Koheid Design
Koheid Design is a boutique landscape architecture firm in Costa Mesa, California, founded in 2016 by Travis and Aubree Gramberg. It provides sustainable, ecology-driven design services to high-end residential, hospitality, and public-sector clients across Southern California via project-based engagements and a strong architect/builder referral network.
- Company typePrivate
- Founded2016
- HeadquartersCosta Mesa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Koheid Design does
Koheid Design is a boutique landscape architecture firm founded in 2016 and headquartered at 1720 Santa Ana Ave #B, Costa Mesa, California, operating as a private company with 1-10 employees. The firm provides professional design services across hardscape, softscape and plant palettes, pool/spa/water features, outdoor lighting, irrigation and drainage, regulatory submittals (City, County, Fire, HOA, turf rebate programs), bid procurement, and construction liaison. Its technical differentiator is the integration of art, ecology, and Low Impact Development (LID) principles into sustainable, water-managed landscape designs.
The primary customer segment is high-end residential homeowners undertaking large renovations or complete custom builds, served alongside a secondary commercial/hospitality segment (notably the Park Hyatt Aviara Resort and Monarch Beach Golf Links) and occasional public-space commissions. Projects are delivered through a structured process (Consultation, Analysis, Design Drawing Board, Finalization) and are acquired via direct project inquiries, a recurring referral network of architects (Brandon Architects, Craig O'Connell Architecture, Rocha Núñez Associates), builders (Patterson Custom Homes, Canevari Custom Homes, Rumo Group, L.A. Build Corp), and interior designers (Morrison Interiors, Joanna Parol Interiors, Wimberly Interiors), and earned media in publications including Luxe Magazine, Sunset Magazine, Newport Beach Magazine, Orange County Register, and Modern Luxury.
The business model is project-based professional services with custom proposals tied to scope; pricing is not publicly disclosed. The firm owns no external funding, no subsidiaries, and no parent entity, with ownership concentrated in co-founders Travis Gramberg (Principal, design lead) and Aubree Boul Gramberg (COO, real estate executive background). Geographic reach spans Orange County with extensions into Beverly Hills, Calabasas, and Carlsbad across Southern California.
Koheid Design firmographics
Firmographics- Name
- Koheid Design
- Website
- https://koheid.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Koheid Design is a boutique landscape architecture firm in Costa Mesa, California, founded in 2016 by Travis and Aubree Gramberg. It provides sustainable, ecology-driven design services to high-end residential, hospitality, and public-sector clients across Southern California via project-based engagements and a strong architect/builder referral network.
- Ownership category
- akta.pro rank
Koheid Design industry classification
Industry- Product category
- Landscape Architecture Services
- NAICS
- Landscape Architectural Services (541320), Landscape Architectural Services (54132), Architectural Services (54131)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industries
- Residential Landscape Design (HSAIABAA), Commercial Landscape Design & Installation (HSAIABAJ), Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Landscape Lighting Design & Layout (HSAIAHAA)
Keywords
Where Koheid Design is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Koheid Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Landscape Architecture Design Services: Project-based professional services for landscape architecture design, including hardscape design, pool/spa/water feature design, softscape design, outdoor lighting plans, irrigation and drainage plans, and construction liaison services. Revenue is generated through one-time project fees based on scope of work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Koheid Design product offering
Product offeringCore offering
Koheid Design is a boutique landscape architecture firm that provides comprehensive landscape design services for high-end residential, commercial, and public projects. The firm's core service is Landscape Design, integrating art, ecology, and sustainable design principles, with specialized offerings including hardscape design, pool/spa/water feature design, softscape and plant palettes, outdoor lighting plans, irrigation and drainage plans, regulatory submittals, and construction liaison services.
Product overview
Koheid Design is a boutique landscape architecture firm offering comprehensive design services for high-end residential, commercial, and public projects. Their core service is Landscape Design, supplemented by specialized offerings including Hardscape Design, Pool/Spa/Water Feature Design, Softscape Design, Outdoor Lighting Plans, Water Management, and Construction Liaison services. The firm specializes in large renovations and complete new builds, integrating art and ecology into intelligent, sustainable, and artistic outdoor environments. Their design process encompasses consultation, site analysis, concept development, and finalization phases.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Design Boutique landscape architecture service creating intelligent, sustainable, and artistic landscape designs that delight and thrive for years. The studio integrates art, ecology, and design principles, encompassing consultation, site analysis, concept development, and finalization phases. The service is targeted at high-end residential, commercial, and public sector clients seeking premium outdoor environments.
Companies that use Koheid Design
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Koheid Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Koheid Design partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- Travis GrambergcoreCo-founder and Principal Landscape Architect at Koheid Design. With talent in creating beautiful and thoughtful spaces, Travis leads the design vision incorporating art, ecology, and design principles.
- Aubree Boul GrambergcoreCo-founder and Chief Operations Officer at Koheid Design. Brings executive experience from the real estate industry to evolve and grow the company.
- Brandon ArchitectsmajorArchitecture firm collaborating on multiple Koheid projects including Ocean Blvd, Burning Tree Contemporary, and Orrington. Joint development of residential projects with integrated landscape and architectural design.
- Patterson Custom HomesmajorCustom home builder partnering on Ocean Blvd projects in collaboration with Koheid's landscape design services.
- Morrison InteriorsmajorInterior design firm collaborating on multiple Koheid projects including Ocean Blvd and Flower House, ensuring cohesive interior-exterior design integration.
- Rumo GroupmajorBuilder partner on the Modern Peace project in collaboration with Joanna Parol Interiors and Koheid Design.
- Joanna Parol InteriorsmajorInterior designer collaborating on Modern Peace project with Koheid and Rumo Group for a complete design vision.
- Canevari Custom HomesminorCustom home builder contracting the Chasing Waterfalls project in Dana Point.
- Craig O'Connell ArchitectureminorArchitecture firm collaborating on the Talk to Your Plants project in Costa Mesa.
- Rocha Nuñez AssociatesminorArchitecture firm on the Hidden in the Hills new construction project in Calabasas.
- L.A. Build CorpminorBuilder partner on the Hidden in the Hills estate project in Calabasas.
- Estudio César López NegreteminorLand art studio from Mexico City commissioned for custom sculptures in the glass courtyard of the Orrington project.
- Wimberly InteriorsmajorInterior design firm collaborating with Koheid on the Miraval Life in Balance Spa reinvigoration project at Park Hyatt Aviara Resort.
- Sperber CompaniesminorContractor partner on the Miraval Life in Balance Spa Aviara project.
- Jeffrey Allee PhotographyminorProfessional photographer documenting the Chasing Waterfalls project.
- Ryan HoneybournecoreSenior Associate at Koheid Design contributing to project delivery.
- Abraham VeracoreLandscape Designer at Koheid Design working on project design delivery.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Koheid Design competitors and assessment
Company assessmentBroad incumbents
- SWA Group: Large, Sausalito-based landscape architecture, planning, and urban design firm with global reach. Operates in the same professional service category and overlaps on luxury residential and hospitality projects, but at vastly greater scale and with a broader portfolio.
- AHBE Landscape Architects: Los Angeles-based landscape architecture firm with a longer history and broader institutional/public project portfolio. Competes for the same Southern California high-end residential and commercial clients but with deeper staffing.
- Oehme van Sweden: Established U.S. landscape architecture firm known for ecologically driven garden design across residential, institutional, and public projects. Shares the ecology-forward philosophy but operates at broader national scale and longer project history.
Direct peers
- Studio-MLA (Mia Lehrer + Associates): Los Angeles-based landscape architecture firm designing residential, hospitality, civic, and urban projects across Southern California. Closest geographic and stylistic competitor in the luxury residential and hospitality niche Koheid serves.
- LandArc Landscape Architecture: Pasadena-based landscape architecture firm serving high-end residential, commercial, and institutional clients in Southern California. Direct competitor in the same regional market and project type.
- OLIN: Philadelphia-headquartered landscape architecture and planning firm with offices in Los Angeles and London. Comparable in integrating ecology, art, and landscape architecture across luxury residential, hospitality, and urban projects, though at meaningfully larger scale.
- Lutsko Associates: San Francisco-based boutique landscape architecture firm with a comparable art-meets-ecology philosophy and high-end residential and hospitality portfolio. Similar in size, design ethos, and California-relevant approach.
- Andrea Cochran Landscape Architecture: San Francisco-based boutique landscape architecture firm known for high-end residential, hospitality, and public realm projects. Closely comparable in scale, philosophy (art-driven minimalist design), and clientele, making it the most direct stylistic peer to Koheid.
- PLACE Landscape Architecture: Boutique California landscape architecture firm focused on custom residential and select commercial projects. Comparable boutique positioning, design-led approach, and California luxury clientele.
- Relph Benefit Landscape Architecture: Southern California boutique landscape architecture practice serving high-end residential and equestrian estate clients. Direct competitor in the same regional luxury residential niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Koheid Design social profiles
Digital presenceKoheid Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koheid Design leadership team
Management profileNumber of profiles
Profiles4 records
Koheid Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koheid Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koheid Design
What does Koheid Design do?
Koheid Design is a boutique landscape architecture firm that provides comprehensive landscape design services for high-end residential, commercial, and public projects. The firm's core service is Landscape Design, integrating art, ecology, and sustainable design principles, with specialized offerings including hardscape design, pool/spa/water feature design, softscape and plant palettes, outdoor lighting plans, irrigation and drainage plans, regulatory submittals, and construction liaison services.
Is Koheid Design a public or private company?
Koheid Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Koheid Design founded?
Koheid Design was founded in 2016. It employs 1 to 10 people.
Where is Koheid Design based?
Koheid Design is headquartered in Costa Mesa, United States, in the North America region.
How does Koheid Design make money?
One revenue line is on record: landscape Architecture Design Services.
Who are Koheid Design's main competitors?
Broad incumbents on record are SWA Group, AHBE Landscape Architects and Oehme van Sweden. Direct peers are Studio-MLA (Mia Lehrer + Associates), LandArc Landscape Architecture, OLIN, Lutsko Associates, Andrea Cochran Landscape Architecture, PLACE Landscape Architecture and Relph Benefit Landscape Architecture.
Does Koheid Design have an API?
No public API is recorded for Koheid Design.
What industry is Koheid Design in?
Koheid Design's product category is Landscape Architecture Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of HSAIABAA, Residential Landscape Design. Its NAICS code is 541320.