BakerWest

What BakerWest does

Baker Real Estate Incorporated, Brokerage (marketed as BakerWest) is a privately held Canadian real estate brokerage founded in 1993 and headquartered at 3080 Yonge Street in Toronto, Ontario. The company operates as a specialist in pre-construction residential real estate, acting as an exclusive listing broker for new development projects and earning transaction-based commissions on pre-construction sales. It serves three primary customer segments: developers (who engage Baker as their sales and marketing partner for new projects), buyers and investors (who purchase pre-construction units), and a protected broker network that participates in transactions as referral and co-selling partners. The company maintains three staffed offices in Toronto, Montreal, and Vancouver, covering Ontario, Quebec, and British Columbia, and positions itself as "North America's leading pre-construction sales authority" based on more than 30 years of operating history.

The company's product surface consists of an active portfolio of pre-construction residential projects spanning townhomes (Creekview Collective, The Winston), mid-rise and high-rise condominiums (Union City Tower 3, Olive Residences, Brightwater, Park Road, Sundara, The Markdale 2), and an authenticated client portal (MyBaker) for buyer/investor account management. No proprietary technology stack is disclosed beyond the MyBaker web portal; the business is fundamentally a relationship- and distribution-driven brokerage rather than a technology company. Revenue is generated through transaction commissions on pre-construction sales negotiated directly with developers, with pricing not publicly disclosed and subject to project-specific negotiation. The company is a member brokerage under the Peerage Realty Partners umbrella, uses third-party market data from Altus Data Studio to substantiate unit-sales claims, and markets through a multi-channel digital presence (website, LinkedIn, Instagram, Facebook, X, Threads, YouTube) supplemented by its broker referral network.

Name

BakerWest

Legal name

Baker Real Estate Incorporated, Brokerage

Website

https://bakerwest.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Baker Real Estate Incorporated is a Canadian pre-construction real estate brokerage founded in 1993, serving developers, buyers, investors, and brokers across Ontario, Quebec, and British Columbia through exclusive project listings and a protected broker network.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Pre-construction sales
• Real estate brokerage
• New construction homes
• Condominium sales services
• Property brokerage services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pre-construction Real Estate Sales Commission: Baker Real Estate Incorporated operates as a real estate brokerage earning commissions on pre-construction property sales. The company acts as the exclusive listing broker for pre-construction projects, facilitating sales to buyers and investors and earning transaction-based commissions on completed sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BakerWest (Baker Real Estate Incorporated, Brokerage) operates as a real estate brokerage specializing exclusively in pre-construction property sales. The company acts as the exclusive listing broker for pre-construction residential projects, facilitating sales to buyers and investors and earning transaction-based commissions on completed sales. Its service spans pre-construction townhomes, condominiums, and mixed-use developments across Ontario, Quebec, and British Columbia, supported by a proprietary MyBaker client portal.

Product overview

Baker Real Estate Incorporated operates as a single integrated brokerage platform specializing exclusively in pre-construction sales, serving developers seeking marketing and sales representation and buyers/investors seeking new construction properties. The portfolio consists of multiple named residential projects across the Greater Toronto Area including townhome developments (Creekview Collective, The Winston), mid-rise and high-rise condominiums (Union City Tower 3, Olive Residences), and mixed-use projects (Brightwater, Park Road, Sundara, The Markdale 2). The company also provides a client portal (MyBaker) for customer account management. Projects are presented with renderings and are available through exclusive listing arrangements with the brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• MyBaker Portal Client login portal for Baker Real Estate customers to access their accounts, project information, and exclusive pre-construction opportunities. Supports buyer registration and account management for pre-construction purchases.
• Creekview Collective A pre-construction townhome development located in Milton, Ontario, offered as part of Baker Real Estate's portfolio of new construction residential projects.
• The Winston A pre-construction townhome project situated in North York, Ontario, featuring townhome units as part of Block A development.
• Sundara A pre-construction residential development in Woodbridge, Ontario, offering new construction living options.
• The Markdale 2 A second-phase pre-construction project in Markham, Ontario, continuing the Markdale residential development.
• Park Road A pre-construction residential project in Toronto, Ontario, featured as a flagship development.
• Olive Residences A pre-construction residential development offering new construction units in the Greater Toronto Area.
• Brightwater A pre-construction project in Port Credit, Ontario, offering new residential construction opportunities.
• Union City Tower 3 A high-rise tower pre-construction project, representing the third tower in the Union City development.
• Pre-Construction Sales Brokerage Services Baker Real Estate's primary service offering as North America's leading pre-construction sales authority, providing exclusive listing services for developers and facilitating purchases for buyers and investors across Ontario, Quebec, and British Columbia.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Peerage Realty PartnersminorOthersBaker Real Estate Incorporated, Brokerage is affiliated with Peerage Realty Partners as a member brokerage. The company operates under the Peerage Realty Partners umbrella while maintaining its own brand identity in the pre-construction sales market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX Canada: Major national brokerage franchise operating across all Canadian provinces. Comparable in offering pre-construction representation through affiliated brokers, though as part of a much wider residential resale portfolio.
• Sotheby's International Realty Canada: Luxury-oriented brokerage with Canadian pre-construction and new-development representation. Comparable at the high-end of the new-construction buyer segment but with broader luxury resale focus.
• Century 21 Canada: Major national real estate franchise with new-construction and pre-condo representation across Canadian markets. Competes indirectly for developer mandates and pre-construction buyers in the same Toronto/Montreal/Vancouver footprint.
• Royal LePage Canada: One of Canada's largest national real estate brokerage networks, including new-construction and pre-construction activity through affiliated agents. Overlaps as a competitor for pre-construction mandates but at much broader residential resale scale.

Direct peers

• Condos.ca: Canadian condo listing and new-development platform with brokerage-adjacent services. Overlaps with Baker's buyer-investor acquisition funnel and increasingly competes for the same pre-construction buyer attention in the GTA.
• Strata.ca: Toronto condominium and pre-construction sales brokerage operating in the same GTA new-development segment. Comparable as a developer-side sales partner competing for the same exclusive listing mandates Baker secures.
• Property.ca: Toronto condo-focused brokerage with a significant new-development/pre-construction sales mandate. Closely comparable in customer base (condo buyers and investors) and in mandate-driven developer relationships within the GTA market Baker primarily serves.
• PSR Brokerage (Performance Realty): Toronto-based boutique brokerage specializing in new-construction and pre-construction condominium sales. Directly comparable to Baker as a GTA-focused pre-condo specialist serving developers and investors through a similar commission-based model.

Emerging players

• BuzzBuzzHome: Online platform aggregating pre-construction and new-construction project listings across Canada. Comparable as a competing distribution channel for pre-condo demand, though it functions as a listing/marketing platform rather than a commission-earning brokerage.

Others

• Tridel Sales Centres: One of Canada's largest residential developers operating in-house sales galleries for its new-condo projects. Represents an alternative channel to third-party pre-construction brokerages like Baker, illustrating developer-side disintermediation risk.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bakerinc
• YouTubeyoutube.com/user/Bakerrealestateinc
• Facebookfacebook.com/bakerwestrealestate
• LinkedInlinkedin.com/company/baker-real-estate
• Instagraminstagram.com/bakerrei

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BakerWest