Gisco

What Gisco does

Gisco, legally Gujral Industries and operating under the brand Gujral International — Gisco, is a privately held, family-owned sports equipment manufacturer headquartered in Meerut, Uttar Pradesh, India. Founded around 1970 and now in its third generation of Gujral family leadership — Managing Director Virander Gujral, CEO Rajesh Gujral, and next-generation members Chetan Gujral and Rohan Gujral — the company designs, manufactures, and exports more than 2,100 sports products spanning 35+ categories including track & field, agility training, fitness, rebounders, sports nets, activity play, swimming, rhythmic gymnastics, soccer, cricket, tennis, pickleball, floor and field hockey, rugby, basketball, carrom, indigenous games, and floor socket systems.

The company's manufacturing is fully vertically integrated under one roof, covering metal castings, fabrication, galvanization, powder coating, plastic and PVC moulding, precision machining, screen/pad printing, and sewing. This in-house capability supports both branded production and OEM/private-label contracts for third parties. Gisco holds an extensive certification footprint — ISO 9001, IAAF/World Athletics certification, CE EN 71 across 1,250+ products, REACH across 1,900+ products, FITB Tchoukball approval, CPSIA, and SEDEX — that is essential for selling into EU and US institutional buyers.

Gisco sells through a multi-channel model: direct-to-consumer ecommerce at gisco.in (available in five languages with multi-currency support), three specialized B2B catalogues (PE & Activity Play, Agility & Fitness, Sports Equipment), and direct export to 60+ countries. The company actively participates in six international trade shows annually including ISPO Amsterdam, Spiel Warren Messe, India Sports Goods Expo, Kids India, and Toy Biz International. Its primary customer segments are educational institutions, sports clubs and teams, retailers and distributors, OEM brand partners, and individual consumers. The company has received continuous Export Excellence recognition from SGEPC since 2004-05 and the UP State Government's Highest Exports Award for sports goods.

Name

Gisco

Legal name

Gujral Industries

Website

https://gisco.in

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Gisco (Gujral Industries / Gujral International) is a family-owned Indian sports equipment manufacturer based in Meerut that designs, produces, and exports 2,100+ products across 35+ sports categories to 60+ countries via direct ecommerce, B2B catalogues, and OEM/private-label partnerships.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAEAK

Team Sports Goals, Nets & Field Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAMAEAJ

Team Sports Protective Gear & Sports Medicine Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYEDAEAIAG

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

SECONDARYIMAOAHAE

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Leather Goods Manufacturing (Bags/Wallets/Luggage)

SECONDARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

Keywords

• Sports equipment manufacturing
• Athletics and fitness gear
• OEM sports goods
• Sports training equipment
• Indoor and outdoor sports products

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Equipment Manufacturing & Sales: Design and manufacture of over 2100 sports equipment products sold directly through ecommerce and export channels
2. OEM Products: Original Equipment Manufacturing for other brands seeking customized sports equipment production
3. International Export: Export of sports goods to 60+ countries worldwide with complete product solutions

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gisco designs, manufactures, and exports more than 2,100 sports equipment products across 35+ sport categories—including fitness, athletics, agility training, soccer, tennis, pickleball, cricket, swimming, gymnastics, Tchoukball, and indigenous games—via its own ecommerce store, international export channels, and OEM/private-label supply to brands and retailers. The company operates a vertically integrated manufacturing facility in Meerut covering metal castings, fabrication, galvanization and powder coating, plastic/PVC moulding, precision machining, printing, and sewing.

Product overview

Gisco (Gujral International) is a sports equipment manufacturer based in Meerut, India, producing over 2,100 sports equipment products across diverse categories. The company operates as a single unified manufacturing entity with complete production facilities under one roof including metal castings, fabrication, galvanization, powder coating, plastic/PVC moulding, precision machining, screen/pad printing, and sewing. The product portfolio spans fitness equipment, track & field, agility training, rebounders, sports nets, sports bags, activity play equipment, swimming gear, rhythmic gymnastics apparatus, soccer training equipment, Tchoukball, kids athletic equipment, cricket, training vests/bibs, coaching resources, tennis, pickleball, floor/field hockey, rugby, basketball, carrom, orienteering, indigenous games, golf, netball, table tennis, softball, rounders, lacrosse, indoor games, and floor socket systems. The company exports to 60+ countries and holds certifications including ISO 9001, IAAF certification for athletics equipment, CE EN 71 (1,250+ products), REACH (1,900+ products), and FITB approval for Tchoukball frames.

Differentiator

Problem solved

Functional benefit

Brands

• GISCO Sports: The primary commercial brand for sports equipment manufacturing and distribution

Products and services

• Fitness Equipment Comprehensive range of fitness equipment including fitness balls, exercise ropes, weighted vests, kettlebells, dumbbells, balance boards, fitness bands, and accessories for strength and conditioning training. Targeted at gyms, fitness enthusiasts, and training programs.
• Track and Field Equipment Complete athletics equipment including starting blocks, discus, shots, hammers, hurdles, javelins, crossbars, high jump equipment, relay batons, carts, and measuring tapes for track and field competitions and training. IAAF-certified.
• Agility Training Equipment Training aids for speed and agility development including hurdles, marker cones, speed ladders, slalom poles, multi trainers, speed rings, sequence spots, field markers, pop-up goals, agility kits, and pole bases. Used by coaches and sports clubs.
• Rebounders Training rebounders including 2-in-1 goal and rebounder, rapid ramp rebounder, multi rebounder, freestyle catcher, soccer wall, dual speed rebounder, and basic rebounder models. Used for soccer and ball-sport training.
• Sports Nets Wide range of sports nets for soccer, basketball, badminton, tennis, volleyball, beach volleyball, handball, hockey, takraw, and netball. Sold to clubs, schools, and event organizers.
• Sports Bags Various sports bags including multi storage, ball sack bags, holdall bags, wheel bags, equipment bags, multi-functional bags, gym/drawstring bags, and medical bags. Sold to teams, schools, and individuals.
• Activity Play Equipment Educational and recreational activity equipment including bean bags, parachutes, tunnels, rings, fun and games items, catch and throw games, coordination/balance equipment, target games, frisbees, skipping ropes, play balls, play bats, play mats, and juggling/dance items. Used in schools and kids' programs.
• Swimming Equipment Pool and swimming training equipment including sinker rings, diving sticks, pool games, water polo gear, floating toys, pool goals, training aids, diving bricks, backstroke flags, racing lanes, and accessories. Sold to swim schools and clubs.
• Rhythmic Gymnastic Equipment Gymnastics apparatus including ropes, hoops, balls, clubs, sticks, ribbons, and accessories for rhythmic gymnastics training and competition.
• Soccer Training Equipment Complete soccer training gear including shinguards, goal posts, target shots, mannequins, corner posts, soccer balls, water bottles, passing arcs, ball carry nets, line marking machines, score boards, and team benches.
• Tchoukball Equipment Tchoukball frames including FITB approved models and deluxe versions with adjustable angles, steel frames with strung nets for rebound reaction games. Federation-approved for international Tchoukball play.
• Cricket Equipment Cricket gear including bats, balls, stumps, bases, sets, abdominal guards, supporters, and accessories.
• Tennis Equipment Tennis gear including ball trolleys, posts/winders, tennis nets, accessories, ball picker tubes, ball carts, racket stands, and ball hoppers for tennis clubs and schools.
• Pickleball Equipment Pickleball gear including rackets, balls, and accessories for the growing sport of pickleball.
• Training Vests and Bibs Training vests and bibs in various mesh types including fine mesh, bright mesh, strip mesh, micro mesh, scrimmage/smocks, nylon bibs, netball bibs, and reflective vests for team differentiation during training.
• Coaching Resources Coaching tools including magnetic tactic boards, coach boards, whistles (FOX 40, plastic, metal), whistle lanyards, and referee equipment for coaches across sports.
• Kids Athletic Equipment Youth athletics gear scaled for children including discus, shots, hammers, javelins, hurdles, relay batons, mats, kettlebells, rings, and accessories for school athletics programs.
• Rugby Equipment Rugby gear including rugby balls, tees, tag belts, and mouth guards for rugby clubs and schools.
• Basketball Equipment Basketball equipment including rings and balls for training and competition.
• Floor Hockey Equipment Floor hockey gear including sticks, balls/pucks, and goals for indoor floor hockey games.
• Field Hockey Equipment Field hockey equipment including wooden hockey sticks, hockey balls, and hockey accessories.
• Netball Equipment Netball gear including rings and stands for netball courts.
• Table Tennis Equipment Table tennis bats/rackets and accessories for table tennis play.
• Softball Equipment Softball gear including bats, training balls, fielders mitts, pitcher plates, indoor bases, padded bases, and complete sets.
• Rounders Equipment Rounders game equipment including bats, balls, complete sets, and accessories.
• Lacrosse Equipment Lacrosse gear including sticks, balls, and goals.
• Golf Accessories Golf accessories and training aids for golf practice and play.
• Indoor Games Board games and indoor recreational games for entertainment.
• Carrom Board Game Traditional carrom board game sets including boards, carrom men, strikers, and accessories.
• Orienteering Equipment Orienteering gear including markers, plates, punches, and accessories for navigation training.
• Indigenous Games Equipment Traditional and indigenous games including Encuva, Etonga, Jukskei, Kgati, Deketo, Morabaraba, and related accessories for cultural sports programs.
• Floor Socket Systems Floor socket solutions including base plate sockets, floor fixings, brass floor sockets, floor rings, and base plates for volleyball posts and other sports equipment installation.
• Handball and Badminton Equipment Handball and badminton equipment including balls, rackets, nets, and related accessories for school and club use.
• Goal Foldsaway 900 All-weather professional foldable soccer goal with high strength 50mm OD aluminium frame, premium micro mesh goal net, and 12-second assembly. Targeted at clubs and training programs needing portable match-quality goals.
• Elementary Kettlebell Flexible training kettlebell made of strong plastic, available in sand pre-filled and hollow shell variants in multiple weights. Targeted at school PE programs and fitness training.
• Tennis Ball Cart Heavy-duty steel pipe powder-coated foldable tennis ball cart with reinforced seams that stores up to 150 tennis balls or 120 pickleball balls. Targeted at tennis coaches and clubs.
• Tennis Racket Stand Tennis racket display stand for storage in games rooms, bars, offices, garages, and home gyms. Targeted at tennis venues, retailers, and home users.
• Ball Caddy Tennis ball caddy designed to hold training balls at a convenient height for coaches; holds up to 60 balls. Targeted at tennis coaches and training programs.
• Activity Balance Beam Course Balance and coordination skills development equipment with blocks, boards, and connectors for activity play programs in schools and kids' sports.
• Figure of 8 Balance training equipment providing a balancing challenge through interlocking sections. Targeted at agility and fitness training programs.
• Sleeping Beds Sleeping beds for creating relaxation rooms and bedrooms; made of fireproof, air-permeable material that is easy to clean, with customizable colors and sizes. Targeted at schools, daycares, and relaxation rooms.
• OEM and Private-Label Manufacturing Original Equipment Manufacturing (OEM) and private-label production of customized sports equipment for brands, retailers, and bulk buyers using Gisco's vertically integrated manufacturing capabilities. Targeted at sports brands seeking customized production under their own label.

Quantifiable outcome

• Presence in 60+ countries worldwide
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FOX 40minorChannel Partner/ Reseller/ DistributorFOX 40 whistles are sold through GISCO product catalogue as coaching resources, indicating a distribution/reseller relationship

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SS Sports India: India-based manufacturer of sports goods and equipment (cricket, football, hockey, athletic gear) exporting to global markets. Directly comparable product mix and export-driven business model.
• Mikasa Sports: Japanese sports equipment manufacturer specializing in balls, team sports gear, and athletic equipment with global distribution. Comparable as a multi-sport team athletics equipment manufacturer competing in similar institutional and federation channels.
• Nivia Sports: Indian sports brand and manufacturer covering football, basketball, fitness, and training accessories. Comparable as a domestic Indian sports equipment maker selling across team sports and fitness categories, with both B2B and consumer channels.
• Sanspareils Greenlands (SG): Meerut-based Indian sports equipment manufacturer and exporter with a comparable product breadth (cricket, hockey, football, fitness) and overlapping export markets. Most direct competitor given shared geography, product portfolio, and OEM/private-label focus.
• SELECT Sport: Danish sports equipment manufacturer focused on balls, team sports gear, and fitness accessories distributed globally. Comparable OEM/private-label model and federation-level certifications to access institutional buyers.
• Champro Sports: US-based team sports equipment and apparel manufacturer serving schools, leagues, and clubs with bibs, goals, bags, and training gear. Comparable product categories (team training equipment, bags, goals) and B2B institutional customer base.
• Bison Inc. US manufacturer of team sports equipment (goals, nets, training aids, balls, bags) sold to schools and sporting goods retailers. Direct peer in team-sport facility and training equipment with overlapping institutional customers.

Broad incumbents

• Adidas: Global sportswear and equipment giant offering team sports gear, training accessories, and balls across most categories Gisco covers. Operates at far greater scale with consumer brand power; relevant as an incumbent competitor and potential OEM/branding partner.
• Wilson Sporting Goods: Global sporting goods manufacturer with deep presence in team sports (basketball, football, baseball, volleyball) and tennis, including training equipment. Overlaps in team sports equipment categories and institutional/federation channels.
• Decathlon: Global sporting goods retailer and manufacturer with vertically integrated private-label production. Comparable multi-sport breadth, OEM/private-label model, and export-driven global presence; competes with Gisco in value-segment sports equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GiscoGujral

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gisco