TripAssure
TripAssure is a U.S.-licensed travel insurance brand under Generali Global Assistance (Arthur J. Gallagher & Co.) that sells per-trip protection plans covering cancellation, medical, baggage, and delays directly to consumers and via travel agents across all U.S. states.
- Company typePrivate
- Founded2014
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What TripAssure does
TripAssure is a consumer-facing U.S. travel insurance brand operating under Generali Global Assistance & Insurance Services, itself a subsidiary of Arthur J. Gallagher & Co. (NYSE: AJG) following the August 2014 acquisition. The company markets tiered travel protection plans—Asset, Bridge, Complete, and Deluxe Plus—alongside specialized offerings such as Ski Mogul and Ski Mogul+ plans, with optional add-ons including Cancel For Any Reason (CFAR) coverage providing up to 75% reimbursement and an Optional Sports Coverage upgrade. Plans are administered by Customized Services Administrators, Inc. and underwritten by Generali U.S. Branch, United States Fire Insurance Company, and Nationwide Mutual Insurance Company. Geographic reach is restricted to U.S. residents or non-U.S. residents physically present in the U.S. at the time of purchase, and the carrier group is licensed across all U.S. states.
The technology stack is a web-based quote-and-purchase platform supplemented by AI-enabled customer support. Public materials indicate use of chatbots and virtual assistants for 24/7 text-based customer support, voicebot solutions for inbound phone support, recommendation engines for personalized content and plan suggestions, process automation across the website, and anomaly detection for usage-pattern analysis. No public API, SDK, or developer portal is offered; integration with travel agents occurs via a dedicated web portal at agent.tripassure.com. A formal AI Policy was published on 2025-12-05 signaling structured governance over AI tool usage. AI Policy content describes commitment to privacy and data integrity for individuals interacting with the Company's AI tools and platforms.
Revenue is generated through one-time, quote-based insurance premiums priced by trip cost, traveler age, and trip duration. Distribution is multichannel: direct-to-consumer online sales at tripassure.com, phone-based inside sales through the Customer Service line (1.888.595.8747), and a B2B/B2B2C channel via participating travel agents logging into the agent portal. The customer base is horizontally segmented into individual travelers (primary) and travel agents (secondary/support), producing a fragmented, high-volume, low-concentration revenue profile with no disclosed enterprise anchors or annual contract values.
TripAssure firmographics
Firmographics- Name
- TripAssure
- Legal name
- Generali Global Assistance & Insurance Services
- Website
- https://tripassure.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TripAssure is a U.S.-licensed travel insurance brand under Generali Global Assistance (Arthur J. Gallagher & Co.) that sells per-trip protection plans covering cancellation, medical, baggage, and delays directly to consumers and via travel agents across all U.S. states.
- Ownership category
- akta.pro rank
TripAssure industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Travel Insurance (Trip Cancellation/Interruption & Delay) (FSAJAJAA)
- akta.pro secondary industries
- Baggage & Personal Effects Insurance (FSAJAJAE), Ticket/Event Cancellation Protection (FSAJAJAG), Travel Medical Insurance (Individual) (FSAIAEAI), Group Travel & Corporate Travel Accident Insurance (FSAJAJAK)
Keywords
Where TripAssure is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TripAssure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Travel Insurance Premiums: TripAssure generates revenue through one-time travel insurance plan purchases. Customers pay a premium based on trip cost, traveler age, and trip duration. Plans are purchased per trip rather than on a subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Asset Plan - Basic coverage level |
| Transaction based/ take rate | Pay-as-you-go | Bridge Plan - Mid-tier coverage level |
| Transaction based/ take rate | Pay-as-you-go | Complete Plan - Premium coverage with Cancel For Any Reason |
| Transaction based/ take rate | Pay-as-you-go | Deluxe Plus Plan - Premium coverage with CFAR |
| Transaction based/ take rate | Pay-as-you-go | Ski Mogul and Ski Mogul+ Plans - Specialized winter sports coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TripAssure product offering
Product offeringCore offering
TripAssure sells travel protection insurance plans directly to U.S. consumers and through participating travel agents, covering trip cancellation, trip interruption, accident & sickness medical expenses, emergency evacuations, baggage issues, travel delays, and missed connections. Plans are offered in tiered levels (Asset, Bridge, Complete/Deluxe Plus) plus specialized ski coverage (Ski Mogul, Ski Mogul+) and an optional Sports Coverage upgrade. Each plan includes exclusive 24-hour non-insurance Traveler Assistance Service and, on premium tiers, a Cancel For Any Reason (CFAR) benefit providing up to 75% reimbursement.
Product overview
TripAssure is a travel insurance and protection platform offered by Generali Global Assistance & Insurance Services. The core offering is a tiered family of TripAssure Travel Protection Plans (Asset, Bridge, Complete/Deluxe Plus) that provide coverage for trip cancellation, trip interruption, medical expenses, emergency evacuations, baggage issues, and travel delays. Specialized offerings include Ski Mogul and Ski Mogul+ plans for ski vacations. Optional add-ons include Cancel For Any Reason (CFAR) benefits and Optional Sports Coverage upgrades. The platform is supported by 24-hour Traveler Assistance Services and an online quote/claims portal. TripAssure operates as the consumer-facing brand for Generali Global Assistance's insurance products.
Differentiator
Problem solved
Functional benefit
Products and services
- TripAssure Travel Protection Plans Family of tiered travel protection insurance plans (Asset, Bridge, Complete/Deluxe Plus) sold to U.S. residents and non-U.S. residents physically present in the U.S. at time of purchase. Plans reimburse unused non-refundable trip costs for covered reasons, cover medical expenses and emergency evacuations while traveling, and provide baggage and travel delay protections. Premium tiers include Cancel For Any Reason (CFAR) benefit providing up to 75% reimbursement. Purchased per trip, not as a subscription.
- Ski Mogul and Ski Mogul+ Plans Specialized winter-sports travel protection plans designed for ski and snowboarding vacations. Cover downhill skiing with no elevation limits and offer an optional Sports Coverage upgrade for personal equipment (ski, golf, etc.) against theft, loss, damage, or delay by common carrier. Targeted at travelers taking ski or snowboard trips where standard plans may impose elevation caps.
- 24-Hour Traveler Assistance Service Non-insurance 24-hour assistance service included with TripAssure plans that helps travelers handle emergency situations during trips (medical referrals, emergency coordination, concierge support). Available to all TripAssure plan holders as an exclusive benefit.
Quantifiable outcome
- Trip Interruption coverage up to 200% of insured trip cost (Complete plan)
- +4 more outcomes
Companies that use TripAssure
Customer profileSegments2 records
Ideal customer profiles2 records
TripAssure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature2 records
TripAssure partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- UStiA (U.S. Travel Insurance Association)coreTripAssure is a founding member of UStiA, a national membership association of insurance carriers, third-party administrators and allied businesses involved in travel insurance and assistance products. The association promotes fairness, integrity and commitment to excellence in the travel insurance industry.
- Tourism CarescoreAs a Strategic Partner of Tourism Cares, TripAssure has participated in worldwide conservation projects and sponsorships. The organization works to protect and restore emerging or at-risk destinations and provides travel industry workforce education.
- SYTA Youth FoundationminorTripAssure supports the SYTA Youth Foundation through partnerships that promote youth travel and educational tourism experiences.
- USTOA (United States Tour Operators Association)minorMembership organization supporting tour operators and travel industry standards.
- NTA (National Tour Association)minorTravel industry membership organization for tour professionals.
- ASTA (American Society of Travel Agents)minorTrade association for travel agents that TripAssure supports through membership. Travel agents who are ASTA members adhere to a strict code of ethics.
- Generali U.S. BranchcoreUnderwriting carrier for TripAssure travel insurance plans. Generali U.S. Branch is located in New York, NY; NAIC # 11231.
- United States Fire Insurance CompanycoreUnderwriting carrier for TripAssure travel insurance plans.
- Nationwide Mutual Insurance CompanycoreUnderwriting carrier for TripAssure travel insurance plans.
- Customized Services Administrators, Inc.corePlan administrator for TripAssure travel insurance, located in San Diego, CA, CA Lic. No. 821931, doing business as Generali Global Assistance & Insurance Services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TripAssure competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TripAssure social profiles
Digital presenceTripAssure financial estimates
Financial estimateRevenue estimate
Valuation estimate
TripAssure leadership team
Management profileNumber of profiles
TripAssure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TripAssure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TripAssure
What does TripAssure do?
TripAssure sells travel protection insurance plans directly to U.S. consumers and through participating travel agents, covering trip cancellation, trip interruption, accident & sickness medical expenses, emergency evacuations, baggage issues, travel delays, and missed connections. Plans are offered in tiered levels (Asset, Bridge, Complete/Deluxe Plus) plus specialized ski coverage (Ski Mogul, Ski Mogul+) and an optional Sports Coverage upgrade. Each plan includes exclusive 24-hour non-insurance Traveler Assistance Service and, on premium tiers, a Cancel For Any Reason (CFAR) benefit providing up to 75% reimbursement.
Is TripAssure a public or private company?
TripAssure is a private company. It is classified as corporate owned and is currently operating.
When was TripAssure founded?
TripAssure was founded in 2014. It employs 101 to 250 people.
Where is TripAssure based?
TripAssure is headquartered in San Diego, United States, in the North America region.
How does TripAssure make money?
One revenue line is on record: travel Insurance Premiums.
Does TripAssure have an API?
No public API is recorded for TripAssure.
What industry is TripAssure in?
TripAssure's product category is Travel Insurance. Its primary akta.pro industry code is FSAJAJAA, Travel Insurance (Trip Cancellation/Interruption & Delay), with a secondary code of FSAJAJAE, Baggage & Personal Effects Insurance. Its NAICS code is 524210 and its SIC code is 6411.