Svenska Fotbollforbundet

What Svenska Fotbollforbundet does

Svenska Fotbollförbundet (SvFF), also known as the Swedish Football Association, is the national governing body for football in Sweden. Founded in 1904 as a co-founder of FIFA, the non-profit federation is headquartered in Solna and operates through 23 regional football districts coordinating 2,846 member clubs, approximately 390,287 registered players (over 12 years of age), 160,399 futsal players, and 4,317 referees. Its core mandate is to organize national competitions (Allsvenskan, Superettan, OBOS Damallsvenskan, Svenska Cupen), manage men's, women's, and youth national teams, administer player transfers, certify coaches and referees, and represent Swedish football internationally through FIFA and UEFA memberships.

SvFF's product and technology stack centers on Fogis, a national platform for competition and education administration used by clubs, districts, and the federation; the Min Fotboll mobile application for grassroots and youth audience engagement; customizable widgets enabling clubs to embed match data on third-party sites; and the national team operations spanning all age categories and genders. Supporting functions include Spelarövergångar (electronic player transfer system with FIFA Clearing House integration), referee operations, coach education through the UEFA licensing system, parafotboll programs, and an official merchandise shop.

Revenue is generated through a diversified mix of sponsorship and partnership deals (anchored by Svenska Spel and adidas as main sponsors, plus national and official partners), media rights (notably through Viaplay), national team match tickets at Strawberry Arena and other venues, transfer and player contract fees (tiered from 250 SEK for futsal amateur to 10,000 SEK for club cooperation agreements), official merchandise sales, and coach/referee education programs. The federation operates an event-driven go-to-market model driven by national team matches, Riksläger national camps in Halmstad, and the Future Team talent development program for late-developing players.

Name

Svenska Fotbollforbundet

Legal name

Svenska Fotbollförbundet

Website

https://svenskfotboll.se

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

Svenska Fotbollförbundet is Sweden's national football federation, founded in 1904 as a FIFA co-founder, governing 2,846 clubs across 23 districts and organizing national teams, competitions, and player/referee/coach development programs.

Ownership category

akta.pro rank

Product category

National Football Federation / Sports Governance

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• National football federation
• Football competition management
• Referee training programs
• Coach education programs
• Player transfer administration

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Sponsorship and Partnership Revenue: Main sponsor (Svenska Spel), official material supplier (adidas), plus national partners (Aftonbladet, Bauhaus, Folksam, ICA, NeH, Scandic, Swedbank, Viaplay) and official partners (Carlsberg, Coca-cola, CTC, Elon, Estrella, Fabege, Folkspel, Husqvarna, OBOS, Rexel, SJ, Stadium)
2. Broadcasting Rights: Media rights for national team matches and Swedish league competitions
3. Shop Sales: Official merchandise including national team jerseys and apparel through shop.svenskfotboll.se
4. Ticket Sales: Revenue from national team matches at Strawberry Arena and other venues
5. Transfer Fees: Fees collected for player transfers including normal amateur (500 kr), express amateur (6000 kr), professional transfers (900-1100 kr), and international transfers
6. Education and Training: Coach education programs, referee training, and player development programs including Riksläger camps

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Svenska Fotbollförbundet (SvFF) is Sweden's national football federation, organizing and governing all football activities in the country. It runs national team programs for men, women, and youth age groups, manages domestic club competitions (Allsvenskan, Superettan, OBOS Damallsvenskan, Svenska Cupen), administers player transfers and registrations, certifies coaches and referees, and operates the Fogis administration platform and Min Fotboll mobile app.

Product overview

Svenska Fotbollförbundet (SvFF) operates a comprehensive football ecosystem consisting of multiple interconnected products and platforms. The core offerings include national team operations covering men's, women's, and youth teams across all age categories, along with competition management for professional and amateur leagues (Allsvenskan, Superettan, OBOS Damallsvenskan, etc.). Supporting platforms include Fogis for competition and education administration, Min Fotboll mobile app for grassroots and youth football followers, and Spelarövergångar for transfer management. Additional services encompass referee operations, coach education, parafotboll (disability football), and a merchandise shop. The organization also provides customizable widgets for clubs to embed match data on external websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Min Fotboll Mobile Application
• Official Merchandise Shop
• Fogis National Administration System
• Player Transfer Administration (Spelarövergångar)
• National Team Operations (Landslagsverksamhet)
• Club Competition Operations (Tävlingsverksamhet)
• Referee Operations (Domarverksamhet)
• Coach Education (Utbildning)
• Future Team Program
• Parafotboll (Disability Football)
• Embeddable Match Widgets

Quantifiable outcome

• 390,287 registered players and 160,399 futsal players demonstrating massive grassroots participation
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core, major and standard.

• Svenska SpelcoreGTM or Marketing PartnerMain sponsor of Swedish football and national teams, providing primary financial support for Swedish football operations and development
• adidascoreGTM or Marketing PartnerOfficial material supplier and main sponsor providing sports equipment and apparel for national teams
• AftonbladetmajorGTM or Marketing PartnerNational partner providing sports journalism and media coverage support
• BauhausmajorGTM or Marketing PartnerNational partner
• FolksammajorGTM or Marketing PartnerNational partner providing insurance services for sports
• ICAmajorGTM or Marketing PartnerNational partner with sustainability and health collaboration
• ScandicmajorGTM or Marketing PartnerNational partner
• SwedbankmajorGTM or Marketing PartnerNational partner providing sponsorship
• ViaplaymajorGTM or Marketing PartnerNational partner providing broadcasting and streaming services for Swedish football
• CarlsbergstandardGTM or Marketing PartnerOfficial partner
• Coca-ColastandardGTM or Marketing PartnerOfficial partner
• CTCstandardGTM or Marketing PartnerOfficial partner
• ElonstandardGTM or Marketing PartnerOfficial partner
• EstrellastandardGTM or Marketing PartnerOfficial partner
• FabegestandardGTM or Marketing PartnerOfficial partner
• FolkspelstandardGTM or Marketing PartnerOfficial partner
• HusqvarnastandardGTM or Marketing PartnerOfficial partner
• OBOSstandardGTM or Marketing PartnerOfficial partner and sponsor of Damallsvenskan women's league
• RexelstandardGTM or Marketing PartnerOfficial partner
• SJstandardGTM or Marketing PartnerOfficial partner providing travel services
• StadiumstandardGTM or Marketing PartnerOfficial partner providing sports apparel
• Parasport SverigemajorStrategic or Co-development PartnerCollaborating on transferring parafootball to SvFF, organizing national games and developing inclusive football
• Strawberry Arena (Friends Arena)coreOthersNational Arena in Solna with 50,000 capacity, inaugurated November 2012, hosting major national team matches

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dansk Boldspil-Union (DBU): Denmark's national football federation, the closest peer by market size, Nordic geography, and federation structure. Operates national teams, club licensing, transfer system, and grassroots/coach education in a market of similar demographic and economic scale to Sweden.
• Suomen Pallolitto (Football Association of Finland): Finland's football federation, a Nordic peer with analogous governance of national teams and a district-based club system. Smaller in scale than SvFF but highly comparable in product set and regulatory function.
• Koninklijke Nederlandse Voetbalbond (KNVB): Dutch football federation, a Western European peer operating national teams, professional league oversight (Eredivisie), and grassroots development. Similar mid-sized market profile and federation structure to SvFF.
• Norges Fotballforbund (NFF): Norway's football federation, a Nordic neighbor with analogous mandate: national teams, district-based club structure, top-flight league governance, and grassroots development. Directly comparable in scale and product offering despite smaller population base.
• Fédération Française de Football (FFF): France's national football federation, equivalent in mandate (national teams, competitions, district structure, coach education, integrity functions). Comparable on product mix and regulatory authority; represents SvFF as a benchmark for European federation operations.
• Fédération Suisse de Football (SFV/ASF): Swiss football federation. Smaller market but operates the same integrated mix of national teams, district clubs, referee/coach education, and licensing. Closely comparable to SvFF in structure if not in absolute scale.
• Real Federación Española de Fútbol (RFEF): Spain's national football federation with same regulatory mandate: La Liga oversight, national teams, coach licensing, and grassroots development. Comparable as a major European FA; larger in commercial scale than SvFF.
• Deutscher Fußball-Bund (DFB): Germany's national football federation and FIFA founding member like SvFF. Operates the same mix of national teams, league governance, referee/coach education, and commercial rights. Comparable on regulatory structure and product mix, larger in scale.
• The Football Association (England FA): The oldest national football federation and FIFA co-founder. Operates identical functions (national teams, competitions, Wembley stadium, coach/referee licensing) and is the clearest analog for SvFF's regulatory authority and product breadth.
• FAI - Football Association of Ireland: Ireland's national football federation, similar small/mid-market size and product focus (national teams, domestic league governance, grassroots). Useful benchmark for SvFF's commercial and operational profile relative to peer federations.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/svenskfotboll
• YouTubeyoutube.com/user/svenskfotboll
• Facebookfacebook.com/svenskfotboll
• LinkedInlinkedin.com/company/svenska-fotbollforbundet
• Instagraminstagram.com/svenskfotboll
• TikTokvm.tiktok.com/ZMenDByvr

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Fotbollforbundet