II BY IV DESIGN
II BY IV DESIGN is a Toronto-founded, founder-controlled interior design firm established in 1990 serving luxury residential developers, hospitality operators, retail brands, and cruise lines across six practice areas, with offices in Toronto, New York, and London.
- Company typePrivate
- Founded1990
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What II BY IV DESIGN does
II BY IV DESIGN is a Toronto-headquartered interior design firm founded in 1990 by Dan Menchions and Keith Rushbrook that delivers bespoke interior design services across six practice areas: residential (condominiums, towers, lobbies, amenity spaces), hospitality (hotels, resorts, spas), restaurant, retail (flagship stores, showrooms), cruise ship interiors, and presentation/sales centres. The firm operates a three-office footprint — Toronto (Liberty Village, HQ), Brooklyn, and Marylebone, London — and serves enterprise clients that include major North American developers (Tridel, Amexon, Minto, Branthaven), hospitality brands (Marriott International, Crystal Cruises, Riverside Luxury Cruises, Uniworld, Linblad), cultural institutions (Royal Ontario Museum, Yankee Stadium), and retail chains (LCBO). Core production tooling is Revit and BIM, used to support integrated multidisciplinary project delivery across residential, hospitality, and marine environments.
The firm monetises through professional design fees negotiated per engagement, with project scale ranging from boutique restaurants (Kasa Moto, 12,000 sq ft) to large hospitality and residential programs (Toronto Marriott Markham at 192,000 sq ft; LCBO Queens Quay at 24,000+ sq ft; multi-tower residential masterplans). Go-to-market is reputation-driven: enterprise sales are anchored by international design awards (SBID, FX, LOOP, DNA Paris, IIDA, OHBA, BILD, Shaw Contract), editorial coverage in Forbes, Architectural Digest, and Hospitality Design, and an active website portfolio. A separate sub-brand, REPUBLIC OF II BY IV, extends the practice into product design with its own site and award track.
Customer concentration skews toward a set of long-tenured anchor relationships (notably Tridel across dozens of GTA condominium projects, and LCBO since 2010) supplemented by repeat engagements with Amexon, Minto, Marriott, and the cruise line ecosystem. The firm remains privately held and founder-controlled, with no disclosed institutional funding and a 11-50 employee headcount, indicating a mature, profitable professional services operation rather than a venture-backed growth-stage business. Recent strategic moves include a Forbes 2026 hospitality architects recognition, the 2025 Missoni Sky co-branded residential launch, the SAMMARCO restaurant opening and SBID win, and continued office expansion into New York and London.
II BY IV DESIGN firmographics
Firmographics- Name
- II BY IV DESIGN
- Legal name
- II BY IV DESIGN Associates
- Website
- https://iibyiv.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- II BY IV DESIGN is a Toronto-founded, founder-controlled interior design firm established in 1990 serving luxury residential developers, hospitality operators, retail brands, and cruise lines across six practice areas, with offices in Toronto, New York, and London.
- Ownership category
- akta.pro rank
II BY IV DESIGN industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (54142)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where II BY IV DESIGN is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
II BY IV DESIGN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Interior Design Services (Project Fees): II BY IV DESIGN generates revenue by charging professional fees for interior design services on a per-project basis. Projects span luxury residential (condominiums, show suites, presentation galleries), hospitality (hotels, restaurants, cruise ships), and retail (flagship stores, restaurants, brand environments). The firm works directly with property developers, hospitality operators, and major retail brands on bespoke, high-end interior design engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
II BY IV DESIGN product offering
Product offeringCore offering
II BY IV DESIGN is a Toronto-based interior design studio that provides bespoke, full-scope interior design services across luxury residential, hospitality, restaurant, retail, marine (cruise ship), and presentation-centre projects. It works directly with property developers, hotel brands, cruise lines, and retail brands on high-end, award-winning environments.
Product overview
II BY IV DESIGN is a Toronto-based interior design firm founded in 1990 by Dan Menchions and Keith Rushbrook. The company operates as a single unified service offering rather than a platform-plus-modules architecture, providing comprehensive interior design services across six distinct practice areas: residential interior design (condominiums, towers, lobbies, amenity spaces), hospitality interior design (hotels, resorts, spas), restaurant interior design (fine dining, casual dining, bars, lounges), retail interior design (flagship stores, boutiques, showrooms), cruise ship interior design (luxury vessels, suites, marine retail), and presentation centre design (sales galleries, marketing centres, model suites). The firm collaborates with developers, hospitality brands, and restaurateurs to deliver design services from concept through completion. Notable projects include MISSONI SKY (luxury mixed-use residential tower), SAMMARCO restaurant, Toronto Marriott Markham, Aqualuna condominiums, and various Crystal Cruises ship interiors.
Differentiator
Problem solved
Functional benefit
Brands
- REPUBLIC OF II BY IV: Product design and portfolio sub-brand with its own website (republicofiibyiv.com) featuring product awards and retail products.
Products and services
- Residential Interior Design Interior design services for condominiums, apartments, and residential towers including lobbies, amenity spaces, and suite interiors, delivered for luxury property developers.
- Hospitality Interior Design Full-service interior design for hotels, resorts, and hospitality venues including guest rooms, public spaces, restaurants, and spas, for hotel brands and hospitality operators.
- Restaurant Interior Design Interior design services for restaurants, bars, lounges, and dining establishments across various cuisines and concepts.
- Retail Interior Design Interior design for retail environments including flagship stores, boutiques, showrooms, and shopping centres for luxury and lifestyle retail brands.
- Cruise Ship Interior Design Marine interior design services for luxury cruise vessels, including suites, public spaces, and retail boutiques aboard cruise ships.
- Presentation Centre Design Design of marketing centres, sales galleries, and presentation spaces for real estate developments including model suites and show flats.
- REPUBLIC OF II BY IV Product design and portfolio sub-brand with its own website (republicofiibyiv.com) featuring product design and retail products.
Quantifiable outcome
- SAMMARCO won the 2025 SBID Global Restaurant Design Award and was named 2026 Canada's 100 Best Restaurants — 7th Best New Restaurant, 37th Best Restaurant
- +4 more outcomes
Companies that use II BY IV DESIGN
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
II BY IV DESIGN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
II BY IV DESIGN partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core, major and minor.
- MissoniflagshipMissoni, the iconic Italian fashion brand, partnered with II BY IV DESIGN and developer Amexon to create MISSONI SKY — the first Missoni residential project in Canada. II BY IV DESIGN served as the interior design firm for the luxury mixed-use residential tower, integrating Missoni's signature zigzag patterns and vibrant colour palette throughout the project's interiors, presentation gallery, and residential spaces. This partnership brings Missoni's fashion heritage into the built environment.
- Amexon Development CorporationflagshipAmexon Development Corporation is the developer of MISSONI SKY, the landmark luxury mixed-use tower in Toronto. II BY IV DESIGN collaborated with Amexon and Missoni to deliver the project's interior design. Amexon has been a repeat client, with II BY IV DESIGN also having designed South Beach Condos + Lofts for Amexon. Missoni Sky has received three international design honours in Paris, London, and Toronto.
- Marriott InternationalcoreMarriott International engaged II BY IV DESIGN for interior design at the Toronto Marriott Markham — a 192,000 sq. ft. luxury hotel. II BY IV DESIGN designed multiple spaces within the hotel including the Draco restaurant, guest suites, and amenity areas. The project exemplifies Marriott's brand standards delivered through II BY IV's hospitality design expertise.
- TridelcoreTridel is one of Canada's largest and most prominent condominium developers. II BY IV DESIGN has an ongoing relationship with Tridel spanning dozens of projects including The Well (Classic Series I, II, and Signature Series), Harbourwalk at Lakeview Village, Queen Church, Via Bloor, The Greenwich, and multiple additional residential developments across the Greater Toronto Area.
- Lakeview Village (Multi-developer consortium)majorLakeview Village is a 177-acre master-planned waterfront community involving multiple developers. II BY IV DESIGN designed the Lakeview Village Discovery Centre — an on-site exhibition hall that serves as a canvas for each developer to share the ethos of the multi-developer vision. The development was awarded the 2022 National Urban Design Award for excellence in sustainability.
- LCBO (Liquor Control Board of Ontario)coreSince 2010, II BY IV DESIGN has worked closely with the LCBO to develop the design vision for stores across various neighbourhoods in Ontario. The partnership includes the flagship Queens Quay waterfront store (over 24,000 sq. ft., the largest vintages selection in the 670-store network), the LCBO Urban Infill concept, and multiple additional locations. The LCBO Queens Quay won the EuroShop Retail Design Awards 2025 finalist recognition.
- Crystal Cruises / UniworldmajorCrystal Cruises commissioned II BY IV DESIGN for interior design of multiple ships including Crystal Serenity (penthouse suites, Facets jewelry boutique, Apropos fashion boutique) and Crystal Mozart river cruise ship. Following Crystal Cruises' restructuring, some vessels — SS Victoria and SS Elisabeth — now operate under Uniworld, retaining the original II BY IV interiors.
- Riverside Luxury CruisesmajorOriginally designed for Crystal Cruises, the interiors for Riverside Luxury Cruises' Ravel, Mozart, and Debussy vessels were conceived by II BY IV DESIGN to bring the elegance and intimacy of a luxury European hotel to the river. These ships continue to sail with the original II BY IV interiors intact, reflecting the enduring quality and longevity of the design.
- Liberty Village (Toronto neighbourhood)minorII BY IV DESIGN is headquartered in Liberty Village, Toronto, in a brick and beam loft space across two floors. The firm describes its location as a creative neighbourhood advantage, noting its proximity to great restaurants, coffee shops, and major transit lines (Exhibition GO Station, King TTC line, Gardiner Expressway).
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
II BY IV DESIGN competitors and assessment
Company assessmentDirect peers
- Studio Sofield: New York-based interior design studio serving luxury residential, hospitality, and retail clients. Comparable as a boutique cross-sector luxury practice with strong brand collaborations and an award-winning profile.
- Rockwell Group: New York-based design firm with deep hospitality, restaurant, and residential practice, including cruise and experiential environments. Comparable in cross-sector luxury interiors and award-winning portfolio.
- Champalimaud Design: Luxury hospitality interior design firm known for landmark hotel and residential work globally. Comparable in high-end hospitality expertise and luxury-brand design narrative.
- Meyer Davis Studio: New York hospitality and residential interior design firm with marquee brand collaborations. Comparable in lifestyle/luxury positioning, marquee hotel and condo credentials, and pursuit of design awards.
- Peter Marino Architect: Luxury interior and architecture firm specializing in flagship retail, hospitality, and ultra-high-end residential. Comparable in translating brand narratives (luxury fashion houses) into immersive built environments.
- Hirsch Bedner Associates (HBA): Global hospitality interior design specialist working with major hotel brands and cruise operators. Comparable in hospitality/marine luxury interiors and large-scale brand-deliverable work.
- Yabu Pushelberg: Toronto-founded luxury interior design studio serving hospitality, residential, and retail clients globally. Most directly comparable peer given shared Toronto origins, cross-sector luxury mandate, and brand-translation expertise.
Emerging players
- Clodagh Design: Wellness- and lifestyle-oriented interior design firm with hospitality and residential projects. Comparable as a boutique cross-sector luxury practice, though smaller in project scale than II BY IV DESIGN.
Broad incumbents
- Gensler: Largest global design and architecture firm with hospitality, retail, and residential practices. Comparable as a competitor in target sectors but at vastly greater scale and broader scope than II BY IV DESIGN's boutique model.
Regional players
- Wimberly Interiors (WATG): Hospitality interior design practice with strong Asia-Pacific and cruise/FF&E expertise. Comparable as a cross-sector luxury interior designer with cruise ship capabilities, primarily competing outside II BY IV DESIGN's core North American base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
II BY IV DESIGN social profiles
Digital presenceII BY IV DESIGN financial estimates
Financial estimateRevenue estimate
Valuation estimate
II BY IV DESIGN leadership team
Management profileNumber of profiles
Profiles2 records
II BY IV DESIGN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
II BY IV DESIGN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about II BY IV DESIGN
What does II BY IV DESIGN do?
II BY IV DESIGN is a Toronto-based interior design studio that provides bespoke, full-scope interior design services across luxury residential, hospitality, restaurant, retail, marine (cruise ship), and presentation-centre projects. It works directly with property developers, hotel brands, cruise lines, and retail brands on high-end, award-winning environments.
Is II BY IV DESIGN a public or private company?
II BY IV DESIGN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was II BY IV DESIGN founded?
II BY IV DESIGN was founded in 1990. It employs 11 to 50 people.
Where is II BY IV DESIGN based?
II BY IV DESIGN is headquartered in Toronto, Canada, in the North America region.
How does II BY IV DESIGN make money?
One revenue line is on record: interior Design Services (Project Fees).
Who are II BY IV DESIGN's main competitors?
Direct peers on record are Studio Sofield, Rockwell Group, Champalimaud Design, Meyer Davis Studio, Peter Marino Architect, Hirsch Bedner Associates (HBA) and Yabu Pushelberg. Clodagh Design is listed as an emerging player. Gensler is listed as a broad incumbent. Wimberly Interiors (WATG) is listed as a regional player.
Does II BY IV DESIGN have an API?
No public API is recorded for II BY IV DESIGN.
What industry is II BY IV DESIGN in?
II BY IV DESIGN's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 2590.