Bob

What Bob does

BoB Finance SAL is a Lebanese fintech institution headquartered in Horsh Tabet (Beirut) that operates a multi-service payments and money transfer platform through a network of over 700 physical branches and subagent offices across Lebanon. Its core product suite includes Western Union-rail international money transfers (access to 200+ countries), iTransfer domestic transfers in USD and LBP, a proprietary digital wallet delivered via the BoB Finance mobile application, utility and government bill collections, and corporate cash collection (C2B2C). The company is an accredited Western Union principal agent, a Central Bank of Lebanon licensee, and a Ministry of Finance-accredited service provider for tax and fee collection, making it a regulated intermediary in the domestic payments stack.

Name

Bob

Legal name

BoB Finance SAL

Website

https://bob-finance.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

BoB Finance SAL is a Lebanese fintech institution operating 700+ branches across Lebanon, delivering Western Union international remittances, iTransfer domestic transfers, a proprietary digital wallet, government tax and bill collection, mobile top-up, and corporate cash collection services to individuals, SMEs, and corporates.

Ownership category

akta.pro rank

Product category

Money Transfer and Payment Services

NAICS

Credit Intermediation and Related Activities (522)

SIC

Finance Services (6199), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

akta.pro secondary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

Keywords

• Money transfer services
• Remittance services
• Bill payment services
• Digital wallet services
• Financial services

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels3 records

Core offering

BoB Finance SAL is a Lebanese fintech institution that provides money transfer, bill payment, mobile top-up, corporate cash collection, and electronic money transfer services through a network of 700+ branches and a proprietary digital wallet application across Lebanon. It acts as an accredited Western Union agent enabling international remittances to 200+ countries, while also offering domestic transfers (iTransfer), tax and fee payments to the Ministry of Finance, and prepaid card and digital gift card services.

Product overview

BoB Finance is a FinTech institution providing a comprehensive suite of financial services in Lebanon through a network of over 700 locations. The offering consists of core products including Western Union international money transfers, iTransfer domestic transfers, a proprietary Digital Wallet, bill and tax collection services, and corporate cash collection solutions. Additional services include an E-Store offering gift cards (Netflix, Anghami, iTunes, PlayStation), Fresh prepaid cards, and mobile top-up through the TransferTo network. The company serves individuals, SMEs, and corporate clients with a focus on remittance, bill payments, and digital financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Western Union Money Transfer International money transfer service enabling customers to send money from Lebanon to more than 200 countries worldwide via Western Union's global network, with payments accepted in US Dollars; offered at BoB Finance's 700+ locations across Lebanon.
• iTransfer Domestic money transfer service available at all BoB Finance locations across Lebanon, enabling transfers in both USD and LBP between individuals within the country.
• Digital Wallet Digital wallet service available in Lebanon through the BoB Finance mobile application, enabling mobile payments and digital financial transactions; described as the sole digital wallet service offered in the Lebanese market.
• Bill Collections Service allowing customers to pay various bills at BoB Finance locations, including utility bills, touch bills, and other service fees.
• Ministry of Finance Services Government fee collection services for the Lebanese Ministry of Finance, including Mechanique fees, Income Tax, Built Property Tax, Value Added Tax (VAT), and Food Drink & Accommodation Fees, available through BoB Finance's branch network.
• Corporate Cash Collections (C2B2C) Business-to-business-to-consumer (C2B2C) collection service enabling corporate clients to collect payments from their end customers through BoB Finance's nationwide branch network.
• E-Store Digital gift card and voucher marketplace available at BoB Finance shops, offering Netflix cards (3-month and 6-month plans), Anghami cards, iTunes, PlayStation accounts, and other entertainment vouchers.
• Fresh Card Prepaid card service offered through BoB Finance, providing prepaid payment solutions for customers.
• Mobile Top-up Prepaid mobile phone airtime recharging service for prepaid lines via the TransferTo network, covering more than 230 international mobile operators for the Lebanese expatriate community and visitors.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• Western UnioncoreChannel Partner/ Reseller/ DistributorBoB Finance is an accredited Western Union agent in Lebanon, providing international money transfer services through Western Union's global network covering over 200 countries worldwide. Customers can send and receive international transfers through BoB Finance's 700+ locations across Lebanon.
• Ministry of Finance LebanoncoreChannel Partner/ Reseller/ DistributorBoB Finance is an accredited service provider for Ministry of Finance services in Lebanon, offering payment services for Mechanique fees, Income Tax, Built Property Tax, Value Added Tax (VAT), and Food Drink & Accommodation Fees through their branch network.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• OMT (Ogero Money Transfer): OMT is one of Lebanon's largest money transfer and payment service companies, with a substantial agent network across Lebanon. Directly comparable to BoB Finance in domestic remittance, bill payments, and cash-based financial services for Lebanese consumers and businesses.
• Remitly: Remitly is a digital remittance company focused on emerging market corridors, including the Lebanon corridor from the Lebanese diaspora. Comparable to BoB Finance in serving the same end-customer remittance need through a different (digital-first) distribution model.
• Whish Money: Whish Money is a Lebanon-based digital payments and mobile wallet provider offering transfers, bill payments, and merchant services. Comparable to BoB Finance as a domestic competitor targeting the same Lebanese consumers with overlapping digital and cash-in payment products.
• WorldRemit: WorldRemit is a digital cross-border money transfer company serving diaspora communities globally, including Lebanon. Comparable to BoB Finance as an international remittance competitor targeting Lebanese expat senders.
• Wise (TransferWise): Wise is a global cross-border payments company offering digital remittances at mid-market FX. Comparable to BoB Finance as a competitor in international money transfer, particularly for Lebanese diaspora senders and recipients who can use digital-first corridors.

Broad incumbents

• Western Union: Western Union is the global leader in cross-border money transfers and the principal partner behind BoB Finance's international remittance product. Comparable because both operate in consumer money transfer, with BoB acting as a principal agent of Western Union in Lebanon.
• MoneyGram: MoneyGram is a global cross-border P2P payments company with an agent-based model similar to Western Union. Comparable to BoB Finance as a competing remittance network that operates in Lebanon and the broader Middle East corridor via local agents.

Regional players

• Al Ansari Exchange: Al Ansari Exchange is one of the largest money transfer and currency exchange companies in the Middle East, headquartered in the UAE with a large agent footprint. Comparable to BoB Finance in offering remittance, bill payment, and FX services through physical branches in a similar regional context.
• Bemo Bank: Bemo Bank is a Lebanese bank that historically operated extensive money transfer and payment services through a Lebanon-wide branch and agent network. Comparable to BoB Finance in targeting Lebanese remittance and bill payment customers via physical distribution.

Others

• Bank of Beirut: Bank of Beirut is a Lebanese commercial bank whose customer service contact appears on BoB Finance's website, suggesting an affiliation. Relevant as a potential parent/partner and as a Lebanese banking institution offering remittance and payment services to overlapping customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/BoBFinance2
• Facebookfacebook.com/BobFinanceSal
• LinkedInlinkedin.com/company/bobfinancesal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob