Adelaide Bank
Adelaide Bank was an Australian regional bank founded in 1994, now absorbed into Bendigo Bank under Bendigo and Adelaide Bank Limited (ASX: BEN). It delivers full-service retail and commercial banking — home loans, deposits, credit cards, insurance, wealth, and share trading — to consumers, SMEs, and community banking customers across Australia.
- Company typePublic
- Founded1994
- HeadquartersAdelaide, Australia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Adelaide Bank does
Adelaide Bank was an Australian regional bank founded in 1994 that has been absorbed into Bendigo Bank under the combined legal entity Bendigo and Adelaide Bank Limited (ABN 11 068 049 178), listed on the ASX as BEN. The institution operates a full-service retail and commercial banking platform spanning home loans, personal banking, business banking, credit cards, insurance distribution, investment and wealth management, financial advice, and a self-directed share trading offering. Distribution is multi-channel: physical branches and ATMs, e-banking, mobile app, telephone banking, and the share trading platform.
The platform architecture is a conventional retail banking stack: deposit and lending core systems, card issuance (via a MasterCard partnership), distribution partnerships with corporate superannuation funds, and front-end digital channels. The share trading platform is operated as an integrated in-house capability rather than a white-label arrangement.
Revenue is generated through four streams: net interest income from banking and lending (treated as recurring/subscription revenue), insurance distribution via transaction fees, investment and wealth advisory on a recurring/subscription basis, and share trading transaction fees. Customer segments are mass-market Australian consumers (primary), small and medium enterprises, and community-banking customers. The employee base is 1,001–5,000 and the franchise is headquartered in Bendigo, Australia. The combined entity carries Australian Credit Licence 237879 and AFSL 237879.
Adelaide Bank firmographics
Firmographics- Name
- Adelaide Bank
- Legal name
- Bendigo and Adelaide Bank Limited
- Website
- https://adelaidebank.com.au
- Company type
- Public
- Founded year
- 1994
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- Adelaide Bank was an Australian regional bank founded in 1994, now absorbed into Bendigo Bank under Bendigo and Adelaide Bank Limited (ASX: BEN). It delivers full-service retail and commercial banking — home loans, deposits, credit cards, insurance, wealth, and share trading — to consumers, SMEs, and community banking customers across Australia.
- Ownership category
- akta.pro rank
Adelaide Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)
- akta.pro secondary industries
- Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), General SME & Middle-Market Commercial Banking (FSABABAA), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Adelaide Bank is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Adelaide Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Banking and Lending Services: Traditional banking revenue streams including interest income from home loans, personal loans, and credit facilities, along with fee income from account management, transactions, and credit card services
- Insurance Products: Distribution of insurance products including home, contents, and personal insurance through the bank's distribution network
- Investment and Wealth Management: Investment products, term deposits, and financial advice services generating advisory fees and product distribution revenue
- Share Trading Services: Share trading platform generating commission income from securities transactions
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Adelaide Bank product offering
Product offeringCore offering
Adelaide Bank, now operating as part of Bendigo and Adelaide Bank Limited under the Bendigo Bank brand, provides retail and commercial banking services to Australian consumers and small-to-medium businesses. Its product suite includes transaction and savings accounts, home loans, personal loans, credit cards, term deposits, insurance, investing, financial advice, and business banking, delivered through branches, ATMs, e-banking, a mobile app, telephone banking, and a share trading platform.
Product overview
Adelaide Bank has transitioned to Bendigo Bank, which offers a unified banking platform with multiple channels including e-banking, mobile app, and branch services. The product portfolio includes personal banking products (accounts, home loans, credit cards, insurance, investing, financial advice), business banking, and term deposits. Former Adelaide Bank customers now access all services through Bendigo Bank's digital and physical channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Loans Home loan products for individual Australian consumers seeking mortgage financing for residential property purchase or refinancing.
- Term Deposits Fixed-term deposit accounts that allow personal customers to invest funds for a set period at a specified interest rate.
- Personal Loans Unsecured personal loan products for individual borrowers seeking credit for personal spending or debt consolidation.
- Credit Cards Mastercard credit card products for personal banking customers requiring revolving consumer credit and card-based payments.
- Bank Accounts (Transaction and Savings) Everyday transaction accounts and savings accounts for personal customers to manage deposits, withdrawals, and payments.
- Insurance Products Home, contents, and personal insurance products distributed to individual customers through the bank's distribution network.
- Investing Products Investment products distributed to retail customers seeking exposure to securities and managed investment solutions.
- Financial Advice Financial advice services for personal customers needing guidance on banking, lending, investing, and wealth decisions.
- Share Trading Platform Online share trading platform that lets retail customers buy and sell securities, generating commissions on transactions.
- Business Banking Business banking solutions including business transaction accounts, commercial lending, and business insurance for small and medium enterprises.
- Bendigo Bank Mobile App Mobile banking application for iOS and Android that gives customers account access, card management, mobile payments, and e-statements.
- E-banking (Internet Banking) Online internet banking platform providing customers with account access, statements, transfers, and self-service financial management.
Companies that use Adelaide Bank
Customer profileSegments3 records
Ideal customer profiles3 records
Adelaide Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Adelaide Bank partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights2 records
Adelaide Bank competitors and assessment
Company assessmentDirect peers
- Suncorp Bank: Australian regional bank offering retail mortgages, deposits, business banking, and insurance. Directly comparable to Bendigo/Adelaide as a non-Big-Four full-service bank competing in the same segments.
- Heritage Bank: Australia's largest customer-owned bank offering retail mortgages, deposits, and personal banking. Closely comparable to Adelaide Bank's community-focused, retail-weighted model.
- Beyond Bank Australia: Customer-owned bank offering personal, business, and community banking products nationally. Aligns with Adelaide Bank's community-banking ethos and broad retail product suite.
- ING Australia: Digital-first Australian bank focused on deposits, mortgages, and unsecured lending. Comparable as a deposit-funded retail bank competing for the same customer wallet, with a different distribution model.
- Bank of Queensland: ASX-listed regional Australian bank with a similar owner-manager branch model, retail and SME banking focus, and comparable asset size to Bendigo and Adelaide Bank.
- People's Choice Credit Union: Customer-owned mutual providing retail banking, lending, and wealth services across Australia. Comparable in its mutual/community positioning and product mix to Adelaide Bank.
Emerging players
- Judo Bank: ASX-listed SME challenger bank. Comparable on the business banking side of Adelaide Bank's franchise, and a useful benchmark for SME-focused digital banking economics.
- Up (Bendigo Bank subsidiary): Mobile-first neobank owned by Bendigo and Adelaide Bank. Relevant as a within-group emerging digital channel that competes for the same consumer deposits while illustrating the parent's digital strategy.
Broad incumbents
- Commonwealth Bank of Australia: Australia's largest retail bank and a major mortgage and deposit competitor. Defines the upper bound of scale and competitive intensity that Adelaide Bank contends with.
- Macquarie Bank: Larger diversified Australian bank offering retail banking, wealth, and business finance. Overlaps with Adelaide Bank in mortgages and deposits but operates a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Adelaide Bank social profiles
Digital presenceAdelaide Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adelaide Bank leadership team
Management profileNumber of profiles
Adelaide Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adelaide Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adelaide Bank
What does Adelaide Bank do?
Adelaide Bank, now operating as part of Bendigo and Adelaide Bank Limited under the Bendigo Bank brand, provides retail and commercial banking services to Australian consumers and small-to-medium businesses. Its product suite includes transaction and savings accounts, home loans, personal loans, credit cards, term deposits, insurance, investing, financial advice, and business banking, delivered through branches, ATMs, e-banking, a mobile app, telephone banking, and a share trading platform.
Is Adelaide Bank a public or private company?
Adelaide Bank is a public company. It is classified as public and is currently acquired.
When was Adelaide Bank founded?
Adelaide Bank was founded in 1994. It employs 1,001 to 5,000 people.
Where is Adelaide Bank based?
Adelaide Bank is headquartered in Adelaide, Australia, in the Oceania region.
How does Adelaide Bank make money?
Four revenue lines are on record. Banking and Lending Services are the primary driver. The others are insurance Products, investment and Wealth Management and share Trading Services.
Who are Adelaide Bank's main competitors?
Direct peers on record are Suncorp Bank, Heritage Bank, Beyond Bank Australia, ING Australia, Bank of Queensland and People's Choice Credit Union. Emerging players are Judo Bank and Up (Bendigo Bank subsidiary). Broad incumbents are Commonwealth Bank of Australia and Macquarie Bank.
Does Adelaide Bank have an API?
No public API is recorded for Adelaide Bank.
What industry is Adelaide Bank in?
Adelaide Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAE, Branch & In-Person Banking (Teller/ATM Networks), with a secondary code of FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 52211 and its SIC code is 6021.