Casa Vieja Lodge

What Casa Vieja Lodge does

Casa Vieja Lodge is a privately held, family-owned luxury sportfishing resort located on Guatemala's Pacific coast at Puerto San José, Escuintla, with a sales and reservations office in Miami, Florida. The lodge operates a 10-boat fleet of 37' to 48' custom sportfishers — including The Hooker (a 48' G&S with 87 IGFA world records), Pica Más (48' Whiticar), Rum Line (40' Gamefisherman), and others from Rybovich, Merritt, Warren O'Neal, Billy Knowles, and Nickerson yards — crewed by named long-tenured captains. The operation combines five-star lodge accommodations (rooms, restaurant, bar, swimming pool, gift shop) with all-inclusive Fish & Stay packages for 1-5 anglers, fly fishing, and corporate group bookings that require 1-2 years of advance reservation.

The business model is direct-to-consumer luxury hospitality priced per-angler or per-team, with primary revenue from Fish & Stay packages supplemented by tournament entry fees (No Sancocho Sailfish Shootout, Trophy Husbands Invitational, Sugar Mama's Mother's Day Invitational, Solo Anglers Week), high-margin specialty expeditions (Guy Harvey Expedition at $6,000/pax), and affiliate trip-insurance referrals through Global Rescue. The lodge is marketed as the 'Sailfish Capital of the World,' with quantitative performance claims (506 sailfish released in a single day on March 1, 2026; 22,128 annual releases in 2025) used as social proof. Distribution is entirely direct via the Miami office (toll-free 800-882-4665) and website booking inquiry forms, with no third-party OTA or travel-agent presence.

The Salazar family acquired the lodge around 2014; following the passing of founder Captain David Salazar in June 2025, operations continued under his wife Kristen Salazar (Jefa). The lodge completed a major renovation including a new pool in late 2024, maintains brand partnerships with YETI, Costa del Mar, Cummins, AFTCO, Billfish Foundation, Marlin Magazine, BD Outdoors, Guy Harvey Ocean Foundation, and IWFA, and runs the Kick Plastic environmental initiative.

Name

Casa Vieja Lodge

Legal name

Casa Vieja Lodge

Website

https://casaviejalodge.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa Vieja Lodge is a family-owned luxury sportfishing resort on Guatemala's Pacific coast, operating a 10-boat fleet of 37'-48' custom sportfishers and five-star all-inclusive Fish & Stay packages for high-net-worth individual anglers, corporate groups, and tournament participants, with booking and reservations handled through a Miami sales office.

Ownership category

akta.pro rank

Product category

Luxury Sportfishing Lodge

NAICS

Hotels (except Casino Hotels) and Motels (72111), Marinas (713930)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

akta.pro secondary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Sportfishing lodge services
• Luxury fishing packages
• Offshore charter fishing
• Billfish tournament events
• Marine hospitality services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fishing Packages (Fish & Stay): All-inclusive packages offering lodging, gourmet dining, and guided sportfishing for 1-5 anglers over multiple days. The primary revenue stream representing the core hospitality experience.
2. Fishing Tournaments: Annual tournaments including No Sancocho Sailfish Shootout, Trophy Husbands Invitational, and Sugar Mama's Invitational generate entry fees and drive bookings during specific periods.
3. Corporate Group Trips: Large group bookings for corporate events, team building, and private celebrations, requiring 1-2 years advance booking with premium pricing for exclusive use.
4. Trip Insurance Referrals: Partnership with Global Rescue providing travel/trip insurance, generating referral revenue for protection services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Casa Vieja Lodge operates a luxury sportfishing resort in Puerto San Jose, Guatemala, combining five-star lodge accommodations with a 10-boat fleet (37' to 48' sportfishers) offering guided offshore fishing for Pacific sailfish, blue marlin, striped marlin, mahi-mahi, and yellowfin tuna. Core revenue is generated through all-inclusive Fish & Stay packages that bundle lodging, gourmet dining, and crewed boat charters for 1-5 anglers.

Product overview

Casa Vieja Lodge operates as a premier sport fishing resort and marina located in Guatemala, positioning itself as the 'Sailfish Capital of the World.' The company offers an integrated experience combining five-star luxury lodging accommodations with world-class offshore sport fishing. The core product portfolio consists of: (1) Lodge Accommodations featuring comfortable rooms, gourmet dining, swimming pool, and amenities; (2) Sport Fishing & Charter Services through a 10-boat fleet of 37'-48' sportfishers operated by professional captains; and (3) various Fish & Stay packages that bundle lodging with fishing access. Additional offerings include specialized fishing tournaments (No Sancocho Sailfish Shootout, Trophy Husbands Invitational, Sugar Mama's), fly fishing experiences, corporate group packages, private air transfers, and cruise ship excursions. The lodge maintains a conservation-focused approach, promoting billfish release practices and environmental stewardship through initiatives like the Kick Plastic campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Fishing & Charter Services

Quantifiable outcome

• 506 sailfish released in single day (March 1, 2026) - new lodge record
• +6 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• YETIcoreGTM or Marketing PartnerYETI provides branded coolers and drinkware for the lodge fleet and guests. Partnership includes co-branded merchandise available in the gift shop, with free engraving services for returning guests' YETI Ramblers as part of loyalty and environmental initiatives.
• Costa del Mar SunglassescoreGTM or Marketing PartnerSeven boats equipped with Costa Sunglasses for guest trial program. Lodge received first-ever Angler Trial Lens Program featuring six different lens colors for testing on the water. Promotional video 'Hooked On: Sailfish' co-produced.
• CumminscoreGTM or Marketing PartnerCummins provides engines for select fleet vessels, including dual QSC 500HP engines on Rum Line and other boats. Mentioned as tournament sponsor, providing engine support and brand credibility.
• The Billfish FoundationcoreStrategic or Co-development PartnerConservation-focused partnership promoting billfish release and sustainable fishing practices. Featured in conservation efforts and tournament sponsorship, aligning with lodge's catch-and-release philosophy.
• AFTCOminorGTM or Marketing PartnerTournament sponsor providing prizes and promotional support. AFTCO Performance Shirts sold in gift shop.
• Guy Harvey Ocean FoundationcoreStrategic or Co-development PartnerAnnual Guy Harvey Expedition partnership hosting conservation-focused trips with Jessica Harvey and visiting scientists. Combines fishing with ocean education and marine research support.
• IWFA (International Women's Fishing Association)coreStrategic or Co-development PartnerHosted IWFA Billfish Invitational with 24 women anglers. Association established 1955 to promote women's fishing and marine conservation. Lodge serves as destination for women's fishing events and scholarship fundraising.
• Offshore World ChampionshipminorGTM or Marketing Partner2022 No Sancocho Sailfish Shootout winners qualified for Offshore World Championship in Quepos, Costa Rica, providing tournament winners with additional competitive opportunity.
• Global RescueminorGTM or Marketing PartnerPreferred trip insurance provider offering coverage ranging $119-$550 based on age and trip cost. Lodge receives referral traffic and commissions for insurance sales through partner link.
• Bluewater DesalinationminorGTM or Marketing PartnerDesalination partner providing water services to lodge. Logo displayed on partners page indicating service relationship.
• Ladies Love PinkminorGTM or Marketing PartnerBreast cancer awareness partner creating custom pink fishing flags and merchandise for October awareness month. Cross-promotional brand relationship.
• Marlin MagazinecoreGTM or Marketing PartnerMajor fishing publication featuring lodge in 8-page editorial spread and tournament sponsorship. Provides editorial credibility and access to enthusiast readership.
• GamefishermancoreTechnology or IntegrationRum Line vessel built by Gamefisherman yard featuring cold-molded wood and epoxy hull with unique acoustic properties that attract pelagic fish. Wood-core hull silences engine frequencies creating natural fish-attracting sound signature.
• BD OutdoorsminorGTM or Marketing PartnerTournament sponsor providing promotional support and media coverage for No Sancocho Sailfish Shootout events.
• Ike Jime FloridaminorStrategic or Co-development PartnerPartnered for Hook & Harvest culinary event teaching whole fish utilization and fabrication with sushi chefs Hiro Terada and Michael Collantes. Combines fishing with culinary education.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Crocodile Bay Resort: Costa Rica-based luxury sportfishing resort offering all-inclusive packages combining offshore billfishing with eco-tourism and lodge amenities. Comparable HNW customer profile and bundled lodging-and-fishing product.
• Zancudo Lodge: Costa Rica Pacific sportfishing lodge offering luxury accommodations and offshore fishing for sailfish and marlin. Comparable all-inclusive model with similar fleet operations and tournament participation including the Offshore World Championship.
• Los Sueños Resort & Marina: Costa Rica Pacific coast luxury resort and marina combining upscale lodging with world-class sportfishing for billfish and marlin. Highly comparable business model and customer base targeting HNW anglers and corporate groups seeking all-inclusive fishing experiences.
• Marina Pez Vela (Quepos, Costa Rica): Costa Rica's premier sportfishing marina and charter hub for Pacific sailfish and marlin, hosting annual Offshore World Championship tournaments. Comparable fleet- and tournament-driven business serving HNW and competitive sportfishing market.
• Tropic Star Lodge: Iconic Panama-based sportfishing lodge offering all-inclusive packages targeting offshore billfish and black marlin in Piñas Bay. Comparable fly-in/out remote luxury lodge model with strong trophy fishery positioning and similar HNW angler segment.
• Maverick Sportfishing Lodge: Guatemala-based sportfishing lodge operating in the same Pacific sailfish waters as Casa Vieja, offering multi-boat fleet operations and all-inclusive fishing packages to a similar HNW angler clientele. Direct competitor for share of the Guatemalan sailfish market.

Others

• Costa del Mar: Premium polarized sunglasses brand with deep ties to sportfishing and existing partnership with Casa Vieja (seven-boat Angler Trial Lens Program). Ecosystem partner rather than competitor, but illustrative of the brand-ecosystem that supports premium sportfishing destinations.
• International Game Fish Association (IGFA): Governing body for recreational fishing world records and conservation, with which Casa Vieja's flagship vessel 'The Hooker' holds 87 IGFA world records. Adjacent ecosystem participant that validates and legitimizes Casa Vieja's record-breaking performance claims.

Emerging players

• Mag Bay Sportfishing: Newer Mexico-based luxury sportfishing lodge positioned as a premier billfish destination, modeling itself after established Central American lodges. Compares on premium all-inclusive model and HNW angler targeting though operating in a different (Magdalena Bay) geography.
• Parismina Tarpon Lodge: Costa Rica lodge operator offering all-inclusive sportfishing experiences for HNW travelers with comparable package pricing and guided multi-species fishing. Different geography and target species (Caribbean tarpon) but comparable operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CasaViejaLodge
• YouTubeyoutube.com/user/CasaViejaLodge
• Facebookfacebook.com/casaviejalodge
• LinkedInlinkedin.com/company/casa-vieja-lodge
• Instagraminstagram.com/CasaViejaLodge
• Pinterestpinterest.com/casaviejalodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Vieja Lodge