What Combi does

Combi is a German online and physical grocery retailer operating under the combi.de domain as part of the Bünting Unternehmensgruppe, a diversified regional retail conglomerate. The company runs a nationwide e-commerce supermarket offering scheduled home delivery (Lieferservice), in-store pickup (Abholservice), and a Scan&GO mobile application for smartphone-based checkout, supported by an underlying physical retail store network across Germany.

The product platform spans fresh and chilled produce, frozen foods, pantry staples, beverages, drugstore and cleaning supplies, baby products, and pet supplies, organized into detailed sub-categories on the website. The assortment is anchored by two proprietary label programs: the Alnatura organic sub-brand (approximately 347 SKUs certified under multiple EU bio-organic standards including DE-ÖKO-003) and the Küstengold private label (approximately 275 SKUs across deli, dairy, beverages, and household). Customer-facing platform features include the MOIN CARD loyalty program, weekly digital promotional flyers, and a 10€ referral incentive (Freunde werben Freunde).

Combi's go-to-market is direct-to-consumer German grocery retail, monetized through unit pricing on physical goods with no minimum order value, plus optional add-on services such as a paid Frischegarantie (freshness guarantee). Distribution combines nationwide parcel-style home delivery with same-region store pickup, targeting time-constrained German consumers, families with young children, and organic-focused shoppers. Pricing follows supermarket-like competitive levels rather than premium positioning, and the company emphasizes regional proximity under the tagline 'Moin. Frisch. Nebenan.'

Name

Combi

Legal name

Combi

Website

https://combi.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Combi is a German online and physical grocery retailer and part of the Bünting Unternehmensgruppe, operating combi.de for nationwide grocery delivery and in-store pickup across Germany, serving general consumers, families with young children, and organic-focused shoppers.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industries

General Online Grocery (Full-Basket) (CRAHAIAA), Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Online grocery retail
• Food delivery service
• Supermarket e-commerce
• Household goods shopping
• Organic grocery sales

Headquarters

HQ city

Nortmoor

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Online Grocery Sales: Revenue generated from direct consumer online grocery sales through combi.de platform, offering fresh produce, frozen foods, dairy, beverages, household items, and baby products delivered nationwide

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Combi operates combi.de as a German online grocery supermarket, offering nationwide home delivery and in-store pickup of fresh produce, frozen foods, dairy, beverages, household items, baby products, pet supplies, and drugstore goods. As part of the Bünting Unternehmensgruppe, the platform combines a full e-commerce grocery catalog with physical store presence, serving German consumers through its online shop, mobile app (with Scan&GO), and a network of physical Combi markets.

Product overview

Combi is a German online grocery supermarket and part of the Bünting Unternehmensgruppe, operating combi.de as a unified e-commerce platform offering both home delivery service (Lieferservice) and store pickup (Abholservice). The platform provides nationwide delivery of groceries and consumer goods throughout Germany, featuring an extensive product range organized into categories including fresh & chilled products, frozen foods, pantry staples, coffee/tea/cocoa, sweets & snacks, beverages, beer/wine/spirits, tobacco, drugstore & cleaning supplies, baby products, kitchen & household items, and pet supplies. Key brand offerings include the Alnatura organic sub-brand (347 products) and Küstengold private label (275 products). Additional services include Scan&GO for mobile checkout, MOIN CARD loyalty program, and a dedicated drugstore section available 24/7. The company emphasizes regional sourcing, organic/bio products, and same-day freshness with services like Frischegarantie (freshness guarantee).

Differentiator

Problem solved

Functional benefit

Products and services

• Combi Online Shop German online grocery supermarket offering nationwide delivery of food, beverages, household products, and consumer goods to customers' doorsteps or pickup at local Combi stores. Available 24/7 with no minimum order value.
• Lieferservice (Home Delivery Service) Scheduled home delivery service for online grocery orders, with doorstep delivery and next-day delivery available throughout Germany at customer-selected time slots.
• Abholservice (Pickup Service) Online ordering service with collection at local Combi stores, where orders are packed and made ready for customer pickup.
• Scan&GO Mobile Checkout Mobile shopping feature in the Combi app allowing customers to scan products in-store and pay directly via smartphone without prior registration, enabling faster self-checkout.
• MOIN CARD Vorteilskauf (Loyalty Discount Program) Loyalty card program offering discounts and special offers on selected products when shopping online at combi.de.
• Alnatura Organic Brand Product Line Organic/bio food brand offering approximately 347 products including dairy, produce, pantry staples, snacks, beverages, and baby food, all certified under EU organic farming standards.
• Küstengold Private Label Brand Combi's private label brand offering approximately 275 products including deli meats, fish, dairy, pickles, canned goods, beverages, and household items.
• Frische & Kühlung (Fresh & Chilled Range) Fresh product range including cheese, milk, yogurt, fresh meat counter items, eggs, butter, salads, deli meats, and fish available via online shop with freshness guarantee option.
• Tiefkühlkost (Frozen Food Range) Frozen products including potato products, vegetables, fruits, pizza, ready meals, meat, poultry, fish, ice cream, and baked goods.
• Baby Products Range Baby food, diapers, baby care products, bottles, pacifiers, and related baby essentials available for online purchase and delivery.
• Pet Supplies (Hund, Katze & Kleintiere) Pet food and supplies for cats, dogs, birds, and small animals including dry food, wet food, snacks, and litter.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Bünting UnternehmensgruppecoreOthersCombi is an integral part of the Bünting Unternehmensgruppe, a German retail and service group. This corporate affiliation provides operational scale, shared resources, and regional market presence across northern Germany.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Bringmeister: Bringmeister is a Berlin-based online grocery delivery service (formerly operated by Bringmeister/EDEKA) focused on the Berlin metro area. It competes with Combi in online grocery for urban German consumers, though on a more limited geographic footprint.

Direct peers

• Tegut: Tegut is a German regional grocery chain (now part of Migros Zurich) with strong organic/bio positioning and an online shop. It is directly comparable to Combi's emphasis on fresh, organic, and quality-led assortment within a regional German footprint.
• Rewe: Rewe is one of Germany's largest supermarket groups with a national online grocery platform (rewe.de) offering home delivery and pickup. It is a direct omnichannel competitor to Combi, serving overlapping German consumer segments with similar fresh, organic, and private-label offerings.
• Edeka: Edeka is Germany's leading supermarket cooperative with nationwide online grocery delivery through edeka.de and lieferando partnerships. Like Combi, it combines a strong regional store footprint with a growing e-commerce channel and competes directly for German grocery baskets.
• Marktkauf: Marktkauf is a German hypermarket operator within the Edeka group, combining large-store retail with online grocery. It overlaps with Combi on regional northern German presence, broad assortment, and omnichannel grocery delivery.
• Kaufland: Kaufland is a major German hypermarket/discount chain with a nationwide online grocery offering and broad assortment including fresh, organic, and private-label lines. It competes head-to-head with Combi on price, assortment breadth, and delivery service.

Emerging players

• Alnatura: Alnatura is a major German organic/bio supermarket chain with its own retail stores and e-commerce. It is partially comparable to Combi through the existing Alnatura sub-brand partnership on combi.de, and competes directly in the organic/bio grocery segment Combi serves.
• Picnic: Picnic is an online-only grocery delivery company with operations in the Netherlands, Germany, and France. It uses an efficient routed-delivery model and competes with Combi on price, scheduled delivery slots, and full-basket online grocery.
• Flink: Flink is a German rapid grocery delivery startup offering 10-minute delivery from micro-fulfillment hubs. It is an emerging online grocery competitor targeting urban German consumers, overlapping with Combi on convenience and delivery but differentiated by speed.

Broad incumbents

• Amazon Fresh (Germany): Amazon Fresh operates online grocery delivery within Amazon.de across major German cities. As a broad incumbent, it leverages Amazon's logistics scale and Prime membership to compete with Combi on convenience, assortment, and delivery economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/combi.ernaehrungsservice

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Combi