Rojukiss International

What Rojukiss International does

Rojukiss International Public Company Limited (SET: KISS) is a Thai beauty and health products company incorporated in 2007 (formerly Aisance Ltd.) that develops, produces, and distributes skincare products under two flagship brands, Rojukiss and Sis2Sis, with PhD K-Derma positioned as a cosmeceutical sub-brand sold via the O2 KISS media-commerce joint venture. The product portfolio centers on Korean-inspired, science-based formulations—including anti-aging serums (Phyto Retinol Firm Smooth Serum, Firm Poreless Red Serum), multi-area firming creams (Face Eye Neck Cream), and Thailand's #1 facial mask franchise (18.8% share in Q1/2026)—with notable proprietary technology in the form of BioConversion dual-serum architecture patented in South Korea and Japan, and a recently launched in-house R&D hub (Rojukiss Skin Lab, September 2025) co-developed with OEM partners Cosleaguer and Eyesome Company.

The company operates an asset-light, contract-manufactured model and monetizes through unit-pricing of branded SKUs across a diversified multi-channel footprint: modern trade (hypermarkets/supermarkets), general trade (independent stores and pharmacies), e-commerce (own storefronts plus marketplaces), TV home shopping (via the O2 KISS joint venture with GMM O Shopping, in which KISS holds 60%), and export distributors. Distribution is supplemented by an influencer/celebrity marketing engine leveraging GMM Grammy's entertainment network and brand ambassadors such as Dr. Lee of NUV Clinic (Seoul).

Revenue scaled to THB 1,210M in FY2025 (net profit THB 165.50M), with Q1/2026 revenue of THB 331M (+35% YoY) and net profit of THB 46M (+27% YoY). The company is publicly listed on the Stock Exchange of Thailand since February 2021 (IPO price THB 9.00/share), with major shareholders including Aurora Asia Holdings (27.37%), founder Piyawadee Sornsingh (17.39%), Guts & Good (7.98%), and GMM Grammy (9.99%). Strategic priorities articulated in 2026 include international expansion into 8+ countries (Vietnam and Laos distributors already appointed) and raising the foreign revenue share to 8% of total.

Name

Rojukiss International

Legal name

Rojukiss International Public Company Limited

Website

https://rojukissinternational.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Rojukiss International (SET: KISS) is a Thai publicly listed skincare and beauty products company that develops and distributes Korean-inspired cosmeceuticals under the Rojukiss, Sis2Sis, and PhD K-Derma brands via modern trade, general trade, e-commerce, TV home shopping, and export channels across Thailand and select Asian markets.

Ownership category

akta.pro rank

Product category

Skincare and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Eye & Lip Skincare (CRABAAAC)

Keywords

• Korean skincare products
• Facial sheet masks
• Anti-aging serums
• Cosmeceutical products
• Beauty brand manufacturing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Beauty and Health Product Sales: Rojukiss International generates revenue through developing, producing, and distributing beauty and health products under two key brands: Rojukiss and Sis2Sis. Products are co-developed with contract manufacturers and distributed through both domestic and international channels. Revenue grew 35% YoY in Q1/2026 to THB 331 million, with net profit of THB 46 million (up 27% YoY). The company achieved full-year 2025 revenue of THB 1,210 million and net profit of THB 165.50 million. The company declared a dividend policy of not less than 50% of net profit, paid quarterly.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Rojukiss International develops, produces, and distributes science-based Korean-inspired skincare and beauty products under its flagship Rojukiss brand and secondary Sis2Sis brand. The portfolio includes firming serums, anti-aging creams, sheet masks, and the PhD K-Derma cosmeceutical line featuring patented BioConversion dual-serum technology. Products are co-developed with contract manufacturers and distributed through modern trade, general trade, e-commerce, TV home shopping, and export channels across Thailand and Asia.

Product overview

Rojukiss International Public Company Limited is a Thai beauty and health products company operating under two main brands: Rojukiss (primary Korean skincare brand) and Sis2Sis (secondary beauty brand). The company develops, produces, and distributes skincare products co-developed with contract manufacturers. The product portfolio includes firming serums (Firm Poreless Red Serum, Phyto Retinol Firm Smooth Serum), facial creams (Face Eye Neck Cream), and masks. Distribution spans domestic (modern trade, general trade, e-commerce) and international channels. Through its O2 KISS joint venture with GMM O Shopping, the company also operates the PhD K-Derma sub-brand for cosmeceutical products sold via Media Commerce channels.

Differentiator

Problem solved

Functional benefit

Brands

• Rojukiss: Primary brand for beauty and health skincare products with science-based Korean skincare formulations
• Sis2Sis

Products and services

• Rojukiss Firm Poreless Red Serum Firming serum that provides elastic skin, reduces deep wrinkles, tightens skin, and is gentle on the skin. Targeted at consumers seeking Korean-inspired anti-aging skincare.
• Phyto Retinol Firm Smooth Serum Phyto-retinol-based anti-aging serum that reduces wrinkles, enhances skin elasticity, and leaves skin firm, lifted, and smooth. Targeted at consumers seeking botanical anti-aging solutions.
• Face Eye Neck Cream Multi-area firming and lifting cream designed for face, eye, and neck application. Reduces wrinkles and boosts skin elasticity and plumpness.
• PhD K-Derma Anti Spots & Melasma Brightening Program Two-step cosmeceutical brightening program (Step 1: Brightening Serum 65ml + Step 2: Activating Enzyme 65ml) using patented BioConversion dual-serum technology. Marketed at THB 4,990 regular / THB 1,990 promotional price, bundled with a free UV Essence SPF50+/PA+++ (THB 1,290 value). Targets consumers with melasma and dark spot concerns.

Quantifiable outcome

• 18.8% market share in Thailand facial mask category in Q1/2026 (up from 16.1% in Q1/2025)
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CosleaguercoreTechnology or Integration · 23 September 2025Strategic OEM partner in the co-founding of Rojukiss Skin Lab, an innovation hub focused on comprehensive skincare product research, proprietary ingredient patent filing, and rapid innovation prototyping. Cosleaguer contributes technological expertise combined with Rojukiss's deep understanding of consumer needs to accelerate product development from concept to market.
• Eyesome CompanycoreTechnology or Integration · 23 September 2025Strategic OEM partner co-founding Rojukiss Skin Lab alongside Cosleaguer. Eyesome Company contributes technology capabilities to the innovation hub, which aims to develop proprietary ingredients and skincare formulations, file patents, and create rapid innovation formats to accelerate the product development lifecycle.
• Dr. Lee (NUV Clinic, Gangnam, Seoul)minorStrategic or Co-development Partner · 23 September 2025Brand ambassador appointed through a 2-year contract. Dr. Lee serves as physician and medical director of NUV Clinic in Gangnam, Seoul, providing medical expertise endorsement for Rojukiss products.
• Vietnam DistributorminorChannel Partner/ Reseller/ Distributor · 14 August 2025International distributor appointed for Vietnam market as part of the company's overseas expansion strategy, targeting at least 8 countries in 2026.
• Laos DistributorminorChannel Partner/ Reseller/ Distributor · 14 August 2025International distributor appointed for Laos market as part of the company's overseas expansion strategy, targeting at least 8 countries in 2026.
• GMM O Shopping (O Shopping Co., Ltd.)coreChannel Partner/ Reseller/ Distributor · 26 April 2021Joint venture O2 KISS Co., Ltd. established with KISS holding 40% and O Shopping holding 60%. O2 KISS operates Media Commerce through O Shopping's multi-channel TV network (ONE31, GMM25, GMMZ, PSI), e-commerce platform (oshoppingtv.com), mobile app, and physical retail/health & beauty stores. The venture enables product launches, influencer marketing through GMM's artist network, and nationwide sales agent distribution.
• GMM Grammy Artist NetworkcoreGTM or Marketing Partner · 26 April 2021GMM Grammy's network of top Thai artists and celebrities leveraged for influencer marketing campaigns and brand ambassador programs across O2 KISS product launches, reaching consumers across all demographics through Thailand's leading entertainment media platforms.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Innisfree: Korean beauty brand owned by Amorepacific with broad skincare portfolio and extensive Asia retail network. Comparable on Korean heritage and multi-channel Asia expansion but with much broader scale and category coverage than Rojukiss.
• Amorepacific: Korea's largest beauty conglomerate operating multiple premium and mass brands (Sulwhasoo, Laneige, Innisfree, Etude). Comparable on Korean skincare R&D and export-led growth, but at significantly larger scale and category breadth.
• Nature Republic: Korean beauty brand with broad skincare and personal-care portfolio and global retail presence in Asia, the Middle East, and the Americas. Comparable on Korean mass-market skincare positioning and multi-country international expansion strategy.

Emerging players

• Dr. Jart+: Korean cosmeceutical skincare brand emphasizing clinically tested formulations for targeted skin concerns (e.g., dark spots, redness). Comparable to Rojukiss's PhD K-Derma line on dermatology-grade positioning and clinical validation approach.

Direct peers

• Namu Life (Snailwhite): Thai beauty company built around Korean-inspired skincare hero SKUs (e.g., snail mucin) sold through multi-channel Thai and regional distribution. Closely mirrors Rojukiss's Korean-formulation positioning and Thai consumer target.
• The Face Shop: Korean skincare and beauty brand with global retail footprint across Asia and emerging markets. Comparable on Korean-formulation heritage, multi-channel international distribution, and mass-to-mid skincare positioning.
• COSRX: Korean skincare brand focused on science-led formulations (e.g., snail mucin, propolis) with strong international e-commerce and retail presence. Closely aligned with Rojukiss's science-based Korean skincare positioning and clinical-efficacy messaging.
• Cute Press: Thai mass-market beauty and personal-care brand with strong presence in modern trade, drugstores, and export channels. Comparable in domestic distribution intensity and Thai mass-to-mid skincare category.
• Mistine: Thailand's largest domestic beauty company with broad mass-market skincare and color cosmetics portfolios distributed through modern trade, general trade, and export. Directly comparable to Rojukiss in channel mix, Thai-centric brand strength, and mass-to-mid skincare positioning.
• Beauty Community Public Company Limited: Thai-listed cosmetics and skincare company operating multiple brands across modern trade and export channels. Comparable as a domestically listed Thai beauty peer with multi-brand strategy and international expansion ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rojukiss International