CrossFit 304

What CrossFit 304 does

CrossFit 304 is a privately held, single-location CrossFit affiliate gym (CrossFit 304, LLC) operating from 721 Crescent Road in Charleston, West Virginia. Founded in April 2018 by co-owners Catherine and Jackson, the studio delivers CrossFit programming — 'constantly varied functional movements' — through group classes, open-gym access, and a personal-coaching layer (CoreTraining, Flexibility Training, Weight Training). The facility runs five one-hour class times on weekdays (5:30AM, 9:30AM, 4:30PM, 5:30PM, 6:30PM) plus a 9:00AM Saturday class, with bootcamps such as the 2026 Spring Shred program capping enrollment at eight participants per class time for personalized attention. The business is exclusively direct-to-consumer, serving individual fitness beginners, fitness enthusiasts, weight-loss seekers, and community-oriented members in the Charleston, WV metro. It does not serve enterprise or B2B customers.

The business model is subscription-based recurring revenue from individual memberships, with three published tiers: a 12-month contract at $135/month, a one-year commitment at $150/month, and a contract-free month-to-month option, all granting unlimited classes plus open-gym access. Secondary streams include a $225 8-week seasonal bootcamp (Spring Shred), drop-in/day-pass revenue, and a free first-class promotional offering used as a low-friction acquisition funnel. Bootcamp graduates convert to 12-month memberships with a 10% discount, creating a structured lead-generation loop. Distribution is purely local and physical, supplemented by a third-party GymMasterOnline self-serve portal for sign-ups and a Wix-hosted website with member testimonials.

The go-to-motion is community-led grassroots: organic Facebook and Instagram presence, website testimonials and transformation stories, free first-class offers, seasonal bootcamp promotions, and member word-of-mouth. There is no funding history, no parent company, no partnerships, no AI/ML capabilities, no mobile app, no API surface, and no disclosed financial figures. The competitive advantages the business self-claims are community culture, certified coaching staff, and affordable local pricing positioned as 'the best value in Charleston, WV.'

Name

CrossFit 304

Legal name

CrossFit 304, LLC

Website

https://crossfit304.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CrossFit 304 is a single-location CrossFit affiliate gym in Charleston, WV, founded April 2018 by co-owners Catherine and Jackson, offering group CrossFit classes, personal training, and seasonal bootcamps to individual fitness consumers in the local Charleston market on a recurring membership model.

Ownership category

akta.pro rank

Product category

CrossFit Gym Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• CrossFit gym
• Group fitness classes
• Functional fitness training
• Personal coaching services
• Fitness bootcamp programs

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Monthly/Annual Memberships: Recurring membership revenue from unlimited class access. Offers include 12-month contract at $135/month, 1-year membership at $150/month, and month-to-month contract-free option. All include flexible class times, open gym use, and a free CrossFit 304 wristband.
2. Bootcamp Programs: 8-week Spring Shred Bootcamp priced at $225, offering 3 sessions per week for 8 weeks plus optional body measurements. Serves as a lead-gen funnel to convert participants to full memberships with 10% discount. Participants with perfect attendance receive a free t-shirt.
3. Drop-in/Day Pass: Non-members can drop in for quick workouts at affordable rates, providing flexibility for travelers or those testing the facility before committing to membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CrossFit 304 operates a single-location CrossFit affiliate gym in Charleston, WV, delivering coached group fitness classes built on constantly varied functional movements. Core services include personal coaching (CoreTraining), flexibility/mobility training, weight/strength training, and an 8-week Spring Shred Bootcamp program, all bundled under recurring unlimited-class memberships (12-month contract, 1-year, or month-to-month) supplemented by drop-in day passes and a free first-class trial.

Product overview

CrossFit 304 is a CrossFit gym offering a unified suite of fitness services centered around constantly varied functional movements. The core offerings include CoreTraining (personal coaching for strength and health), Flexibility Training (mobility and coordination), and Weight Training (strength and endurance). The company also runs the 2026 Spring Shred Bootcamp, an 8-week intensive group program. Membership options include Year Membership ($150/month), 12-Month Contract Membership ($135/month), and a flexible Month-to-Month option, all providing unlimited class access. A complimentary first class is offered to new members. All services are delivered at their Charleston, WV facility with professional training staff.

Differentiator

Problem solved

Functional benefit

Products and services

• CoreTraining Personal coaching service at the Charleston, WV facility for individuals starting a fitness journey to get faster, stronger, and healthier. Suitable for all fitness levels and positioned as an excellent rehabilitation program following injury, taking advantage of the body's natural movements.
• Flexibility Training Mobility and flexibility program offered at the CrossFit 304 facility, focusing on a wide variety of exercises that work every muscle group and emphasizing coordination, balance, and core strength to improve all fitness areas.
• Weight Training Strength and tone program taught by certified CrossFit 304 pros covering proper form and different fitness routines, designed to improve endurance, build muscle mass, rev up metabolism, and develop maximum strength.
• 2026 Spring Shred Bootcamp 8-week group fitness program offered at $225 total, with three sessions per week over 8 weeks. Includes optional body measurements and weigh-ins, personal training-style coaching, and community accountability designed to deliver fast and lasting results, with a 10% discount offered on a 12-month membership upon completion as a conversion funnel.
• Unlimited Class Membership Subscription Recurring monthly subscription granting unlimited access to CrossFit 304 classes, available as a 12-Month Contract ($135/month), a 1-Year Membership ($150/month, best-value tier with cancellation fee), or a contract-free Month-to-Month option that can be cancelled anytime. All tiers include flexible class times, open gym use during non-class hours, and a free CrossFit 304 wristband.

Quantifiable outcome

• Member lost over 50lbs after one year as a member
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• CrossFit Inc. The licensor of the CrossFit brand and methodology used by CrossFit 304. CrossFit 304 is a licensed affiliate operating under the CrossFit Inc. brand umbrella.
• Crunch Fitness: Mid-tier national gym chain with a strong group-class component. Operates in the Charleston, WV trade area and competes for members across the beginner-to-enthusiast spectrum.
• Gold's Gym: Established global fitness chain offering group classes, personal training, and traditional gym access. Competes for the same fitness-enthusiast segment with a broader, less specialized offering.
• Planet Fitness: Large low-cost gym chain with locations across West Virginia including the Charleston market. Competes at the entry-level price point and represents the primary alternative for budget-conscious fitness consumers.

Direct peers

• Barry's Bootcamp: Premium boutique fitness brand offering coached group classes in a structured bootcamp-style format. Comparable on group training delivery, premium positioning, and community-driven member experience.
• Burn Boot Camp: Group fitness franchise specializing in 45-minute bootcamp-style camps with personal training focus. Direct overlap with CrossFit 304's Spring Shred Bootcamp offering and beginner-friendly positioning.
• Orangetheory Fitness: Group fitness studio offering coached interval workouts with heart-rate-based programming. Competes for the same fitness-enthusiast member with monthly unlimited memberships at a similar price point.
• F45 Training: Global franchise offering 45-minute functional group fitness classes with constantly varied programming. Directly comparable to CrossFit 304 in target market (adults seeking group-based functional training) and class-based subscription model.

Emerging players

• Title Boxing Club: Boutique boxing-themed fitness franchise offering group classes with a similar unlimited-membership structure. Adjacent in target market (group fitness participants) and pricing model.

Regional players

• YMCA of Kanawha Valley: Local YMCA serving Charleston, WV with group fitness classes, personal training, and family memberships. Direct regional competitor for community-oriented and beginner-friendly fitness participants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crossfit304
• Instagraminstagram.com/crossfit304
• LinkedInlinkedin.com/company/crossfit-304

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossFit 304