What Afresh does

Afresh Technologies Inc. is a US-based, venture-backed software company founded in 2017 and headquartered in San Francisco that builds an AI-native platform purpose-built for the grocery industry. The platform combines adaptive data models, probabilistic demand and inventory engines, and automated workflow execution to optimize store ordering, production planning, period ending inventory, distribution center buying, and recipe management across fresh departments (produce, meat, seafood, deli, bakery) and now extends into center store, frozen, general merchandise, and health and beauty. Its underlying technology includes a proprietary Hidden Markov Model inventory estimator (InvHMM), probabilistic demand forecasting that outputs full distributions rather than point estimates, a three-stage data validation pipeline (scoring/healing/cleaning), and automated workflows with confidence-based routing that achieve 94–95%+ recommendation adherence.

Afresh generates revenue through enterprise SaaS subscriptions sold via a direct enterprise sales motion initiated through 'Request a demo' forms on the company website, proceeding through custom pilots and chain-wide rollouts on multi-year contracts. The company employs a land-and-expand model: retailers typically begin in produce and expand into additional fresh departments, then upstream into distribution center buying, and now downstream into center store, frozen, general merchandise, and health and beauty. Pricing is quote-based and not publicly disclosed. Customers include Albertsons Companies (2,200+ stores), Wakefern Food Corp. (ShopRite cooperative), Meijer, Stater Bros. Markets (169 stores), Grocery Outlet (500+ stores), Fresh Thyme Market, Cub, Heinen's, WinCo, Bashas, Brookshire Grocery Company, Smart & Final, New Seasons Market, and Danielsons Superstores. As of April 2026 the platform was live across more than 12,500 grocery departments in 40 US states.

The company has raised approximately $149 million in disclosed venture funding across a $115 million Series B led by Spark Capital (August 2022) and a $34 million round co-led by Just Climate and High Sage Ventures (April 2026), with earlier participation from Innovation Endeavors, Baseline Ventures, Maersk Growth, Better Food Ventures, and others. Afresh reported 70% year-over-year revenue growth in 2025 and claims an installed base that moved 7.8 billion units of food and 2.2 million orders through its platform during the year.

Name

Afresh

Legal name

Afresh Technologies Inc.

Website

https://afresh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Afresh Technologies builds an AI-native SaaS platform purpose-built for grocery, optimizing store ordering, production planning, inventory, distribution center buying, and recipe management for retailers such as Albertsons, Wakefern, Stater Bros, and Grocery Outlet across more than 12,500 departments in the United States.

Ownership category

akta.pro rank

Product category

Grocery Retail Technology Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Fresh grocery AI
• Grocery supply chain software
• Demand forecasting SaaS
• Fresh inventory management
• Grocery ordering platform

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscription: Recurring SaaS contracts sold to grocery retailers on a multi-year basis. Bundles access to the Afresh platform including Store Ordering, Production Planning, Period Ending Inventory, DC Buying, and Recipe Management. Cited 70% year-over-year revenue growth in 2025.
2. Land-and-Expand Module Sales: Retailers typically begin with a single department (most often produce), then expand into additional fresh departments (meat, seafood, deli, bakery) and upstream into distribution center buying. Example trajectory: Stater Bros. rolled out produce chainwide in 169 stores, then expanded into additional fresh departments and DC forecasting. Albertsons rolled out chainwide to 2,200+ stores across all fresh departments and into DC Forecasts.
3. DC Buying / Fresh Buying Subscription Module: Afresh DC Buying (formerly Afresh DC Forecasts, expanded to Fresh Buying in Nov 2025) is sold as an additional subscription module for grocery distribution centers, used by buyers to model opportunity buys, vendor decisions, and category planning with perishability-aware AI.
4. Recipe Management Subscription Module: Centralized recipe digitization and margin analysis sold as part of the Corporate Suite for grocery retailers managing prepared foods, deli, and bakery operations.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Afresh sells an enterprise AI software platform that helps grocery retailers forecast demand, optimize ordering, manage inventory, plan production, centralize recipes, and run distribution center buying for fresh and perishable departments. The platform is sold as multi-year SaaS subscriptions, typically starting in a single department (often produce) and expanding into additional fresh departments, center store, and DC operations.

Product overview

Afresh is a unified AI platform for grocery, structured as a platform-plus-modules architecture. The underlying Afresh AI Platform — comprising Supply Chain Optimization, proprietary Artificial Intelligence, Data Management, Demand Forecasting, Intelligent Inventory, and Sustainability capabilities — powers the customer-facing Fresh Store Suite (which combines Store Ordering, Production Planning, and Period Ending Inventory), the Corporate Suite of DC Buying (also referenced as Fresh Buying and Afresh DC Forecasts) and Recipe Management, and a set of department-specific solutions for Center Store, Produce, Meat, Bakery, and Deli. Together these products span ordering, inventory, production, distribution center buying, and recipe management across the entire grocery enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Store Suite An interconnected, AI-native suite combining Store Ordering, Production Planning, and Period Ending Inventory that allows grocery fresh departments to manage ordering, production, and inventory on one intelligent platform. Generally available to grocery retailers subscribing to Afresh.
• DC Buying (Fresh Buying / Afresh DC Forecasts) AI-powered solution for fresh food distribution center buying that unifies vendor, pricing, and forecast data into one workspace and connects store-level demand with DC-level purchasing decisions for produce, meat, deli, bakery, and seafood buyers. Sold to grocery distribution centers as a subscription module within Afresh's Corporate Suite.
• Recipe Management Digital recipe management that digitizes recipe PDFs, centralizes recipes chainwide, ties recipes to real-time margin data, and pushes updates directly into store production workflows. Sold as part of the Corporate Suite for grocery retailers managing prepared foods, deli, and bakery operations.
• Center Store AI-powered replenishment, inventory, and DC buying solution for non-perishable center store items, coordinating store and DC decisions on the same platform used for fresh. Sold to grocery retailers as an extension of the Afresh platform beyond fresh departments.
• Produce Department Solution Produce-specific store ordering, production planning, inventory management, and DC buying powered by produce-specific AI for normalized item mapping, shelf-life intelligence, and whole-department automation. Sold to grocery retailers' produce departments.
• Meat Department Solution Meat-specific store ordering, cutting/production planning, and inventory management with primal-to-cut intelligence, true yield data, and automated production plans. Sold to grocery retailers' meat departments.
• Bakery Department Solution Bakery-specific AI for demand forecasting, order recommendations, production plans, and inventory tracking, with multi-step plans for thawing, baking, and glaze mixing. Sold to grocery retailers' bakery departments.
• Deli Department Solution Deli-specific AI for ordering, production planning, and inventory management for hot bars and prepared foods, with intraday production plans sized to lunch, afternoon, and dinner demand. Sold to grocery retailers' deli and food service departments.

Quantifiable outcome

• 25% reduction in food waste (shrink)
• +10 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship launch partner for fresh buying / dc buying, flagship enterprise customer and dc forecasts launch partner, strategic regional customer, flagship full-store deployment partner and strategic regional customer — chainwide partner.

• Wakefern Food Corp.flagship launch partner for fresh buying / dc buyingStrategic or Co-development PartnerAmong the first retailers to deploy Afresh's Fresh Buying solution for distribution centers, launched November 2025. Wakefern is the nation's largest retailer-owned cooperative, operating banners including ShopRite, Price Rite Marketplace, Dearborn Market, DiBruno Bros., Fairway, Fresh Grocer, and Gourmet Garage.
• Albertsons Companiesflagship enterprise customer and dc forecasts launch partnerStrategic or Co-development PartnerFirst customer for Afresh's DC Forecasts product (October 2024) and largest deployment to date: AI-powered fresh replenishment rolled out chainwide across all Albertsons fresh departments (bakery, deli, meat, seafood, produce) in 2,200+ banner stores including Safeway, Albertsons, Jewel-Osco, Shaw's, Vons and ACME. Sustainability partnership targeting zero food waste to landfill by 2030.
• Brookshire Grocery Companystrategic regional customerStrategic or Co-development PartnerStrategic partnership announced August 6, 2025 to implement AI-driven store ordering and inventory management across Brookshire's stores to improve freshness, reduce waste, and enhance operational efficiency in perishable departments.
• Grocery Outletflagship full-store deployment partnerStrategic or Co-development PartnerSelected Afresh in June 2026 for Store Ordering across every department (center store, general merchandising, meat, produce) at more than 500 independently operated stores. First retailer to use Afresh's full-store, multi-category technology, leveraging Afresh's probabilistic decision-making to handle rotating assortment.
• Stater Bros. Marketsstrategic regional customer — chainwide partnerStrategic or Co-development PartnerExpanded partnership in January 2026 to extend AI-driven fresh replenishment beyond produce into additional fresh departments and upstream into distribution center forecasting, creating a unified store-to-DC system that connects real store demand to procurement decisions.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RELEX Solutions: RELEX provides AI-driven supply chain and retail planning software with strong grocery and fresh-item forecasting capabilities, making it the most direct competitor to Afresh in store-level replenishment and demand planning for perishables.
• Blue Yonder: Blue Yonder (owned by Panasonic) offers AI-powered supply chain planning including demand forecasting and inventory optimization, and is a direct competitor in grocery replenishment and order automation at enterprise scale.
• ToolsGroup: ToolsGroup provides AI-driven demand forecasting and inventory optimization, with a specific retail and grocery vertical focus that overlaps directly with Afresh's probabilistic forecasting and service-level-driven ordering approach.
• o9 Solutions: o9 Solutions offers an AI-powered integrated business planning platform used by large grocers and CPGs for demand sensing, supply planning, and inventory optimization, competing with Afresh at the enterprise grocery tier.
• Kinaxis: Kinaxis provides concurrent supply chain planning software with demand and inventory planning modules used by retailers and CPGs, representing a comparable enterprise planning alternative for grocery customers evaluating Afresh.

Broad incumbents

• SAP Integrated Business Planning: SAP IBP is the incumbent enterprise supply chain planning suite, often sold alongside SAP ERP, and is the most common existing alternative grocers must displace when evaluating Afresh's purpose-built fresh platform.
• Oracle Retail Demand Forecasting: Oracle Retail offers demand forecasting, inventory planning, and merchandise planning as part of a broader retail cloud suite, making it a typical incumbent for large grocers with Oracle footprints that Afresh must win against.
• Infor (Infor CloudSuite Retail): Infor provides ERP and supply chain solutions for retail and food and beverage, including demand and inventory planning, positioning it as a broad-suite incumbent that grocers may prefer over a point solution like Afresh.
• SymphonyAI: SymphonyAI offers vertical AI applications including retail and CPG demand forecasting and supply chain planning, serving as a broad-AI incumbent that increasingly overlaps with Afresh's grocery AI use cases.

Emerging players

• Hypersonix: Hypersonix provides an AI-driven decision intelligence platform for retail and e-commerce covering demand forecasting and inventory decisions, making it an emerging AI-native competitor with partial overlap in grocery replenishment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdOc3PWaeLEhkkQvI_agOTQ
• LinkedInlinkedin.com/company/afreshtechnologies
• Xx.com/afreshai

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afresh