What National Junior Honor Society does

National Junior Honor Society (NJHS) is a student recognition program founded in 1929 and administered by the National Association of Secondary School Principals (NASSP), a 501(c)(3) nonprofit association headquartered at 1900 Campus Commons Drive, Suite 100, Reston, Virginia. NJHS operates a school-based chapter affiliation model targeting U.S. middle-level schools (grades 6–9) and international counterparts, with members selected by a five-member faculty council based on five pillars: scholarship, service, leadership, character, and citizenship, and a minimum cumulative GPA threshold of 85%/B/3.0. More than one million students participate annually across 25,000+ NHS and NJHS chapters spanning all 50 U.S. states and 35+ countries. The program is one of four NASSP student recognition brands (NHS 1921, NJHS 1929, NASC 1931, NEHS 2008), and trademarked insignia are registered with the USPTO.

The underlying technology is a WordPress-hosted web platform (njhs.us) integrated with HubSpot for marketing automation, Personify Cloud for e-commerce and billing, WebPortal App for grant applications, and a community.nassp.org adviser forum. Functional modules include an online chapter charter application, annual renewal portal, student roster and verification system (with daily 10 p.m. ET adviser digest emails), a Chapter Finder directory, a National Student Project Database holding 30,856+ service project ideas, an online Chapters of Distinction self-assessment workflow, and an OAA application portal. No public or partner-facing API is offered.

The revenue model centers on a $385 annual chapter affiliation fee (billing cycle July 1 – June 30), supplemented by LEAD Conference registration ($299 member / $474 nonmember per person), merchandise and regalia sales through the NJHS Store, tiered strategic partnerships (Presenting: Allstate Foundation; Platinum: Securian; Silver: College Board, LEAD IDEA, Solution Tree; Bronze: Capturing Kids Hearts, Hello College, N4SA), and member mailing-list rentals. Award and grant outflows — 500 NJHS OAA recipients receiving $500 college savings accounts each, plus a $215,000 annual NASSP Student Service Grants pool funded by The Allstate Foundation — are largely pass-through philanthropy rather than retained revenue.

Name

National Junior Honor Society

Legal name

National Association of Secondary School Principals

Website

https://njhs.us

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

National Junior Honor Society (NJHS), founded in 1929 and administered by NASSP, is the leading U.S. recognition program for middle-level students in grades 6–9, engaging more than one million students annually across 25,000+ chapters on five pillars: scholarship, service, leadership, character, and citizenship.

Ownership category

akta.pro rank

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Chapter Affiliation Fees: Recurring annual fee of $385 per school chapter, billing cycle July 1 – June 30. Renewal is required yearly to maintain active chapter status and ability to induct members.
2. Chapter Member Dues (pass-through cap): Local chapters may charge individual member dues up to a maximum of $20 per year (set by chapter executive committee). The national office permits but does not collect these dues directly.
3. Strategic Partnerships & Sponsorships: Philanthropic partnerships with corporations and foundations tiered as Presenting (Allstate Foundation), Platinum (Securian), Silver (College Board, LEAD IDEA, Solution Tree), and Bronze (Capturing Kids Hearts, Hello College, N4SA); plus rental/share of member mailing lists to third-party vendors.
4. Conference & Event Registration: LEAD Conference registration fees: $299 per person for member schools and $474 per person for nonmember schools; billed through Personify eBusiness.
5. Merchandise & Regalia Sales (NJHS Store): Online store (nassp.personifycloud.com) selling official regalia, pins, recognition items, and branded merchandise to chapters, advisers, students, and families.
6. Awards Program Funding (Scholarship & Grants): $500 college savings accounts funded to 500 NJHS Outstanding Achievement Award winners each year, supported in part by sponsors; backed by $215,000 total funding pool for NASSP Student Service Grants ($200–$1,000 each).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

NJHS operates a national middle-school student recognition program built around five pillars (scholarship, service, leadership, character, and citizenship), delivered through school-chapter affiliations. Schools pay an annual $385 chapter fee to charter and renew a chapter; the program provides digital chapter management tools, adviser resources, awards (Outstanding Achievement Award with $500 college savings, Chapters of Distinction), NASSP Student Service Grants, and an annual national leadership conference (LEAD).

Product overview

The National Junior Honor Society (NJHS) is structured as a core chapter-membership and student-recognition program for middle-level schools (grades 6-9), founded in 1929 and operated by the National Association of Secondary School Principals (NASSP), wrapped by an integrated suite of digital services for schools, advisers, students, and families. The core National Junior Honor Society (NJHS) Chapter Program anchors the portfolio, with chapter onboarding handled through the Start a Chapter Service and ongoing participation managed through the Renew Membership Service and Manage Student Roster tool. Day-to-day chapter administration is supported by the Adviser Resource Center, the Adviser Online Community (AOC), and the Student Project Database, while school discovery is enabled by the Chapter Finder. National recognition and engagement are delivered through the NJHS Outstanding Achievement Award (OAA), NASSP Student Service Grants, NJHS Chapters of Distinction, the LEAD Conference, the College and Career Readiness Series, and National Student Leadership Week. Commerce runs through the NJHS Store, which is powered by an external e-commerce platform. Together these offerings form a unified platform-plus-modules architecture in which the core Honor Society membership is the central product and the surrounding tools extend chapter management, recognition, fundraising, professional learning, and merchandise fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• National Junior Honor Society (NJHS) Chapter Program The foundational middle-school student recognition and chapter affiliation program for grades 6–9. Schools charter a chapter and gain access to digital chapter management tools, adviser resources, awards, grants, and the LEAD Conference. Members are selected on five pillars: scholarship, service, leadership, character, and citizenship.
• Start a Chapter Service Self-service charter application and onboarding workflow for schools seeking to affiliate a new NJHS chapter. Includes annual affiliation fee of $385 (billing cycle July 1 – June 30), eligibility requirements for faculty council composition, and accreditation proof submission for nonpublic/private schools.
• Renew Membership Service Annual chapter affiliation renewal workflow enabling primary advisers or principals to renew online by credit card through Personify eBusiness or by mailing a check. Affiliation fee $385, valid through June 30 of the renewal school year.
• NJHS Outstanding Achievement Award (OAA) National recognition program awarding 500 NJHS members annually with a $500 college savings plan in recognition of commitment to the five pillars. Requires an active verified NJHS student account; application, winner lists, FAQ, and toolkit available.
• NASSP Student Service Grants Competitive grant program for verified NJHS, NHS, and NASC members aged 13–18 to fund youth-led service projects. Individual grants range from $200 to $1,000 from a total $215,000 annual pool sponsored by The Allstate Foundation; available exclusively to U.S. schools.
• NJHS Chapters of Distinction National chapter-level recognition program that distinguishes NJHS chapters meeting all Essential Standards and excelling in student governance and leadership development. Winners receive a digital "Chapter of Distinction" seal, printable certificate, and press/social media toolkit.
• LEAD Conference Annual in-person national leadership conference for NHS, NJHS, and NASC students and advisers; 2,000+ attendees, 60+ workshops, and nationally recognized keynote speakers. Registration: $299 per person for member schools; $474 per person for nonmember schools. Held in the Washington, D.C. area each February.
• NJHS Store E-commerce storefront powered by Personify eBusiness where member schools, advisers, students, and families can purchase official NJHS regalia, pins, and recognition items for induction ceremonies and member milestones.

Quantifiable outcome

• Average NJHS chapter contributes 650 service hours, $1,000 in donations, 500 lbs of food, and 375 pints of blood per year (alternate per-chapter average: 1,161 service hours, $26,000 donations, 1,100 lbs food)
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship/presenting, major/platinum, silver, minor/bronze, flagship/parent organization, operational/minor, content/research and content/minor.

• The Allstate Foundationflagship/presentingGTM or Marketing PartnerThe Allstate Foundation is the Presenting Partner of NASSP/NHS/NJHS. Funds and powers the NASSP Student Service Grants program ($215,000 annual pool; grants $200–$1,000) for NJHS, NHS, and NASC members. Featured prominently on the Partnership Opportunities page and on the Student Service Grants program page.
• Securian Financialmajor/platinumGTM or Marketing PartnerPlatinum-tier strategic partner of NASSP. Listed on the Partnership Opportunities page as a key financial-services partner reaching high-achieving students and their families through life insurance and education-savings products.
• College Board (AP Program)silverGTM or Marketing PartnerSilver-tier strategic partner. Joint promotion of AP program expansion to NJHS/NHS member schools through AP Central resources for starting or expanding AP programs in partner high schools.
• LEAD IDEAsilverGTM or Marketing PartnerSilver-tier strategic partner; co-branded at the LEAD Conference, offering leadership and IDEA-aligned programming to NJHS/NHS/NASC student leaders.
• Solution TreesilverGTM or Marketing PartnerSilver-tier strategic partner; professional-development publisher serving educators and school leaders in NJHS-affiliated schools.
• Capturing Kids Heartsminor/bronzeGTM or Marketing PartnerBronze-tier strategic partner; provides character- and relationship-based school culture training referenced in NJHS chapters' character pillar work.
• Hello Collegeminor/bronzeGTM or Marketing PartnerBronze-tier strategic partner; offers college admissions support services to NJHS/NHS member students and families, with UTM-tracked referrals from NJHS digital properties.
• National Association of Workforce Development (N4SA / NAWD)minor/bronzeGTM or Marketing PartnerBronze-tier strategic partner; co-promotes career and workforce development pathways to NJHS/NHS student members via the National Association of Workforce Development.
• National Association of Secondary School Principals (NASSP)flagship/parent organizationStrategic or Co-development PartnerNASSP is the parent organization that founded and administers NJHS (1929), NHS (1921), NEHS (2008), and NASC (1931). NJHS is officially a program of NASSP, with national office staff handling daily administration under the NASSP Board of Directors.
• Official Media Guide (NASSP advertising partner)operational/minorOthersHosts the full NASSP media kit at officialmediaguide.com/nassp, enabling advertising and sponsorship partners to access rate cards, audience profiles, and partnership options.
• Center for Expanding Leadership Opportunitycontent/researchStrategic or Co-development PartnerResearch partner with The Allstate Foundation; co-developed research on youth service ("In Our Own Voices" publication by 14 young changemakers) used in NASSP Student Service Grant program resources.
• Roadtrip Nationcontent/minorGTM or Marketing PartnerContent partner with The Allstate Foundation; produced "The New Volunteers" YouTube docuseries and "Changemakers" documentary referenced in NASSP Student Service Grants resources to inspire youth service.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Beta Club: Independent K-12 student leadership/character honor organization operating in middle and high schools across the U.S. with a similar chapter-affiliation, recognition-award, and leadership-conference model — the most direct external competitor to NJHS in the school-affiliated honor society category.
• National Honor Society (NHS): The high-school counterpart to NJHS, also founded and operated by NASSP (est. 1921). Shares identical five-pillar framework, governance, digital platform, conference (LEAD), and partnership stack — making it the closest direct peer and effectively a sister program reaching ~600K+ students in 19,000+ U.S. high schools.
• SkillsUSA: Career and technical education student organization serving middle-school, high-school, and college students with chapter-based membership, leadership conferences, and recognition awards — competing for the same adviser/principal sponsorship in middle-level schools.
• National Association of Student Councils (NASC): The student-leadership counterpart to NJHS, also operated by NASSP (est. 1931). Targets middle and high school student councils with recognition and conference programming — sharing the LEAD Conference, mailing lists, and partnership network with NJHS.
• DECA: Career and technical student organization preparing emerging leaders in marketing, finance, hospitality, and management — primarily high school but with growing middle-school participation. Operates a chapter-based membership model with conferences, competitions, and recognition awards that compete for the same adviser and student mind-share.
• FBLA-PBL (Future Business Leaders of America): National student organization with middle-school (FBLA Middle Level), high-school, and collegiate divisions focused on business leadership. Runs chapter affiliations, competitive events, and recognition programs analogous to NJHS in school-based distribution.
• HOSA – Future Health Professionals: National student organization recognized by the U.S. Department of Education with middle-school and high-school chapters focused on health science leadership. Uses an analogous chapter affiliation, recognition, and conference-driven model in middle schools.
• National Elementary Honor Society (NEHS): The K-5 elementary counterpart to NJHS (est. 2008 by NASSP) using the same five-pillar framework and digital infrastructure. Comparable product positioning, same parent org, and feeds students into NJHS — a true pipeline peer in the honor-society stack.

Broad incumbents

• The College Board: Silver-tier strategic partner of NASSP/NJHS, but more broadly a much larger incumbent in the U.S. K-12 → college pipeline (PSAT/SAT/AP). Comparable in that it monetizes student recognition and college-readiness signals at scale; a strategic partner but also a broader category incumbent shaping college-admissions signaling economics.
• ASCD (Association for Supervision and Curriculum Development): Larger education association serving educators and school leaders with professional learning, publications, and recognition — comparable to NASSP/NJHS as a membership-association model monetizing educator engagement, but without a student-recognition focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nhs_njhs
• Facebookfacebook.com/nhsandnjhs
• Instagraminstagram.com/nationalhonorsociety
• LinkedInlinkedin.com/company/national-junior-honors-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Junior Honor Society