What Morrison Interiors does

Morrison Interiors is a privately held, luxury residential interior design firm headquartered in Costa Mesa, California. Founded in 2003 and family-operated under Principal Designer Rachel Morrison and COO Andrew Morrison, the firm provides full-service interior design to high-net-worth homeowners across the United States, with primary concentration in Southern California (Orange County, Newport Beach, Laguna Beach, Calabasas) and additional active project markets in Idaho, Arizona, and Nevada. The firm rebranded from its earlier identity as 'Denise Morrison Interiors,' reflecting a leadership transition while maintaining continuity in its design philosophy and client base.

The firm's service is structured around a proprietary four-phase process—Concept, Construction, Design, and Installation—which spans schematic design, construction material selections with AutoCAD documentation, interior furnishing procurement with warehouse storage, and white-glove installation including final styling and home reveal. The core technology footprint is modest: a Squarespace-hosted marketing website, a Typeform-based design questionnaire for client intake, and personalized online accounts that allow clients to track orders. There is no proprietary software, AI/ML capability, or technology platform underlying the service offering; the deliverable is fundamentally human creative labor supported by operational logistics.

Morrison Interiors generates revenue through professional services fees on a quote basis, with no publicly disclosed pricing structure. The firm is currently accepting a limited number of projects for 2026, indicating capacity-constrained operations. Distribution and demand generation are driven by earned media coverage in top-tier design publications (Architectural Digest, Wall Street Journal, Martha Stewart, Luxe Magazine, House Beautiful, Sunset Magazine, Financial Times), recurring referral partnerships with luxury custom home builders and architects, and direct inquiry from affluent homeowners. The team of approximately 15 includes a structured hierarchy of design, operations, marketing, and logistics roles, reflecting the operational complexity of full-service luxury delivery including warehousing, procurement, and installation logistics.

Name

Morrison Interiors

Legal name

Morrison Interiors

Website

https://morrisoninteriors.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrison Interiors is a privately held, luxury residential interior design firm serving high-net-worth homeowners across the U.S. from its Costa Mesa, California headquarters, delivering full-service design from concept through white-glove installation.

Ownership category

akta.pro rank

Product category

Luxury Residential Interior Design

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Luxury interior design
• Residential design services
• Custom home design
• Interior design firm
• Home renovation design

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Full-service luxury interior design including concept development, construction material selections, interior furnishing selections, ordering, warehousing, and white-glove installation services. The firm collaborates with architects, contractors, and clients throughout four phases: Concept, Construction, Design, and Installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Morrison Interiors provides full-service luxury residential interior design for affluent homeowners, covering schematic concept design, construction material selections, AutoCAD drawings, interior furnishing selection and procurement, warehousing, and white-glove installation. Engagements are organized into a structured four-phase process — Concept, Construction, Design, and Install — and span whole-home renovations, new construction, kitchens, bathrooms, living spaces, and outdoor areas.

Product overview

Morrison Interiors is a luxury interior design firm offering a single, unified service: comprehensive residential interior design from concept through installation. The firm's offering centers on its Four-Phase Design Process (Concept, Construction, Design, and Install), which encompasses initial consultation and vision development, schematic design, construction material selections with AutoCAD documentation, interior furnishing procurement with warehouse storage, and white-glove installation services. The company does not offer modular software products or separate product lines—it provides interior design as a complete, end-to-end service for luxury residential projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Morrison Interiors Luxury Interior Design Services

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• JFB Custom HomescoreStrategic or Co-development PartnerBuilder partner for luxury residential projects. Collaborated on multiple high-profile projects including 'Go Big Or Go Home' in Newport Beach, CA. JFB Custom Homes serves as the general contractor while Morrison Interiors provides full interior design services.
• Patterson Custom HomescoreStrategic or Co-development PartnerBuilder partner for custom luxury homes. Worked together on the 'Moma Moment' project. Patterson Custom Homes handles construction while Morrison Interiors delivers complete interior design.
• Geo BuilderscoreStrategic or Co-development PartnerBuilder partner for new construction projects. Collaborated on projects including 'Golden State of Mind' in San Clemente and 'She's All That'. Full-service builder for luxury residential interior design projects.
• Ultimo DevelopmentcoreStrategic or Co-development PartnerBuilder partner for luxury residential projects. Completed 'Business In The Front Party In The Back' in Corona Del Mar and 'History In The Making' in Laguna Beach with this builder.
• L.A. Build CorpminorStrategic or Co-development PartnerBuilder partner for the 'Calabadass' project in Calabasas, CA. L.A. Build Corp handled construction while Morrison Interiors provided interior design services.
• Eric Aust (Architect)coreStrategic or Co-development PartnerArchitect partner for the 'Go Big Or Go Home' project in Newport Beach. Eric Aust provides architectural design while Morrison Interiors handles interior design.
• Garden Studio DesigncoreStrategic or Co-development PartnerLandscape architecture partner on multiple projects including 'Lone Pine Lodge', 'The House That Built Me', and 'Stranded In Paradise'. Provides landscape design services for outdoor living spaces in luxury residential projects.
• Lance Gerber (Photography)minorOthersPrimary photographer for portfolio documentation of completed projects including Idahome, Lone Pine Lodge, Concrete Plans, Camp Coeur d'Alene, and multiple others. Captures professional images for marketing and portfolio purposes.
• Shade Degges (Photography)minorOthersPhotographer for projects including 'Steel The Show', 'Calabadass', 'Moma Moment', and AD Modern Dining feature. Provides professional photography services for project documentation.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mary McDonald Inc. California-based luxury interior designer with a high-profile portfolio spanning residential and hospitality projects. Direct peer in the high-end residential segment with similar celebrity designer positioning and earned-media-driven growth.
• Studio McGee: Salt Lake City–based luxury residential interior design firm offering end-to-end design services to affluent homeowners. Direct competitor in the luxury residential segment with a comparable full-service model; operates at a significantly larger scale, illustrating Morrison Interiors' growth benchmark.
• Mark Sikes Interiors: Los Angeles–based interior design firm with strong media presence in House Beautiful, AD, and other shelter magazines. Comparable luxury residential focus, California coastal aesthetic, and brand-led business model with national reach.
• Suzanne Kasler Interiors: Atlanta-based luxury interior designer serving residential clients nationally with frequent features in major shelter magazines. Comparable full-service design model and similar press-driven inbound pipeline.
• Paloma Contreras Design: Houston-based luxury interior designer with national projects and a strong magazine profile. Comparable end-to-end residential design services and similar client demographic of affluent homeowners.
• Amber Interiors: California-based luxury interior design firm led by Amber Lewis serving HNW residential clients. Directly comparable California coastal design aesthetic, similar target demographic, and similar boutique-but-scaled operating model.
• Jamie Bush Design: Los Angeles–based luxury interior design practice serving residential and hospitality clients with a high-net-worth clientele. Comparable end-to-end design services, similar SoCal luxury positioning, and similar publication-driven brand profile.
• Brigette Romanek Studio: Los Angeles–based interior design studio serving celebrity and HNW residential clients. Directly comparable California luxury market, full-service offering, and brand-led acquisition model.

Emerging players

• House of Jade Interiors: Utah-based residential interior design firm serving affluent clients with full-service design and new-construction projects. Comparable boutique services model and similar builder/architect referral pipeline, but smaller scale and earlier growth stage.

Broad incumbents

• Nate Berkus Associates: Nationally recognized interior design brand with residential design services and broad media/retail presence. Larger and more diversified than Morrison Interiors but competes for the same HNW residential design projects and share of voice in shelter publications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrison Interiors