Parkhaven Trust

What Parkhaven Trust does

Parkhaven Trust is a registered charity (no. 210163) and company limited by guarantee, founded in 1888 as Maghull Homes for Epileptics and renamed in 1988. Headquartered in Maghull, Merseyside, the Trust operates five purpose-built care facilities across two sites (Liverpool Road South and Deyes Lane): The Willow Centre (day care for people with dementia), Parkhaven Court (extra care housing for up to 24 individuals or couples), The Beeches (residential and nursing dementia care, 45 beds across three households), James Page House (nursing care for older people), and The White House (supported living for nine adults with learning disabilities). The Trust explicitly positions itself as a dementia specialist, providing what it describes as a continuum of dementia services from at home to end-of-life care, with a workforce of approximately 200 employees.

The Trust's core technology stack centres on digital care infrastructure rather than proprietary software development. The Beeches, opened in 2019, was designed with guidance from the University of Stirling Dementia Design Centre and incorporates circadian lighting systems, electronic acoustic monitoring for resident safety, and electronic care planning systems. These technologies were profiled in the NHS Digital-funded Hubble Project managed by the National Care Forum. The Trust does not develop or commercialise technology products externally; technology adoption is positioned as clinical differentiator rather than a revenue stream.

The business model is a not-for-profit hybrid of operating revenue and charitable income. Recurring Care Service Fees are generated from nursing, dementia, extra care, day care, and supported living services, paid through a mix of self-funding, Sefton Council local authority funding, and NHS Continuing Healthcare. Supplementary income is derived from donations (via JustGiving and CAF Donate), corporate Charity of the Year partnerships, community fundraising, and legacy gifts in Wills. Pricing is not publicly disclosed and is determined per resident following care needs and financial assessments. Distribution is entirely direct: the Trust operates only its own facilities with no franchising or third-party intermediary model, relying on referrals from healthcare professionals, social services, and direct family enquiries.

Name

Parkhaven Trust

Legal name

Parkhaven Trust

Website

https://parkhaven.org.uk

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

101–250 employees

Short description

Parkhaven Trust is a registered charity operating five specialist dementia, nursing, extra care, and supported living facilities in Maghull, Merseyside, serving approximately 200 staff and £7 million in annual income. Founded in 1888, it positions itself as a dementia specialist.

Ownership category

akta.pro rank

Product category

Residential Care Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Residential Intellectual and Developmental Disability Facilities (62321), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE)

Keywords

• Dementia care services
• Nursing care home
• Supported living services
• Extra care housing
• Elderly care services

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Care Service Fees: Income from providing registered care services including nursing care, dementia care, extra care housing, day care, and supported living. Services are paid for through a combination of self-funding, local authority funding, and NHS Continuing Healthcare.
2. Donations and Fundraising: Charitable donations from individuals, corporate partners, and fundraising activities. The organization accepts one-time and recurring donations through various channels including JustGiving and CAF Donate.
3. Legacies and Bequests: Gifts in Wills from supporters who leave legacy donations to support the charity's future work

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Parkhaven Trust is a registered charity providing specialist dementia, nursing, and supported living services through five owned facilities in Maghull, Merseyside. The portfolio spans day care for people with dementia, extra care housing for individuals or couples, residential and nursing dementia care, nursing care for older people, and supported living for adults with learning disabilities. Income is reinvested into delivering person-centred care with high staff-to-resident ratios, purpose-built facilities, and recognized Centre of Excellence status.

Product overview

Parkhaven Trust is a dementia specialist charity offering a coordinated portfolio of care services. The organization operates five distinct services: The Willow Centre (day care for people with dementia), Parkhaven Court (extra care housing for up to 24 individuals or couples), The Beeches (residential and nursing care for people with dementia), James Page House (nursing care for older people), and The White House (supported living for adults with learning disabilities). Services span the care continuum from day services and extra care housing through to residential, nursing, and palliative care, enabling the organization to provide 'a range of dementia services from at home to end of life care.'

Differentiator

Problem solved

Functional benefit

Brands

• The Willow Centre: Day care services for people with dementia
• Parkhaven Court
• The Beeches
• James Page House
• The White House

Products and services

• The Willow Centre Purpose-built day centre providing home-from-home day care services for people with dementia, offering specialist care, support, and a wide range of activities including yoga, gardening, singing, and hair and beauty treatments.
• Parkhaven Court Extra Care Housing providing self-contained accommodation with a 24-hour staff team and care and support for individuals or couples. Features include open plan lounges, fully equipped kitchens, accessible wet rooms, and private courtyard gardens.
• The Beeches State-of-the-art residential and nursing service for people with dementia, designed with guidance from the Dementia Design Centre at Stirling University. Features three households caring for up to 15 people each, with the latest technologies including circadian lighting, acoustic monitoring, and electronic care planning.
• James Page House Nursing care home for older people providing the highest possible quality of personal and nursing care. All bedrooms have en-suite shower and toilet, with a choice of comfortable lounges, dining rooms, and an attractive courtyard area.
• The White House Supported living service providing 24-hour care and support for nine adults with a learning disability in tenanted accommodation. Features family-style living with regular outings, holidays, and activities including foreign cruises and UK city breaks.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• National Care Forum (NCF)coreStrategic or Co-development Partner · 8 April 2021Parkhaven Trust participated in the Hubble Project, managed by the National Care Forum and funded by NHS Digital. The project showcases Parkhaven's technology-enabled care practices including acoustic monitoring, circadian lighting, and electronic care planning to inspire other care providers across the UK. NCF published films, information packs, specifications, and templates developed from Parkhaven's experience.
• Adactus Housing AssociationcoreStrategic or Co-development PartnerPartnership with social landlord Adactus to provide care services for people living in tenanted accommodation who have learning disabilities. The White House operates in conjunction with Adactus properties, providing supported living whilst delivering best possible care, stimulation and support for individuals in their own homes.
• Edge Hill UniversityminorStrategic or Co-development PartnerProvides work experience placements for university students from Edge Hill University's health and social care programmes, contributing to the development of future care sector professionals.
• Liverpool John Moores UniversityminorStrategic or Co-development PartnerProvides work experience placements for university students, supporting the development of future care sector professionals.
• Hugh Baird CollegeminorStrategic or Co-development PartnerProvides work experience opportunities for students from this further education college, supporting vocational training in care sectors.
• University of Stirling Dementia Design CentrecoreStrategic or Co-development PartnerThe Beeches was designed using guidance from Stirling University's Dementia Design Centre, ensuring the building provides the highest quality environment to cater for the needs of people with dementia based on latest research and design principles.
• Purple Angel (Charity)minorStrategic or Co-development PartnerCharity partnership providing individualised playlists of favourite songs on iPods for residents, supporting music therapy and reminiscence activities.
• Nwoko ArtsminorStrategic or Co-development PartnerTheatre production company that visited Parkhaven services with 'Spring into Summer' performance for entertainment of residents.
• House of MemoriesminorStrategic or Co-development PartnerMuseum on Wheels programme that visited Parkhaven services, providing reminiscence activities and historical objects to engage people with dementia.
• The Reader (Life Letters Project)minorStrategic or Co-development PartnerPartnership providing letters and postcards from the Reader's Life Letters Project to support reading and reminiscence activities.
• Uke-SkoolminorStrategic or Co-development PartnerLocal ukulele band providing regular free music sessions for residents as part of activities programme.
• Local VocalsminorStrategic or Co-development PartnerLocal singing group providing free music sessions for residents.
• Music in Hospitals and Care HomesminorStrategic or Co-development PartnerCharity providing 12 weeks of musical sessions in two services, combining singing with entertainment for therapeutic benefit.
• The Brain CharityminorStrategic or Co-development PartnerCharity hosting music and dance workshops in two services for a 12-week period to support cognitive stimulation and wellbeing.
• CAF (Charities Aid Foundation)minorOthersProvides online donation processing through CAF Donate platform for accepting charitable donations.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• HC-One: Largest individual care home operator in the UK with around 270+ homes. Broad incumbent delivering dementia, nursing, and residential care with national scale and procurement leverage Parkhaven cannot match.
• Barchester Healthcare: One of the UK's largest independent care home operators with over 200 homes. Broad incumbent offering comparable dementia, nursing, and residential care services but as a privately-held for-profit operator with national scale.

Direct peers

• Community Integrated Care: UK charity supporting people with learning disabilities, dementia, and mental health needs. Directly comparable as a not-for-profit provider delivering supported living and residential care services, including learning disability support equivalent to Parkhaven's White House.
• MHA (Methodist Homes): One of the UK's largest charity care providers, offering residential, nursing, and dementia care for older people. Directly comparable as a not-for-profit, multi-site specialist dementia provider with a comparable heritage and continuum-of-care model.
• Belong: UK charity operating specialist dementia care villages with nursing and day care. Directly comparable as a not-for-profit provider focused on dementia specialist design (similar use of Stirling University design principles) and household-based care models.
• The Orders of St John Care Trust: UK charity operating around 70 care homes and extra care housing schemes. Directly comparable as a registered charity delivering dementia, nursing, and residential care across a portfolio of owned facilities.
• Anchor (Anchor Hanover): England's largest not-for-profit provider of housing and care for older people, operating over 100 care homes. Directly comparable as a large charity provider combining extra care housing, residential, and dementia services.
• Sanctuary Care: Subsidiary of Sanctuary Group providing residential, nursing, dementia, and respite care across England. Directly comparable as a not-for-profit parented care provider operating a multi-service portfolio.
• Abbeyfield: UK charity providing sheltered housing, extra care housing, and residential care for older people. Directly comparable as a smaller-scale charity care and housing provider with a community-based ethos.
• Jewish Care: UK charity providing residential, nursing, dementia, and community services for older people. Directly comparable as a charity providing supported living, extra care, and dementia services with a similar community-anchored operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/parkhaventrust
• Xx.com/parkhaventrust
• Instagraminstagram.com/parkhaventrust
• LinkedInlinkedin.com/company/parkhaven-trust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkhaven Trust