Bob
BoB Finance SAL is a Lebanese fintech institution operating 700+ branches across Lebanon, delivering Western Union international remittances, iTransfer domestic transfers, a proprietary digital wallet, government tax and bill collection, mobile top-up, and corporate cash collection services to individuals, SMEs, and corporates.
- Company typePrivate
- Founded-
- HeadquartersBeirut, Lebanon
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Bob does
BoB Finance SAL is a Lebanese fintech institution headquartered in Horsh Tabet (Beirut) that operates a multi-service payments and money transfer platform through a network of over 700 physical branches and subagent offices across Lebanon. Its core product suite includes Western Union-rail international money transfers (access to 200+ countries), iTransfer domestic transfers in USD and LBP, a proprietary digital wallet delivered via the BoB Finance mobile application, utility and government bill collections, and corporate cash collection (C2B2C). The company is an accredited Western Union principal agent, a Central Bank of Lebanon licensee, and a Ministry of Finance-accredited service provider for tax and fee collection, making it a regulated intermediary in the domestic payments stack.
Bob firmographics
Firmographics- Name
- Bob
- Legal name
- BoB Finance SAL
- Website
- https://bob-finance.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BoB Finance SAL is a Lebanese fintech institution operating 700+ branches across Lebanon, delivering Western Union international remittances, iTransfer domestic transfers, a proprietary digital wallet, government tax and bill collection, mobile top-up, and corporate cash collection services to individuals, SMEs, and corporates.
- Ownership category
- akta.pro rank
Bob industry classification
Industry- Product category
- Money Transfer and Payment Services
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Finance Services (6199), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
- akta.pro secondary industry
- Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
Keywords
Where Bob is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices1 record
Markets served
Bob business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Distribution channels3 records
Marketing channels3 records
Bob product offering
Product offeringCore offering
BoB Finance SAL is a Lebanese fintech institution that provides money transfer, bill payment, mobile top-up, corporate cash collection, and electronic money transfer services through a network of 700+ branches and a proprietary digital wallet application across Lebanon. It acts as an accredited Western Union agent enabling international remittances to 200+ countries, while also offering domestic transfers (iTransfer), tax and fee payments to the Ministry of Finance, and prepaid card and digital gift card services.
Product overview
BoB Finance is a FinTech institution providing a comprehensive suite of financial services in Lebanon through a network of over 700 locations. The offering consists of core products including Western Union international money transfers, iTransfer domestic transfers, a proprietary Digital Wallet, bill and tax collection services, and corporate cash collection solutions. Additional services include an E-Store offering gift cards (Netflix, Anghami, iTunes, PlayStation), Fresh prepaid cards, and mobile top-up through the TransferTo network. The company serves individuals, SMEs, and corporate clients with a focus on remittance, bill payments, and digital financial services.
Differentiator
Problem solved
Functional benefit
Products and services
- Western Union Money Transfer International money transfer service enabling customers to send money from Lebanon to more than 200 countries worldwide via Western Union's global network, with payments accepted in US Dollars; offered at BoB Finance's 700+ locations across Lebanon.
- iTransfer Domestic money transfer service available at all BoB Finance locations across Lebanon, enabling transfers in both USD and LBP between individuals within the country.
- Digital Wallet Digital wallet service available in Lebanon through the BoB Finance mobile application, enabling mobile payments and digital financial transactions; described as the sole digital wallet service offered in the Lebanese market.
- Bill Collections Service allowing customers to pay various bills at BoB Finance locations, including utility bills, touch bills, and other service fees.
- Ministry of Finance Services Government fee collection services for the Lebanese Ministry of Finance, including Mechanique fees, Income Tax, Built Property Tax, Value Added Tax (VAT), and Food Drink & Accommodation Fees, available through BoB Finance's branch network.
- Corporate Cash Collections (C2B2C) Business-to-business-to-consumer (C2B2C) collection service enabling corporate clients to collect payments from their end customers through BoB Finance's nationwide branch network.
- E-Store Digital gift card and voucher marketplace available at BoB Finance shops, offering Netflix cards (3-month and 6-month plans), Anghami cards, iTunes, PlayStation accounts, and other entertainment vouchers.
- Fresh Card Prepaid card service offered through BoB Finance, providing prepaid payment solutions for customers.
- Mobile Top-up Prepaid mobile phone airtime recharging service for prepaid lines via the TransferTo network, covering more than 230 international mobile operators for the Lebanese expatriate community and visitors.
Companies that use Bob
Customer profileSegments3 records
Ideal customer profiles2 records
Bob technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Bob partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Western UnioncoreBoB Finance is an accredited Western Union agent in Lebanon, providing international money transfer services through Western Union's global network covering over 200 countries worldwide. Customers can send and receive international transfers through BoB Finance's 700+ locations across Lebanon.
- Ministry of Finance LebanoncoreBoB Finance is an accredited service provider for Ministry of Finance services in Lebanon, offering payment services for Mechanique fees, Income Tax, Built Property Tax, Value Added Tax (VAT), and Food Drink & Accommodation Fees through their branch network.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Bob competitors and assessment
Company assessmentDirect peers
- OMT (Ogero Money Transfer): OMT is one of Lebanon's largest money transfer and payment service companies, with a substantial agent network across Lebanon. Directly comparable to BoB Finance in domestic remittance, bill payments, and cash-based financial services for Lebanese consumers and businesses.
- Remitly: Remitly is a digital remittance company focused on emerging market corridors, including the Lebanon corridor from the Lebanese diaspora. Comparable to BoB Finance in serving the same end-customer remittance need through a different (digital-first) distribution model.
- Whish Money: Whish Money is a Lebanon-based digital payments and mobile wallet provider offering transfers, bill payments, and merchant services. Comparable to BoB Finance as a domestic competitor targeting the same Lebanese consumers with overlapping digital and cash-in payment products.
- WorldRemit: WorldRemit is a digital cross-border money transfer company serving diaspora communities globally, including Lebanon. Comparable to BoB Finance as an international remittance competitor targeting Lebanese expat senders.
- Wise (TransferWise): Wise is a global cross-border payments company offering digital remittances at mid-market FX. Comparable to BoB Finance as a competitor in international money transfer, particularly for Lebanese diaspora senders and recipients who can use digital-first corridors.
Broad incumbents
- Western Union: Western Union is the global leader in cross-border money transfers and the principal partner behind BoB Finance's international remittance product. Comparable because both operate in consumer money transfer, with BoB acting as a principal agent of Western Union in Lebanon.
- MoneyGram: MoneyGram is a global cross-border P2P payments company with an agent-based model similar to Western Union. Comparable to BoB Finance as a competing remittance network that operates in Lebanon and the broader Middle East corridor via local agents.
Regional players
- Al Ansari Exchange: Al Ansari Exchange is one of the largest money transfer and currency exchange companies in the Middle East, headquartered in the UAE with a large agent footprint. Comparable to BoB Finance in offering remittance, bill payment, and FX services through physical branches in a similar regional context.
- Bemo Bank: Bemo Bank is a Lebanese bank that historically operated extensive money transfer and payment services through a Lebanon-wide branch and agent network. Comparable to BoB Finance in targeting Lebanese remittance and bill payment customers via physical distribution.
Others
- Bank of Beirut: Bank of Beirut is a Lebanese commercial bank whose customer service contact appears on BoB Finance's website, suggesting an affiliation. Relevant as a potential parent/partner and as a Lebanese banking institution offering remittance and payment services to overlapping customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Bob social profiles
Digital presenceBob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob leadership team
Management profileNumber of profiles
Bob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob
What does Bob do?
BoB Finance SAL is a Lebanese fintech institution that provides money transfer, bill payment, mobile top-up, corporate cash collection, and electronic money transfer services through a network of 700+ branches and a proprietary digital wallet application across Lebanon. It acts as an accredited Western Union agent enabling international remittances to 200+ countries, while also offering domestic transfers (iTransfer), tax and fee payments to the Ministry of Finance, and prepaid card and digital gift card services.
Is Bob a public or private company?
Bob is a private company. It is classified as unknown and is currently operating.
When was Bob founded?
Bob was founded in -1. It employs 101 to 250 people.
Where is Bob based?
Bob is headquartered in Beirut, Lebanon, in the Middle East region.
Who are Bob's main competitors?
Direct peers on record are OMT (Ogero Money Transfer), Remitly, Whish Money, WorldRemit and Wise (TransferWise). Broad incumbents are Western Union and MoneyGram. Regional players are Al Ansari Exchange and Bemo Bank. Bank of Beirut is listed as an others.
Does Bob have an API?
No public API is recorded for Bob.
What industry is Bob in?
Bob's product category is Money Transfer and Payment Services. Its primary akta.pro industry code is FSAGAIAG, BNPL Consumer Apps & Wallets (Discovery, Management), with a secondary code of FSAMANAK, Prepaid Card Program Managers & Issuers (BIN Sponsors). Its NAICS code is 522 and its SIC code is 6199.