KAFO

What KAFO does

KAFO is an Estonian B2B coffee solutions provider founded in 1993, operating in Estonia and Latvia. Since 2024 the company has functioned as a separately branded operating division of Eugesta Eesti OÜ (registry code 10028896) following a merger that consolidated competencies, resources, and international experience under one organization. KAFO serves two primary B2B segments — HoReCa (hotels, restaurants, cafes) and office/corporate — delivering integrated coffee programs comprising consultation, planning, equipment, ingredients, maintenance, and barista training. In February 2026 the company exited its consumer retail business by closing the physical store at Peterburi tee 44/1 in Tallinn and consolidating e-commerce onto the parent Eugesta platform (e-eugesta.ee), sharpening its focus on professional B2B clients.

The product portfolio is anchored by exclusive representation rights for premium global coffee brands: JURA Swiss-made fully-automatic espresso machines (featuring vendor technologies such as Pulse Extraction Process, Product Recognising Grinder, Intelligent Water System with CLARIS, and Fine Foam Technology), Lavazza Italian coffee (beans, ground coffee, and capsules compatible with Lavazza BLUE, Dolce Gusto, and A Modo Mio systems), and Johan & Nyström specialty Fairtrade coffee (including Sumatra Gayo). KAFO also distributes LaCimbali, Bravilor Bonamat, Sage, Hario, and Dalla Corte machines to cover additional use cases. Services include professional maintenance and repair, barista training delivered through the Lavazza Training Center (one of 55+ globally), and complete HoReCa/office solution design.

KAFO's revenue model combines hardware sales (professional coffee machines), recurring revenue from coffee beans, tea, hot chocolate, and chai, and professional services (maintenance, repair, training). The company employs 11–50 staff and operates a direct B2B field sales motion targeting enterprise and mid-market accounts in Estonia and Latvia. Distribution channels include direct field sales, the Lavazza Training Center as an experiential marketing and education hub, the e-eugesta.ee e-commerce platform (consolidated February 2026), and an office equipment rental offering. In April 2026 KAFO is relocating to Eugesta Eesti OÜ headquarters at Rukki tee 5, Rae vald, where an internationally-standard Lavazza training center and JURA PRO showroom will be opened to support continued B2B focus.

Name

KAFO

Legal name

Eugesta Eesti OÜ

Website

https://kafo.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

KAFO is an Estonian B2B coffee solutions provider, founded 1993, operating in Estonia and Latvia as a division of Eugesta Eesti OÜ. It distributes premium coffee equipment and ingredients, and delivers maintenance and training services to HoReCa and corporate clients.

Ownership category

akta.pro rank

Product category

B2B Coffee Equipment & Solutions

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Professional coffee equipment
• Espresso machine distribution
• Office coffee solutions
• HoReCa coffee services
• Barista training services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coffee machine sales: Sale of professional coffee machines including JURA full-automatic espresso machines for office and HoReCa use
2. Coffee beans and ingredients: Sale of quality coffee beans, tea, hot chocolate and chai - aromatic hot beverages
3. Maintenance and repair services: Professional coffee machine maintenance and repair services ensuring quality coffee and extending machine lifespan
4. Training services: Lavazza Training Center provides barista training for HoReCa clients to master espresso and cappuccino preparation

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

KAFO is Estonia's leading espresso and B2B coffee solutions provider, distributing premium professional coffee machines (JURA, Lavazza, LaCimbali, Bravilor Bonamat, Sage, Hario, Dalla Corte) together with coffee beans, tea, hot chocolate, and chai ingredients. The company delivers complete coffee solutions to HoReCa (hotels, restaurants, cafes) and corporate office clients in Estonia and Latvia, bundling equipment with maintenance services, barista training, and technical support. Since 2024, KAFO has operated as a separate department within Eugesta Eesti OÜ and is refocusing exclusively on the professional B2B segment.

Product overview

KAFO is Estonia's leading espresso company and B2B coffee solutions provider operating in Estonia and Latvia, founded in 1993. The company offers a comprehensive portfolio combining quality coffee products (Lavazza, Johan & Nyström), professional coffee machines (JURA, LaCimbali, Bravilor Bonamat, Sage, Hario, Dalla Corte), and value-added services. The core offering centers on JURA Swiss-made fully automatic espresso machines complemented by Lavazza Italian coffee products and specialty Johan & Nyström coffee. Services include equipment maintenance/repair, HoReCa and office coffee solutions, and the Lavazza Barista Training Center. The portfolio is delivered exclusively to B2B customers in the HoReCa and office segments following their 2026 strategic restructuring.

Differentiator

Problem solved

Functional benefit

Products and services

• JURA Coffee Machines Premium Swiss-made fully automatic espresso machines for home and professional use, featuring technologies such as Product Recognising Grinder (P.R.G.), Pulse Extraction Process (PEP), Intelligent Water System (I.W.S.) with CLARIS filters, and Fine Foam Technology. Distributed by KAFO in Estonia across office and HoReCa segments.
• Lavazza Coffee Products Premium Italian coffee offerings from Lavazza including whole beans, ground coffee, and capsules compatible with Lavazza BLUE, Dolce Gusto, and A Modo Mio systems. Sold by KAFO to B2B clients and via e-commerce.
• Johan & Nyström Coffee Swedish specialty coffee brand featuring Fairtrade-certified organic options, including Sumatra Gayo and Fundamental Espresso varieties. Distributed by KAFO as part of its premium and sustainable coffee portfolio.
• Professional Coffee Machines (LaCimbali, Bravilor Bonamat, Sage, Hario, Dalla Corte) Additional professional and semi-professional coffee machine brands offered by KAFO alongside JURA, covering various segments from office use to high-volume hospitality applications. Includes Italian (LaCimbali, Dalla Corte), Dutch (Bravilor Bonamat), and specialty brands (Sage, Hario).
• Coffee Machine Maintenance Services Professional repair and maintenance services for coffee machines including cleaning tablets, descaling products, and milk system cleaners to ensure equipment longevity and optimal coffee quality. Targeted at B2B clients who have purchased or rented KAFO-distributed equipment.
• HoReCa Coffee Solutions Complete B2B coffee solutions for hotels, restaurants, and cafes, including equipment rental, supply provision, and ongoing support services. Delivered by a dedicated four-person HoReCa sales team (sales manager and three representatives) with technical support and barista training included.
• Office Coffee Solutions Coffee machine rental services for corporate offices, providing affordable equipment rental with comprehensive support. Includes bean supply and maintenance. Sold via phone or web form through a dedicated office sales lead.
• Lavazza Barista Training Center Professional coffee training facility offering barista education for HoReCa customers, teaching espresso preparation and coffee-making artistry techniques. Part of Lavazza's global network of 55+ training centers training 30,000 people annually.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Eugesta Eesti OÜcoreStrategic or Co-development Partner · 1 January 2024KAFO joined Eugesta Eesti OÜ in 2024, operating as a separate department within Eugesta Eesti OÜ structure. The merger enabled focus on professional B2B customer needs and provides access to consolidated competencies, resources, and international experience.
• JURAcoreChannel Partner/ Reseller/ DistributorKAFO represents JURA brand in Estonia, offering JURA professional espresso machines for home and business use. JURA is the only brand worldwide specializing in high-quality specialty coffee machines.
• LavazzacoreChannel Partner/ Reseller/ DistributorKAFO operates the Lavazza Training Center, one of 55+ Lavazza training centers worldwide. Lavazza pioneered coffee training institutions in 1979 and trains approximately 30,000 people globally each year.
• Johan & NyströmminorChannel Partner/ Reseller/ DistributorSwedish specialty coffee brand with Fairtrade certification. KAFO offers Johan & Nyström Sumatra Gayo with Fairtrade certification, supporting sustainable development principles.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lavazza Professional: The B2B arm of Lavazza, operating globally with capsule and bean-to-cup solutions for offices and HoReCa. KAFO operates one of Lavazza's 55+ Training Centers and resells Lavazza coffee, making them both partner and partial competitor in the Baltic market.
• Paulig: Finnish family-owned coffee company with a dedicated B2B division (Paulig Professional) supplying coffee solutions to HoReCa and workplace accounts across the Nordics and Baltics. Comparable business model and customer segments to KAFO, with broader geographic reach.
• Selecta Group: European leader in unattended self-service coffee and vending solutions for workplaces and HoReCa. Operates in many of the same end markets as KAFO (office coffee, foodservice) with a similarly broad machine portfolio.
• Pelican Rouge: France-based office coffee and vending services provider operating across Europe. Comparable B2B model with focus on workplace coffee solutions, machine rental, and consumables — direct overlap with KAFO's office segment.
• Segafredo Zanetti: Italian espresso brand with global B2B and HoReCa presence. Comparable to KAFO in its end-customer focus (espresso bars, restaurants, hotels) and reliance on Italian coffee heritage for differentiation.

Others

• LaCimbali: Italian manufacturer of professional espresso machines (part of Gruppo Cimbali). A principal supplier to KAFO's professional portfolio and a category leader in traditional espresso equipment for HoReCa.
• Eugesta Eesti OÜ: Estonian private limited company (registry code 10028896) that acquired KAFO in 2024 and now operates it as a separate department. While the parent, Eugesta shares overlapping distribution and B2B capabilities and provides KAFO's infrastructure (e-commerce platform, HQ, showroom).

Broad incumbents

• JDE Professional: B2B arm of JDE Peet's (Jacobs Douwe Egberts), serving offices and foodservice with brands like Jacobs, Douwe Egberts, and L'OR. A multinational incumbent whose scale and portfolio breadth compete with regional players like KAFO.
• Massimo Zanetti Beverage: Italian-based global coffee group (Boncafé, Segafredo Zanetti brands) with B2B presence in foodservice and retail. Operates broader portfolio and geographic footprint than KAFO, including in Eastern Europe and the Baltics.
• Nestlé Professional: Global B2B beverage and food solutions arm of Nestlé, offering Nescafé, Starbucks-at-home, and coffee machines to foodservice and workplace. A larger, broad-portfolio incumbent competing with KAFO in Baltic HoReCa and corporate accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kafoeesti5694
• Facebookfacebook.com/kafo.ee
• LinkedInlinkedin.com/company/kafo-eesti-oü
• Instagraminstagram.com/kafo.ee

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAFO