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Lyngbygaard Golf

Full company profile

uuid002bj11

Namestring
Lyngbygaard Golf
Legal namestring
Lyngbygaard Golf Klub
Websiteurl
lyg.dk
Company typeenum
Private
Founded yearint
2008
Descriptiontext

Lyngbygaard Golf is a private Danish golf club located in Brabrand, near Aarhus, operating an 18-hole championship course designed by Canadian architect Rick Baril with Thomas Bjørn as technical advisor across 108 hectares, alongside a 9-hole SEGA course. The club maintains practice facilities including a driving range (planned for expansion), putting greens, and a short-game area, supported by PGA-qualified teaching professionals and a chief greenkeeper (Andreas Lauritzen). On-site amenities include Brasseriet, a restaurant operated as a separate entity by independent operators.

The club monetizes through multiple revenue streams: tiered membership subscriptions priced between 1,000 and 9,650 DKK per member annually, greenfee rounds (475–650 DKK for 18 holes, 250 DKK for 9 holes), individual and group lessons (500–900 DKK), custom club-fitting (1,500 DKK), and corporate sponsorship packages. Customer segments span 991 full members, 270 9-hole members, a junior-to-elite development pipeline (with men's first team in DGU Elitedivisionen and women's team in the 1st division), and Erhvervsklubben — a corporate business club of roughly 100 companies anchored by Spar Nord as elite sponsor. Reciprocal greenfee arrangements with seven partner clubs extend effective distribution.

As of end-2025 the club reported 1,311 active members — up from 1,094 in 2024 and 946 in January 2025 — and 20,900 rounds played, up from 15,700 in 2024, both described as club records. Average member age is 43 versus a Danish national average of 54, indicating successful recruitment into younger cohorts. Operational changes in 2025 included re-letting the restaurant to new operators (Troels, Vinnie, and Lars) and a greenkeeper leadership transition; a 2026 driving range expansion and new website launch are scheduled.

Short descriptiontext

Lyngbygaard Golf is a private Danish golf club near Aarhus operating an 18-hole championship course and 9-hole course, serving 1,311 individual members, a junior-to-elite development pipeline, and a corporate business club of roughly 100 companies.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBrabrand, Denmark
HQ citystring
Brabrand
HQ countrystring
Denmark
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
golf club membership, championship golf course, golf instruction academy, corporate golf events, beginner golf programs
Industry3 codes
1Basketball Leagues
CodeMPAKAAADPrimaryYes
2Athletic Field & Golf Course Groundskeeping
CodeIMAIAIAHPrimaryNo
3Golf Equipment Repair, Regripping & Customization Services
CodeCRAMAGAKPrimaryNo
NAICS code1 code
  • Golf Courses and Country Clubs713910
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Golf Club Services
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Membership Fees
TypeSubscription Recurring
Description

Annual membership subscriptions across multiple tiers (Senior, Intro, UngSenior, Longdistance, 9-huls, Ynglinge, Studie, Training, UngFlex, Junior, Passive). These represent the primary recurring revenue stream for the club. Membership fees range from 1,000 DKK (passive) to 9,650 DKK (senior full membership).

lyg.dk
2Greenfee Revenue
TypeOne Time License
Description

One-time greenfee charges for visiting golfers playing the 18-hole championship course (475 DKK weekdays, 650 DKK weekends/holidays) or the 9-hole SEGA course (250 DKK). Revenue also includes equipment rental (club sets, trolleys, buggies) and driving range balls.

lyg.dk
3Golf Instruction and Academy
TypeProfessional Services
Description

PGA professionals Peter Krøyer and Morten Paulsen provide individual and group lessons, group courses, and custom club fitting. Lesson packages include 5-lesson (10% discount) and 10-lesson (15% discount) bundles. Custom fitting sessions cost 1,500 DKK (free with equipment purchase).

lyg.dk
4Restaurant (Brasseriet Lyngbygaard)
TypeHardware Sales
Description

On-site restaurant managed by a separate operator (Troels, Vinnie, and Lars) serving members, guests, and external diners. The restaurant offers à la carte dining with seasonal menus and can host private events up to ~130 guests. Revenue flows through the separate restaurant entity but benefits the overall club ecosystem.

lyg.dk
5Sponsorships and Business Club
TypeSubscription Recurring
Description

Corporate sponsors (hole sponsorships, signage, event sponsorships) and Erhvervsklubben membership fees provide revenue from the business community. The Erhvervsklubben has approximately 100 member companies contributing to the club's commercial ecosystem.

lyg.dk
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Pricing details23 tiers
1Begyndermedlemskab (Beginner) – 4-week program with 3 months membership included
ModelSubscriptionBilling cadenceAnnual
Notes

1,195 DKK – includes 4-week structured beginner course, 3 months of 9-hole membership, equipment loan, driving range balls, theory instruction, and exam support.

lyg.dk
2Seniormedlemskab (Senior) – Full facility access, all ages over 25
ModelSubscriptionBilling cadenceAnnual
Notes

9,650 DKK per year – full access to all facilities including 18-hole and 9-hole courses, driving range, and all club activities.

lyg.dk
3Intro-medlemskab (Intro) – 2-year campaign membership
ModelSubscriptionBilling cadenceAnnual
Notes

9,000 DKK per year for 2 years – available only to players who have not previously been members. Includes free driving range balls.

lyg.dk
4UngSenior-medlemskab (Young Senior, age 26–28)
ModelSubscriptionBilling cadenceAnnual
Notes

7,500 DKK per year – full facility access for members aged 26–28. Includes free driving range balls.

lyg.dk
5Longdistance-medlemskab (Long Distance) – For members living >40 km away
ModelSubscriptionBilling cadenceAnnual
Notes

6,000 DKK per year – approximately half the standard annual fee. Requires another golf club as home club.

lyg.dk
69-hulsmedlemskab (9-Hole) – Flex membership for 9-hole course
ModelSubscriptionBilling cadenceAnnual
Notes

5,000 DKK per year – access to 9-hole course and training facilities. Includes DGU card for greenfee at other clubs. 100 DKK discount on 18-hole greenfee.

lyg.dk
7Ynglingemedlemskab (Young, age 18–25)
ModelSubscriptionBilling cadenceAnnual
Notes

4,825 DKK per year – full facility access for ages 18–25.

lyg.dk
8Studiemedlemskab (Student) – Under full-time education, under 30
ModelSubscriptionBilling cadenceAnnual
Notes

4,400 DKK per year – reduced rate for full-time students under 30. Includes free driving range balls.

lyg.dk
9Træningsmedlemskab inkl. DGU-kort (Training)
ModelSubscriptionBilling cadenceAnnual
Notes

2,750 DKK per year – access to training facilities and driving range with free balls. Includes DGU card.

lyg.dk
10UngFlex-medlemskab (Young Flex, age 18–25)
ModelSubscriptionBilling cadenceAnnual
Notes

2,500 DKK per year – 9-hole course and training facilities for 18–25 year olds who already have a DGU card. 100 DKK discount on 18-hole greenfee.

lyg.dk
11Juniormedlemskab (Junior, age 12–18)
ModelSubscriptionBilling cadenceAnnual
Notes

2,412 DKK per year – full facility access for ages 12–18. Includes free driving range balls.

lyg.dk
12Passivt medlemskab (Passive)
ModelSubscriptionBilling cadenceAnnual
Notes

1,000 DKK per year – for members who are not currently active golfers but wish to maintain club affiliation.

lyg.dk
13Greenfee 18-hole (Weekday)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

475 DKK per 18-hole round, Monday–Friday.

lyg.dk
14Greenfee 18-hole (Weekend/Holiday)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

650 DKK per 18-hole round on weekends and public holidays.

lyg.dk
15SEGA 9-hole greenfee
ModelUnit PricingBilling cadencePay-as-you-go
Notes

250 DKK per 9-hole round.

lyg.dk
16Club Rental 18-hole (TaylorMade Premium)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

300 DKK per round for a full TaylorMade premium club set (18-hole).

lyg.dk
17Club Rental 9-hole (Beginner Set)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

100 DKK per round for a beginner club set (9-hole).

lyg.dk
18Individual Lesson – Peter Krøyer (40 min)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

600 DKK for 1 person / 40 minutes with Peter Krøyer (PGA Head Pro).

lyg.dk
19Individual Lesson – Peter Krøyer (60 min)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

900 DKK for 1 person / 60 minutes with Peter Krøyer.

lyg.dk
20Individual Lesson – Morten Paulsen (40 min)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

500 DKK for 1 person / 40 minutes with Morten Paulsen (PGA Pro Elev).

lyg.dk
21Individual Lesson – Morten Paulsen (60 min)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

700 DKK for 1 person / 60 minutes with Morten Paulsen.

lyg.dk
22Custom Fitting Session
ModelUnit PricingBilling cadencePay-as-you-go
Notes

1,500 DKK per fitting session. Free with purchase of equipment from the academy.

lyg.dk
23Group Training (4 persons, 1 hour)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

1,200 DKK for 4 persons in 1 hour with Peter Krøyer; 1,000 DKK with Morten Paulsen.

lyg.dk
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 2 records shown
1Brasseriet Lyngbygaard
Description

On-site restaurant at Lyngbygaard Golf serving seasonal cuisine with views over the golf course. Located by the 18th hole.

lyg.dk
+1 more record
Core offering1 text field

Lyngbygaard Golf is a private golf club operating an 18-hole championship course and a 9-hole SEGA course on a 108-hectare site near Aarhus, Denmark. The club sells annual memberships across multiple tiers, per-round greenfee access, PGA-led lessons and custom fitting, beginner programs, junior/youth/elite training, corporate golf events, and a business networking club (Erhvervsklubben). Supporting amenities include an on-site restaurant (Brasseriet Lyngbygaard), meeting facilities, and equipment rental.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Member base grew from 946 (Jan 2025) to 1,311 (end of 2025), a 39% increase in one year — the largest growth of any golf club in Denmark in 2025.
+4 more records
Product overview1 text field

Lyngbygaard Golf is a golf club operating as a unified facility with multiple interconnected products and services. The core offering includes an 18-hole championship course and a 9-hole SEGA course, supported by comprehensive training facilities (Driving Range, putting greens, short game areas) operated through the Dansk Golf Akademi. Beyond golf, the club provides beginner programs, junior and youth development, and elite training programs. Ancillary services include the Brasseriet restaurant (operated separately), meeting and conference facilities, corporate golf events, and an Erhvervsklub business networking club. The portfolio is structured around the golf courses as the central product, with support services (academy, training) and lifestyle offerings (restaurant, events, business club) as complementary offerings.

Product and service13 records
118-Huls Mesterskabsbane (18-Hole Championship Course)
CategoryGolf Course
Description

An 18-hole championship golf course designed by von Hagge, Smelek & Baril (Rick Baril) with Thomas Bjørn as technical advisor, spanning 108 hectares with links-inspired holes, natural bunkers, five tee boxes per hole, and red fescue/bent grass greens built for near-year-round play. Available to members and greenfee-paying guests.

2SEGA 9-Hulsbane (9-Hole Course)
CategoryGolf Course
Description

A 9-hole golf course offering shorter rounds for players seeking quicker play or those developing their game. Operated alongside the 18-hole championship course on the same Brabrand site. Includes dedicated 9-hole memberships (5,000 DKK/year) and 250 DKK greenfee.

3Golf Club Memberships (12 Tiers)
CategoryMembership
Description

Annual subscription memberships granting access to Lyngbygaard Golf's courses, driving range, and club facilities. Tiiers range from 1,000 DKK (passive) to 9,650 DKK (senior full), with age-, student-, and distance-based discounts. Members receive DGU card for greenfee at other clubs and 33% discount at 7 partner clubs.

4Begyndergolf (Beginner Golf Program)
CategoryInstruction
Description

4-week structured beginner program (plus turbo weekend option) including instruction, equipment loan, driving range balls, theory, and exam support. Includes 3 months of 9-hole membership. Priced at 1,195 DKK. In 2025, 117 beginners enrolled and 84 converted to full membership (72%).

5Dansk Golf Akademi (Golf Academy)
CategoryInstruction
Description

PGA-led training academy offering individual lessons (40 or 60 minutes), group training (4 persons/hour), and custom club fitting using TrackMan launch monitor data combined with physical swing analysis. Custom fitting session 1,500 DKK (free with equipment purchase). Partners with TaylorMade, Titleist, Callaway, and Mizuno for equipment sales.

6Golfarrangementer (Golf Events)
CategoryCorporate Events
Description

Corporate golf event services including Company Days, VIP days, tournament setup, scoring, and professional event management. Bespoke events for companies with full tournament management and catering to clients and partners.

7Erhvervsklub (Business Club)
CategoryCorporate Networking
Description

Corporate membership-based business networking club with approximately 100 member companies, offering 8–9 annual events combining business networking, golf, and corporate hospitality. Includes corporate golf days, conference facilities, and tournament sponsorships.

8Møder & Konferencer (Meetings & Conferences)
CategoryCorporate Events
Description

Meeting and conference facilities in Pejsestuen (fireplace room) with AV equipment and catering from Brasseriet, capacity up to 50 participants. Available to corporate clients and members.

9Brasseriet Lyngbygaard
CategoryRestaurant / Hospitality
Description

On-site restaurant offering seasonal à la carte cuisine with panoramic views over the golf course, seating up to 130 guests, with fireplace lounge and private event capabilities. Operated by independent restaurateurs; revenue flows through separate restaurant entity.

10Elitegolf (Elite Golf Program)
CategoryInstruction
Description

Elite competitive golf program with men's team in Elitedivisionen (top national league) and women's team in 1st division, plus youth elite training. Competes in Danmarksturnering national tournament. Sponsored by Spar Nord and Aarhus Malerforretning.

11Juniørgolf (Junior Golf Program)
CategoryInstruction
Description

Junior golf program for ages 10–18 with training twice weekly, outdoor play in season, and indoor training during winter. Designed to grow the next generation of competitive golfers at the club.

12Ungdomsgolf (Youth Golf 18–29)
CategoryInstruction
Description

Golf program for members aged 18–29 with group play, social events, and competitive opportunities. Targeted at retaining young adult golfers, contributing to the club's below-national-average member age of 43.

13Træningsfaciliteter (Training Facilities)
CategoryTraining Facilities
Description

Comprehensive training area including Driving Range with 2-piece training balls, practice greens for chipping and putting, and short game practice areas. Expansion underway in 2026 to add 12 outdoor and 8 covered hitting positions.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership34 partners
1Plus 4 – Silkeborg Golf
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Reciprocal greenfee agreement giving Lyngbygaard Golf members discounted greenfee at Plus 4 – Silkeborg Golf. Full members receive 33% discount at partner clubs. Partnership provides member access to one of Denmark's well-known golf destinations.

lyg.dk
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Reciprocal greenfee agreement. Full members receive 33% discount at partner club. Partnership expands playable golf options for members.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Reciprocal greenfee agreement with 33% discount for full members. Extends member access to northern Denmark.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Reciprocal greenfee agreement with 33% discount for full members. Located in the Aarhus region area.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Reciprocal greenfee agreement with 33% discount for full members. One of Denmark's premier golf destinations.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Reciprocal greenfee agreement with 33% discount for full members. Extends member access to western Denmark.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Reciprocal greenfee agreement with 33% discount for full members. Located in central Jutland.

8Rick Baril (von Hagge, Smelek & Baril)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Lead course architect for the 18-hole championship course design. Rick Baril (von Hagge, Smelek & Baril firm) designed the 108-hectare course in collaboration with Thomas Bjørn as technical advisor. The design creates a varied terrain from open landscapes to forested zones.

lyg.dk
9Thomas Bjørn (Technical Advisor)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Thomas Bjørn served as technical advisor during the 18-hole championship course design process, contributing to the course's high-quality layout and challenge profile. His involvement adds credibility and professional golfer insight to the course design.

lyg.dk
Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed sponsor of Lyngbygaard Golf with branding on the club's sponsorship page.

Strategic tierMinorTypeGTM or Marketing Partner
Description

On-site restaurant operating as both a sponsor and a key amenity for members and guests. Run by Troels, Vinnie, and Lars.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Major national brand sponsor with branding on the club's sponsorship page.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Cleaning services company listed as a sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed sponsor with branding on the club's sponsorship page.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Regional bank listed as sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Ventilation company listed as sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed sponsor on the club's sponsorship page.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Regional bank listed as sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Wealth management firm listed as sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Foodservice supplier listed as sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed sponsor on the club's sponsorship page.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Premium automotive brand listed as sponsor of Lyngbygaard Golf.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Major professional services firm listed as sponsor. PwC also serves as the club's elected auditor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Private bank listed as sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed sponsor on the club's sponsorship page.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Installation services company listed as sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Investment firm listed as sponsor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed sponsor on the club's sponsorship page.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Window treatment and awning company listed as sponsor.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Spar Nord is a primary sponsor of Lyngbygaard's elite golf teams, including holdleder (team manager) responsibilities for the men's first division team.

31Aarhus Malerforretning (Elite Golf Sponsor)
Strategic tierCoreTypeGTM or Marketing Partner
Description

Aarhus-based painting company is a sponsor of Lyngbygaard's elite golf program, supporting the competitive teams.

lyg.dk
Strategic tierMinorTypeGTM or Marketing Partner
Description

Golf equipment retailer sponsors prizes for BegynderMix tournaments held every Monday for beginners.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

National governing body for golf in Denmark. Lyngbygaard Golf participates in DGU's Danmarksturnering (national tournament) with teams in Elitedivisionen, 1st–3rd division. Club has been nominated for 'Årets golfklub' (Golf Club of the Year) by DGU.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Regional sports organization for East Jutland. Lyngbygaard Golf participates in DGI networking meetings and may access DGI support for fund applications, communication, and municipal relations.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Historic Danish golf club north of Copenhagen offering 18-hole play, member tiers and corporate hospitality. Comparable as a traditional Danish private member club with a similar tiered membership and greenfee model.

2The Scandinavian Golf Club
TypeDirect peer
Description

Modern Danish championship course that previously hosted the Made in Denmark European Tour event, with a strong corporate hospitality and member offering. Comparable to Lyngbygaard on course pedigree, B2B event revenue and elite-league participation.

TypeDirect peer
Description

Denmark's oldest golf club (founded 1898), a traditional private member club with an 18-hole championship course and full club facilities. Comparable as a long-standing Danish member-owned club serving a similar member-and-guest model.

TypeDirect peer
Description

Established Danish golf club in northern Jutland offering 18-hole and 9-hole courses, member tiers and corporate events. Comparable business model and reciprocal greenfee partnership with Lyngbygaard.

TypeDirect peer
Description

One of Denmark's most prominent golf destinations in Himmerland (Jutland), operating multiple courses and a full resort-style member and visitor experience. Highly comparable to Lyngbygaard as a Danish member-and-visitor club with reciprocal greenfee ties.

TypeDirect peer
Description

Jutland-based Danish golf club offering 18-hole and 9-hole courses, member tiers, academy services and corporate events. Comparable on business model, geographic market and reciprocal greenfee partnership with Lyngbygaard.

TypeDirect peer
Description

Danish golf club operating 18-hole and 9-hole courses in eastern Denmark with member, greenfee and corporate offerings. Comparable business model and tiered membership structure to Lyngbygaard.

TypeDirect peer
Description

Jutland-based Danish golf club operating an 18-hole course with member, visitor and corporate offerings. Highly comparable given reciprocal greenfee partnership and similar tiered membership and event programming.

TypeDirect peer
Description

Jutland-based Danish golf club with 18-hole and 9-hole courses and full member services. Comparable to Lyngbygaard via the reciprocal greenfee agreement and similar mid-sized Danish member club economics.

TypeDirect peer
Description

Danish club known for its distinctive course design and modern clubhouse facilities in the Aarhus region. Comparable to Lyngbygaard on geographic market, course positioning and reciprocal member access.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lyngbygaard Golf

Golf Club Serviceslyg.dk

Lyngbygaard Golf is a private Danish golf club near Aarhus operating an 18-hole championship course and 9-hole course, serving 1,311 individual members, a junior-to-elite development pipeline, and a corporate business club of roughly 100 companies.

What Lyngbygaard Golf does

Lyngbygaard Golf is a private Danish golf club located in Brabrand, near Aarhus, operating an 18-hole championship course designed by Canadian architect Rick Baril with Thomas Bjørn as technical advisor across 108 hectares, alongside a 9-hole SEGA course. The club maintains practice facilities including a driving range (planned for expansion), putting greens, and a short-game area, supported by PGA-qualified teaching professionals and a chief greenkeeper (Andreas Lauritzen). On-site amenities include Brasseriet, a restaurant operated as a separate entity by independent operators.

The club monetizes through multiple revenue streams: tiered membership subscriptions priced between 1,000 and 9,650 DKK per member annually, greenfee rounds (475–650 DKK for 18 holes, 250 DKK for 9 holes), individual and group lessons (500–900 DKK), custom club-fitting (1,500 DKK), and corporate sponsorship packages. Customer segments span 991 full members, 270 9-hole members, a junior-to-elite development pipeline (with men's first team in DGU Elitedivisionen and women's team in the 1st division), and Erhvervsklubben — a corporate business club of roughly 100 companies anchored by Spar Nord as elite sponsor. Reciprocal greenfee arrangements with seven partner clubs extend effective distribution.

As of end-2025 the club reported 1,311 active members — up from 1,094 in 2024 and 946 in January 2025 — and 20,900 rounds played, up from 15,700 in 2024, both described as club records. Average member age is 43 versus a Danish national average of 54, indicating successful recruitment into younger cohorts. Operational changes in 2025 included re-letting the restaurant to new operators (Troels, Vinnie, and Lars) and a greenkeeper leadership transition; a 2026 driving range expansion and new website launch are scheduled.

Lyngbygaard Golf firmographics

Firmographics
Name
Lyngbygaard Golf
Legal name
Lyngbygaard Golf Klub
Website
https://lyg.dk
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Short description
Lyngbygaard Golf is a private Danish golf club near Aarhus operating an 18-hole championship course and 9-hole course, serving 1,311 individual members, a junior-to-elite development pipeline, and a corporate business club of roughly 100 companies.
Ownership category
akta.pro rank

Lyngbygaard Golf industry classification

Industry
Product category
Golf Club Services
NAICS
Golf Courses and Country Clubs (713910)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Basketball Leagues (MPAKAAAD)
akta.pro secondary industries
Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

  • Golf club membership
  • Championship golf course
  • Golf instruction academy
  • Corporate golf events
  • Beginner golf programs

Where Lyngbygaard Golf is headquartered

Location

Headquarters

HQ city
Brabrand
HQ country
Denmark
HQ region
Europe

Offices2 records

Markets served

Lyngbygaard Golf business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

  1. Membership Fees: Annual membership subscriptions across multiple tiers (Senior, Intro, UngSenior, Longdistance, 9-huls, Ynglinge, Studie, Training, UngFlex, Junior, Passive). These represent the primary recurring revenue stream for the club. Membership fees range from 1,000 DKK (passive) to 9,650 DKK (senior full membership).
  2. Greenfee Revenue: One-time greenfee charges for visiting golfers playing the 18-hole championship course (475 DKK weekdays, 650 DKK weekends/holidays) or the 9-hole SEGA course (250 DKK). Revenue also includes equipment rental (club sets, trolleys, buggies) and driving range balls.
  3. Golf Instruction and Academy: PGA professionals Peter Krøyer and Morten Paulsen provide individual and group lessons, group courses, and custom club fitting. Lesson packages include 5-lesson (10% discount) and 10-lesson (15% discount) bundles. Custom fitting sessions cost 1,500 DKK (free with equipment purchase).
  4. Restaurant (Brasseriet Lyngbygaard): On-site restaurant managed by a separate operator (Troels, Vinnie, and Lars) serving members, guests, and external diners. The restaurant offers à la carte dining with seasonal menus and can host private events up to ~130 guests. Revenue flows through the separate restaurant entity but benefits the overall club ecosystem.
  5. Sponsorships and Business Club: Corporate sponsors (hole sponsorships, signage, event sponsorships) and Erhvervsklubben membership fees provide revenue from the business community. The Erhvervsklubben has approximately 100 member companies contributing to the club's commercial ecosystem.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualBegyndermedlemskab (Beginner) – 4-week program with 3 months membership included
SubscriptionAnnualSeniormedlemskab (Senior) – Full facility access, all ages over 25
SubscriptionAnnualIntro-medlemskab (Intro) – 2-year campaign membership
SubscriptionAnnualUngSenior-medlemskab (Young Senior, age 26–28)
SubscriptionAnnualLongdistance-medlemskab (Long Distance) – For members living >40 km away
SubscriptionAnnual9-hulsmedlemskab (9-Hole) – Flex membership for 9-hole course
SubscriptionAnnualYnglingemedlemskab (Young, age 18–25)
SubscriptionAnnualStudiemedlemskab (Student) – Under full-time education, under 30
SubscriptionAnnualTræningsmedlemskab inkl. DGU-kort (Training)
SubscriptionAnnualUngFlex-medlemskab (Young Flex, age 18–25)
SubscriptionAnnualJuniormedlemskab (Junior, age 12–18)
SubscriptionAnnualPassivt medlemskab (Passive)
Unit PricingPay-as-you-goGreenfee 18-hole (Weekday)
Unit PricingPay-as-you-goGreenfee 18-hole (Weekend/Holiday)
Unit PricingPay-as-you-goSEGA 9-hole greenfee
Unit PricingPay-as-you-goClub Rental 18-hole (TaylorMade Premium)
Unit PricingPay-as-you-goClub Rental 9-hole (Beginner Set)
Unit PricingPay-as-you-goIndividual Lesson – Peter Krøyer (40 min)
Unit PricingPay-as-you-goIndividual Lesson – Peter Krøyer (60 min)
Unit PricingPay-as-you-goIndividual Lesson – Morten Paulsen (40 min)
Unit PricingPay-as-you-goIndividual Lesson – Morten Paulsen (60 min)
Unit PricingPay-as-you-goCustom Fitting Session
Unit PricingPay-as-you-goGroup Training (4 persons, 1 hour)

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Lyngbygaard Golf product offering

Product offering

Core offering

Lyngbygaard Golf is a private golf club operating an 18-hole championship course and a 9-hole SEGA course on a 108-hectare site near Aarhus, Denmark. The club sells annual memberships across multiple tiers, per-round greenfee access, PGA-led lessons and custom fitting, beginner programs, junior/youth/elite training, corporate golf events, and a business networking club (Erhvervsklubben). Supporting amenities include an on-site restaurant (Brasseriet Lyngbygaard), meeting facilities, and equipment rental.

Product overview

Lyngbygaard Golf is a golf club operating as a unified facility with multiple interconnected products and services. The core offering includes an 18-hole championship course and a 9-hole SEGA course, supported by comprehensive training facilities (Driving Range, putting greens, short game areas) operated through the Dansk Golf Akademi. Beyond golf, the club provides beginner programs, junior and youth development, and elite training programs. Ancillary services include the Brasseriet restaurant (operated separately), meeting and conference facilities, corporate golf events, and an Erhvervsklub business networking club. The portfolio is structured around the golf courses as the central product, with support services (academy, training) and lifestyle offerings (restaurant, events, business club) as complementary offerings.

Differentiator

Problem solved

Functional benefit

Brands

  • Brasseriet Lyngbygaard: On-site restaurant at Lyngbygaard Golf serving seasonal cuisine with views over the golf course. Located by the 18th hole.
  • Dansk Golf Akademi Lyngbygaard

Products and services

  • 18-Huls Mesterskabsbane (18-Hole Championship Course) An 18-hole championship golf course designed by von Hagge, Smelek & Baril (Rick Baril) with Thomas Bjørn as technical advisor, spanning 108 hectares with links-inspired holes, natural bunkers, five tee boxes per hole, and red fescue/bent grass greens built for near-year-round play. Available to members and greenfee-paying guests.
  • SEGA 9-Hulsbane (9-Hole Course) A 9-hole golf course offering shorter rounds for players seeking quicker play or those developing their game. Operated alongside the 18-hole championship course on the same Brabrand site. Includes dedicated 9-hole memberships (5,000 DKK/year) and 250 DKK greenfee.
  • Golf Club Memberships (12 Tiers) Annual subscription memberships granting access to Lyngbygaard Golf's courses, driving range, and club facilities. Tiiers range from 1,000 DKK (passive) to 9,650 DKK (senior full), with age-, student-, and distance-based discounts. Members receive DGU card for greenfee at other clubs and 33% discount at 7 partner clubs.
  • Begyndergolf (Beginner Golf Program) 4-week structured beginner program (plus turbo weekend option) including instruction, equipment loan, driving range balls, theory, and exam support. Includes 3 months of 9-hole membership. Priced at 1,195 DKK. In 2025, 117 beginners enrolled and 84 converted to full membership (72%).
  • Dansk Golf Akademi (Golf Academy) PGA-led training academy offering individual lessons (40 or 60 minutes), group training (4 persons/hour), and custom club fitting using TrackMan launch monitor data combined with physical swing analysis. Custom fitting session 1,500 DKK (free with equipment purchase). Partners with TaylorMade, Titleist, Callaway, and Mizuno for equipment sales.
  • Golfarrangementer (Golf Events) Corporate golf event services including Company Days, VIP days, tournament setup, scoring, and professional event management. Bespoke events for companies with full tournament management and catering to clients and partners.
  • Erhvervsklub (Business Club) Corporate membership-based business networking club with approximately 100 member companies, offering 8–9 annual events combining business networking, golf, and corporate hospitality. Includes corporate golf days, conference facilities, and tournament sponsorships.
  • Møder & Konferencer (Meetings & Conferences) Meeting and conference facilities in Pejsestuen (fireplace room) with AV equipment and catering from Brasseriet, capacity up to 50 participants. Available to corporate clients and members.
  • Brasseriet Lyngbygaard On-site restaurant offering seasonal à la carte cuisine with panoramic views over the golf course, seating up to 130 guests, with fireplace lounge and private event capabilities. Operated by independent restaurateurs; revenue flows through separate restaurant entity.
  • Elitegolf (Elite Golf Program) Elite competitive golf program with men's team in Elitedivisionen (top national league) and women's team in 1st division, plus youth elite training. Competes in Danmarksturnering national tournament. Sponsored by Spar Nord and Aarhus Malerforretning.
  • Juniørgolf (Junior Golf Program) Junior golf program for ages 10–18 with training twice weekly, outdoor play in season, and indoor training during winter. Designed to grow the next generation of competitive golfers at the club.
  • Ungdomsgolf (Youth Golf 18–29) Golf program for members aged 18–29 with group play, social events, and competitive opportunities. Targeted at retaining young adult golfers, contributing to the club's below-national-average member age of 43.
  • Træningsfaciliteter (Training Facilities) Comprehensive training area including Driving Range with 2-piece training balls, practice greens for chipping and putting, and short game practice areas. Expansion underway in 2026 to add 12 outdoor and 8 covered hitting positions.

Quantifiable outcome

  • Member base grew from 946 (Jan 2025) to 1,311 (end of 2025), a 39% increase in one year — the largest growth of any golf club in Denmark in 2025.
  • +4 more outcomes

Companies that use Lyngbygaard Golf

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Lyngbygaard Golf technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Lyngbygaard Golf partnerships and signals

Strategic signal

Partnerships

34 partnerships are on record, tiered core and minor.

  • Plus 4 – Silkeborg GolfcoreChannel Partner/ Reseller/ DistributorReciprocal greenfee agreement giving Lyngbygaard Golf members discounted greenfee at Plus 4 – Silkeborg Golf. Full members receive 33% discount at partner clubs. Partnership provides member access to one of Denmark's well-known golf destinations.
  • Stensballegaard GolfklubcoreChannel Partner/ Reseller/ DistributorReciprocal greenfee agreement. Full members receive 33% discount at partner club. Partnership expands playable golf options for members.
  • Aalborg GolfklubcoreChannel Partner/ Reseller/ DistributorReciprocal greenfee agreement with 33% discount for full members. Extends member access to northern Denmark.
  • Lübker GolfklubcoreChannel Partner/ Reseller/ DistributorReciprocal greenfee agreement with 33% discount for full members. Located in the Aarhus region area.
  • Himmerland GolfklubcoreChannel Partner/ Reseller/ DistributorReciprocal greenfee agreement with 33% discount for full members. One of Denmark's premier golf destinations.
  • Esbjerg GolfklubcoreChannel Partner/ Reseller/ DistributorReciprocal greenfee agreement with 33% discount for full members. Extends member access to western Denmark.
  • Holstebro GolfklubcoreChannel Partner/ Reseller/ DistributorReciprocal greenfee agreement with 33% discount for full members. Located in central Jutland.
  • Rick Baril (von Hagge, Smelek & Baril)coreStrategic or Co-development PartnerLead course architect for the 18-hole championship course design. Rick Baril (von Hagge, Smelek & Baril firm) designed the 108-hectare course in collaboration with Thomas Bjørn as technical advisor. The design creates a varied terrain from open landscapes to forested zones.
  • Thomas Bjørn (Technical Advisor)coreStrategic or Co-development PartnerThomas Bjørn served as technical advisor during the 18-hole championship course design process, contributing to the course's high-quality layout and challenge profile. His involvement adds credibility and professional golfer insight to the course design.
  • Arthascope (Sponsor)minorGTM or Marketing PartnerListed sponsor of Lyngbygaard Golf with branding on the club's sponsorship page.
  • Brasseriet Lyngbygaard (Sponsor)minorGTM or Marketing PartnerOn-site restaurant operating as both a sponsor and a key amenity for members and guests. Run by Troels, Vinnie, and Lars.
  • Carlsberg (Sponsor)minorGTM or Marketing PartnerMajor national brand sponsor with branding on the club's sponsorship page.
  • Cklar Service (Sponsor)minorGTM or Marketing PartnerCleaning services company listed as a sponsor.
  • Ditur (Sponsor)minorGTM or Marketing PartnerListed sponsor with branding on the club's sponsorship page.
  • Djurslands Bank (Sponsor)minorGTM or Marketing PartnerRegional bank listed as sponsor.
  • DP Ventilation (Sponsor)minorGTM or Marketing PartnerVentilation company listed as sponsor.
  • ECOR (Sponsor)minorGTM or Marketing PartnerListed sponsor on the club's sponsorship page.
  • Fynske Bank (Sponsor)minorGTM or Marketing PartnerRegional bank listed as sponsor.
  • Formue Pleje (Sponsor)minorGTM or Marketing PartnerWealth management firm listed as sponsor.
  • Hørkram Foodservice (Sponsor)minorGTM or Marketing PartnerFoodservice supplier listed as sponsor.
  • Plantas Group (Sponsor)minorGTM or Marketing PartnerListed sponsor on the club's sponsorship page.
  • Porsche (Sponsor)minorGTM or Marketing PartnerPremium automotive brand listed as sponsor of Lyngbygaard Golf.
  • PwC (Sponsor)minorGTM or Marketing PartnerMajor professional services firm listed as sponsor. PwC also serves as the club's elected auditor.
  • Quintet Bank (Sponsor)minorGTM or Marketing PartnerPrivate bank listed as sponsor.
  • Raundahl & Moesby (Sponsor)minorGTM or Marketing PartnerListed sponsor on the club's sponsorship page.
  • Risskov Installatør Forretning (Sponsor)minorGTM or Marketing PartnerInstallation services company listed as sponsor.
  • Sparinvest (Sponsor)minorGTM or Marketing PartnerInvestment firm listed as sponsor.
  • Kost & Spand (Sponsor)minorGTM or Marketing PartnerListed sponsor on the club's sponsorship page.
  • SEGA Gardiner & Markiser (Sponsor)minorGTM or Marketing PartnerWindow treatment and awning company listed as sponsor.
  • Spar Nord (Elite Golf Sponsor)coreGTM or Marketing PartnerSpar Nord is a primary sponsor of Lyngbygaard's elite golf teams, including holdleder (team manager) responsibilities for the men's first division team.
  • Aarhus Malerforretning (Elite Golf Sponsor)coreGTM or Marketing PartnerAarhus-based painting company is a sponsor of Lyngbygaard's elite golf program, supporting the competitive teams.
  • Golfexperten (Prize Sponsor)minorGTM or Marketing PartnerGolf equipment retailer sponsors prizes for BegynderMix tournaments held every Monday for beginners.
  • Dansk Golf Union (DGU)coreStrategic or Co-development PartnerNational governing body for golf in Denmark. Lyngbygaard Golf participates in DGU's Danmarksturnering (national tournament) with teams in Elitedivisionen, 1st–3rd division. Club has been nominated for 'Årets golfklub' (Golf Club of the Year) by DGU.
  • DGI Østjylland (Regional Sports Federation)minorStrategic or Co-development PartnerRegional sports organization for East Jutland. Lyngbygaard Golf participates in DGI networking meetings and may access DGI support for fund applications, communication, and municipal relations.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Lyngbygaard Golf competitors and assessment

Company assessment

Direct peers

  • Helsingør Golfklub: Historic Danish golf club north of Copenhagen offering 18-hole play, member tiers and corporate hospitality. Comparable as a traditional Danish private member club with a similar tiered membership and greenfee model.
  • The Scandinavian Golf Club: Modern Danish championship course that previously hosted the Made in Denmark European Tour event, with a strong corporate hospitality and member offering. Comparable to Lyngbygaard on course pedigree, B2B event revenue and elite-league participation.
  • Københavns Golfklub (Copenhagen Golf Club): Denmark's oldest golf club (founded 1898), a traditional private member club with an 18-hole championship course and full club facilities. Comparable as a long-standing Danish member-owned club serving a similar member-and-guest model.
  • Aalborg Golfklub: Established Danish golf club in northern Jutland offering 18-hole and 9-hole courses, member tiers and corporate events. Comparable business model and reciprocal greenfee partnership with Lyngbygaard.
  • Himmerland Golfklub: One of Denmark's most prominent golf destinations in Himmerland (Jutland), operating multiple courses and a full resort-style member and visitor experience. Highly comparable to Lyngbygaard as a Danish member-and-visitor club with reciprocal greenfee ties.
  • Esbjerg Golfklub: Jutland-based Danish golf club offering 18-hole and 9-hole courses, member tiers, academy services and corporate events. Comparable on business model, geographic market and reciprocal greenfee partnership with Lyngbygaard.
  • Gl. Holtegaard Golfklub: Danish golf club operating 18-hole and 9-hole courses in eastern Denmark with member, greenfee and corporate offerings. Comparable business model and tiered membership structure to Lyngbygaard.
  • Stensballegaard Golfklub: Jutland-based Danish golf club operating an 18-hole course with member, visitor and corporate offerings. Highly comparable given reciprocal greenfee partnership and similar tiered membership and event programming.
  • Holstebro Golfklub: Jutland-based Danish golf club with 18-hole and 9-hole courses and full member services. Comparable to Lyngbygaard via the reciprocal greenfee agreement and similar mid-sized Danish member club economics.
  • Lübker Golfklub: Danish club known for its distinctive course design and modern clubhouse facilities in the Aarhus region. Comparable to Lyngbygaard on geographic market, course positioning and reciprocal member access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Lyngbygaard Golf social profiles

Digital presence

Lyngbygaard Golf financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lyngbygaard Golf leadership team

Management profile

Number of profiles

Profiles11 records

Lyngbygaard Golf funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lyngbygaard Golf M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyngbygaard Golf

What does Lyngbygaard Golf do?

Lyngbygaard Golf is a private golf club operating an 18-hole championship course and a 9-hole SEGA course on a 108-hectare site near Aarhus, Denmark. The club sells annual memberships across multiple tiers, per-round greenfee access, PGA-led lessons and custom fitting, beginner programs, junior/youth/elite training, corporate golf events, and a business networking club (Erhvervsklubben). Supporting amenities include an on-site restaurant (Brasseriet Lyngbygaard), meeting facilities, and equipment rental.

Is Lyngbygaard Golf a public or private company?

Lyngbygaard Golf is a private company. It is classified as unknown and is currently operating.

When was Lyngbygaard Golf founded?

Lyngbygaard Golf was founded in 2008. It employs 11 to 50 people.

Where is Lyngbygaard Golf based?

Lyngbygaard Golf is headquartered in Brabrand, Denmark, in the Europe region.

How does Lyngbygaard Golf make money?

Five revenue lines are on record. Membership Fees are the primary driver. The others are greenfee Revenue, golf Instruction and Academy, restaurant (Brasseriet Lyngbygaard) and sponsorships and Business Club.

Who are Lyngbygaard Golf's main competitors?

Direct peers on record are Helsingør Golfklub, The Scandinavian Golf Club, Københavns Golfklub (Copenhagen Golf Club), Aalborg Golfklub, Himmerland Golfklub, Esbjerg Golfklub, Gl. Holtegaard Golfklub, Stensballegaard Golfklub, Holstebro Golfklub and Lübker Golfklub.

Does Lyngbygaard Golf have an API?

No public API is recorded for Lyngbygaard Golf.

What industry is Lyngbygaard Golf in?

Lyngbygaard Golf's product category is Golf Club Services. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of IMAIAIAH, Athletic Field & Golf Course Groundskeeping. Its NAICS code is 713910 and its SIC code is 7997.

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