R & R Sales

What R & R Sales does

R & R Sales, doing business as West Mitsubishi, is a privately held, single-location Mitsubishi Motors franchise dealership operating under West Mitsubishi, Inc. from 624 6th Street in Orland, California. Founded in 1988 and employing between 11 and 50 people, the company sells new Mitsubishi vehicles (Outlander, Outlander Sport, Eclipse Cross, Outlander PHEV, and Outlander Trail Edition) alongside a 150-point-inspected pre-owned inventory spanning multiple body styles. It also operates an in-house service and parts department.

The dealership's commercial core is its bad-credit and no-credit auto financing offering, supported by a network of more than 40 lenders including subprime specialists. The customer funnel combines a brick-and-mortar showroom, phone-based inside sales (Sales: 530-936-2303, Service: 530-936-2300, Parts: 530-936-2302), and digital self-service tools such as online inventory browsing and a no-credit-impact pre-qualification application. Marketing is multi-channel, spanning paid search, organic social on Facebook/Instagram/X/YouTube, and local direct mail.

Revenue is generated through three streams: (i) new and pre-owned vehicle sales at posted MSRPs ranging from $24,995 to $40,445 for new models, (ii) financing facilitation where the dealership captures dealer reserve and transaction fees on loans routed through its lender network, and (iii) service and parts revenue from the captive repair and tire center. Differentiators include the lifetime warranty on pre-owned units, free CARFAX history reports, and a 10-year/100,000-mile Mitsubishi powertrain warranty on new vehicles. The competitive position is concentrated in a local/regional Northern California footprint with no disclosed expansion plans.

Name

R & R Sales

Legal name

West Mitsubishi, Inc.

Website

https://yeswecanauto.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

West Mitsubishi (R & R Sales) is a single-location Mitsubishi Motors franchise dealership in Orland, California, selling new and pre-owned vehicles and specializing in bad-credit and no-credit auto financing through a 40+ lender network, with an in-house service and parts department.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive dealership
• Auto financing services
• Pre-owned vehicles
• New vehicle sales
• Auto service and parts

Headquarters

HQ city

Orland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Mitsubishi vehicles and pre-owned vehicles of various makes and models. Revenue generated from the margin between wholesale acquisition cost and retail selling price. New vehicle pricing ranges from $24,995 (Outlander Sport) to $40,445 (Outlander PHEV).
2. Auto Financing Facilitation: Dealership facilitates financing arrangements between customers and a network of over 40 lenders. Revenue generated through dealer reserve (spread between buy rate and customer rate) and financing fees. Specializes in subprime and bad credit auto loans.
3. Service and Parts: Full-service auto repair and tire center. Revenue from maintenance services, repairs, and parts sales. Service department open Monday-Friday with operating hours 8AM - 5:30PM.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

R & R Sales operates the West Mitsubishi dealership, selling new Mitsubishi vehicles (Outlander, Outlander PHEV, Eclipse Cross, Outlander Sport, Outlander Trail Edition) and inspected pre-owned vehicles across multiple body styles. It facilitates auto financing through a network of over 40 lenders specializing in subprime, bad credit, and no credit borrowers, and operates an in-house service and parts department for vehicle maintenance and repair.

Product overview

West Mitsubishi is an automotive dealership offering new Mitsubishi vehicles and pre-owned vehicles from multiple manufacturers. The product portfolio consists of new Mitsubishi models (Outlander, Outlander PHEV, Outlander Trail Edition, Eclipse Cross, Outlander Sport) and a selection of inspected pre-owned vehicles across various body styles. The company also provides auto financing services for customers with all credit types, partnering with over 40 lenders. Vehicle warranties include a 10-year/100,000-mile Powertrain Limited Warranty and 5-year/60,000-mile New Vehicle Limited Warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mitsubishi Vehicles (Outlander, Outlander PHEV, Outlander Sport, Outlander Trail Edition, Eclipse Cross) New Mitsubishi SUVs and plug-in hybrid electric vehicle sold at the West Mitsubishi franchise dealership in Orland, CA, targeted at individual consumers seeking manufacturer warranty coverage and current model-year Mitsubishi product.
• Pre-Owned Vehicles Quality-assured pre-owned vehicles across multiple body styles, each undergoing a 150-point inspection by a certified technician and delivered with a free CARFAX history report and lifetime warranty, sold to individual consumers through the dealership storefront.
• Auto Financing Facilitation Auto loan origination support connecting dealership customers to a network of 40+ lenders across credit profiles, including subprime and bad-credit specialists, with a no-credit-impact pre-qualification process and in-person consultation with credit experts to finalize terms.
• Auto Service, Repair, and Parts Aftermarket vehicle maintenance, repair, and tire services plus parts sales delivered by the dealership's in-house service and parts department, available to vehicle owners in the Orland, CA region.

Quantifiable outcome

• Pre-qualification process has no impact to credit score
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CARFAXcoreTechnology or IntegrationCARFAX provides vehicle history reports for all vehicles at the dealership. Customers receive free CARFAX history report on all vehicles, enabling transparent decision-making and building trust in pre-owned vehicle purchases.
• 40+ Subprime and Traditional LenderscoreChannel Partner/ Reseller/ DistributorNetwork of over 40 lenders specializing in various credit profiles including subprime and bad credit auto loans. These lending partners enable the dealership to offer financing options to customers who may not qualify at traditional banks or credit unions.
• Mitsubishi MotorscoreStrategic or Co-development PartnerAuthorized Mitsubishi Motors dealership representing the full Mitsubishi vehicle lineup including Outlander, Outlander Sport, Eclipse Cross, and Outlander PHEV. Benefits include manufacturer warranty support, access to new models, and co-marketing programs with Mitsubishi Motors.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• CarMax: National used-vehicle retailer with integrated in-house financing and a strong focus on credit-challenged buyers. Closely comparable on the pre-owned, financing-facilitated retail model that West Mitsubishi runs at a single rooftop.
• DriveTime: Specialty used-car retailer focused exclusively on subprime and bad-credit auto financing. Direct competitor on West Mitsubishi's core niche of selling vehicles to credit-challenged buyers through dealer-arranged finance.
• Auto Credit Express: Subprime auto loan lead-generation network that connects credit-challenged buyers with dealer partners offering financing. Direct overlap with West Mitsubishi's core differentiator of facilitating bad-credit auto loans through a multi-lender network.

Regional players

• AutoCanada: Canadian franchised dealer group with new and used vehicle sales plus in-house financing. Comparable franchise dealership economics to West Mitsubishi but primarily operates in Canada rather than the U.S.

Broad incumbents

• Lithia Motors: Major U.S. auto retailer operating franchised dealerships across many brands plus Driveway online retail. Comparable franchise + used-vehicle + financing combination but operates hundreds of rooftops nationally.
• AutoNation: Largest U.S. auto dealer group with new and used vehicle sales, in-house financing, and F&I products across multiple brands. Overlaps with West Mitsubishi's franchise + used-car + financing model but at much broader scale and brand mix.
• Group 1 Automotive: International franchised automotive retailer with new vehicle, used vehicle, and F&I operations. Comparable franchise dealership business model at significantly larger scale across the U.S. and U.K.
• Sonic Automotive: U.S. franchised dealer group with new and pre-owned vehicle sales and EchoPark used-vehicle standalone stores. Same franchise-dealer economics as West Mitsubishi but with multi-brand, multi-state scale.
• Asbury Automotive Group: U.S. franchised automotive retailer with Clicklane digital retail platform alongside physical dealerships. Comparable mix of new franchise sales, used vehicles, and F&I but at significantly larger, multi-state scale.

Emerging players

• Carvana: Online-only used vehicle retailer offering home delivery, soft-pull pre-qualification, and in-house financing. Targets the same budget-conscious and credit-challenged buyer but with a fundamentally different, digital-first operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/westmitsubishi
• YouTubeyoutube.com/westmitsubishi
• Facebookfacebook.com/WestMitsubishiOrland
• Instagraminstagram.com/westmitsubishi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R & R Sales