Champro Sports
Champro Sports is a privately held, Wheeling, Illinois-based manufacturer of team sports equipment and apparel across 10+ sport categories, selling through a US dealer network and direct e-commerce with in-house custom decoration services.
- Company typePrivate
- Founded1986
- HeadquartersWheeling, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Champro Sports does
Champro Sports is a Wheeling, Illinois-based manufacturer of team sports equipment and apparel, founded in 1986 and operating privately with 501-1000 employees. The company produces apparel, equipment, protective gear, umpire equipment, and training products across ten or more sport categories including baseball, fastpitch softball, slowpitch softball, football, basketball, soccer, volleyball, lacrosse, track and field, hockey, and general sportswear. Its core technical capabilities center on in-house decoration services — Juice cut-and-sew sublimation, Surge direct-to-film printing, Wave screen printing, and cap embroidery — together with an online Custom Builder tool that allows dealers and teams to configure custom uniforms.
The business operates a two-tier go-to-market model: an authorized dealer network across the United States accessed via a public dealer locator, and direct e-commerce through champrosports.com for both stock and custom orders. Products are positioned for youth and amateur teams, school athletic programs, and league organizations, with portfolio SKUs certified against standards set by NFHS, Little League, USSSA, Babe Ruth, Cal Ripken, and Dixie League. Pricing is not publicly disclosed and is gated by login or direct inquiry.
Revenue is generated through one-time wholesale and direct sales of sports equipment, apparel, and custom uniform design and production services, with no disclosed subscription, licensing, or recurring revenue streams. Sub-brands include Juice, Surge, Wave, Caps and Headwear, and HXE (branded batting helmets). The company is led by founder Wilson F. Hunt, Jr. as CEO and President, with Amy Augustine as VP of Operations and Supply Chain and Shylo Farnsworth as VP of Marketing.
Champro Sports firmographics
Firmographics- Name
- Champro Sports
- Legal name
- CHAMPRO
- Website
- https://champrosports.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Champro Sports is a privately held, Wheeling, Illinois-based manufacturer of team sports equipment and apparel across 10+ sport categories, selling through a US dealer network and direct e-commerce with in-house custom decoration services.
- Ownership category
- akta.pro rank
Champro Sports industry classification
Industry- Product category
- Team Sports Equipment and Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where Champro Sports is headquartered
LocationHeadquarters
- HQ city
- Wheeling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Champro Sports business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sports Equipment and Apparel Sales: Wholesale and direct sales of sports equipment and apparel across multiple sports categories including baseball, fastpitch, slowpitch, football, basketball, soccer, volleyball, lacrosse, track, hockey, and sportswear
- Custom Uniform Design and Production: Custom uniform design services using sublimation, screen printing, and embroidery decoration methods
- Dealer/Wholesale Distribution: Products sold through an authorized dealer network to sports teams, leagues, and organizations
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Champro Sports product offering
Product offeringCore offering
Champro Sports manufactures and supplies team sports equipment and apparel across more than ten sports categories including baseball, fastpitch, slowpitch, football, basketball, soccer, volleyball, lacrosse, track, and hockey. The company produces stock and custom uniforms, protective gear, training equipment, umpire gear, and general sportswear, and offers in-house custom decoration services (sublimation, screen printing, direct-to-film printing, and embroidery) via its Custom Builder online tool.
Product overview
Champro Sports is a multi-sport equipment and apparel manufacturer operating as an e-commerce platform for team sports. The company offers a diverse portfolio organized into distinct product categories spanning Baseball, Fastpitch Softball, Slowpitch Softball, Football, Basketball, Soccer, Volleyball, Lacrosse, Track & Field, Hockey, and Sportswear. Each sport category contains subcategories for Apparel, Equipment, Umpire gear, Accessories, and Training products. The company provides customization services through its Juice sublimation, Wave screen printing, Surge direct-to-film printing, and Caps embroidery decoration programs. Recent additions include the HXE batting helmet product lines for baseball and fastpitch. The Custom Builder tool enables online uniform design and configuration. Products are primarily sold through a dealer network rather than direct-to-consumer.
Differentiator
Problem solved
Functional benefit
Brands
- Juice: Cut-and-sew sublimated uniforms with custom design options
- Surge
- Wave
- Caps & Headwear
- HXE
Products and services
- Baseball Apparel & Equipment Complete baseball product line including jerseys, pants, caps, batting helmets, catcher's gear, bases, balls, screens, bags, and training equipment for baseball teams, leagues, and programs.
Companies that use Champro Sports
Customer profileSegments3 records
Ideal customer profiles3 records
Champro Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Champro Sports partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Champro Sports competitors and assessment
Company assessmentDirect peers
- Mizuno USA: Mizuno manufactures team sports apparel and equipment (baseball, softball, volleyball, etc.) sold through specialty dealers and institutional channels, with overlapping sport categories and team-uniform positioning.
- Alleson Athletic: Alleson Athletic is a manufacturer of custom team uniforms, jerseys, and sports apparel sold to dealers, schools, and leagues — directly overlapping Champro's team uniform and custom decoration business.
- BSN Sports: BSN Sports is a large team-sports apparel, equipment, and uniform distributor serving schools, leagues, and dealers — directly competing in the same institutional team-procurement channels as Champro.
- Augusta Sportswear: Augusta Sportswear is a direct competitor in team uniforms, jerseys, and custom-decorated apparel sold through dealers and decorators — overlapping Champro's custom apparel value proposition.
- Easton (Easton Diamond Sports): Easton manufactures bats, protective gear, and team-sports equipment for baseball, softball, and other sports with a similar dealer-and-team channel mix as Champro.
- Rawlings Sporting Goods: Rawlings is a leading manufacturer of baseball and softball equipment, apparel, and protective gear sold to teams, leagues, and schools — directly overlapping Champro's core baseball/fastpitch/slowpitch categories and dealer-channel GTM.
- Louisville Slugger (Hillerich & Bradsby): Louisville Slugger manufactures baseball and softball bats and protective gear sold through sporting goods dealers and team channels, directly competing with Champro in the baseball equipment category.
Broad incumbents
- Wilson Sporting Goods: Wilson is a long-established, multi-sport sporting goods manufacturer (balls, bats, team equipment, apparel) serving similar amateur and institutional channels with broader brand reach and deeper product R&D than Champro.
- Under Armour (Team Sports): Under Armour is a large global athletic apparel and footwear brand with a team-sports division selling uniforms and apparel to schools and leagues — competing with Champro at the higher end of the institutional channel.
- Adidas Team Sports: Adidas Team Sports offers uniforms, footwear, and apparel for football, soccer, basketball, baseball, and volleyball sold through institutional channels — overlapping Champro's multi-sport portfolio at a premium price tier.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Champro Sports social profiles
Digital presenceChampro Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champro Sports leadership team
Management profileNumber of profiles
Profiles3 records
Champro Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champro Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champro Sports
What does Champro Sports do?
Champro Sports manufactures and supplies team sports equipment and apparel across more than ten sports categories including baseball, fastpitch, slowpitch, football, basketball, soccer, volleyball, lacrosse, track, and hockey. The company produces stock and custom uniforms, protective gear, training equipment, umpire gear, and general sportswear, and offers in-house custom decoration services (sublimation, screen printing, direct-to-film printing, and embroidery) via its Custom Builder online tool.
Is Champro Sports a public or private company?
Champro Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Champro Sports founded?
Champro Sports was founded in 1986. It employs 501 to 1,000 people.
Where is Champro Sports based?
Champro Sports is headquartered in Wheeling, United States, in the North America region.
How does Champro Sports make money?
Three revenue lines are on record. Sports Equipment and Apparel Sales are the primary driver. The others are custom Uniform Design and Production and dealer/Wholesale Distribution.
Who are Champro Sports's main competitors?
Direct peers on record are Mizuno USA, Alleson Athletic, BSN Sports, Augusta Sportswear, Easton (Easton Diamond Sports), Rawlings Sporting Goods and Louisville Slugger (Hillerich & Bradsby). Broad incumbents are Wilson Sporting Goods, Under Armour (Team Sports) and Adidas Team Sports.
Does Champro Sports have an API?
No public API is recorded for Champro Sports.
What industry is Champro Sports in?
Champro Sports's product category is Team Sports Equipment and Apparel. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail. Its NAICS code is 339920 and its SIC code is 3949.