coolibri media

What coolibri media does

coolibri media operates coolibri.de, a digital leisure and events guide covering North Rhine-Westphalia (NRW), Germany. The platform aggregates publicly available customer reviews from Google Maps, Tripadvisor, Yelp and other sources and applies a proprietary automated scoring methodology that produces five weighted category scores per venue — Erlebnis (Experience), Service, Atmosphäre (Atmosphere), Preis-Leistung (Value) and Weiterempfehlung (Recommendation). It currently lists 11,294 restaurants and 5,998 leisure offers across 53 cities, including 816 venues in Dortmund, supported by an aggregated base of over 3.16 million reviews, and supplements listings with editorial magazine content on leisure activities, family outings, restaurants and regional travel.

The platform is operated by Verlag Lensing-Wolff GmbH & Co. KG, a Dortmund-based traditional publishing group (general partner: Verlag Lensing-Wolff Verwaltungsgesellschaft mbH), and is led by Managing Directors Hans-Christian Haarmann, Dr. Daniel Süper and Lambert Lensing-Wolff. Coolibri runs as a free, registration-free consumer product (freemium pricing model), monetising through advertising, classifieds (kleinanzeigen@ / anzeigen@), ticketing transactions via the Reservix integration, and content recommendation via Outbrain. Distribution is direct-to-consumer via web, supplemented by Facebook, Instagram, Twitter/X, Pinterest and a MailChimp newsletter.

The underlying technology stack combines automated multi-source review aggregation, a data-freshness engine for periodic re-scoring, and basic anomaly/fake-review filtering. Integrations include Google Analytics, Google Maps, YouTube embedding, MailChimp and Outbrain, with Reservix powering event ticketing. There is no proprietary mobile app, no public API or SDK, and no disclosed patents, certifications or external funding; the company operates as a privately held subsidiary within the Lensing-Wolff group.

Name

coolibri media

Legal name

Verlag Lensing-Wolff GmbH & Co. KG

Website

https://coolibri.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

coolibri media operates coolibri.de, a free digital leisure and events guide for North Rhine-Westphalia that aggregates over 3.16 million third-party reviews across 11,294 restaurants in 53 cities, applying a proprietary five-category scoring algorithm and serving consumers, tourists and families with venue discovery, editorial content and ticketing.

Ownership category

akta.pro rank

Product category

Local Leisure & Events Discovery

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAAAN

Review-Led Travel Discovery & Booking Platforms

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYTHALAEAI

Local Tours, Activities & Attractions Metasearch

Travel & Hospitality/Travel Technology & Distribution Services/Travel Metasearch & Fare Comparison Platforms

Keywords

• Local leisure guide
• Restaurant reviews
• Event listings
• Venue recommendations
• Leisure magazine

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Free Consumer Platform: coolibri.de is completely free for all users with no registration or subscription required. The platform provides unrestricted access to all information, ratings, and rankings without paywalls.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

coolibri.de is a digital leisure and events guide that aggregates publicly accessible reviews from Google Maps, Tripadvisor, Yelp, and other sources, applies a proprietary five-category scoring model, and presents ranked recommendations for restaurants, hotels, museums, leisure parks, and other venues in North Rhine-Westphalia. The platform also publishes editorial magazine content about regional leisure activities and operates an events calendar with ticket purchasing integration.

Product overview

coolibri media operates coolibri.de, a comprehensive digital leisure and experience guide platform for North Rhine-Westphalia (NRW), Germany. The platform aggregates and analyzes public reviews from multiple sources (Google Maps, Tripadvisor, Yelp, and others) using automated procedures to calculate objective scores across five categories: Erlebnis (Experience), Service, Atmosphäre (Atmosphere), Preis-Leistung (Value), and Weiterempfehlung (Recommendation). The core offering consists of the coolibri.de platform with integrated restaurant listings, an events calendar with ticket purchasing via Reservix, and a magazine section with editorial content about leisure activities. The platform covers 11,294 restaurants across 53 cities with over 3.1 million aggregated reviews. coolibri is owned by Verlag Lensing-Wolff GmbH & Co. KG, a regional media company based in Dortmund.

Differentiator

Problem solved

Functional benefit

Products and services

• coolibri.de Platform The core digital leisure and experience guide for North Rhine-Westphalia, providing aggregated multi-platform review scores and rankings for restaurants, hotels, museums, leisure parks, and other venues across 53 cities.
• Restaurant Listings (Restaurants) Dedicated restaurant listing and review section providing scores across five categories (Experience, Service, Atmosphere, Value, Recommendation), price ranges, locations, and aggregated customer feedback for over 11,000 restaurants.
• Events Calendar (Veranstaltungen) Event discovery section listing regional events in North Rhine-Westphalia, with integrated ticket purchasing via Reservix and a self-service event submission tool for venues.
• coolibri Magazine (Magazin) Editorial magazine publishing articles on leisure activities, regional travel destinations, restaurants, family outings, and entertainment venues across North Rhine-Westphalia.

Quantifiable outcome

• Users can quickly identify quality venues without browsing hundreds of contradictory individual reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Restaurant-Kritik.de: German-language restaurant review portal. Provides a comparable regional restaurant-discovery and review-led ranking experience to coolibri.
• Restaurant Guru: Restaurant search engine that aggregates reviews from Google, Tripadvisor, and Yelp into unified scores. Mirrors coolibri's review-aggregation and weighted-category scoring model.

Direct peers

• GetYourGuide: Tours, activities, and experiences marketplace with strong presence in DACH. Comparable to coolibri's leisure activities and attractions coverage and the magazine content layer.
• Yelp: Aggregates user reviews and produces objective local-business scores (restaurants, leisure venues). Coolibri's review-aggregation engine and category-based scoring closely mirror Yelp's core proposition.
• Tripadvisor: Global leader in review-led travel and leisure discovery. Coolibri replicates the review-scoring + restaurant/attraction discovery model at a regional (NRW) level, with a comparable five-category-style ranking approach.
• TheFork: European restaurant-discovery and online-booking platform. Competes with coolibri for restaurant-discovery traffic in the DACH region and operates a similar ranking-plus-transaction model.
• OpenTable: Restaurant discovery, ranking, and reservation platform. Overlaps with coolibri's restaurant listings and integrates with reservation/booking flows (Reservix for coolibri).

Regional players

• meinestadt.de: German regional city portal covering local events, restaurants, and leisure offerings. Direct German competitor to coolibri's regional leisure/events guide model.
• golocal.de: German local-business review and discovery portal with regional coverage. Overlaps with coolibri's review-aggregation and local-venue ranking proposition in Germany.

Broad incumbents

• Google Maps: Dominant local-discovery platform with integrated user reviews, ratings, and venue information. Coolibri depends on Google Maps as a primary review source and competes with it for venue-discovery mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/coolibri
• Facebookfacebook.com/coolibrimagazin
• Instagraminstagram.com/coolibrimagazin
• Pinterestpinterest.com/coolibri
• LinkedInlinkedin.com/company/coolibri

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coolibri media