Generali U.S. Branch
- Company typePrivate
- Founded1935
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Generali U.S. Branch firmographics
Firmographics- Name
- Generali U.S. Branch
- Legal name
- Generali U.S. Branch
- Website
- https://generaliusa.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Generali U.S. Branch industry classification
Industry- Product category
- Travel Insurance Underwriting
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Travel Insurance (Trip Cancellation/Interruption & Delay) (FSAJAJAA)
- akta.pro secondary industries
- Baggage & Personal Effects Insurance (FSAJAJAE), Group Travel & Corporate Travel Accident Insurance (FSAJAJAK)
Keywords
Where Generali U.S. Branch is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Generali U.S. Branch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Travel Insurance Underwriting: Generali U.S. Branch underwrites travel insurance products for Generali Global Assistance & Insurance Services, providing coverage including Trip Cancellation, Trip Interruption, Baggage Loss, Rental Car Damage, Trip Delay, and Medical & Dental coverage. Plans include travel insurance premium and assistance service fee components.
- Travel Protection Plans: Sale of Standard, Preferred, and Premium travel protection plans to individual consumers. Pricing is competitively-based on factors including age, destination, and length of trip. Plans include a free look period and pre-existing condition coverage with the Premium Plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard, Preferred and Premium travel protection plans with varying coverage levels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Generali U.S. Branch product offering
Product offeringCore offering
Generali U.S. Branch underwrites travel insurance products for Generali Global Assistance & Insurance Services, providing Standard, Preferred, and Premium travel protection plans. Coverage includes Trip Cancellation, Trip Interruption, Baggage Loss, Rental Car Damage, Trip Delay, and Medical & Dental coverage. The company distributes these products through B2B travel industry partners and direct-to-consumer channels, supported by 24/7 emergency assistance and in-house claims processing.
Product overview
Generali U.S. Branch is the U.S. representative office of Assicurazioni Generali S.p.A., established in 1935, and serves as the underwriter for Generali Global Assistance & Insurance Services (formerly CSA Travel Protection). The company offers a portfolio of travel protection products comprising three tiers—Standard, Preferred, and Premium travel protection plans—all providing coverage for Trip Cancellation, Trip Interruption, Medical and Dental, Baggage, Baggage Delay, and other travel-related risks. These plans are complemented by 24/7 emergency assistance services, a global network of physicians, and concierge services including pet relocation and identity theft resolution. For B2B partners (Tour Operators, Vacation Rental Providers, Cruise Lines, Online Travel Agencies, Airlines, and Travel Agents), Generali offers dedicated support channels and customized training through its corporate travel protection platform.
Differentiator
Problem solved
Functional benefit
Brands
- Standard Plan: Standard travel protection plan offering coverage for Trip Cancellation, Trip Interruption, Medical and Dental, Baggage, Baggage Delay and more.
- Preferred Plan
- Premium Plan
Products and services
- Standard Travel Protection Plan Entry-level travel insurance plan offering coverage for trip cancellation, trip interruption, medical and dental expenses, baggage, baggage delay, and other travel-related risks. Targeted at individual travelers seeking baseline trip protection.
- Preferred Travel Protection Plan Mid-tier travel insurance plan with enhanced coverage options compared to the Standard plan, including additional benefits for covered events during travel. Targeted at individual travelers seeking more comprehensive protection.
- Premium Travel Protection Plan Top-tier travel insurance plan offering comprehensive coverage including pre-existing medical condition coverage when purchased prior to or within 24 hours of final trip payment, along with full benefits for trip cancellation, interruption, medical, dental, baggage, and travel delays. Targeted at travelers needing the broadest protection and pre-existing condition waivers.
- Travel Protection for Partners (B2B Channel) B2B travel protection distribution offering enabling tour operators, vacation rental providers, cruise lines, online travel agencies, airlines, and travel agents to embed Generali travel protection into their customer offerings, with dedicated support channels, customized trainings, and commission-based economics.
Quantifiable outcome
- Pre-existing medical conditions can be covered with Premium Plan when purchased within 24 hours of final trip payment
- +1 more outcomes
Companies that use Generali U.S. Branch
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Generali U.S. Branch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
Generali U.S. Branch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Generali Global Assistance & Insurance ServicescoreGenerali Global Assistance & Insurance Services (formerly doing business as CSA Travel Protection) is the primary distribution partner for Generali U.S. Branch's travel insurance products. In 2010, Generali U.S. Branch began underwriting the travel insurance portfolio of Generali Global Assistance, placing Generali amongst top competitors in the U.S. travel protection market. The company administers travel protection plans including the travel insurance premium and assistance service fee.
- Tour OperatorscoreTour operators partner with Generali to offer well-rounded travel protection that may help cover trip investments, sporting equipment, and much more.
- Vacation Rental ProviderscoreVacation rental providers offer coverage that's right for where customers rent, with solutions for mountain and coastal properties.
- Cruise LinescoreCruise lines partner with Generali to provide travel protection, leveraging the 24/7 global network to help travelers anytime from sea to shore.
- Online Travel AgenciescoreOnline travel agencies increase take rates with smart travel protection solutions made simple through the Generali partnership.
- AirlinescoreAirlines partner to find the right price with options for domestic, international and non-refundable airfare coverage.
- Travel AgentscoreTravel agents receive dedicated support channels and customized trainings giving them solutions with a personal touch to offer their clients.
- Europ AssistancecoreEurop Assistance is a global leader in assistance and travel insurance, part of the Generali Group. Founded in 1963, it supports customers in over 200 countries with an extensive network of approved providers through services including travel insurance, medical assistance, roadside and mobility assistance, home and living, health, senior care, and concierge services. It is the pioneer of the assistance service concept.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Generali U.S. Branch competitors and assessment
Company assessmentDirect peers
- Allianz Travel Insurance: Allianz Travel is the largest direct underwriter and distributor of U.S. travel insurance, offering trip cancellation, interruption, medical, and baggage products through both partner and direct channels — directly overlapping Generali U.S. Branch's product line and distribution model.
- Seven Corners: Seven Corners underwrites and administers travel medical and trip protection plans distributed through partners and direct channels. It competes with Generali U.S. Branch on the B2B2C side, particularly for international travelers needing medical coverage and assistance services.
- World Nomads: World Nomads is a leading direct-to-consumer and travel-agency-distributed travel insurance provider focused on adventure and international travelers, with similar product structure (trip cancellation, medical, baggage, 24/7 assistance) and a comparable partner-led model.
- Berkshire Hathaway Travel Protection: Berkshire Hathaway Travel Protection is a direct specialty underwriter and distributor of travel insurance with AirCare, ExactCare, and LuxuryCare tiers. It competes for the same OTAs, cruise lines, and airline partnerships and on the consumer direct site.
- Travelex Insurance Services: Travelex Insurance Services offers a tiered travel protection suite ( Essential, Advantage, Comprehensive) with similar coverage pillars and a multi-channel distribution strategy through travel agents, tour operators, and direct online sales — a direct specialty competitor to Generali's Standard/Preferred/Premium plans.
- AIG Travel Guard: Travel Guard is AIG's travel insurance business, providing trip cancellation/interruption, medical, baggage, and 24/7 assistance through partner and direct channels. It competes head-on with Generali for cruise line, tour operator, and OTA distribution.
- RoamRight (USAA): RoamRight is a direct travel insurance provider offering tiered trip protection plans to consumers and via partner channels. It is a comparable specialty carrier competing with Generali for online travel agency and direct-consumer share.
Broad incumbents
- Tokio Marine HCC: Tokio Marine HCC offers specialty insurance including travel-related products through its global specialty platform. As a large diversified specialty insurer, it is a broader incumbent that overlaps with Generali's partner-distribution model for niche travel exposures.
- Zurich Insurance North America: Zurich Insurance is a global P&C and specialty carrier with a significant North American footprint offering personal and commercial lines including travel and accident coverage. As a broad incumbent, it competes for the same large corporate and partner channels as Generali.
- AXA Assistance: AXA Assistance is a global travel insurance and assistance provider within the broader AXA group, operating across many markets with overlapping travel medical and trip protection products. It is a broader incumbent that competes with Generali on global assistance capabilities and large travel partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Generali U.S. Branch compliance and trust
Trust signalCompliance4 records
Generali U.S. Branch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generali U.S. Branch leadership team
Management profileNumber of profiles
Generali U.S. Branch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generali U.S. Branch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generali U.S. Branch
What does Generali U.S. Branch do?
Generali U.S. Branch underwrites travel insurance products for Generali Global Assistance & Insurance Services, providing Standard, Preferred, and Premium travel protection plans. Coverage includes Trip Cancellation, Trip Interruption, Baggage Loss, Rental Car Damage, Trip Delay, and Medical & Dental coverage. The company distributes these products through B2B travel industry partners and direct-to-consumer channels, supported by 24/7 emergency assistance and in-house claims processing.
Is Generali U.S. Branch a public or private company?
Generali U.S. Branch is a private company. It is classified as corporate owned and is currently operating.
When was Generali U.S. Branch founded?
Generali U.S. Branch was founded in 1935. It employs 101 to 250 people.
Where is Generali U.S. Branch based?
Generali U.S. Branch is headquartered in New York, United States, in the North America region.
How does Generali U.S. Branch make money?
Two revenue lines are on record. Travel Insurance Underwriting is the primary driver. The others are travel Protection Plans.
Who are Generali U.S. Branch's main competitors?
Direct peers on record are Allianz Travel Insurance, Seven Corners, World Nomads, Berkshire Hathaway Travel Protection, Travelex Insurance Services, AIG Travel Guard and RoamRight (USAA). Broad incumbents are Tokio Marine HCC, Zurich Insurance North America and AXA Assistance.
Does Generali U.S. Branch have an API?
No public API is recorded for Generali U.S. Branch.
What industry is Generali U.S. Branch in?
Generali U.S. Branch's product category is Travel Insurance Underwriting. Its primary akta.pro industry code is FSAJAJAA, Travel Insurance (Trip Cancellation/Interruption & Delay), with a secondary code of FSAJAJAE, Baggage & Personal Effects Insurance. Its NAICS code is 524126 and its SIC code is 6331.