Select Benefit Services Association
- Company typePrivate
- Founded2019
- HeadquartersAzusa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Select Benefit Services Association firmographics
Firmographics- Name
- Select Benefit Services Association
- Legal name
- Select Benefit Services Association
- Website
- https://selectbenefitservicesassociation.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Select Benefit Services Association industry classification
Industry- Product category
- Consumer Discount & Benefits Services
- NAICS
- Health and Welfare Funds (525120), Health and Welfare Funds (52512)
- SIC
- Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)
- akta.pro secondary industries
- Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB)
Keywords
Where Select Benefit Services Association is headquartered
LocationHeadquarters
- HQ city
- Azusa
- HQ country
- United States
- HQ region
- North America
Markets served
Select Benefit Services Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Membership Subscription: Recurring membership fees charged to individual consumers in exchange for access to a portfolio of discount programs and insurance products. Members pay for the benefit of discounted pricing on everyday expenses including hotels, car rentals, fitness clubs, healthcare, theme parks, movie tickets, flowers, and gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SBSA Membership Base Product |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Select Benefit Services Association product offering
Product offeringCore offering
Select Benefit Services Association (SBSA) is a membership-based benefits organization that sells an annual membership giving individual American families access to discounted pricing on everyday expenses such as hotels, car rentals, fitness clubs, healthcare, theme parks, movie tickets, flowers, gifts, and consumer electronics. The membership also bundles access to supplemental insurance products including cancer insurance, accident insurance, hospital indemnity insurance, and critical illness insurance, with some products restricted to Florida residents.
Product overview
Select Benefit Services Association is a membership-based discount and benefits service offering a single unified product—the SBSA Membership—combined with multiple insurance add-on products. The core membership provides everyday discounts on car rentals, theme parks, flowers and gifts, movie tickets, hotels, electronics, and fitness memberships. The insurance product portfolio includes Precision Care (lump sum cancer insurance), Accident Choice Preferred, 24 Hour Accident Coverage, iGAP Guaranteed Issue Accident Insurance, Indemnity Plus/Indemnity Plus Elite (hospital indemnity), Critical Provider Plus (critical illness), and The Ultimate Choice 24 Hour Accident Coverage—all available through the membership platform.
Differentiator
Problem solved
Functional benefit
Products and services
- SBSA Membership Base Product
- Precision Care (Florida Only) Lump Sum Cancer Insurance
- Accident Choice Preferred (Florida Only) Accident Only Insurance
- 24 Hour Accident Coverage Accident Only Insurance
- iGAP Guaranteed Issue Accident Insurance
- Indemnity Plus & Indemnity Plus Elite (Florida Only) Hospital Indemnity Insurance
- Critical Provider Plus Critical Illness Insurance
- The Ultimate Choice 24 Hour Accident Coverage
Quantifiable outcome
- Up to 60% savings on hotels, motels, and resorts
- +4 more outcomes
Companies that use Select Benefit Services Association
Customer profileSegments2 records
Ideal customer profiles2 records
Select Benefit Services Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Select Benefit Services Association partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Select Benefit Services Association competitors and assessment
Company assessmentDirect peers
- Aflac: Aflac is the dominant direct-to-consumer supplemental insurance carrier in the U.S., selling accident, cancer, hospital indemnity, and critical illness policies — the same product categories that comprise SBSA's insurance portfolio.
- AAA (American Automobile Association): AAA is a membership-based association offering discounts on hotels, car rentals, travel, and entertainment, alongside a broad insurance portfolio (auto, home, life). It is the closest direct analog to SBSA's discount-plus-insurance membership model.
- Access Development: Access Development builds and operates discount networks for membership organizations (including AAA and other associations), making it a direct comparable for the discount-fulfillment infrastructure that SBSA relies upon.
- Working Advantage: Working Advantage operates a membership discount program offering savings on hotels, movie tickets, theme parks, and consumer goods — directly comparable to SBSA's discount-side value proposition.
- AARP: AARP is a national membership association offering supplemental health insurance (hospital indemnity, accident, critical illness) and a wide range of consumer discounts, structurally mirroring SBSA's combination of an association membership with multi-line supplemental insurance.
Broad incumbents
- Sam's Club: Sam's Club is a paid-membership warehouse offering everyday consumer discounts, conceptually similar to SBSA's discount-club foundation though at a much larger scale and without the supplemental insurance layer.
- MetLife Supplemental Insurance: MetLife sells accident, hospital indemnity, and critical illness supplemental policies directly to consumers, overlapping with SBSA's insurance product portfolio and representing the kind of carrier competition SBSA faces.
- Cigna Supplemental Benefits: Cigna's supplemental benefits business sells accident, hospital indemnity, and critical illness insurance to individuals, overlapping with SBSA's insurance SKUs through a much larger carrier distribution footprint.
- Allstate Benefits: Allstate Benefits is a major supplemental insurance carrier offering accident, cancer, hospital indemnity, and critical illness products — the same lines SBSA distributes — through employer and direct channels.
- Costco: Costco operates a paid membership program delivering everyday savings across consumer categories. While broader in scope and not insurance-focused, it is a comparable large-scale membership-discount business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Select Benefit Services Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Benefit Services Association leadership team
Management profileNumber of profiles
Select Benefit Services Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Benefit Services Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Benefit Services Association
What does Select Benefit Services Association do?
Select Benefit Services Association (SBSA) is a membership-based benefits organization that sells an annual membership giving individual American families access to discounted pricing on everyday expenses such as hotels, car rentals, fitness clubs, healthcare, theme parks, movie tickets, flowers, gifts, and consumer electronics. The membership also bundles access to supplemental insurance products including cancer insurance, accident insurance, hospital indemnity insurance, and critical illness insurance, with some products restricted to Florida residents.
Is Select Benefit Services Association a public or private company?
Select Benefit Services Association is a private company. It is classified as unknown and is currently operating.
When was Select Benefit Services Association founded?
Select Benefit Services Association was founded in 2019. It employs 11 to 50 people.
Where is Select Benefit Services Association based?
Select Benefit Services Association is headquartered in Azusa, United States, in the North America region.
How does Select Benefit Services Association make money?
One revenue line is on record: membership Subscription.
Who are Select Benefit Services Association's main competitors?
Direct peers on record are Aflac, AAA (American Automobile Association), Access Development, Working Advantage and AARP. Broad incumbents are Sam's Club, MetLife Supplemental Insurance, Cigna Supplemental Benefits, Allstate Benefits and Costco.
Does Select Benefit Services Association have an API?
No public API is recorded for Select Benefit Services Association.
What industry is Select Benefit Services Association in?
Select Benefit Services Association's product category is Consumer Discount & Benefits Services. Its primary akta.pro industry code is FSAIAFAH, Association & PEO Group Health Plans (AHP/PEO-Sponsored), with a secondary code of HLAEALAH, Eligibility, Enrollment & Benefits Administration. Its NAICS code is 525120 and its SIC code is 6321.