor and imperfect-produce value proposition.
Emerging players
- FoodCloud: Technology platform connecting surplus food from producers and retailers to charities and consumers. Comparable on the food-waste-reduction mission and on multi-stakeholder supply chain coordination that Data For Food also pursues.
- Agrimetrics: UK-based agri-food data platform providing data, analytics, and APIs across the food supply chain. Comparable on data-as-a-service for the food ecosystem, though with a more data-marketplace orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Data For Food social profiles
Digital presenceData For Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data For Food leadership team
Management profileNumber of profiles
Profiles1 record
Data For Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data For Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data For Food
What does Data For Food do?
Data For Food is a Food Intelligence Platform that integrates consolidated food supply chain knowledge with data collection and selection capabilities, powered by AI-based proprietary algorithms. It delivers predictive processing capabilities to enable reliable forecasts for those who produce, transform, and consume food, serving as a neutral engine connecting consumers, agriculture, production, distribution, and food service (Ho.Re.Ca.) stakeholders guided by social and environmental sustainability principles.
Is Data For Food a public or private company?
Data For Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data For Food founded?
Data For Food was founded in 2022. It employs 1 to 10 people.
Where is Data For Food based?
Data For Food is headquartered in Rome, Italy, in the Europe region.
Who are Data For Food's main competitors?
Broad incumbents on record are Climate FieldView (Bayer), Prospera (Valmont Industries) and Trimble Agriculture. Direct peers are Afresh, Too Good To Go, FoodLogiQ (now Trustwell), Winnow and Indigo Ag. Emerging players are FoodCloud and Agrimetrics.
Does Data For Food have an API?
No public API is recorded for Data For Food.
What industry is Data For Food in?
Data For Food's product category is Food Supply Chain Intelligence. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping.