Name

Wurst-Basar Konrad Hinsemann GmbH

Legal name

Konrad Hinsemann GmbH

Website

https://wurst-basar.de

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wurst-Basar Konrad Hinsemann GmbH is a third-generation, family-owned German butcher and food retailer producing handcrafted meat, sausage, and convenience products, operating 39 retail branches across Lower Saxony and supplying REWE, EDEKA, Combi, and Famila.

Ownership category

akta.pro rank

Product category

Artisanal Meat and Sausage Production

NAICS

Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Retail-Food Stores (5400)

akta.pro primary industry

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK)

akta.pro secondary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Meat processing
• Sausage production
• Artisanal butchery
• Food retail
• Regional sourcing

Headquarters

HQ city

Ronnenberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Store Sales: Direct retail sales through 39 company-owned store branches across Lower Saxony. Products include fresh meat, sausage specialties, grilled items, delicatessen salads, convenience products, and seasonal soups. Stores offer takeaway, on-site dining, and customer counter service.
2. Food Retail Wholesale: Wholesale supply of handcrafted sausage and meat products to major food retail chains (REWE, EDEKA, Combi, Famila) and specialized retailers. Products distributed via company's own refrigerated vehicles to retail locations.
3. Lunch Menu / Takeaway: Daily rotating lunch menu offered in retail stores, including soups, stews, schnitzel, fish dishes, and regional specials. Also available for takeaway.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wurst-Basar produces and sells fresh meat cuts, handcrafted sausage and grill specialties, delicatessen salads, convenience products, and seasonal prepared foods through approximately 39 company-owned retail branches across Lower Saxony. The company also wholesale-distributes its handcrafted meat range to major German supermarket chains including REWE, EDEKA, Combi, and Famila, supported by its own refrigerated delivery fleet. The signature offering is the Strohschwein (straw pig) premium line sourced exclusively from regional partner farm Hof Hohls near Celle.

Product overview

Wurst-Basar is a traditional German butcher and food retail business offering a portfolio of fresh meat, artisan sausages, grill specialties, fine food salads, and convenience products. The company operates approximately 39 retail branches in Niedersachsen and supplies the Lebensmitteleinzelhandel (food retail sector) including Rewe, Edeka, Combi, and Famila stores. Their signature offering is the Strohschwein (straw pig) line sourced from regional partner Hof Hohls, complemented by seasonal items like Sommersuppen and a daily Mittagsmenü. The product range spans from raw meat cuts and bratwurst specialties to prepared convenience foods and lunch menus, all produced at their Ronnenberg/Empelde facility with a focus on regional quality and artisan craftsmanship.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 39 retail branches across Lower Saxony serving as direct distribution and brand touchpoints
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Hof HohlscoreStrategic or Co-development PartnerExclusive farm partner for Wurst-Basar's Strohschwein (straw pig) product line. Located in Becklingen near Celle. The family farm stands for regional quality, animal welfare, and responsible agriculture. Animals are raised on fresh straw with ample space for movement and enrichment, fed GMO-free feed, and benefit from short transport distances. This partnership ensures the distinctive quality, firm texture, full flavor, and special aroma of Wurst-Basar's premium Strohschwein products.
• REWEcoreChannel Partner/ Reseller/ DistributorMajor food retail chain distributing Wurst-Basar handcrafted sausage and meat products in supermarkets. Wurst-Basar supplies fresh artisanal products for service counters and self-service shelves, enabling regional product availability beyond dedicated store locations.
• EDEKA Verbund Minden-HannovercoreChannel Partner/ Reseller/ DistributorRegional EDEKA cooperative supplying Wurst-Basar products to member supermarkets in the Minden-Hannover region. Enables wide retail distribution of handcrafted products under the regional retail partnership model.
• CombiminorChannel Partner/ Reseller/ DistributorRegional food retail chain distributing Wurst-Basar products in their supermarkets across the region.
• FamilaminorChannel Partner/ Reseller/ DistributorRegional food retail chain (Famila Nordost) distributing Wurst-Basar handcrafted products in supermarkets in northeastern Germany.
• IT´s Me GmbH & Co. KGminorOthersContracted external data protection officer (Datenschutzbeauftragter). Contact: Jenny Menkhaus, Oeseder Straße 86, 49124 Georgsmarienhütte. Responsible for DSGVO/GDPR compliance oversight.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Rügenwalder Mühle: German meat and sausage manufacturer with both branded products and private-label supply, including a notable plant-based range. Directly comparable to Wurst-Basar on sausage manufacturing, B2B retail supply, and brand-led differentiation, though broader in geography.
• Ponnath (Zur Mühlen Gruppe): One of Germany's largest sausage producers, part of the Zur Mühlen Gruppe and the Tönnies Group. Direct peer on sausage manufacturing and supermarket wholesale supply, though significantly larger in scale and broader in product range.
• Müller Fleisch: German meat processor and sausage producer supplying national and regional food retail chains. Directly comparable to Wurst-Basar on meat processing, sausage manufacturing, and wholesale supply to German supermarket groups.
• Reinert: German family-run sausage and meat specialties producer with deep regional roots and a national retail presence. Closely comparable to Wurst-Basar on artisanal positioning, family ownership, sausage product focus, and supermarket wholesale channel.
• Meica: German sausage and convenience food manufacturer with a heritage brand supplying supermarkets nationwide. Comparable to Wurst-Basar on sausage core competency, B2B retail channel, and branded packaged-meat positioning.
• Lutz Fleischwaren: German meat and sausage producer with own brand and private-label business serving food retail. Directly comparable to Wurst-Basar on sausage manufacturing, retail supply, and branded processed-meat positioning.
• E. Ziegler Fleischwerke: Mid-sized German meat processor and sausage manufacturer supplying retail and foodservice customers. Direct peer on meat processing, sausage production, and B2B wholesale to German food retail chains.
• Wolf Wurstwaren: German sausage manufacturer with regional heritage supplying supermarket chains. Comparable to Wurst-Basar on traditional sausage craft, branded packaged products, and German food retail wholesale channel.

Broad incumbents

• Bell Deutschland: German subsidiary of Swiss Bell Food Group producing processed meats, sausages, and convenience products for European retail. Broad incumbent operating at greater scale with comparable sausage and meat categories and similar retail customer base.
• Wiesenhof / PHW-Gruppe: Largest German poultry meat processor, part of the PHW-Gruppe, with nationwide retail distribution. Broad incumbent operating in German meat protein at significantly larger scale; comparable on B2B retail supply and branded meat positioning though focused on poultry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wurst.basar
• Facebookfacebook.com/hinsemann.wurstbasar
• LinkedInlinkedin.com/company/wurst-basar-konrad-hinsemann

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurst-Basar Konrad Hinsemann GmbH